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The Strength Coach Podcast

Anthony Renna

The Strength Coach Podcast is one of the longest running (since 2007) Strength & Conditioning and Fitness podcasts. Episodes alternate between Coach Michael Boyle and top industry Strength Coaches and Trainers to get an insight into real world strength training.

This is the best place to stay informed about the most cutting edge training techniques.

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  • 24 episodes
  • Avg 42 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • #453
    October 8 · 41 min

    The Secret to Better Coaching: Learning from Every Perspective with Mike Boyle

    Are you ready to challenge your coaching biases and level up your fitness business? In episode 453 of the Strength Coach Podcast, host Anthony Renna sits down with industry legend Mike Boyle to discuss the evolving landscape of strength and conditioning. From the halls of Springfield College to the business-heavy Alloy Summit, this episode covers everything from functional anatomy to the psychology of pricing. ———————————————————————————————— BROUGHT TO YOU BY PERFORMBETTER.COM Check out the Latest Sale at Perform Better- Up to 50% off select items!! https://www.PerformBetter.com ———————————————————————————————— We kick things off with a deep dive into the business side of fitness. Mark Fisher joins the show for the Business for Unicorns Fitness Business Power Play segment focused on the often-emotional topic of pricing. He shares specific revenue benchmarks for different training models and introduces the Raise Your Rates Playbook to help gym owners charge what they are worth. The heart of the episode features Coach Mike Boyle reflecting on his recent speaking engagements. Mike addresses the persistent pushback against unilateral training and explains why a deep understanding of functional anatomy is non-negotiable for modern coaches. He shares insights on how the quadriceps and hamstrings actually function during athletic movement versus how they are taught in textbooks. We also explore the importance of being an intentional listener, even when you disagree with the source, to foster professional growth and better coaching results. Whether you are interested in the technical side of sprinting and plyometrics or the operational side of running a small group personal training facility, there is something here for every fitness professional. Learn why admitting you were wrong is a coaching superpower and how to build a coaching tree that lasts for decades. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Get a FREE trial of Leads Engine HERE https://learn.businessforunicorns.com/leads-engine Learn more about the Unicorn Society HERE https://businessforunicorns.com/unicorn-society Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ CHAPTERS 0:00 Intro and The Value of Relationships 3:15 Gym Business Power Play with Mark Fisher 6:45 Pricing Strategies and Raising Your Rates 11:00 Coach Mike Boyle on Recent Lectures 15:30 Defining Functional Training for Athletes 20:00 The Bilateral vs Unilateral Training Debate 24:15 Applying Functional Anatomy to Movement 29:00 Evolution of Fitness Internships and Coaching Trees 33:45 Training Adults for Longevity at Alloy 38:15 The Importance of Open Mindedness in Coaching 41:30 Outro and Upcoming Seminars Make sure to subscribe to the channel for more interviews with top coaches and fitness business experts. Let us know in the comments your thoughts on the bilateral vs unilateral debate!

  • #452
    October 3 · 39 min

    Should We Be Testing Clients Right Away? with Mike Boyle

    Are you accidentally scaring away potential clients before they even finish their first session? Many fitness businesses focus heavily on initial evaluations and data-driven testing, but Coach Mike Boyle argues that getting people comfortable in your space is far more important than any metric you can collect. ————————————————————————————————— BROUGHT TO YOU BY PERFORMBETTER.COM Check out the HUGE Summer Sale at Perform Better- Up to 50% off select items!! https://www.PerformBetter.com ————————————————————————————————— In Episode 452 of the Strength Coach Podcast, host Anthony Renna sits down with legendary coach Mike Boyle to discuss why training should almost always take precedence over testing for adult populations. We explore how to reduce the intimidation factor for new members, the vital role of soft skills in coaching, and why the heaviest weight in the gym is often the front door. Finally, the conversation shifts to high-performance athletics. We tackle in-season training strategies, discussing the recent trends of removing testing in professional sports like the NHL and how to keep athletes consistent throughout a long season without causing performance-draining soreness. Pete Dupuis also joins the show for a Business for Unicorns Fitness Business Power play. He shares a unique perspective on how to get more buy-in from your team by investing in their long-term career goals rather than just extracting productivity. If you want a team that stays, you need to learn how to help them grow beyond their current roles. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Get a FREE trial of Leads Engine HERE https://learn.businessforunicorns.com/leads-engine Learn more about the Unicorn Society HERE https://businessforunicorns.com/unicorn-society Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ CHAPTERS 0:00 Intro and 19 Years of the Strength Coach Podcast 2:05 Perform Better Sponsorship and Equipment Deals 4:15 Pete Dupuis on Investing in Your Staff for Better Buy-In 7:30 Creating a Gym Culture Where Employees Thrive 9:45 Coach Mike Boyle on 45 Years of Coaching Lessons 13:10 Why Testing Can Be a Bad Sales Technique 16:50 Prioritizing Client Comfort and the First Impression 20:30 Managing New Clients in a Small Group Setting 24:15 The Role of Soft Skills in Professional Coaching 27:50 One-on-One Assessments vs Group Evaluations 31:15 Why Pro Sports Still Need Fitness Testing 35:00 In-Season Training Strategies and Rep Ranges 38:20 Maintaining Consistency Without Creating Soreness 39:14 Wrap Up and Final Thoughts If you found this episode helpful, please subscribe and leave a review. Visit StrengthCoach.com to start your seven-day free trial and join the longest-running forum in the industry.

  • #451
    September 10 · 47 min

    Exercise as Medicine: Training for Health & Longevity with Kevin Carr

    Are we living longer but feeling sicker? Join host Anthony Renna and industry expert Kevin Carr as they dive into the critical gap between lifespan and health span. Learn how to bridge this divide with practical, movement-based strategies that turn exercise into long-term medicine for your clients. ———————————————————————————————— BROUGHT TO YOU BY PERFORMBETTER.COM Check out the HUGE Summer Sale at Perform Better- Up to 50% off select items!! https://www.PerformBetter.com ———————————————————————————————— In this episode of the Strength Coach Podcast, Kevin Carr joins us to discuss his latest book, Prescribing Movement as Medicine. We explore why the modern population is struggling with chronic disease despite having more fitness information and tracking devices than ever before. Kevin shares the Mike Boyle Strength and Conditioning (MBSC) approach to keeping adult clients consistent, motivated, and physically resilient as they navigate the aging process. We also tackle the trending topics of GLP-1 peptides and hormone replacement therapy, discussing how these medical tools should partner with strength training rather than replace it. From programming power for fall prevention to the simple but profound impact of daily step counts, this conversation is a masterclass for fitness professionals who want to help their clients live better, not just longer. Learn how to transition from being a source of information to a source of true behavioral change. f you enjoyed this episode, please hit the like button and subscribe to the channel for more interviews with top industry experts. Make sure to check out Kevin Carr's new book to help elevate your coaching practice and improve your clients' lives! You can preorder Kevin’s new book, Prescribing Movement as Medicine: The Professional's Guide to Exercise for Health and Longevity- (out September 28) here- https://a.co/d/06hgd17m CHAPTERS 0:00 Intro and the Information Gap in Fitness 3:15 Meet Kevin Carr: Super Trainer and Author 6:40 The Lifespan vs Health Span Dilemma 9:55 Overcoming Barriers to Consistent Exercise 13:20 Why Information Fails Without Good Coaching 16:45 Strategies for Keeping Adults in the Gym 20:10 The Human Connection in the Age of AI 23:30 Real World Impact: Training for Life Independence 26:50 GLP-1, Peptides, and Hormone Replacement Therapy 30:15 Protecting Muscle Mass During Weight Loss 33:40 Programming Power and Strength for Longevity 37:05 The Importance of Walking and Step Count 40:30 Building Sustainable Habits for Older Adults 44:00 Overview of Prescribing Movement as Medicine Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Get a FREE trial of Leads Engine HERE https://learn.businessforunicorns.com/leads-engine Learn more about the Unicorn Society HERE https://businessforunicorns.com/unicorn-society Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/

  • #450
    September 5 · 37 min

    Revisiting "Functional Training for Sports" with Mike Boyle

    Welcome to episode 450 of the Strength Coach Podcast with host Anthony Renna. In this episode, we dive deep into the evolution of functional training with legendary coach Mike Boyle as he discusses the upcoming third edition of his landmark book, Functional Training for Sports. Whether you are a professional trainer or an athlete, this conversation offers a masterclass in how training philosophies have shifted over the last two decades. You can Pre-order the New Functional Training for Sports here- https://a.co/d/0eKeRwPO ———————————————————————————————— BROUGHT TO YOU BY PERFORMBETTER.COM Check out the HUGE Summer Sale at Perform Better- Up to 50% off select items!! https://www.PerformBetter.com ———————————————————————————————— The core of the episode features an in-depth conversation with Mike Boyle. Mike reflects on how his philosophy has changed since the first edition of his book was released in 2004. He redefines functional training as the application of functional anatomy and discusses why certain trends, like unstable surface training, have largely faded away. We explore the transition from machine-based exercises to a functional continuum that emphasizes unilateral movements and tri-planar activity. Mike also shares his thoughts on why he has moved away from traditional Olympic lifting in many scenarios, favoring trap bar jumps and weighted jumps for explosive power. You will hear about the evolution of core training, the importance of upper body pulling for shoulder health, and why agility training should be less about choreographed drills and more about sport-specific chaos. Mark Fisher from Business for Unicorns, shares a vital productivity tool for gym owners and trainers: time blocking. Mark explains how to move from reactive mode to proactive growth by protecting your schedule for high-priority tasks. If you have ever felt like you are just putting out fires all day, this segment provides a roadmap to reclaiming your time and focus to build a business and life you love. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Get a FREE trial of Leads Engine HERE https://learn.businessforunicorns.com/leads-engine Learn more about the Unicorn Society HERE https://businessforunicorns.com/unicorn-society Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ CHAPTERS 0:00 Intro and Sponsor Message 2:15 Business for Unicorns with Mark Fisher 5:30 The Importance of Time Blocking 9:45 Interview with Coach Mike Boyle 12:30 Defining Functional Training Today 16:00 Evolution of Training Implements 20:15 Unilateral Training and Injury Prevention 24:00 Rethinking Agility and Speed Drills 29:30 Weighted Jumps vs Olympic Lifting 33:00 Core Training and Functional Anatomy 37:54 Final Thoughts and Wrap Up If you enjoyed this episode, please subscribe and leave a review. Pre-order the new edition of Functional Training for Sports and level up your coaching knowledge here- https://a.co/d/0eKeRwPO

  • #449
    August 25 · 36 min

    Are Your Programs More Complicated Than They Need To Be? with Mike Boyle

    Are you making your strength programs more complicated than they need to be? In this episode, we dive into why the best training programs often look remarkably similar and how to stop over-engineering your fitness business and your athletes' workouts. Join host Anthony Renna and legendary coach Michael Boyle for Episode 449 of the Strength Coach Podcast. This week, we explore the nuances of high-level performance training and gym management. We kick things off with Mark Fisher from Business for Unicorns, who discusses why having too many systems can actually stall your business growth. Learn how to audit your standard operating procedures to ensure your team can actually execute them with excellence. BROUGHT TO YOU BY PERFORMBETTER.COM Check out the HUGE Summer Sale at Perform Better- Up to 50% off select items!! https://www.PerformBetter.com Coach Boyle expands on his recent viral insight: if your athletes are healthy, their programs should look almost identical. We discuss the 80/20 rule of training, the importance of injury prevention, and the evolution from being a cook following a recipe to a chef creating your own. We also talk about the danger of creating program soup by throwing too many random ideas into a single training block. We also take a deep dive into cardiovascular training. If you are still using the 220 minus age formula to find your max heart rate, you might be leaving progress on the table. Coach Boyle shares his personal data on heart rate training at age 67 and explains how to safely implement interval protocols like 10/20 tempos without overshooting the target or causing unnecessary fatigue. Whether you are a strength coach, personal trainer, or gym owner, this episode is packed with actionable advice to help you simplify your approach and get better results for your clients. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing CHAPTERS 0:00 Intro and Perform Better Summer Sale 3:15 Business for Unicorns: The Danger of Too Many Systems 6:45 Auditing Your Gym Systems with Mark Fisher 9:30 Why Healthy Programs Look Remarkably Similar 13:15 The Chef vs. The Cook: Developing Your Training Recipe 16:45 Avoiding the Trap of Program Hopping and Shit Soup 20:00 Injury Trends and Being Introspective as a Coach 23:15 Rethinking and Learning with Adam Grant Principles 26:30 Why 220 Minus Age is a Flawed Max Heart Rate Formula 29:45 Using Heart Rate Monitors for Real-Time Data 33:00 Safe Interval Training and 10/20 Tempo Protocols 35:45 Comparing Equipment: Assault, Rogue, and Airdyne Bikes 36:46 Conclusion and Final Thoughts Visit StrengthCoach.com to try the world's best coaching forum for free and check out Perform Better for the biggest sale of the year. If you enjoyed this episode, please like the video and subscribe for more expert coaching insights! Check out the HUGE Summer Sale at Perform Better- Up to 50% off select items!! https://www.PerformBetter.com

  • #448
    August 1 · 43 min

    Mike Boyle on Getting Fast & Getting Strong- How Hard Can It Be?

    Is getting your athletes stronger and faster as simple as so many coaches and trainers on the internet make it seem? Coach Mike Boyle joins us to pull back the curtain on the realities of elite performance training and why progress eventually hits a wall. Discover why the secret to speed might not be found in the weight room alone. BROUGHT TO YOU BY PERFORMBETTER.COM Check out the HUGE Summer Sale at Perform Better- Up to 50% off select items!! Also, the last of the Functional Training Summits is coming up in Providence Aug 20-22 Bring your whole team for $849 or “Bring a Friend for Free” deal at https://www.PerformBetter.com In Episode 448 of the Strength Coach Podcast, host Anthony Renna sits down with legendary coach Mike Boyle to revisit the evolution of his speed and strength philosophies. They dive deep into the concept of latent development and why athletes often see massive gains in their early years only to struggle for every inch and millisecond later on. Coach Boyle shares personal insights from training his own son and college athletes, highlighting the difference between high responders and those who have to claw for every bit of progress. We also explore the relationship between relative strength and top-end speed, questioning the long-held belief that a bigger squat always equals a faster sprint. The conversation covers the importance of unilateral training, the role of neural efficiency, and the harsh reality of injury reduction in competitive sports. Plus, Mark Fisher from Business for Unicorns joins us to share a powerful tip on using client names to drive retention and build a community where every member feels seen. Key topics covered in this episode: -The myth of linear athletic progression -Why some athletes respond better to training than others -The impact of unilateral strength on performance -Real talk on injury reduction vs prevention Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing CHAPTERS 1:05 Introduction to Episode 448 2:15 Perform Better Summer Sale and Events 4:40 Business for Unicorns Power Play with Mark Fisher 7:15 The Power of Using Client Names 10:45 Coach Boyle on Speed and Strength Philosophy 14:30 Why Athletic Progression is Not Linear 18:15 Understanding Responders vs Non-Responders 22:50 Does More Strength Always Mean More Speed 27:40 Neural Efficiency and the Mystery of Elite Athletes 31:20 Task Specificity and Specialized Training Goals 35:45 The Reality of Injury Reduction and Coaching Fear 40:10 Evolution of Strength Training and Unilateral Work 43:28 Wrap Up and Final Thoughts If you enjoyed this deep dive into strength and conditioning, make sure to subscribe for more expert interviews and training insights. Head over to StrengthCoach.com to start your seven day free trial today and join the community.

  • #447
    July 30 · 37 min

    Mike Boyle- Is Youth Sport Working Backwards?

    Are we failing our young athletes by confusing early growth spurts with actual talent? In this episode of the Strength Coach Podcast, we dive deep into the systemic issues facing youth sports in America and why the early puberty Olympics might be ruining long-term development. BROUGHT TO YOU BY PERFORMBETTER.COM Check out the last upcoming Functional Training Summits Providence Aug 20-22 Bring your whole team for $849 or “Bring a Friend for Free” deal at https://www.PerformBetter.com Host Anthony Renna is joined by legendary coach Mike Boyle and business expert Mark Fisher to discuss everything from high-performance mindsets to the complexities of injury rehabilitation. Mark Fisher kicks things off on the Business for Unicorns Fitness Business Power Play by exploring why successful people have a bias for action and how setting the earliest possible deadlines can transform your productivity as a gym owner or trainer. The heart of the episode focuses on the current state of youth sports and athlete development. Coach Boyle explains why the US system is often working backwards by selecting the biggest and fastest kids rather than the most skilled ones. We take a look at the Norway model, bio-banding, and the dangers of early specialization. Additionally, the conversation covers Scott Livingston’s insights on looking beyond the site of pain to find the true source of an injury, whether you are working with elite Cirque du Soleil performers or deconditioned adult fitness clients. Whether you are a strength coach, personal trainer, or physical therapist, this episode provides a roadmap for balancing smart, safe training with effective loading. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing CHAPTERS 0:00 Intro and Perform Better Summer Summit 2:15 Business for Unicorns: Bias for Action with Mark Fisher 5:30 High Performers and the Earliest Possible Deadline 8:45 Coach Mike Boyle on Youth Sport Maturation vs Skill 12:10 The Early Puberty Olympics and Identifying Talent 15:40 Lessons from European Soccer and Bio-Banding 19:15 The US Youth Sports Problem and Specialization 23:00 Norways Success: Keeping Kids in the Game Longer 26:45 The Knee Was Never the Story: Lessons from Scott Livingston 30:15 Intersection of Stupid and Cautious Training 34:00 Does Posture Still Matter in Modern Fitness 36:30 Uncovering Hidden Injury Histories in Adult Clients 37:59 Outro Ready to level up your coaching game? Visit StrengthCoach.com to start your seven-day free trial and join the conversation in the world’s longest-running fitness forum.

