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The Marketing Architects

Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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34 episodes
a few times a week
Avg 22 min
English

Episodes 34

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#182
Yesterday · 39 min
Trust is a Growth Strategy with Kent Grayson
Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion makes people trust a brand more, not less. This week, Elena, Angela,...
#125
Thursday · 9 min
Nerd Alert: Do Marketers Know Their Customers?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#181
September 15 · 38 min
AI Didn’t Ruin Your Ads with Steve Babcock
83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%. This week, Elena and Angela are joined by Chief Creative...
#124
September 10 · 10 min
Nerd Alert: When to Admit Your Brand's Mistakes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#180
September 8 · 38 min
Betting on the Long with Aaron Pelander, