Zero Click Marketing for Your Mom

The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance and using Paul Rudd as the leading example, I explain the zero click web… for your mom. Well, for my mom. Both, really. I also break down why the shift is convenient for users, difficult for publishers, and impossible for marketers to ignore. In this episode: 00:00 — Zero-click marketing for the normies 01:09 — Paul Rudd and the zero click internet 02:41 — The broken bargain between platforms and publishers 03:50 — How AI accelerates the shift 05:14 — Creating value without holding it behind a click 06:00 — What my NPR/Planet Money interview reveals about influence 07:32 — Making ideas useful, clear, and memorable enough to travel Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com