The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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244 episodes
Updated Wednesday

Episodes244

Newest first

Jul 25, 2024 · 1 hr 1 min
A New Kind of Record Label
This week, Ari is joined by Ankit Desai, CEO of SNAFU Records, and Mira Howard, head of SNAFU's Song Fund.
Jul 17, 2024 · 1 hr 13 min
How Fly By Midnight Went From YouTubers to Sold Out Tours
This week, Ari is joined by Justin Bryte and Justin Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.
Jun 26, 2024 · 1 hr 6 min
From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way
This week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance.
Jun 19, 2024 · 1 hr 3 min
How Neoni got 2 Billion Views & Streams as DIY Artists
This week, Ari is joined by sisters Caitlin & Sid Powell, the artists behind hit independent group, Neoni.
Jun 12, 2024 · 1 hr 2 min
Haley Joelle on Staying DIY With TikTok Fame and Spotify Love
This week, Ari is joined by Haley Joelle, a singer-songwriter and artist
Jun 5, 2024 · 1 hr
Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next"
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Claude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. His production company has Executive Produced and created over 500 episodes of television across a vast range of genres. In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024. This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase. Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie. Chapters 00:00 Intro 04:09 Success of Children's Music Shows 10:30 Building a Hit Kids Show 28:18 Business Model of YouTube Kids Shows 30:42 The Power of Persistence and Activity in Achieving Success 35:42 The Growth and Success of Doggyland 48:34 Challenges of Content Creation and Distribution 58:22 The Role of DistroKid in the Music Industry Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Claude Brooks: Website: https://ctotheb.com/ Instagram: https://www.instagram.com/doggyland_kids/ Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
May 29, 2024 · 56 min
Tom Hanks' Music Supervisor on the Evolution of Sync Licensing
This week, Ari is joined by Deva Anderson, an award-winning music supervisor of over 70 films and productions, such as Masters of the Air, Blade Runner 2049, and Band of Brothers.
May 22, 2024 · 58 min
How a Sony JV Record Label Develops Artists
This week, Ari is joined by David Rishty, President of Palm Tree Records.
May 15, 2024 · 1 hr 6 min
Producer Manager on Points, Payment, Sessions and Publishing
This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management
May 8, 2024 · 1 hr 15 min
Understanding How Digital & Physical Mechanical Royalties Work
This week, Ari is joined by Serona Elton, head of educational partnerships at the Mechanical Licensing Collective (MLC), to discuss mechanical royalties and licensing in the music industry.
May 1, 2024 · 1 hr 5 min
SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs
This week, Ari is joined by CEO of Prodigy Artists and manager of SLANDER, Deorro, NGHTMRE, and more.
Apr 24, 2024 · 49 min
We Can Learn A Lot From the Dance Music Industry
This week, Ari is joined by Moody Jones, the General Manager of Dance at EMPIRE.
Apr 17, 2024 · 1 hr 1 min
Artist Manager on Release Strategy, Record Deals and the TikTok Ban
This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager
Apr 10, 2024 · 1 hr 11 min
How Spotify's Algorithm Works (From Its Creator)
This week, Ari is joined by Glenn McDonald, Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once.
Apr 3, 2024 · 1 hr 12 min
All His Music Got Removed From Spotify for "Fraudulent Streaming Activity" Which He Didn't Do
This week, Ari is joined by Benn Jordan, musician, youtuber and entrepreneur.
Mar 27, 2024 · 1 hr 21 min
Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin
This week, Ari is joined by grammy nominated engineer and producer Dana Nielsen, to discuss his career journey, collaborating with award winning artists, and making it as a mix engineer.
Mar 20, 2024 · 53 min
Life & Beth Music Supervisor on Placing Music and Getting the Job
This week, Ari is joined by Brittany Douziech, a film and TV music supervisor with 20 years of industry experience.
Mar 13, 2024 · 1 hr 2 min
From Gamer to Billion Stream Club as a DIY Artist/Producer
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com TheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube. Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack. 00:00 - Welcome 00:57 - Ari’s intro 04:19 - TheFatRat’s journey from music producer to viral sensation 10:03 - TheFatRat’s experience with remixing major artists 18:39 - Growing streaming numbers through others’ YouTube videos 24:34 - Monetizing music on YouTube 31:29 - Promoting music on YouTube and social media 41:40 - Picking the right distribution platform for you 52:24 - Dealing with royalties and how TheFatRat manages his career Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with : Instagram: https://www.instagram.com/thefatratofficial/ Threads: https://threads.net/thefatratofficial X: https://twitter.com/thisisthefatrat?lang=en TikTok: https://www.tiktok.com/@thefatrat Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
Mar 6, 2024 · 1 hr 6 min
How Artists Get Paid From YouTube, TikTok, Instagram and the Rest
This week, Ari is joined by Jamie Dee Hart, Founder & CEO of Hart & Songs and a music rights management advocate.
Feb 1, 2024 · 59 min
How Booking Agents Negotiate
This week, Ari is joined by JJ Cassiere, co-founder of 33 & West, an independent talent agency that specializes in representation of established and emerging musicians, comedians, and film & television entertainment professionals.

The New Music Business with Ari Herstand

A New Kind of Record Label

How Fly By Midnight Went From YouTubers to Sold Out Tours

From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way

How Neoni got 2 Billion Views & Streams as DIY Artists

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next"

Tom Hanks' Music Supervisor on the Evolution of Sync Licensing

How a Sony JV Record Label Develops Artists

Producer Manager on Points, Payment, Sessions and Publishing

Understanding How Digital & Physical Mechanical Royalties Work

SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs

We Can Learn A Lot From the Dance Music Industry

Artist Manager on Release Strategy, Record Deals and the TikTok Ban

How Spotify's Algorithm Works (From Its Creator)

All His Music Got Removed From Spotify for "Fraudulent Streaming Activity" Which He Didn't Do

Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin

Life & Beth Music Supervisor on Placing Music and Getting the Job

From Gamer to Billion Stream Club as a DIY Artist/Producer

How Artists Get Paid From YouTube, TikTok, Instagram and the Rest

How Booking Agents Negotiate