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The Rich Somers Report

Rich Somers

Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers

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#546
Yesterday · 24 min
How He Makes $1M/Yr Renting Websites To Local Businesses | Luke Van Der Veer E546
In this episode Rich sits down with Luke Van Der Veer who explains how he built a business generating leads through local SEO. His model is simple: identify a profitable service in a city with manageable competition, build a website targeting that search, rank it at the top of Google, and then rent the incoming leads to a local business. He explains why home-service industries work especially well, how beginners can structure commission or pay-per-lead arrangements, and how those relationships can eventually become revenue-sharing or ownership opportunities. Luke also shares why he purchased a $1.7 million ice cream truck business with 52 vehicles as both a business opportunity and a tax strategy. He breaks down how the company makes money through truck rentals, wholesale ice cream sales, and private events while discussing seasonality, staffing, maintenance, and financing. The conversation closes with the coming wave of baby-boomer business owners retiring—and why entrepreneurs with strong lead-generation skills may be positioned to acquire and grow these businesses. To learn more about Luke and what he teaches, visit Website Rental Coaching. Connect with Rich on Instagram: @rich_somers
- Transcript
#545
Thursday · 37 min
Former NFL Player: How To Re-Build Your Mind To Crave Hard Work | Anthony Trucks E545
Former NFL linebacker Anthony Trucks breaks down why changing your life requires changing your identity first. Anthony explains why real transformation comes through experience, how doing difficult things builds confidence, why most people retreat into comfort, and the “dark work” required to become the person capable of achieving the life you want. He also shares lessons from playing for the Pittsburgh Steelers and what Mike Tomlin taught him about discipline, leadership, and mastering the small things. Anthony also reveals how he became a highly sought-after keynote speaker, how great speakers command a room, and how he turns speaking engagements into long-term business opportunities. From outgrowing your current tribe to overcoming limiting beliefs around money and success, this conversation explores what actually separates people who continually level up from those who stay stuck in the same version of themselves. Curious to learn more about Anthony’s Dark Work platform? Explore it here! Connect with Rich on Instagram: @rich_somers
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#544
September 8 · 42 min
The Ultimate Guide To Legally Paying Less Taxes| David Sinclair E544
Most high-income earners assume a massive tax bill is simply the price of making more money. In this episode, David Sinclair breaks down how wealthy investors and entrepreneurs approach the tax code differently — from real estate professional status and short-term rentals to cost segregation, Section 179, heavy equipment, and foreign exchange strategies designed to create significant tax deductions. David also explains when advanced tax strategies actually begin to make sense, why buying an investment solely for the tax deduction can backfire, and how high earners should think about private jets, depreciation, net operating losses, Roth conversions, and building long-term generational wealth. If you’re making serious money and want to better understand how sophisticated investors think about taxes, investments, and keeping more of what they earn, this episode gives you a look inside that playbook. At this point in the year, the focus should be on what steps you can take to reduce how much you’ll have to pay in taxes for 2026. - Cut your tax bill by up to 80% or more with a Darmen Tax Plan for just $15k (Special for Rich’s audience; normally $25k)- If you already know you’re going to have taxable income of $1M or more, then you should consider the DFX investment vehicle: • Generates 10% target annual cash flow • Provides projected annualized returns > 19% • Delivers a 10-to-1 tax deduction in the year of investment Invest $100k this year and get a $1M active income tax deduction on your 2026 taxes, along with $10k targeted annual cash flow each year, and a projected 19.75% annualized return over the 10-year hold period for the investment. Connect with Rich on Instagram: @rich_somers
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#543
September 5 · 53 min
What Do PEPTIDES Actually Do To Your Body? | Michelle Sands E543
In this episode, Rich sits down with Dr. Michelle Sands to break down the world of hormones, menopause, sexual health, peptides, and human performance. Michelle explains what actually happens during perimenopause, why women can begin experiencing hormonal symptoms years before menopause, and how testosterone, estrogen, progesterone, thyroid health, and lifestyle can impact everything from sleep and energy to body composition and sex drive. They also dive into hormone optimization for both men and women, erectile and sexual health, PT-141, HGH, NAD+, GLP-1s, weight loss, muscle preservation, and the growing longevity movement. Michelle shares her own transformation from endurance athlete to competitive bodybuilder in her 50s, why she believes muscle is one of the most important tools for longevity, and how properly combining lifestyle, nutrition, exercise, and hormone optimization can help people perform at a higher level. If you’re listening and thinking: "I know something is off with my hormones, but I have no idea where to start.” I’d recommend watching Michelle's Hormone Restoration Masterclass. She breaks down what’s actually happening during perimenopause and menopause, what symptoms can tell you, what to test, and what your options really are. And for women who already know they’re ready to take action and want to learn more about cleaner hormone replacement options, they can also check out Clean Hormones. Connect with Rich on Instagram: @rich_somers
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#542
September 3 · 47 min
The Ultimate Guide To Selling Like A Pro | Austin Medlin E542
Austin Medlin has collected over $9 million in high-ticket sales and has built his career around understanding what actually makes people buy. In this episode, Austin breaks down why higher-priced offers can sometimes be easier to sell, what separates elite closers from average salespeople, and why most objections should be handled before you ever reveal the price. We dive into his approach to handling objections around money, time, spouses, self-belief, and prospects wanting to “think about it.” Austin also explains how to build a hungry sales team, why B2B offers can be easier to close, the characteristics of top-performing closers, and why the best salespeople focus on earning trust instead of being liked. If you sell high-ticket products, run a sales team, or want to become a better closer, this episode is packed with practical sales psychology you can immediately apply. Connect with Rich on Instagram: @rich_somers
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#541
September 1 · 37 min
Homeless at 16 to Building a Multi-Million Dollar Business | Chuy Rivas E541
Rich Somers sits down with Chuy Rivas to unpack one of the wildest comeback stories on the podcast. Chuy was born into a brothel in Mexico, adopted and brought to the United States, expelled from school, and homeless at 16. Years later, becoming a father changed the direction of his life and pushed him into the insurance industry, where he went from having no book of business to building a multimillion-dollar insurance and financial company. Chuy also breaks down what most people misunderstand about insurance, including how claims actually get paid, why commercial property owners should understand public adjusters, who needs an umbrella policy, and the differences between term and whole life insurance. He also explains the principle that built his business: take care of your clients, refuse to cut corners, and play the long game. If you’re tired of living below your potential... If you’ve ever felt like life counted you out... Or if you’re ready to protect your family while building wealth... Follow Chuy on every platform @Chuboo24 Connect with Rich on Instagram: @rich_somers
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#540
August 29 · 52 min
The 5 Dating Mistakes That Destroy Successful Men | Kavita Ajwani E540
Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest Rich Somers sits down with dating coach Kavita to break down the biggest mistakes successful men make when it comes to dating, attraction, and relationships. They discuss why men often approach dating with the wrong mindset, how “nice guy syndrome” can actually push women away, why putting a woman on a pedestal kills attraction, and how to approach women confidently without coming across as creepy. Kavita also explains why women can lose interest once a man stops prioritizing the habits and ambitions that originally made him attractive, why successful men still struggle to find the right partner, and how dating apps, texting, first dates, age gaps, and modern dating culture have changed the game. Whether you're recently single or struggling to meet the right woman, this conversation breaks down how to build better relationships without losing yourself in the process. Connect with Rich on Instagram: @rich_somers
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August 27 · 40 min
How Everyday People Obtain 0% Interest Funding┃Evan Rugan
For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/invest Rich Somers sits down with Evan Rugan to unpack how he accessed $1.5M in 0% business funding without relying on tax returns, and what most entrepreneurs get wrong about securing capital. Evan breaks down how entity structure, credit profile, and strategic timing can dramatically impact the funding options available to a business. They also explore what banks actually look for when deciding who to fund, why personal credit can carry more weight than income in the early stages, and how strong operators use borrowed capital to create leverage rather than cover mistakes. It’s a practical look at how founders can approach funding with more flexibility, control, and long-term opportunity. If you’re serious about funding, this is your next move. Inside the Let’s Get Funded Inner Circle! You’ll learn how real approvals happen, what lenders actually look at, and you’ll receive a FREE LexisNexis report — all for $97. Connect with Rich on Instagram: @rich_somers
