Aug 19, 2025 · 23 min
WW
Business
Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist
The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand.
Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics.
With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.
- 414 episodes
- Updated Yesterday
Episodes414
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Aug 15, 2025 · 48 minPurpose-Driven Marketing & Ecommerce Brand Growth with Conscious Skincare
Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss! 🌿 Connect with Rebecca: Visit Conscious Skincare 🎧 Listen now on Spotify and follow for more game-changing business tips! Timestamps: 0:00 Intro 1:35 Meet Rebecca & Conscious Skincare 9:00 Do Business Plans Really Work? 13:28 Crafting Plant-Based Skincare Products 27:44 Marketing with a Personal Touch 31:12 Strategies to Stand Out 36:01 How Much to Share About Ingredients 41:29 The #1 Challenge for Purpose-Driven Brands 45:21 Connect with Rebecca Exclusive Offers from Our Sponsors: Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.com Seguno: Prep your email strategy for BFCM at seguno.com Brightpearl: Join the holiday planning bootcamp at info.brightpearl.com Cavela: Use code WINNING for 50% off a product sample order at cavela.com TaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summer This podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/
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Aug 12, 2025 · 18 minTuesday Tea Break Talks #005 From The Cotswolds: Shopify News & Marketing Insights!
Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds. On the menu: ☕ Tea of the Week – find out what’s brewing in Nick’s cup. 🛒 Shopify News – the freshest updates from the world of e-commerce. 🤝 Partner Updates – the latest from our friends and collaborators. 📚 Agency Learnings – real-world insights from our day-to-day work. ❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower. Whether you’re here for the tea, the tips, or the trivia, this week’s talk is steeped in flavour and insight.
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Aug 8, 2025 · 47 minAI in Ecommerce: The Good, the Bad & the Game-Changing! Ft Look Fabulous Forever
Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing! We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas. Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it. From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡 Timestamps: 0:00 Introduction 5:53 How Look Fabulous Forever is using AI for content (and where they draw the line) 9:59 Why what you post is more important than ever 17:24 How brands can get feedback from their customers 22:44 How much AI is too much in your content? 27:17 AI for customer service – what works, what doesn’t 30:04 The biggest AI opportunity Janis sees for the future 35:38 Brand Credibility in AI Search 38:08 Tips to optimise for AI-driven search 44:39 What’s next for AI Check out our awesome sponsors! Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
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Aug 5, 2025 · 13 minTuesday Tea Break Talks: Facts, Truths, and Big PPC Mistakes
In our forth installment of Tuesday Tea Break Talks, Nick is sipping on a refreshing peppermint tea as we dive into a community-sourced Quote of the Week, share the latest updates from Shopify, highlight exciting partner news, and share learnings from his team.Plus, Nick introduces his very first 'Quivia'– a trivia fact presented as a question!These short and snappy episodes are designed to bring you extra value between our main shows – helping you stay inspired and keep growing.Tune in, top up your cup, and take a break with us.
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Aug 1, 2025 · 31 minTop Moments You Can’t Miss From The Past 3 Months!
This week, we're bringing you a special highlight reel of the most insightful, inspiring, and actionable moments from the past three months of the podcast! Whether you're new to the show or a long-time listener, this episode is packed with value from industry-leading guests, successful brand founders, and expert marketers who’ve shared their best strategies for growing and scaling Shopify brands. You’ll hear snippets covering: 0:00 Introduction 0:38 How To Validate Successful Products with Zik Analytics 5:10 How to make Sales Tax manageable with Taxcloud 11:33 How AI is transforming customer service with Tidio 16:33 How to choose the right apps? With Rebel Cheese 23:11 How To Leverage Product Reviews with XXL Scrunchie 25:30 How To Introduce A New Brand to Your Email List with Seguno It’s the perfect episode to get inspired, catch up on anything you missed, and double down on what works in eCommerce today. 👉 Don’t forget to subscribe, leave a review, and share with a fellow ecom founder or marketer! Check out our awesome sponsors! To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
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Jul 29, 2025 · 18 minTuesday Tea Break Talks Ep 3: Shopify News, Partner Perks & Marketing Insights!
Welcome to the third edition of our Tuesday Tea Break Talks - your mid-weekly pick me up packed with goodness!In this week’s episode we cover:- What’s new with Shopify- Partner perks and discounts- Marketing insights from our expert team- A quote to keep you inspiredThese bite-sized episodes are crafted to add extra value to the podcast and help you keep growing.Share your biggest takeaway in the comments, what challenge you would like help with right now - and don’t forget to tell us how you take your tea. We’d love to hear it!
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Jul 25, 2025 · 49 minScaling Peaks & Profit: Hyperlite Mountain Gear’s Multi-Million $ Growth Story!
