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The Purse Podcast

Jana Hlistova

At The Purse: Women and Capital, we explore how women are transforming the architecture of finance. From angel investors to institutional leaders, from fintech founders to capital allocators, this is where women, wealth and power intersect to influence what gets funded — and what gets built next.

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  • 20 episodes
  • monthly
  • Avg 45 min
  • English

Episodes 20

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  • August 12 · 47 min

    #166: Gender smart investing, climate action and systems change in finance with Sana Kapadia

    Sana Kapadia is Chief Catalyst at Heading for Change, investing in solutions that advance climate, nature, biodiversity and gender equality. Her career has spanned gender and climate finance, impact investing and equity research. She is focused on leveraging capital as a tool for social change and to support deep and intersectional systemic shifts. We cover the following in our conversation: 00:00 Welcome 01:44 Heading for Change mission 04:51 Why gender lens matters 08:41 Suzanne Biegel legacy 12:18 Understanding the 2X Challenge 14:33 From niche to mainstream 18:54 Climate and gender nexus 25:25 Inner work of systems change 29:44 Generational shifts in capital 32:02 Care economy as infrastructure 36:08 Measuring inclusion and impact 38:46 ESG and DEI backlash 41:33 Staying the course together 44:54 Redesigning finance for equity. **** The reports mentioned in this episode are: Heading for Change Insights Reports Investment Toolkit & Guidance Other climate and gender Tools, Resources Climate & gender investing overview Tools Metrics Gender care and climate rubric Project Catalyst & SAGE Criterion report Pivotal care economy report ***

  • August 5 · 39 min

    #165: Early-stage funds, female founders and healthtech with Triin Linamagi

    Triin Linamagi is the Founding Partner of Arãya Sie Fund, an early-stage venture fund backing the next generation of women-led businesses in the UK and Europe. The fund invests at the pre-seed and seed stage across healthcare, climate, fintech, and deeptech/AI. She is also the Founder and CEO of Sie Ventures, an angel syndicate and capital platform. Sie Ventures improves access to high-quality investment opportunities for angel investors while supporting women founders through dedicated programs to help them fund and scale their ventures. Triin brings over a decade of investment experience across multiple venture capital funds. Prior to her career in VC, she spent several years as a founder and operator building technology companies, giving her a unique dual perspective as both investor and entrepreneur. 00:00 Guest intro 02:07 Smart menstrual cup investment 04:43 Why Emm matters for health 08:18 Founder origin and team 10:20 VC blind spots in femtech 13:46 Co-investing and role models 18:19 Launching Araya Sie Fund 22:29 Fund structure and community 26:12 British Business Bank investment 28:35 AI and deep tech gap 34:40 Fixing the capital system 39:26 Closing thoughts. ****

  • June 16 · 37 min

    #164: From scientist to founder: Building Zonova and raising capital with Dr Georgia Fleet

    Dr Georgia Fleet is a scientist turned entrepreneur on a mission to tackle one of healthcare's most persistent challenges: hospital-acquired infections. She founded Zonova on International Women's Day in 2023 and is as CEO & Co-Founder. A materials scientist by training, Georgia spotted how medical devices drive hospital infections, and how few commercial solutions exist to address it. Three years on, the company's Z-ROS® antimicrobial materials platform is in active commercial discussions with global device manufacturers to make hospital-acquired infections a problem of the past. Georgia is a 2024/25 Innovate UK Women in Innovation Award winner, named Most Disruptive at Women in Tech EU 2025 and was listed #1 in TechRound's Top 50 Women in Startups & Tech in 2026 - recognising her commitment to impact, innovation, and women in STEM. We cover the following in our conversation: 01:59 Why hospital infections persist 04:40 Breakthrough: The "aha" moment 06:50 Pivot to platform model 08:25 Founder market fit 11:05 Fundraising reality check 17:20 Pitching platform and hiring CCO 19:43 Women investors 27:30 Fundraising experience 30:06 IP and impact strategy 31:44 Looking ahead: Ten year vision 33:51 Advice for new women investors 36:38 Final thoughts

  • May 16 · 48 min

    #163: (Repost) Money and love: how to make important life decisions with Abby Davisson

    Abby Davisson is an award-winning Fortune 200 leader-turned-author and entrepreneur. Prior to founding the Money and Love Institute, her social impact career included nearly a decade at global retailer Gap Inc., where she served as president of the Gap Foundation and co-founded the company’s employee resource group for working parents. Abby’s prior professional experience includes strategy-focused roles across the public, private, and non-profit sectors, as well as a stint (alongside her day job) as an alumni career advisor and coach at Stanford’s Graduate School of Business. Abby holds a BA from Yale University and an MBA and MA in Education from Stanford University. We cover the following in our conversation: 02:37 Why focus on money and love? 08:09 A lesson learned the hard way 10:46 Why decisions feel zero sum 12:57 Clarity and the "Five Cs" 16:41 Scenario 1: choosing a mate 23:09 Scenario 2: family and career 34:54 Scenario 3: breakup or divorce 39:02 Courage and better communication 44:46 Final advice. ****

  • April 24 · 27 min

    #162: Empowering women, financial planning, cash ISAs, economic shifts, and inclusive advice with Shaz Bishop

    Shaz Bishop is a wealth manager at RBC Brewin Dolphin. With over 21 years of expertise in financial services, Shaz advises private clients on comprehensive wealth strategies, including tax-efficient investments, pension planning, inheritance tax mitigation, trusts, and international investments. Her holistic approach empowers individuals and families to navigate complex financial landscapes with confidence. Beyond her advisory role, Shaz is a dedicated advocate for financial literacy and women’s empowerment in wealth management. As a mother to two young daughters, she champions diversity and inclusion in the industry, striving to create a future where equitable representation is the norm. She’s passionate about educating underserved communities and breaking down barriers to financial access, ensuring the next generation inherits a more inclusive financial ecosystem. We cover the following in our conversation: 02:22 Money origins story 03:24 Cash ISA changes explained 05:04 Women and investing shift 08:05 Retirement barriers for women 10:37 Choosing the right adviser 11:45 One size policy limits 13:50 Cashflow planning tool 15:18 Risk and advice framing 17:57 Reviews and life events 18:59 Family planning and pensions 22:37 Measuring success beyond markets 24:02 Industry gaps and wealth transfer 26:54 Closing ***

  • April 12 · 33 min

    #161: Why culture matters in growth, AI's market impact, and US growth investing with Kirsty Gibson

    Kirsty Gibson is an Investment Manager in the US Equity Growth Team and has been a portfolio decision maker since 2016. She joined Baillie Gifford in 2012 and became a partner in 2025. Prior to joining the US Equity Growth Team, Kirsty also spent several years in the small and large-cap global equities departments. She graduated MA (Hons) in Economics in 2011 and MSc in Carbon Management in 2012, both from the University of Edinburgh. We cover the following in our conversation: 01:57 Kirsty’s path to investing 04:49 Why culture matters in growth 06:52 Foundational vs created culture 09:27 When founders return 11:47 Architecting culture on purpose 14:49 Shopify’s AI pivot 19:06 Stripe’s culture in execution 20:47 Acquiring Bridge and the opportunity in stablecoins 22:38 AI shockwaves and market panic 29:31 What winners look like by 2030 31:34 Final takeaways. See: "The cultural architects: how great founders shape exceptional companies in changing times", written by Kirsty Gibson. ***

  • March 16 · 50 min

    #160: (Repost) Navigating gender bias: insights and strategies with Dr Amy Diehl

    Amy Diehl, PhD, is an award-winning information technology leader, currently serving as Chief Information Officer at Wilson College in Chambersburg, PA. She is also a gender equity researcher and author of the new book Glass Walls: Shattering the Six Gender Bias Barriers Still Holding Women Back at Work. Her writing has appeared in numerous scholarly journal articles and book chapters as well as in Harvard Business Review, Fast Company, and Ms. Magazine. She is also a sought-after speaker, consultant, and lawsuit expert witness. Her passion is universal gender equality so that society and organisations can thrive and women can succeed. We cover the following: 01:50 Defining gender bias 02:52 How gender bias affects money and power 05:15 Six barriers overview 06:11 Male privilege and constraints 07:20 Support and devaluation 08:36 Hostility (including female hostility) 13:35 Acquiescence and opting out 16:19 Business case and examples 21:00 Leadership accountability and ERGs 22:44 Measuring bias 24:44 Gender bias incident example 26:55 Don’t internalise gender bias 29:13 Build support networks 30:06 Toxic workplaces 33:15 Leaders must own change 34:03 Stories that wake up leaders 36:59 Male norms and work design 39:24 Allies taking action 40:45 LinkedIn as safe space 43:29 Kamala Harris double standards 48:21 Progress and hope. ***

  • February 14 · 18 min

    #159: Investment infrastructure, women's financial power, and tech innovation with Symmie Swil

    Symmie Swil is the UK General Manager of Europe’s leading investment infrastructure provider, Upvest. With nearly twenty years of banking and fintech experience, Symmie is passionate about broadening access to investing. Symmie has previously held positions as Deputy Chief Operating Officer & Chief of Staff at Investec, and Head of SME Banking at Starling. We cover the following: 01:09 Symmie Swil: From banking to building investing infrastructure 02:41 What still holds women back from investing? 04:14 The gender wealth & gender pension gap explained. 07:41 What UpVest actually does (The ‘Stripe for investing’ behind the apps) 09:33 Fractional investing 101: Why lower minimums change everything 11:33 Trust in embedded investing: Transparency, security & regulation 12:53 UpVest’s UK expansion: The opportunity, the data, and responsible scaling 14:28 Five to ten year vision: Women designing the future of wealth tech 16:28 Final thoughts.

  • January 16 · 54 min

    #158: Rethinking early-stage investing for diverse founders with Simon Glass

    Simon Glass is the Chief Executive Officer and co-founder of Qodeo, a platform created to address the challenges he observed while working across the venture ecosystem. Qodeo matches venture and private equity investors with entrepreneurs, with a particular focus on founders from diverse, regional, and female communities. Simon has previously worked at two UK venture capital firms, including Amadeus Capital Partners, the first backer of ARM Holdings. His broader career includes roles at EY in academia and media, at WPP as Deputy Chair of a publishing house, and in project finance where he supported Roy Hill, the world’s largest private iron ore mine, in raising $9 billion. Simon has written for the Financial Times, holds a BA, MA, and MBA from the University of Cambridge, and completed training in corporate finance at London Business School. We cover the following: 00:11 Meet Simon Glass: CEO of Qodeo 01:13 Exploring the venture ecosystem 02:35 Challenges for underrepresented founders 05:55 Platform: matching investors and entrepreneurs 14:05 Addressing unconscious bias in investing 19:32 Comparing UK and US startup ecosystems 28:40 Entrepreneurial boom in Europe 32:01 Cultural shifts in entrepreneurship 32:38 Moving the needle in who VCs invest in 36:58 Challenges with angel investors 49:28 Improving the startup funding ecosystem 53:43 Final thoughts. *** For more information on Qodeo, see: https://qodeo.com/ ***

  • Dec 12, 2025 · 48 min

    #157: Investment in health, AI-driven biotech, women's healthcare, long-term vision with Julia Angeles

    Julie Angeles is an Investment Manager, Partner at Baillie Gifford. She has been a member of the International Growth Portfolio Construction Group since 2017. She joined Baillie Gifford in 2008 and became a Partner in 2022. She previously worked as a management consultant at McKinsey & Company, advising firms in Denmark, Russia and Hungary. Julia obtained a BSc in 1999, an MSc in 2001 and a PhD in 2005 in Economics from the University of Aarhus, Denmark. She is fluent in Russian and Danish. We cover the following: 00:56 AI and long horizon investing in healthcare 05:24 The evolution of Moderna and platform science 13:19 AI's impact on healthcare access and efficiency 21:45 The untapped potential of women's health 24:27 The need for more women in investing 24:59 The disparity in female health investment 25:29 Male allies in women's health 26:53 Gameto: revolutionising fertility 28:15 The science behind Gameto's innovations 29:42 Ethical considerations in biotech 31:14 The future of female longevity 31:45 Brain health: the next frontier 32:42 Progress in neurodegenerative disease research 36:21 The role of AI in healthcare 37:30 Addressing gender disparities in health research 42:13 The promise of personalised medicine 43:15 The future of human health: prevention and early detection 47:18 Final thoughts and optimism for the future.