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August 22 · 1 hr 2 min
How He Went From Homeless To Making $12M/yr Painting Houses | Joel Mercado E538
We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest Joel Mercado went from being homeless at 16 to building a painting business doing $12 million a year. In this episode, he breaks down why he believes the trades are one of the biggest opportunities of the next decade, how someone can start a painting company with very little money, and why residential painting can be one of the best places to begin. Joel also shares the exact fundamentals behind scaling: finding your first customers through door knocking, building a four-week backlog before starting production, knowing when to hire an admin and sales rep, and creating a business that can eventually operate without you doing every estimate or managing every job yourself. Joel is offering listeners a free business audit — a no-strings-attached discovery call to take a closer look at their business and uncover opportunities for growth. Connect with Rich on Instagram: @rich_somers
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#537
August 20 · 43 min
#1 Nitric Oxide Expert: The Hidden Cause of Brain Fog & Low Energy | Dr. Nathan Bryan E537
Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest In this episode, Rich Somers sits down with Dr. Nathan Bryan, a nitric oxide scientist, to break down why this molecule plays such an important role in blood flow, energy, brain function, and longevity. Dr. Bryan explains his perspective on how declining nitric oxide production may contribute to brain fog, high blood pressure, erectile dysfunction, and other age-related health problems, while sharing ways people can support healthy nitric oxide production. They also dive into sleep, mouth breathing, nasal breathing, exercise, fasting, diet, NAD+, NMN, and the everyday habits that may be affecting your energy and performance. Dr. Bryan shares the routines he personally uses, why he believes blood flow is foundational to feeling and performing your best, and what people should understand about optimizing their health as they get older. Use code RICH at www.n1o1.com for 10% off our nitric oxide products. Connect with Rich on Instagram: @rich_somers
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#536
August 19 · 35 min
How He Makes $50k/mo From Real Estate Using Cold Emails | Tim Yu E536
For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/invest In this episode, Rich Somers sits down with Tim Yu to break down the world of real estate wholesaling and why he believes it’s one of the fastest ways to generate active income in real estate. Tim explains exactly how the wholesaling model works, how his team finds motivated sellers, and how they’ve replaced expensive marketing channels with cold email—sending roughly 22,000 emails for around $200 per month and turning those opportunities into $30,000–$50,000 in assignment fees. Tim also shares the harder side of his journey, including building the business while still serving in the Army and accumulating more than $100,000 in credit card debt after spending heavily on marketing. He walks through how he and his partner recovered, the mistakes new wholesalers make, how to find and sell deals, and what separates the people making a few deals from those building a real wholesaling business. Want to learn how to use cold email for yourself? Here is a free course on how anyone can get started https://reinbox.org/richsomers. Connect with Rich on Instagram: @rich_somers
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#535
August 15 · 1 hr 20 min
Adley Kinsman: How She Got 76 Billions Views (copy her) | E535
We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest Rich Somers sits down with Adley Kinsman to break down how she went from bankruptcy to building a $10 million-per-year business through content and social media. Adley shares how she went from appearing on *The Voice* and signing away the commercial rights to her own name to eventually going all-in on video, producing up to 18 videos a day and generating billions of views across social media. Adley explains what she’s learned from more than 76 billion views about capturing attention, keeping viewers watching, and turning content into an actual business. She and Rich dive into hooks, retention, why entertainment beats education on social media, building a personal brand, monetizing attention, and how one of Adley’s videos eventually caught the attention of MrBeast and his team. Join Adley's 5 day challenge that doubles people’s views in 5 days or less https://viralish.com/challenge/ (5 day challenge) Connect with Rich on Instagram: @rich_somers
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#534
August 12 · 36 min
RV Parks: The Best Real Estate Investment To Make Millions | Dave Allred E534
Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest In this episode Rich Somers sits down with Dave Allred, founder of Axia Partners, to break down why he believes RV parks are one of the most attractive real estate opportunities right now. Dave explains how his team finds large destination RV parks, converts transient guests into seasonal renters, expands the number of sites, adds amenities, and uses seller financing to create stronger cash flow. They also discuss why Dave shifted his focus from multifamily, what makes a great RV park acquisition, the importance of strong on-site management, and the potential tax advantages of the asset class. Dave also shares his personal journey from growing up in a low-income household to building a large real estate portfolio and creating financial freedom for his family. He talks about overcoming scarcity and limiting beliefs, teaching his kids to build passive income and own assets, and why protecting the downside is one of the most important principles in investing. Rich and Dave unpack what new investors need to know before entering the RV park business and why strong operations, cash flow, tax efficiency, and long-term appreciation can make the asset class so compelling. Get Dave’s free Lifestyle Freedom Toolkit at https://www.daveallred.com/ Interested in investing with Dave and Axia Partners? Learn more about their investment philosophy and current opportunities at AxiaPartners.com. You can also connect with Dave on Instagram: https://www.instagram.com/daveallred/ Connect with Rich on Instagram: @rich_somers
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#532
August 7 · 48 min
How To Drastically Increase Your Testosterone Naturally | Dr. Stephen Cabral E533
We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest Rich Somers sits down with Dr. Stephen Cabral to talk about how to optimize your health, uncover the root causes behind low energy and hormone imbalances, and take a more personalized approach to longevity. Dr. Cabral breaks down the importance of regular blood work and functional lab testing, why testosterone can decline earlier than expected, and how factors like sleep, stress, inflammation, nutrient deficiencies, gut health, and environmental toxicities can affect the way you feel and perform. They also dive into the fundamentals that can make the biggest difference for living a longer, healthier life—from cardiovascular fitness and the Norwegian 4x4 protocol to improving sleep, caffeine and supplementation, morning routines, and managing your nervous system. Dr. Cabral shares his own journey from years of chronic health problems to rebuilding his health, the mindset shifts that helped him along the way, and the philosophy behind his new book, The End of All Disease: understanding your unique biological blueprint and consistently doing the basics that move you toward better health. To get Dr. Stephen Cabral’s new book Personomics: The End of All Disease Go to StephenCabral.com/rich To apply for 1-on-1 health coaching & at-home lab testing go to StephenCabral.com/coaching Connect with Rich on Instagram: @rich_somers
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#531
August 4 · 50 min
He Built A $6M Business Teaching Construction Safety | Rocky Zapata E531
We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest Rich sits down with Rocky Zapata, an entrepreneur who went from having negative $67 in his bank account to building businesses that generate more than $6 million per year. Rocky reveals how he identified an overlooked need for bilingual safety training, turned it into a thriving consulting company with 31 employees, and built a recognizable brand almost entirely through relationships and word of mouth. Rocky also breaks down the discipline required to overcome failure, the importance of finding a business people genuinely need, and how to know when it is time to walk away from an idea that is not working. He and Rich discuss managing cash flow, hiring and empowering great employees, removing yourself as the bottleneck, developing an unshakable mindset, and why continued growth and purpose are essential to building both a successful business and a fulfilling life. Connect with Rich on Instagram: @rich_somers
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#530
August 2 · 36 min
How Buying A Hockey Arena Made Him Millions | Jed Snyder E530
For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/invest In today’s episode Rich sits down with Jed Snyder, a former nuclear power plant engineer and options trader who made the unexpected decision to purchase the hockey team he once played for. Jed shares how a casual conversation turned into buying the team just three weeks later, why he eventually purchased its arena, and how he transformed a traditionally unprofitable ice rink into a growing community-driven business. They break down the economics of owning a hockey team, the multiple revenue streams behind operating an arena, and why creating an unforgettable live experience is essential for keeping fans coming back. Jed also explains how the team rebuilt its relationship with the local community, reached nationals every season, won a championship, and created a business that extends far beyond selling tickets. Connect with Rich on Instagram: @rich_somers
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#530
July 30 · 48 min