In this action-packed episode of Winning With Shopify, we go off the beaten path with pioneer Mike St. Pierre, Founder of Hyperlite Mountain Gear, and Jackie Homan, their genius Marketing Director. From a spark of inspiration in the backcountry to building one of the most innovative outdoor brands in the game, Mike shares the wild story behind Hyperlite’s founding. Jackie joins to unpack the clever marketing moves that helped the brand cut through the noise. 0:00 In this episode, we cover: 1:48 Mike’s journey from idea to brand (with plenty of startup lessons) 4:00 About Jackie & her story to Marketing Director 6:18 How Hyperlite nailed its USPs 8:04 How has influencer marketing changed for both big and smaller brands? 18:36 The Real Reason Customers Buy Your Product 27:40 The System That Allowed Hyperlite To Scale 31:07 What most businesses miss, and how Hyperlite avoided those traps 33:07 The exact tactics that increased backpack sales by 18% 39:32 If Mike could do it all over again—what he’d change 43:07 Why choosing a less traditional structure helped the company thrive 46:08 A major factor that could be holding your business back (and how to fix it) This episode is packed with real-world insights and inspiring takeaways for founders, marketers, and ecommerce pros alike! 🏕️ Check out Hyperlite’s amazing gear: https://hyperlitemountaingear.com/ Check out our awesome sponsors! Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
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Jul 22, 2025 · 19 minTuesday Tea Break Talks Ep 2: Shopify Updates, SEM Marketing Tips & Thinking Smarter To Achieve More
Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week! This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams! These episodes are designed to bring even more value to the podcast and support your continued growth. Drop your biggest takeaway in the comments and how you take your tea – we’d love to hear it!
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Jul 18, 2025 · 32 min5x Your Revenue! How To Harness Google Ads (PPC) Data For Profitable Revenue Growth
This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI. Inside the episode: 0:00 What to expect in this episode 3:45 Is Google Shopping the best channel for sales? 8:11 Are you maximising your customer reviews? 11:02 How to improve your CPA targeting 17:27 The truth about PPC in PMAX vs Google AdWords 21:25 Game-changing tips to increase your average order value 23:45 The real way to make paid ads profitable 24:57 Why adding Price Assets can skyrocket your conversions 28:01 The smart 80/20 split every brand should use 29:32 How to Double the Price of Your Products & Make More Profit If you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count. Tune in now and turn your ad spend into a revenue machine! Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/ Check out our awesome sponsors! Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show
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Jul 15, 2025 · 17 minTuesday Talks - Episode #001
Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week! These episodes are designed to bring even more value to the podcast and support your continued growth. Drop your biggest takeaway in the comments – we’d love to hear it! Support the show
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Jul 11, 2025 · 39 minUnmissable Advice - How To Create A Deliciously Profitable Chocolate Brand!
In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market. We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store. Check Out Dandelion Chocolate here: https://www.dandelionchocolate.com/ Check out our awesome sponsors! Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Key Takeaways: 0:00 Introduction 2:11 Meet Parul from Dandelion Chocolate 6:32 How Dandelion Chocolate Is Standing Out In A Busy Market 12:05 Using Email To Educate & Convert Customers 16:01 Transitioning From Store to Online Presence 20:51 What Makes a Lean Team? 26:10 Reframing Customer Service To Grow Your Business 28:14 Where The Biggest Opportunities Are Right Now 30:50 How To Approach Corporate & Business Partnerships 36:44 How To Get In Touch With Dandelion Chocolate Support the show
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Jul 4, 2025 · 44 minThe Critical AI Opportunities Your Brand Is Missing in Customer Service
This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers. From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents. Can AI really be personal? Can it sell? Should we trust it with sensitive info? Tune in to find out! For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wws Check out our awesome sponsors! Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Key Takeaways: 0:00 Today on the podcast 4:45 How AI is transforming customer service 10:33 Is AI Replacing Human Agents? 14:02 The Role of Personal Marketing in Sales 16:21 How Customer Service Can Drive Marketing Strategies 24:55 How Are Customer Expectations Changing With AI? 27:16 What should companies be aware of when using AI in their email? 29:56 How To Make Sure AI Bots Don't Share Confidential Information 34:45 AI vs the Real World 36:44 Where AI will be in 5 years 41:22 How To Get Your Website to Work With AI Support the show
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Jun 27, 2025 · 39 minSales Tax Survival Guide for Shopify Sellers - Featuring TaxCloud
Are you a Shopify store owner feeling overwhelmed by sales tax rules? In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face. We'll dive into: ✅ Whether Shopify calculates your tax return — and what it doesn't do ✅ Why marketplaces like Amazon and Etsy change the tax game ✅ How to stay compliant as you scale your business across state lines ✅ The overlooked problem of managing your Shopify tax bill ✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellers Whether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free. Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Check out our awesome sponsors! If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Key Takeaways: 0:00 Introduction 1:52 About Taxcloud 3:48 What's the first thing Shopify Store owners should know about Sales Tax 7:41 Do You Need to Calculate Your Tax Return on Shopify? 15:32 Sales Tax on e-books and other virtual goods 19:48 Marketplaces and taxation 26:38 The Problems with Scaling a Business 28:16 The US sales tax problems 35:09 How to manage your tax bill on Shopify Support the show