  • Dec 4, 2025 · 54 min

    #156: Women, economics & power: challenging history's myths with Dr Victoria Bateman

    Dr Victoria Bateman is an economic historian whose latest book is Economica: A Global History of Women, Wealth and Power. Victoria has twenty years’ experience teaching macroeconomics and economic history at the Universities of Oxford and Cambridge and has spoken extensively on radio and television, including as resident economic historian for BBC Radio 4’s “Understand: The Economy". In her spare time, Victoria also works as a historical consultant for period dramas, including The Forsytes (which is currently airing in the UK and comes to PBS America in 2026). We covering the following: 00:11 Meet Dr. Victoria Bateman 02:20 Victoria's journey to feminist economics 05:08 The myth of male-dominated economic history 07:22 Women in economic history: key figures and contributions 10:11 The impact of excluding women from economic narratives 20:12 Historical examples of women in finance 26:26 Non-Western female economic pioneers 32:51 Modern financial systems and women 38:31 The backlash against women's economic progress 50:34 The importance of rewriting economic history 51:55 Final thoughts ***

  • Nov 20, 2025 · 1 hr 1 min

    #155: Mismanaged decline, economic shifts, and UK's future resilience with Vicky Pryce

    Vicky Pryce is Chief Economic Adviser at the Centre for Economics and Business Research and Visiting Professor at King's College London. She was previously Director General for Economics at the Department for Business Innovation and Skills and Joint head of the UK Government Economic Service. Vicky has held senior roles across the private sector, including senior managing director at FTI consulting, Partner and Chief Economist at KPMG, and Partner at London Economics, following earlier positions in banking and the energy sector. She's also co-founder of Good Cooperation, a frequent media commentator, and the author of many books, including Women versus Capitalism. Her latest book, Mismanaged Decline, co-authored with Andy Ross, will be published by Biteback in November of 2025. We cover the following: 01:16 Discussing 'Mismanaged Decline' 02:51 The UK's economic challenges 04:41 Policy missteps and industrial decline 07:09 Service sector and underinvestment 11:15 Industrial strategy and government role 16:26 Impact of Brexit and COVID 25:04 Honesty in economic policy 32:25 Regulatory developments in the UK and Europe 33:58 The role of UK leadership in crypto adoption 34:45 Concerns about crypto and global positioning 37:09 The politics of economic growth 39:20 Challenges in economic policy communication 50:11 The importance of gender inclusion in economic strategy 56:57 The need for long-term industrial strategy 01:00:12 Final thoughts on building a resilient economy ***

  • Nov 7, 2025 · 53 min

    #154: Women-led VC, women's health innovation and global investing with Trish Costello

     Trish Costello is the Founder and CEO of Portfolia, a micro venture capital firm and investing community built to activate women's capital. Portfolia launches thematic funds designed by and for women from women's health to FinTech and sustainability, engaging accredited investors who seek both strong returns and meaningful impact. Trish previously co-founded the Kauffman Fellows Program in 1994 where she created the first training programme for venture capital partners. And helps launch a new generation of investors. We cover the following: 00:11 Meet Trish Costello: Founder of Portfolia 00:53 The birth of Portfolia: a new venture model 06:11 Portfolia's growth and achievements 07:22 Pioneering women's health investments 10:15 The impact and future of women's health innovation 14:07 The role of research and AI in women's health 22:41 Gameto: revolutionising fertility and longevity 28:48 Empowering women investors 29:22 Investment accessibility and inclusivity 30:18 Understanding venture capital returns 31:24 Innovative approach to venture funds 32:16 Engaging with Portfolio companies 35:37 Sourcing and evaluating deals 38:25 Collaborating with other funds 44:26 Scaling women's participation in VC 51:33 Future vision for Portfolia. ****

  • Oct 17, 2025 · 42 min

    #153: UK Economy, business sentiment, AI & productivity, tariffs and investment slowdown with Vicky Pryce

     Vicky Pryce is Chief Economic Advisor at the Centre for Economics and Business Research and Visiting Professor at King's College London. She was previously Director General for Economics at the Department for Business Innovation and Skills and Joint head of the UK Government Economic Service. Vicky has held senior roles across the private sector, including senior managing director at FTI consulting, Partner and Chief Economist at KPMG, and Partner at London Economics, following earlier positions in banking and the energy sector. She's also co-founder of Good Cooperation, a frequent media commentator, and the author of many books, including Women versus Capitalism. Her latest book, Mismanaged Decline, co-authored with Andy Ross, will be published by Biteback in November of 2025. We cover the following: 01:15 Current state of the UK economy 02:28 Business confidence and investment 06:17 Employment trends and challenges 13:29 Impact of AI on productivity 19:57 Inflation and monetary policy 22:41 Domestic price issues in the UK 23:06 Energy costs and market structure 25:42 Trade, global headwinds, and tariffs 30:06 Pensions for growth 32:42 Autumn budget concerns 39:42 Risks and hopes for the UK economy. ***

