The Marketing Millennials

How to Optimize Your Forms | Bathroom Break #74

Sep 22, 2025 · 15 min
0:00-15:12

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A baby blowout, a bird bomb, and a masterclass in making people click “yes.”


Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 steps. 


Ever felt like filling out a form takes too much time? As Marketers, you can always use microcopy like “this takes 30 seconds” to reassure your audience. Plus, how do you create the best CTA possible?


If you're a Marketer looking to come up with better forms AND have them convert, this is the episode for you. 🚽


Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com