The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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244 episodes
Updated Wednesday

Episodes244

Newest first

Jan 17, 2024 · 1 hr 2 min
Is AI Music Taking Royalties From Musicians and Composers?
This week, Ari is joined by Oleg Stavitsky, the CEO and Co-Founder of Endel.
Jan 10, 2024 · 1 hr 17 min
Is Music Marketing With TikTok Still Viable
This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.
Dec 20, 2023 · 53 min
How TikTok Music Videos Go Viral
This week, Ari is joined by Evan Blum, a director specializing in viral short form videos for musicians
Dec 14, 2023 · 25 min
Why Spotify's New Payment Model Falls Short For Emerging Artists
This week, Ari discusses his recent Variety article entitled “Why Spotify’s New Payment Model Falls Short For Emerging Artists.”
Dec 7, 2023 · 42 min
Nashville Venue Defends Merch Fees
This week, Ari is joined by Sara Barnett, General Manager of the Brooklyn Bowl Nashville.
Nov 29, 2023 · 1 hr 9 min
How This Record Label Sells More Vinyl Than Streams
This week, Ari is joined by Terry Cole, owner and operator of Colemine Records and Plaid Room Records.
Nov 22, 2023 · 53 min
BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean
Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/ Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry. 00:00 - Welcome 04:25 - Tab Nkhereanye and his story in music 12:05 - Publishing deal structures, ownership, royalties 16:23 - Co-publishing deals, what it looks like for a new songwriter 26:03 - What are you looking for when you are signing new songwriters? 30:05 - How involved are you in the creative process? 32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean 43:40 - Developing artists and major labels 47:05 - What are steps a songwriter should take when seeking a publishing deal? Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Tab Nkhereanye: LinkedIn: https://www.linkedin.com/in/tab-nkhereanye-a02b5625/ Instagram: https://www.instagram.com/defjam_tab/ Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
Nov 15, 2023 · 1 hr 7 min
Sync Agent Breaks Down TV, Film, Advertising Music Licensing
This week, Ari is joined by Jen Pearce, Founder of Low Profile, a sync licensing agency.
Nov 8, 2023 · 1 hr 1 min
Roc Nation Is Actually Developing Artists
This week, Ari is joined by Shari Bryant and Omar Grant, co-presidents of Label at Roc Nation, the entertainment powerhouse chaired by Shawn "Jay-Z" Carter.
Oct 11, 2023 · 1 hr 17 min
How Lawrence Got Live Nation To End Merch Fees
This week, Ari is joined by Clyde Lawrence, Gracie Lawrence, and Jordan Cohen from the band, Lawrence.
Sep 27, 2023 · 1 hr
Building an Artist Management Empire and Breaking Country Artists
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard. Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities. Learn more about Bruce and WHY&HOW here: https://whyandhow.com/ 00:00 - Welcome 08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW 14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists 19:30 - Breaking a country artist, being where your audience is 29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency 34:10 - How artist management works within WHY&HOW 39:00 - The importance of mental health for artists and those in the industry 47:27 - Starting his own record label, Hazel Street Records, post Triple-8 54:00 - Working with independent labels vs working with major labels Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Bruce Kalmick : Website: https://whyandhow.com/ Instagram: https://www.instagram.com/whyandhowmgmt/ X: https://twitter.com/B_Kalmick LinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/ Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
Sep 13, 2023 · 1 hr 9 min
How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)
This week, Ari is joined by Raye Zaragoza, a DIY artist who is making waves with her new music, writing for Netflix shows, and has been recently cast as Tiger Lily in the Peter Pan National Tour.
Sep 6, 2023 · 1 hr 3 min
Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent
This week, Ari is joined by.Daniel McCartney, Music Agent at UTA and Founder/CEO of Outlast Records.
Aug 30, 2023 · 1 hr 1 min
Streaming Fraud is More Serious (and Inventive) Than You Think
This week, Ari is joined by Andrew Batey and Morgan Hayduk, Co-Founders and Co-CEOs of Beatdapp.
Aug 23, 2023 · 1 hr 24 min
How To Hack Spotify (and TikTok)
This week, Ari is joined by Ryan Vaughn, Artist Manager at Backline Creative and CFO of Head Bitch Music.
Aug 16, 2023 · 1 hr 6 min
A Sync Licensing Music Executive is Changing the Game
This week, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music.
Aug 9, 2023 · 1 hr 2 min
Dance Music Record Labels Do It Differently
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground. 05:31 - Welcome and intros 11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 19:20 - The business model behind dance labels and progression of DJ technology 29:52 - Royalty streams from DJs 36:55 - Dance labels sometimes just represent singles, not entire artists 45:40 - What do dance labels look for in an artist/producer? 55:40 - Creative ways for artists to break out in the EDM world Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Deron Delgado Website: https://dirtybirdrecords.com/ Instagram: https://www.instagram.com/dirtybirdrecords/ X: https://twitter.com/Dirtybird TikTok: https://www.tiktok.com/@dirtybird LinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/ Connect with Sam Sciarra Instagram: https://www.instagram.com/thehigherground/ TikTok: https://www.tiktok.com/@the_higherground LinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/ Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
Aug 1, 2023 · 1 hr 36 min
AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)
Joining us this week on the New Music Business is Alex Mitchell, the CEO of an AI powered music generation platform.
Jul 5, 2023 · 57 min
TikTok Music Marketing Grows Up
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more. 04:47 Welcome 07:17 Music industry gatekeepers 10:48 Explosion of influencer marketing, working with every major label 12:43 How the TikTok platform has matured 17:03 Artists targeting the correct demographics 24:24 How Songfluencer runs campaigns and achieves artists' goals 32:33 Is it necessary for artists to have a presence on TikTok? 38:20 Advice for artists for don't understand the platform 42:44 Collaborating with both legacy and emerging artists 52:00 Social media posting schedule 56:11 What it means to make it in the new music business Subscribe to The New Music Business: https://aristake.com/nmb Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://instagram.com/aristake_ TikTok: https://tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Songfluencer: Website: https://songfluencer.com/ Instagram: https://www.instagram.com/nomadcry Instagram: https://www.instagram.com/songfluencer Twitter: https://twitter.com/songfluencer Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
Jun 29, 2023 · 58 min
SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)
Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

The New Music Business with Ari Herstand

Is AI Music Taking Royalties From Musicians and Composers?

Is Music Marketing With TikTok Still Viable

How TikTok Music Videos Go Viral

Why Spotify's New Payment Model Falls Short For Emerging Artists

Nashville Venue Defends Merch Fees

How This Record Label Sells More Vinyl Than Streams

BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

Roc Nation Is Actually Developing Artists

How Lawrence Got Live Nation To End Merch Fees

Building an Artist Management Empire and Breaking Country Artists

How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)

Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent

Streaming Fraud is More Serious (and Inventive) Than You Think

How To Hack Spotify (and TikTok)

A Sync Licensing Music Executive is Changing the Game

Dance Music Record Labels Do It Differently

AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)

TikTok Music Marketing Grows Up

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)