  • Oct 7, 2025 · 46 min

    #152: Building Scotland's innovation economy and female-focused initiatives with Derek Shaw and Alison Loveday

    Derek Shaw is Director of Entrepreneurship and Investment, where he leads the teams supporting Scotland's spinouts, startups, and scaling companies with wrap-around support and commercial investment. Under his leadership, Scottish Enterprise co-invests more than £50 million annually, making it Scotland’s most active early-stage investor, and the UK’s fourth largest by volume. The portfolio includes around 330 high growth companies, valued at approximately half a billion pounds. Alison Loveday is part of the extended management team and leads the National High Growth Entrepreneurship team. She focuses on ecosystem development, partnerships, and leadership programs for founders — including Pathways to Scale, a flagship initiative inspired by the 2023 Pathways Report, which supports female founders by upskilling leadership and investment readiness. Together, they're helping to shape Scotland's innovation economy. We cover the following: 00:11 Meet Derek Shaw and Alison Loveday 02:16 Overview of Scottish Enterprise 03:08 Scottish Enterprise's strategic missions 07:03 Supporting ambitious Scottish businesses 12:06 Collaborations and female founders 14:28 Challenges for deep tech companies 20:31 Case Study: ZOEX and Ash Penley 26:04 Working with universities and research centres 28:21 Metrics and measuring success 30:12 Supporting female founders 35:17 Lessons from recent successes 43:27 The future of Scotland's innovation economy. ****

  • Sep 29, 2025 · 44 min

    #151: Investing in women's sports, media and tech with Lorine Pendleton

     Lorine Pendleton is a seasoned venture capital investor and former media and entertainment lawyer with deep expertise across sports, media, entertainment, and technology. In 2024, she launched 125 Ventures, a New York based VC fund, investing in women's sports, media and tech at the intersection of AI, data and the creator economy. Previously, a partner at Portfolia, she co-launched the Rising America Funds, top performing VC funds with net IRRs in the top 5% of their vintage, and has invested in more than 35 innovative companies as both an angel and VC. We cover the following: 00:10 Meet Lorine Pendleton 02:17 Lessons from Prince: The power of ownership 04:59 Launching 125 Ventures 10:30 The solo GP Experience 15:01 Barriers in venture capital 24:20 Female founders and investment strategies 24:41 Unique perspectives of female investors 25:16 Learned experiences 27:27 Due diligence in investment 29:11 The rise of women's sports 30:40 Media rights and market growth 31:25 Challenges and opportunities in women's sports 33:31 The future of women's sports investment 37:48 Engaging with LPs and shifting capital 40:25 Encouraging women to invest 44:05 Final thoughts ***

  • Sep 14, 2025 · 43 min

    #150: Wave energy innovation, renewable tech, building a scale-up, female founders, raising capital and sustainable development with Ash Penley

     Ashley Penley is the founder and CEO of ZOEX, the UK's only female founded wave energy company. She transitioned from 15 years in offshore oil and gas complex installation projects to marine renewables, where she developed a modular wave energy converter that tackles the sector's biggest challenge, high cost. She's also a mother of two, Zoe and Alex, and became a British national after moving to Scotland 25 years ago for her original oil and gas career. We cover the following in our conversation: 00:11 Meet Ashley Penley 01:45 The challenges of wave energy 03:30 The 'Aha moment': Realising the gap in wave energy 05:29 Innovative solutions for wave energy 07:55 The business model and market potential 12:32 Designing ZOEX for real-world conditions 19:49 Partnerships and raising capital 23:02 Trials and commercial rollout in Turkey 25:22 Project setback and recovery 27:17 Validation and success 27:35 Global attention and future plans 28:30 Challenges and personal sacrifices 30:08 Company vision and funding 31:56 Navigating a male-dominated industry 33:29 Balancing family and career 37:12 Advice for entrepreneurs ***

  • Aug 24, 2025 · 48 min

    #149: Financial insight & empowerment: women, wealth, and change with Tiffany Irving

