How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)

This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting as a business strategy, measuring what actually matters, choosing marketing channels intentionally, and why trust compounds faster than dashboards. Timestamps 00:00 Why podcast partnerships created six-figure pipelines 03:31 Why podcasting worked faster than traditional lead generation 04:10 Is launching a podcast easier today than 10 years ago? 08:46 How Share Your Genius measures marketing success 10:05 The question every marketer should ask before tracking another KPI 13:29 A partnership experiment that paid off (and where it went too far) 16:22 Defining qualified leads and knowing your ideal customer 21:37 How founders can accidentally hold back their own marketing 24:15 Letting data guide decisions without overreacting Connect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowney Learn more about Share Your Genius: http://www.shareyourgenius.com Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com