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The Physics of Startups

The $1M ARR founder calendar

July 24 · 25 min · 24.9 MB
0:00-25:56

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What should a founder's calendar actually look like? (and if someone looked at your calendar, would they believe that's what you want?)

Rob introduces the Calendar Standard: a simple framework for how founders should spend their time if they're serious about reaching product-market fit and scaling from $0 to $1 million ARR. Includes a practical weekly schedule you can use today.

Covered in this episode:

  • Why your calendar reveals what you actually believe matters
  • The activities that drive startup growth from $0 to $1M ARR
  • What a founder's weekly calendar should look like
  • Why smart founders often outsmart themselves
  • The two most common excuses founders use to avoid growth activities
  • How to identify whether you're working on the business or avoiding the business


Links

Get The Power of PULL:

Amazon: https://amzn.to/48KC1yv

Barnes & Noble: https://bit.ly/4dyMTSv

Rob's PULL course: https://robsnyder.org/course

Work with Rob: https://www.robsnyder.org

Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/

Follow Rob's Substack: https://thephysicsofstartups.substack.com/


Mentioned in this episode:

Chapters

01:00 Why this episode exists

02:03 The Startup Standard recap

06:24 What your calendar reveals about you

10:58 The Calendar Standard

13:06 Why this schedule can generate $2M+ ARR

14:04 Why outbound comes first

15:42 Go-to-market admin

16:14 Post-sales calls

18:26 Who this calendar is for

20:33 Objection #1: "I don't know my case study yet"

21:27 Objection #2: "I can't get people to meet with me"

23:51 Why most outbound fails

24:27 Compare your calendar to the standard