  • #446
    July 6 · 43 min

    Mike Boyle- Better Conditioning: Using Locomotion to Get Athletes Sport Ready

    Are you looking to elevate your coaching game and refine your gym management strategy? In episode 446 of the Strength Coach Podcast, host Anthony Renna and legendary coach Mike Boyle dive into the essential elements of athlete conditioning, the true definition of gym culture, and why focusing on your core strengths is the key to long term business success. BROUGHT TO YOU BY PERFORMBETTER.COM Check out the upcoming Functional Training Summits in Long Beach and Providence Bring your whole team for $849 or “Bring a Friend for Free” deal at https://www.PerformBetter.com This episode kicks off with a deep dive into multi directional conditioning. Coach Boyle explains why moving beyond simple sagittal plane running is vital for sport readiness and how locomotion drills like shuffles and karaoke prepare the body better than traditional sprints. The conversation shifts to the often misunderstood topic of gym culture. Coach Boyle shares his philosophy that culture is simply what you allow to happen. From managing music choices to enforcing dress codes like the famous no tank tops rule, learn how every small decision shapes the environment for your clients. We also explore the reality of recovery modalities, comparing high tech tools like Normatec to the fundamental power of sleep, nutrition, and massage. You will also hear a special segment from Mark Fisher of Business for Unicorns on the power of hiring fractional help to reclaim your time and focus on high value tasks. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing CHAPTERS 0:00 Intro and Podcast Longevity 2:15 Hiring Fractional Help with Mark Fisher 7:10 StrengthCoach.com and MBSC Updates 10:45 Social Media vs Live Education 13:55 Multi Directional Conditioning Methods 18:20 Safety and Population Specific Training 22:30 Defining Gym Culture and Standards 27:15 Coaching Etiquette and Communication 32:10 The Dress Code Debate and Tank Tops 36:45 Recovery Modalities and Business Logistics 41:00 Sticking to Your Knitting in Business 43:53 End of Episode Whether you are a strength coach, personal trainer, or gym owner, this episode provides actionable insights to help you build a better business and more resilient athletes. If you found this episode helpful, please subscribe to the channel and hit the notification bell so you never miss an update. Leave a comment below sharing your thoughts on gym culture or your favorite conditioning drills.

  • #445
    June 22 · 36 min

    Mike Boyle- Should We Get Rid Of Machines?

    Are machines making a regressive comeback in the fitness industry? Join Anthony Renna and legendary coach Mike Boyle as they dive into the truth about facility design, functional training, and why more equipment isn't always better. This episode explores the shift from traditional “Noah’s Ark” weight rooms to modern, functional spaces that prioritize movement over metal. BROUGHT TO YOU BY PERFORMBETTER.COM Check out the upcoming Functional Training Summits in Long Beach and Providence Bring your whole team for $849 or “Bring a Friend for Free” deal at https://www.PerformBetter.com In this episode of the Strength Coach Podcast, Coach Boyle breaks down the logistics of facility design, explaining why saving square footage and money by skipping single-use machines can actually lead to a better-run business. You will learn about the specific machines that Mike actually recommends, the importance of stabilizers, and how to effectively use cable machines to improve longevity and performance. We also feature a special segment with Pete Dupuis from Business for Unicorns on the power of saying no to growth opportunities to focus on what truly matters. Later, the conversation shifts to advanced training techniques, focusing on thoracic rotation, movement patterns, and a deep dive into why the common advice to push through pain is often detrimental to long-term progress. Coach Boyle shares his system for modifying exercises to keep clients moving safely and effectively. Whether you are a personal trainer, strength coach, physical therapist, or gym owner, this episode is packed with actionable advice to help you level up your coaching game and business strategy. CHAPTERS 0:00 Intro and Sponsor Highlights 1:40 Machines vs Free Weights Trend 3:08 Business for Unicorns Growth Strategy 6:02 The Noahs Ark Weight Room Concept 8:35 Why Machines are Making a Comeback 10:39 The Only Machines Worth Buying 14:15 Logistics and Facility Flow 17:42 Stabilizers and the Role of Cables 21:32 Thoracic Rotation and Longevity 25:12 Training Progressions and Nick DeMarco 28:10 Why You Should Never Train Through Pain 33:45 Experience in Coaching 36:00 Final Thoughts and Wrap Up Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing If you found this helpful, please like the video and subscribe for more expert coaching content. Visit Strengthcoach.com to start your free trial and access more resources.

  • #444
    June 13 · 55 min

    Overcoming Pain and Rehab Science with Dr. Tom Walters

    Stop fearing pain and start understanding how your brain processes injury. In this episode, Dr. Tom Walters joins the Strength Coach Podcast to break down the complex world of modern pain science and how to help clients move from hurt to healed. Dr. Walters explains why the old postural-structural-biomechanical model is often outdated and why the biopsychosocial approach is the gold standard for modern rehab. BROUGHT TO YOU BY PERFORMBETTER.COM Check out the upcoming Functional Training Summits in Chicago, Long Beach, and Providence Bring your whole team for $849 or “Bring a Friend for Free” deal at https://www.PerformBetter.com We dive deep into the phenomenon of phantom limb pain, the role of neuroplasticity in desensitizing the nervous system, and the importance of using positive language with clients. Whether you are a strength coach, personal trainer, or physical therapist, you will learn how to navigate the three phases of healing, inflammatory, maturation, and remodeling, to build resilient athletes. Dr. Walters also shares his insights on why there is no such thing as a bad movement, only a lack of capacity, and how to use graded exposure to help clients regain their confidence. KEY TOPICS INCLUDE: -Why pain does not always mean tissue damage -How to use graded exposure to overcome fear of movement -The impact of sleep, stress, and social connection on recovery -Programming for low back pain across three distinct phases -Moving away from the corrective exercise trap For more info: Rehab Science book: https://rehabscience.com/book/ Dr. Tom Walters on YouTube (1.11M Subscribers) https://www.youtube.com/@RehabScience Dr. Tom Walters on Instagram (1.7M Followers) https://www.instagram.com/rehabscience/ Dr. Tom Walters' Website - Rehab Science https://rehabscience.com/ CHAPTERS: 0:00 Intro and the Nuance of Pain Science 2:15 Sponsor Message: Perform Better 5:10 Meet Dr. Tom Walters of Rehab Science 8:45 The Evolution of Modern Pain Science 12:20 Understanding Pain as a Brain Output 15:55 Biopsychosocial vs Biomechanical Models 19:30 The Role of Psychology in Recovery 23:10 Building Trust and Adherence with Patients 27:45 Neuroplasticity and Desensitizing Pain 31:20 Graded Exposure Techniques for Trainers 35:40 Movement Variability and Posture Myths 39:50 The Three Phases of Tissue Healing 44:15 Practical Rehab for Low Back Pain 48:30 Debunking the Idea of Bad Movements 52:10 Empowering Clients through Education 55:09 Video End If you found this helpful, please like the video and subscribe for more interviews with top fitness experts. Check out the Rehab Science book series for step-by-step protocols on over 50 common injuries. https://rehabscience.com/book/