    Tiffany Irving joined Mesirow Wealth Management in 2021 and has 25 years of financial experience. She is a Senior Vice President, Wealth Adviser and a member of the Mesirow Inclusion Council. She provides comprehensive wealth management planning and advice to high-net-worth individuals, families and non-profit organisations. Tiffany is a member of the National Association of Women Business Owners, and Legacy Partners, an association of the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation. She is a Board Member for the Caring Place and the Women’s Impact Fund for the Porter County Community Foundation. She is a frequent speaker on the WGN radio show “Your Money Matters.” Tiffany earned her degree in Finance from DePaul University and her MBA from the University of Phoenix. She is a CERTIFIED FINANCIAL PLANNER® professional, Certified Exit Planning Advisor (CEPA®) and holds FINRA licenses. We cover the following: 02:09 Tiffany's early money experience 03:28 Generational differences in financial perspectives 09:28 Financial literacy and confidence among women 11:39 Common misconceptions about women and money 17:01 Challenges in the financial services industry 23:01 The Great Wealth Transfer: are we ready? 25:13 The importance of high EQ in financial advisory 25:20 Building trust with female clients 26:18 Legacy planning and generational wealth 29:33 Values-based and impact investing 35:42 Female investment in female founders 43:05 Closing the gender wealth gap 47:15 Final thoughts

  • Aug 11, 2025 · 56 min

    #148: Women building wealth, rethinking financial advice, female investing & future shifts with Heather Ettinger

    Heather Ettinger is the Founder and CEO of Luma Thrive, a boutique coaching and consulting firm dedicated to empowering women of wealth and purpose—and the advisers and institutions that serve them. With over 35 years as a trailblazing adviser and former CEO in wealth management, Heather created Luma Thrive to redefine how women engage with their wealth through life visioning, values alignment, and legacy planning. She is the author of the best-selling book Lumination: Shining a Light on a Woman’s Journey to Financial Wellness and a nationally recognised speaker and thought leader featured in The Wall Street Journal, Barron’s, and Bloomberg. Her trademarked Lumination Process™ underpins transformative coaching, keynote speaking, and consulting programs that guide women in aligning resources with purpose, while helping institutions build stronger, more meaningful relationships with female clients. A recipient of the “Women to Watch,” “Icons and Innovators,” Ruth Bader Ginsburg, and Savvy Ladies Changemaker awards, Heather has also co-authored pioneering research on women of wealth. She lives in Shaker Heights, Ohio, with her husband and is most proud of raising three community-minded children. We cover the following: 01:53 Welcoming Heather Ettinger 03:34 Shifts in women's approach to investing 08:45 Challenges in the financial industry 17:35 Demographic and cultural trends 24:44 Women in business and career challenges 30:50 The impact of diversity in leadership 32:35 Financial planning for women: a holistic approach 37:11 Rethinking financial adviser incentives 41:12 The role of fintech in closing the gender investing gap 45:33 Women using capital for social impact 50:18 The influence of US administration on women's financial power 53:04 Final message to women. ***

  • Jul 27, 2025 · 49 min

    #147: Female founders, purpose-led startups, "getting unstuck" in order to grow your business, recharging and recovery with Julie Perkins

    Julie Perkins is an accomplished entrepreneur, business owner, purpose-led coach, and growth advocate. She founded Wyseminds after spending 20 years growing Specsavers Opticians in the Netherlands. Through her experiences, both good and bad, she discovered the transformative power of a purpose-driven approach to business growth. This insight inspired her to establish Wyseminds, a platform dedicated to empowering women entrepreneurs, helping them achieve growth with greater joy and freedom. We cover the following: 00:00 Introduction 01:53 Julie’s career journey: From Specsavers to Wyseminds, cancer diagnosis, and finding purpose 04:15 Emotional journey: Loneliness, transition from corporate to founder, and the importance of mentorship 06:49 Passion to purpose: How founders can reconnect with their vision and values 11:12 Value-based recruitment: Building the right team and letting go of misaligned people 13:31 Lessons from Specsavers: Purpose-led growth, partnership, and culture 16:18 Funding and credibility: When to raise money, bootstrapping, and financial confidence 19:22 Stakeholder mapping: Communicating with family, friends, and supporters 22:24 Strategy vs. purpose: Diagnosing founder frustration and the importance of realignment 24:93 Letting go: The founder’s journey, growth, and the power of release 27:33 Mindset shifts: Freedom, release, and realigning with purpose 29:53 Personal energy & recovery: Routines, rest, and sustaining long-term entrepreneurship 43:33 Final advice: Vision, growth, guardrails, and support for female founders. ***

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