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The Marketing Millennials · Monday · 11 min

What's Working on Facebook Right Now | Bathroom Break #119

We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience. Yep, we're talking about FACEBOOK. Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (and why Meta's new Forums app signals where the platform is headed), how brands like Dad Gang use groups for launches and product testing, and why Facebook gives them the lowest cost per registration and the highest show-up rate for B2B events. If you're a Marketer who wants underpriced attention and a channel your competitors are skipping, this episode is for YOU. Hit play, then follow the show and drop a rating. It helps more than you'd think. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

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transcript

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show notes

We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience.
Yep, we're talking about FACEBOOK.
Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (and why Meta's new Forums app signals where the platform is headed), how brands like Dad Gang use groups for launches and product testing, and why Facebook gives them the lowest cost per registration and the highest show-up rate for B2B events.
If you're a Marketer who wants underpriced attention and a channel your competitors are skipping, this episode is for YOU.


Hit play, then follow the show and drop a rating. It helps more than you'd think.


Follow Jay:
 LinkedIn: https://www.linkedin.com/in/schwedelson/
 Podcast: Do This, Not That


Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/