  • #443
    June 3 · 32 min

    Mike Boyle- 1 Leg Cleans and Revisiting the Flexion Debate

    Are you prioritizing specific exercises over actual athletic outcomes? In this episode of the Strength Coach Podcast, host Anthony Renna sits down with legendary coach Mike Boyle to discuss the surprising return of single leg cleans and the ongoing debate surrounding spinal health and flexion. Brought to you by PerformBetter.com Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence Check out the “Bring a Friend for Free” deal at www.PerformBetter.com We kick things off with Pete Dupuis from Business for Unicorns, who shares why your marketing might be failing because you are asking the wrong questions. Learn how to hunt for clarity rather than compliments to truly understand what your clients value and how to remove friction points in your fitness business. The main conversation focuses on Coach Boyle's recent shift back to unilateral Olympic lifting. He explains how single leg cleans are helping athletes hit personal bests in sprinting and vertical jumps, even for those later in their careers. You will hear about the evolution of his training philosophy and why he believes adding a stability component does not have to detract from strength gains. We also dive deep into the recent flexion debate featuring Dr. Stuart McGill. Coach Boyle explores the nuances of spine health, the smoking analogy for repeated flexion, and why trunk stability should be the happy medium between flexion and extension. From loading parameters to the benefits of hollow holds over traditional crunches, this episode is packed with actionable advice for any strength coach or personal trainer. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing Chapters 0:00 Intro and Perform Better Summits 3:10 Marketing Insights with Pete Dupuis 7:45 Coach Boyle on Visual Presentation and Growth 11:15 Why Single Leg Cleans are Making a Comeback 15:30 Speed Improvements and Unilateral Power 19:00 Loading Strategies for Single Leg Olympic Lifts 22:45 The Flexion Debate: Insights from Stuart McGill 26:15 Spine Health and Training for Longevity 29:45 Core Training: Isometric Holds vs Crunches 32:06 Final Thoughts and Wrap Up Make sure to visit strengthcoach.com to start your free trial and join the longest running forum in the industry. Subscribe for more expert insights into functional training and sports performance.

  • #442
    May 28 · 1 hr 11 min

    Adult Group Program Design: The MBSC Model with Jess Tollman

    Ever wondered how to design effective group training programs for adults that actually get results while keeping everyone safe? In this episode of the Strength Coach Podcast, host Anthony Renna sits down with Jess Tollman from Mike Boyle Strength and Conditioning to pull back the curtain on the MBSC model for adult fitness. Whether you are a trainer, coach, or gym owner, this deep dive provides a blueprint for managing the unique challenges of the general population. Brought to you by PerformBetter.com Head over to their website to get 15% and half off shipping on Competition and Gravity KBs . Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence Check out the “Bring a Friend for Free” deal at www.PerformBetter.com Jess explains why programming for adults is often more complex than training elite athletes. You will learn about the results of a massive survey of over 350 clients that reveals what truly keeps people coming back to the gym: it is less about the beach body and more about longevity, injury prevention, and community. The conversation covers how to organize a full year of training into repeatable blocks and why the same but different approach is the key to long term retention. You will also get a masterclass in exercise categorization. Jess breaks down how to use ground based assessments and standing screens to evaluate new clients in real time without disrupting the flow of a group class. From interval conditioning strategies to experimenting with new landmine variations, this episode is packed with practical takeaways you can implement in your facility today. CHAPTERS 0:00 Intro and Perform Better Special Offers 3:15 Introducing Jess Tollman and the MBSC Method 6:45 Why Adult Programming is a Unique Challenge 11:30 Survey Results: What Adult Clients Really Want 16:00 Learning to Speak Client for Better Buy-In 20:15 Structuring the Training Year into 12-Week Blocks 25:30 The Concept of Same But Different Progressions 29:45 Core Principles: Simple, Smart, and Safe 34:00 Using the Big Four and Core Framework 39:15 Flexibility and Lateralization for Injured Clients 43:45 Empowering Clients to Own Their Progressions 47:30 Ground-Based Assessments: Floor Slides and Leg Lowers 52:15 Standing Screens: Cat Cow and Ankle Mobility 56:45 Pattern Practice: Squat and Lunge Assessments 1:01:30 Conditioning for Adults: Why Intervals Rule 1:06:00 New Exercise Innovations at MBSC 1:10:00 MBSC.tv Monthly Program Reviews and Closing If you found these insights helpful, make sure to subscribe for more expert coaching content. Head over to MBSC.tv to start your free trial and access full programming templates today! Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing

  • #441
    May 23 · 36 min

    Mike Boyle: From Rehab to Speed Training

    How do you safely transition an athlete from injury back to max velocity sprinting without risking a re-injury? In episode 441 of the Strength Coach Podcast, we dive deep into the art of progression and regression with legendary coach Mike Boyle. We explore why managing speed is often the trickiest part of rehab and how to use specific tools to bridge the gap between slow movements and explosive performance. Brought to you by PerformBetter.com Head over to their website to get 15% and half off shipping on Competition and Gravity KBs . Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence Check out the “Bring a Friend for Free” deal at www.PerformBetter.com In this episode, host Anthony Renna sits down with Mike Boyle to discuss the nuances of returning to play. You will learn about using sleds to create a speed governor for hamstring rehab and how the bike can maintain neurological turnover for athletes with ankle injuries. We also tackle the psychological side of rehab through category substitution, ensuring injured athletes stay integrated with their teams. Beyond rehab, Mike shares his current experiments at MBSC regarding isometric training. We discuss the difference between yielding and overcoming isometrics and how he is using a new strap system to develop rate of force development. Additionally, Pete Dupuis joins the show for a Business for Unicorns Power Play to discuss the dangers of outgrowing your capacity and how to protect your standards as your gym grows. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing CHAPTERS 0:00 Intro and Perform Better Special Offers 2:45 Business for Unicorns: Outgrowing Your Capacity 6:12 Coaches Corner: Progressing Rehab to Speed Training 9:30 Using Sleds to Manage Load and Velocity 12:15 Maintaining Leg Turnover with Bike Sprints 14:50 Category Substitution and Training Around Injuries 17:30 Core Exercise Variations for Specific Injuries 19:45 Training the Weekend Warrior vs. The Pro Athlete 22:30 Lifelong Patient Syndrome and Making Smart Decisions 26:15 Isometric Experiments and Rate of Force Development 29:45 Overcoming vs. Yielding Isometrics at MBSC 32:30 Implementing Isos into Every Major Movement Pattern 35:15 Final Thoughts and Hockey Camp Stories If you enjoyed this episode, please subscribe and leave a review! For more in-depth videos and the world's most active strength and conditioning forum, visit the links below to start your trial at StrengthCoach.com or MBSC.tv.

  • #440
    April 30 · 33 min

    Mike Boyle on Thoracic Mobility vs. Rotary Strength: What You're Getting Wrong

    Welcome to Episode 440 of the Strength Coach Podcast! Are you actually training for results, or are you just going through the motions in the gym? Join host Anthony Renna and renowned coach Mike Boyle as they break down the latest trends in the fitness industry and share actionable advice for trainers, physical therapists, and gym owners. Brought to you by PerformBetter.com Head over to their website to get 20% off First Place Rubber Encased Hex Dumbbells and check out the new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence Check out the “Bring a Friend for Free” deal at www.PerformBetter.com In this episode, we kick things off with Pete Dupuis from Business for Unicorns. Pete shares a critical warning for gym owners: you might be spending too much emotional bandwidth on your most difficult clients while neglecting the ones who actually drive your business forward. Learn how to identify your amplifiers versus your anchors and shift your focus to the top 20 percent of your clientele to build a business you love. Next, we head into the Coaches Corner with Mike Boyle. Mike addresses a controversial social media trend regarding thoracic mobility and rotary strength. He explains why comparing a warm up drill to a heavy strength exercise is a false equivalence and how to navigate the often-misleading world of internet coaching. We also discuss shoulder health, exercise selection for longevity, and whether we should treat shoulder protocols with the same rigidity as knee rehab. Finally, we explore the concept of training for results rather than just training to train. Mike shares his thoughts on the evolution of tempo, the history of using metronomes in the weight room, and why isometrics might be the key to maintaining joint and tendon health as we age. CHAPTERS 0:00 Intro and Perform Better Updates 2:15 Business for Unicorns: Stop Chasing the Wrong Clients 6:35 Thoracic Mobility vs Rotary Strength Debates 11:50 The Problem with Internet Coach Comparisons 15:10 Vinnie Toledo and Healthy Shoulder Progressions 19:25 Setting Standards for Shoulder Mobility 23:40 Training for Results vs Training to Train 27:15 The History of Tempo and Metronomes in the Gym 30:45 Isometrics for Joint and Tendon Health 33:11 Outro If you enjoyed this episode, make sure to subscribe for more expert insights into strength and conditioning. Check out the resources mentioned at StrengthCoach.com and MBSC.tv to take your coaching to the next level. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing

  • #439
    April 20 · 39 min

    In the Trenches with Mike Boyle

    Aren’t you tired of the internet expert culture? We need more real-world coaching insights from the trenches and less influencer garbage. In this episode of the Strength Coach Podcast, we dive deep into why force matters more than load and how survivorship bias might be skewing your training philosophy. Join Anthony Renna and legendary coach Mike Boyle as they break down the science and soul of modern strength and conditioning. Brought to you by PerformBetter.com Head over to their website to get 20% off First Place All Purpose Exercise Bands and Tubing and check out the new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence Check out the “Bring a Friend for Free” deal at www.PerformBetter.com This episode covers a wide range of essential topics for fitness professionals, starting with the Business for Unicorns Fitness Business Power Play segment and Mark Fisher’s expert advice on managing staff performance. You will learn the three pillars of a successful gym team: regular one-on-ones, consistent service audits, and structured staff development. If you have ever felt frustrated with how your team is executing your vision, these systems will help you course-correct and build a better culture. Coach Mike Boyle discusses the recent backlash from his viral clips and the difference between training for likes versus training for results. We explore the technical side of force plates, the reality of injuries in powerlifting, and why single-leg training remains a superior choice for long-term health. Coach Boyle shares personal stories from his early career, including the mistakes he made as a business owner and how he navigated the cliffs and fog of the industry to build MBSC into what it is today. Whether you are a personal trainer, a gym owner, or a strength coach, this episode provides the context you need to train smarter and safer. Chapters 0:00 Introduction and Episode Overview 2:30 Perform Better Education and Events 5:00 Business for Unicorns: Improving Staff Performance 8:15 The Importance of Regular One-on-Ones 11:00 Auditing Your Training Standards 14:00 Creating a Culture of Staff Development 17:30 Coach Boyle on Internet Culture and Education 21:00 Force vs Load: The Science of Impact 24:30 Understanding Survivorship Bias in Fitness 28:00 Lessons from Coach Boyle’s Powerlifting Days 31:30 Single Leg Training: Balance and Assistance 34:45 Scaling Training for Different Audiences 37:15 Navigating the Cliff: Business Lessons and Growth If you found these insights helpful, make sure to subscribe for more deep dives into the fitness industry! Check out the resources mentioned at StrengthCoach.com and PerformBetter.com to take your coaching to the next level. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing

  • #438
    April 3 · 30 min

    Mike Boyle- The Worst Exercises for Adults

    Is the back squat actually holding your adult clients back from their best results? In this episode of the Strength Coach Podcast, legendary coach Mike Boyle dives deep into why he considers certain staple exercises to be the biggest mistakes in adult fitness programming. Join host Anthony Renna as he explores the controversial takes that have kept Coach Boyle at the forefront of the industry for decades. Brought to you by PerformBetter.com Head over to their website to get 20 percent off First Place Fitness matss and check out the new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence. Check it all out at www.PerformBetter.com Get $15 off you next order- Sign Up for Texts from Perform Better In this episode, we break down the death of the back squat and why unilateral training is often the superior choice for longevity and athletic performance. Mike shares his list of the dumbest exercises for adults, including his thoughts on RDLs, hip thrusts, and the hidden dangers of sprinting for the average gym-goer. Pete Dupuis from Business for Unicorns to discuss a common pitfall for gym owners: confusing client attendance with true retention. Whether you are a personal trainer, strength coach, or gym owner, this conversation offers a masterclass in training philosophy and business strategy. Learn how to navigate the modern world of social media education while staying true to functional training principles that actually work. Chapters 0:00 Intro and Sponsor Updates 3:12 Retention vs Attendance with Pete Dupuis 6:28 Mike Boyle on the Back Squat Debate 9:45 Why Goblet Squats and Single Leg Training Win 13:30 Ranking the Dumbest Exercises for Adults 17:15 The Risks of Sprinting for Joe from Accounting 21:40 Success in 2026 Writing Speaking and Social Media 25:50 Dealing with Instagram Trolls and Criticism 28:15 Final Thoughts and Episode Wrap Up If you found value in this episode, please subscribe to the channel and hit the notification bell so you never miss an update! You can find more resources and upcoming seminar dates at the links provided in our channel bio. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing

  • #437
    March 23 · 29 min

    VO2 Max for Longevity: Why Your Adult Clients Need It Now with Mike Boyle

    Stop guessing about your adult clients fitness and start prioritizing what actually matters for longevity. In this episode, legendary coach Mike Boyle breaks down why VO2 Max training is no longer optional and how to integrate it without sacrificing strength gains. It is time to move past the performative antics and focus on the actual science of health span. Brought to you by PerformBetter.com Head over to their website to get 20 percent off Mini-bands and Superbad’s and check out their new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence. We dive deep into the essential shift toward cardiovascular health for the aging population. Coach Boyle explains how to use Maximal Aerobic Speed (MAS) to prescribe precise intervals that actually move the needle on fitness. We also tackle the technical side of movement, specifically why the industry might be over-complicating regressions like the half-kneeling position when standing might actually be the better starting point for most adults. The conversation shifts to the eternal debate of the trap bar deadlift versus the squat. Is it just semantics, or does the distinction change how we check the bilateral strength box? Finally, we address the rise of performative coaching culture in collegiate sports. From removing light dumbbells to choreographed game day lifts, Boyle pulls no punches on why these antics are turning strength coaches into court jesters and what professional training should really look like. Chapters 0:00 Intro and Perform Better Updates 3:15 Training Adult Clients for Longevity 7:45 VO2 Max and Cardiovascular Health 11:20 Programming Intervals with MAS 15:00 The Reality of the Norwegian 4x4 9:15 Half-Kneeling vs Standing Power Training 22:45 Defining the Deadlift and Trap Bar Nuance 26:30 The Problem with Performative Coaching 29:15 Final Thoughts and Hockey Talk If you want to elevate your coaching game and stay ahead of industry trends, make sure to visit StrengthCoach.com for more expert insights and resources. Subscribe to the channel and hit the notification bell so you never miss an episode of the Strength Coach Podcast. Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing

  • #436
    March 12 · 51 min

    Is Ai Actually A Game-Changer For Gym Owners Or Just Overhyped Noise? With Mark Fisher

