Opening The Gates To More ListingsEpisode 335: On the Road - Chris Williamson Live, EAX 11 and Gary Vee
Another solo special, and this one comes from three very different rooms. I went to see Chris Williamson of Modern Wisdom live at the Hammersmith Apollo, with James Smith warming up. I was at EAX 11 in London, put on by Iceberg Digital, with talks from Mark Burgess, James Peach and Chris Hunt, Rob Brady hosting, and two world class agency panels. And I watched Gary Vaynerchuk’s keynote online at the eXp conference in America, which I think is one of the most useful things any UK agent could watch right now. A comedy and philosophy show, an industry conference and a marketing keynote. You’d think there’d be no overlap. There was loads. In this episode: Why the vendor who leaves feeling clever is the one who instructs you, and the Disraeli lesson behind it The curse of competence, and why hitting target never feels like enough Outputs versus outcomes: new listings, viewings, offers and exchanges, and why nobody recommends an agent for updating the CRM Revenue per employee, and whether you’re hiring to grow or hiring to cope Why it’s never the fee, it’s the presentation “It’s not marketing to consumers, it’s mattering to people” Gary Vee’s barbell theory, and how to use digital to go analogue Becoming the mayor of your town Chris Hunt’s mental game toolkit for agents Why the answer to all of it is: do it anyway If one line from this episode gets you, tell me which one and what you’re going to do with it in the next seven days.
