
There’s No Magic Rub: Sterling Smith of Loot N’ Booty on Winning BBQ
Sterling Smith of Loot N’ Booty BBQ joins the Wise Guys BBQ Podcast to talk competition barbecue, championship chicken, BBQ rubs, and what it really takes to become a world champion pitmaster. From a disastrous backyard pork butt to the American Royal stage, Smitty’s story proves that great barbecue takes more than a secret seasoning. A U.S. Navy veteran, former commercial banker, and 2022 World Food Barbecue Champion, Sterling shares how a workplace BBQ competition sparked an entirely new career. We discuss his perfect-score chicken at the American Royal Invitational, two American Royal Open Reserve Grand Championships, and the adjustment to his pork and brisket that helped turn a disappointing cook into a breakthrough finish. Sterling also explains why preparation, repetition, and knowing how to recover when a cook goes wrong matter so much. Plus, hear how he tackled competition lamb in Australia, built the Loot N’ Booty BBQ seasoning brand, and found a passion for teaching backyard cooks around the world. 🔥 In this episode: • The military mindset behind Sterling’s competition BBQ approach • Turning chicken from a weak spot into a winning category • How BBQ classes and shared knowledge have raised the competition • A Celsius mix-up that nearly wrecked an Australian cook • Smoking, wrapping, holding, and finishing meat • Bringing competition-tested rubs into backyard BBQ and everyday cooking • The family support behind building a barbecue business Whether you’re learning to smoke meat, entering your first BBQ competition, or chasing more consistent results on your smoker, this conversation is packed with perspective from a pitmaster who has put in the work. Subscribe to Wise Guys BBQ for more pitmaster interviews, barbecue conversations, and cooking inspiration. What’s the biggest lesson you’ve learned from a cook that went wrong? Tell us in the comments! 0:00 Intro 0:33 From Navy Service to BBQ Champion 2:05 The Price of Competition 3:18 Southern Roots and Kitchen Beginnings 5:06 Navy Life and Finding Home 7:24 The Military Mindset in BBQ 11:49 The Unexpected Banking Career 22:23 The 2014 American Royal Breakthrough #WiseGuysBBQ #LootNBootyBBQ #BBQPodcast


















