The first two things that matter in a startup ("Aero mode")
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When founder is getting started, they might be juggling multiple different ICPs and value props. Rob in this episode discusses why the goal is to eliminate all the "might work" and get to "weird if it didn't work" --> then translate that into a "weird not to meet" when a customer is in that situation.
Full blog on Rob's substack (post "Aero Mode"): https://thephysicsofstartups.substack.com/
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