How A Broke Janitor Built A $7M Empire Hauling Junk | Barry Hartman E530
Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest Rich Somers sits down with Barry Hartman to talk about how he went from working as a broke janitor and pursuing a professional snowboarding career to building a junk-removal company generating more than $7 million a year. Barry shares how he started with a single pickup truck, the business fundamentals he learned along the way, and why junk removal can become an incredibly profitable home-services business when supported by strong marketing, systems and the right team. They break down residential versus commercial customers, Google advertising, recurring revenue, pricing jobs by weight and the profit margins operators can expect as they scale. Barry also discusses expanding into used-clothing resale, building a coaching program, attracting private-equity interest and using an AI phone agent to respond to customers within minutes—while revealing the biggest mistakes new operators make and the first responsibilities entrepreneurs should delegate to grow beyond the truck. Follow Barry on Instagram @barryhartman. He puts out daily content on how to scale your business while building a lifestyle you actually love — so you don’t have to grind for a payday years down the road and miss the life and opportunities that are right in front of you. Connect with Rich on Instagram: @rich_somers
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#529
July 28 · 47 min
Most People Have Parasites... Here's What To Do About Them | Kim Rogers E529
We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest Rich Somers sits down with Kim Rogers to talk about her personal battle with chronic illness, parasites, mould and Lyme disease, and how nearly losing her life inspired her to become known online as the “Worm Queen.” Kim explains the different ways people may be exposed to parasites through food, water and travel, while sharing her perspective on cleansing, gut health, testing and becoming a better advocate for your own health. They also explore how Kim turned her experience and healthcare background into RogersHood, a rapidly growing wellness brand selling thousands of cleansing kits every month. Kim discusses going viral on TikTok, educating customers about a taboo subject, navigating the challenges of building an online business and preparing to expand into major retailers. This episode brings together health, entrepreneurship, resilience and the story behind a highly unconventional multimillion-dollar business. Kim would love to giveaway a ParaFy Parasite Cleanse Kit too! Join her Affiliate Program here! Connect with Rich on Instagram: @rich_somers
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#528
July 26 · 56 min
How He Went From $0 to $200M Using Boutique Hotels | Sujay Mehta E528
Rich talks with Sujay Mehta, an experienced hotel investor who has built a portfolio approaching $200M across branded properties and independent boutique hotels. Sujay shares the decisions, systems, and operational strategies that helped him expand into multiple markets from the ground up. They unpack how branded hotels compare with boutique concepts, what hotel owners are really paying for through franchise agreements, and why property value is driven more by growing net operating income than nearby sales. Sujay reveals how overlooked revenue streams—including pet charges, resort-style fees, stronger pricing systems, and tighter management—can add millions to a hotel’s valuation. The discussion also explores the generational transition happening as longtime hotel owners begin exiting, the impact of stricter Airbnb regulations on traditional lodging demand, and the advantages investors gain by managing their own operations. For anyone interested in hotel investing, this episode offers a clear look at how successful operators create value, scale portfolios, and identify opportunities before the broader market catches on. Connect with Rich on Instagram: @rich_somers
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#527
July 22 · 1 hr 1 min
How A Dietitian Bought 377 Apartments Without Investors | Tony Stephan E527
Rich and guest Tony Stephan unpack how building a portfolio to 377 units entirely self-funded completely changes the playbook for real estate investors. They examine the major dividing line between residential properties, which remain tethered to traditional home valuations, and true commercial assets of five units or more that operate strictly on Net Operating Income. Tony shares the mechanics behind his growth model, covering how to manufacture equity, recycle cash through the BRRRR method, and snowball a single property into multiple acquisitions without outside investors. They also break down why buyers often overcomplicate deals, explaining how to streamline analysis and shift your mindset from finding excuses to walk away toward identifying the right signals to move forward. Grab Tony's best selling book for FREE: https://start.tonystephan.com/freebookorg Subscribe to his youtube: https://www.youtube.com/@tonystephan Join Tony's mentorship program: https://tonystephan.com/ Connect with Rich on Instagram: @rich_somers
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