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Jun 20, 2025 · 35 minWinning Products, Smarter Tools, and Dropshipping That Works - Ft Zik Analytics
In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce. Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws Check out our awesome sponsors! To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Key Takeaways: 0:00 Introduction & About Nahar 1:32 How Zik Analytics Integrates with E-Commerce 5:18 What To Do With Data driven product research 6:51 The Importance of USPs in e-commerce 10:37 How to Use AI in your business 14:24 Drop Shipping and Brand Experience 18:08 Ways Dropshippers Can Understand Their Audience 26:04 The Future of AI for Dropshipping Support the show
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Jun 13, 2025 · 44 minThe Shopify Tech You Need To Fuel Business Growth! Ft Rebel Cheese
In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover: - Why Rebel Cheese's Shark Tank moment was just the beginning. - Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre. - Lessons learned from early technical decisions, including those sneaky shipping costs. - His approach to app selection (hint: not everything in the Shopify App Store is gold)! - How AI is reshaping daily operations, and what tools he's excited about right now. Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻 Connect with Paul here: https://www.linkedin.com/in/paularellanes Check out Rebel Cheese here: https://rebelcheese.com Check out our awesome sponsors! Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive Support the show
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Jun 6, 2025 · 47 minCrushing It with Email: Achieving Success With Seguno Through a Rebrand
This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up. Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score! If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss. If you want to find out how visible your emails are, check out Seguno's visibility quiz here! https://www.seguno.com/check-inbox-placement Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors! To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/ Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Key Takeaways: 0:00 Introduction 4:13 About Brian & Seguno 5:56 Migration from Magento into Shopify 9:07 Why Brian Started again 13:43 How To Introduce a New Brand to Potential Customers on Email 18:44 What Truly Makes A Brand Authentic? 21:07 Why Email Deliverability Matters 27:08 The Importance of a Postmaster Score 30:25 Finding What Works For You 35:08 Listening To What Customers Want 39:01 Burton Goods Content Strategy 43:04 How To Reach Out To Seguno Support the show
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May 30, 2025 · 45 minWorld #1 SEO App’s Shopify Essentials & Featuring in Google’s AI Results
This week we are joined by our brand new sponsors, Yoast! Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now. From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure. In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines. Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward! Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key Takeaways: 0:00 Introduction 1:36 About Carolyn at Yoast 3:29 About Alex at Yoast 5:39 The essential SEO tips for your e-commerce store 11:12 Product Schema 14:27 Topical Keywords: Green vs Olive 17:07 The Do's and Dont’s of category pages 20:08 Is AI Affecting Site Search? 23:22 How Yoast is helping Shopify Product Schemas 29:50 How to Leverage AI in your SEO 34:15 How LLMs are changing Google Search 41:06 Using Customer Service to inform Content Marketing Support the show
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May 23, 2025 · 34 minPurpose Meets Profit: SAA Clothing’s £50K Shopify Launch Success!
In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand. In this episode we cover: 👕 What really sets SAA Clothing apart? 💡 How it all began - from one idea to a £50K opening weekend 🧠 Creating meaningful job opportunities for neurodivergent individuals ⚖️ Balancing passion with profit in a fast-moving industry 📚 The unfiltered truth about the challenges of writing a book 📱 Mastering the art of unique storytelling through social media 💰 Are you ready to scale with paid social? Here’s how ⚡ A round of quick fire questions to wrap it up! This is more than a business story - it’s a masterclass in authenticity, resilience, and reimagining what fashion can be. Check out SAA Clothing here: https://www.saaclothing.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Key Takeaways: 0:00 Introduction 2:37 What’s different about SAA Clothing? 5:18 How SAA Started 8:04 Creating meaningful job opportunities for neurodivergent individuals 16:27 Launching with a £50K opening weekend! 20:06 Balancing purpose & profit 23:08 The challenges of writing a book 26:18 How To Tell a Unique Story Through Social Media 29:03 Are you ready for Paid Social? 30:22 Quick fire questions Support the show
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May 16, 2025 · 37 minHow to Sell Out Using Email and TikTok – The XXL Scrunchie Shopify Story
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time! In this exciting episode, Tina shares: ✨ How she started her business with just a scrunchie 📈 The strategies that helped XXL Scrunchie grow into a favourite brand 📹 Why YouTube is her secret weapon for brand growth - and how you can use it too 💌 Engaging your audience through email (spoiler: it’s way more fun than you think!) 🚀 How to plan ahead for successful product launches 📬 Is email still the future of business marketing? ⭐ How to actually leverage product reviews to boost your brand 🔮 A sneak peek at what’s next for the future of XXL Scrunchie Whether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work! https://xxlandco.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Key Takeaways: 0:00 Introduction 1:45 How To Start A Business With Just A Scrunchy 10:53 How XXL Scrunchie Grew In A Busy Market 16:37 How To Grow Your Businesses Youtube Channel 20:25 How to Engage with Your Customers in Email 22:32 How To Plan Ahead for Product Launches 26:22 Is Email the Channel for the Future of Business? 28:14 How Do You Leverage Product Reviews? 33:43 The Future of XXL Scrunchie Support the show