How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.
Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).
If you're a Marketer who wants to understand how AI agents actually fit into your team, this episode is for YOU.
Do me a favor: follow The Marketing Millennials and leave a rating. Takes ten seconds and helps more Marketers find the show.

Follow Eric:
 LinkedIn: https://linkedin.com/in/ericzenz/

Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
 www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com