    In this episode of The Strength Coach Podcast, Mark Fisher joins host Anthony Renna to break down how artificial intelligence is changing the way smart gym owners operate their businesses. From saving hours every week to improving decision making and marketing execution, Mark explains how even small technical shifts can create massive material gains over the course of a year. Brought to you by PerformBetter.com Head over to their website to get 20 percent off Mini-bands and Superbands and check out their new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence. Mark Fisher, co-founder of Business for Unicorns, shares how top fitness professionals are using AI tools to work smarter, not harder. While AI may feel overhyped in the short term, Mark explains why it is still one of the most powerful tools gym owners can adopt to create long-term growth. In this conversation, Mark and Anthony explore practical ways gym owners can use AI today. From generating marketing first drafts to analyzing complex financial statements and insurance paperwork, AI can function like a pocket expert that helps business owners troubleshoot problems faster and make more informed decisions. Beyond the technology, the discussion also highlights the timeless fundamentals of building a great fitness business. Mark explains why visiting other gyms is still one of the most powerful learning tools available and why successful multi-location owners tend to focus on operational excellence rather than flashy marketing tactics. Whether you are a solo personal trainer or running multiple gym locations, this episode delivers practical insights on leveraging technology while staying grounded in the fundamentals of great coaching and business leadership. KEY TOPICS IN THIS EPISODE: -Why AI might feel overhyped but still delivers long-term business advantages -Practical ways gym owners can use AI for marketing and operations -The difference between automation, delegation, and artificial intelligence -Using AI to analyze financial documents and complex business systems -Why visiting other gyms is still one of the best learning strategies -The realities of scaling to multiple gym locations Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): Get the Little Book of Gym Marketing Secrets HERE- https://go.businessforunicorns.com/gym-marketing-book Book a free 10-minute intro call HERE https://go.businessforunicorns.com/brainstorm Follow BFU on Instagram HERE https://www.instagram.com/businessforunicorns/ Subscribe to Mark Fisher’s channel on YouTube https://www.youtube.com/c/markfisherhumanbeing CHAPTERS: 0:00 Intro and the Truth About AI for Gym Owners 3:45 The Power of In-Person Connections and Gym Visits 8:15 Why Networking Still Beats Digital Bits 12:30 Automations vs Delegations vs AI 16:10 Using AI for First Drafts and Marketing 20:45 ChatGPT vs Claude for Fitness Professionals 24:20 AI as a Strategy Analysis Tool 28:50 Personal AI Use Cases for Health and Finance 32:15 Troubleshooting Your Life with a Pocket Expert 36:40 Budgeting for AI and Choosing Your Models 40:20 Synthesizing Data and Summarizing Systems 44:10 Scaling to Multiple Locations The Boring Basics 48:30 Lessons from Closing a Gym Location 51:45 Conclusion and Resources Want more coaching insights? Check out STRENGTHCOACH.COM and MBSC.TV for a 7-day free trial. Join the community and take your coaching to the next level with resources from the top experts in the industry. Don't forget to LIKE, COMMENT, and SUBSCRIBE for more episodes of The Strength Coach Podcast!

  • #435
    March 5 · 39 min

    Is Evidence-Based Fitness Making You a Follower? with Mike Boyle

    ARE YOU A FOLLOWER OR A LEADER IN THE FITNESS INDUSTRY? In this episode of The Strength Coach Podcast, legendary coach Mike Boyle joins Anthony Renna to dive deep into why being evidence-based might be holding you back and why Zone 2 Cardio is currently the most overrated trend online. We explore the balance between scientific research and real-world coaching experience to help you become a better trainer, therapist, or business owner. Brought to you by PerformBetter.com Head over to their website to get 20 percent off PB Extreme Soft Toss Med Balls and check out their new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence. Coach Boyle shares his take on the limitations of the evidence-based crowd and explains why innovation often happens in the gym long before the studies are published. We also discuss the practical use of isometrics and how a simple belt strap can transform your summer programming for athletes and general population clients alike. Plus, Mark Fisher from Business for Unicorns joins us to talk about marketing for gym owners who are struggling with stalled growth. KEY TOPICS IN THIS EPISODE: -Why Zone 2 is the overrated darling of the internet -The difference between being evidence-based and being a follower -Marketing strategies for gym owners and the importance of a time audit -Programming isometrics using the Zero RM ISO belt strap - News on the MBSC Spring Seminar and hockey performance insights Want to build a fitness business that creates more income, impact, and freedom? Here are some FREE biz-building resources from our friends at Business for Unicorns (https://businessforunicorns.com): **Get the Little Book of Gym Marketing Secrets HERE- (https://go.businessforunicorns.com/gym-marketing-book) **Book a free 10-minute intro call HERE (https://go.businessforunicorns.com/brainstorm) **Follow BFU on Instagram HERE (https://www.instagram.com/businessforunicorns/) **Subscribe to Mark Fisher’s channel on YouTube (https://www.youtube.com/c/markfisherhumanbeing) CHAPTERS: 0:00 Intro and Perform Better Updates 3:20 Fitness Business Power Play: Stalled Growth 7:15 MBSC Spring Seminar and BU Hockey Talk 11:45 Why Zone 2 Cardio is the Darling of the Internet 16:00 The Truth About Being Evidence-Based 21:30 Innovation vs Following the Research 26:10 Rethinking Squats and Unilateral Training 30:00 How to Properly Read and Filter Research 34:20 Using the Zero RM ISO Belt Strap 37:45 Programming Yielding and Overcoming Isometrics 39:58 Conclusion Want More Coaching Insights? Check out STRENGTHCOACH.COM and MBSC.TV for a 7-day free trial. Join the community and take your coaching to the next level with resources from the top experts in the industry. Don't forget to LIKE, COMMENT, and SUBSCRIBE for more episodes of The Strength Coach Podcast!

  • #434
    February 28 · 1 hr 6 min

    Becoming the Unshakeable Female Athlete with Justin Kegley

    Episode 434 of the Strength Coach Podcast, “Becoming the Unshakeable Female Athlete” is out. Female athletes face a significantly higher risk of ACL tears compared to their male counterparts, but physiological differences are only part of the story. In this episode, we explore the shocking training gap that leaves young women vulnerable to injury and discuss actionable strategies to keep them safe on the field. Discover how to shift the focus from early specialization to long-term athletic development and build unshakable confidence. Welcome to Episode 434 of the Strength Coach Podcast with your host Anthony Renna. Brought to you by PerformBetter.com Head over to their website to get 20 percent off PB Extreme Soft Toss Med Balls and check out their new Hyrox bundles. Be sure to save the dates for the upcoming Functional Training Summits in Chicago, Long Beach, and Providence. Today we are joined by Justin Kegley, performance coach and founder of Movement Fitness. Justin recently released his new book “Becoming the Unshakable Female Athlete”, available in dedicated versions for both parents and athletes. We dive deep into why female athletes are still seeing a rise in ACL injuries. We examine physiological factors like the Q-angle and joint laxity, combined with the heavy loads of modern club sports. Shockingly, while 50 percent of male varsity athletes are required to strength train, only 9 percent of female athletes have the same requirement. We discuss how neuromuscular training can close this gap, maximize performance, and dramatically reduce injury risk. Check out BusinessForUnicorns.com for free resources designed for gym owners and personal trainers. If you found this episode valuable, please hit the like button and subscribe to the channel for more professional strength and conditioning insights. Drop a comment below with your biggest takeaway on youth athlete development, and share this video with a parent or coach who needs to hear this important message.

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