0:00-48:06
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One of the most challenging things about identifying PULL in customers is understanding what they are telling you. In this conversation, Rob discusses the “hairball” that customers often spit out - a mix of demand, supply, history, random red herrings - and how to translate that into Demand.
Rob's Substack post here: LINK
PMF Camp / Work with Rob: LINK
Pre-order Rob's book ("The Power of PULL") - Amazon
Connect with Rob on LinkedIn: LINK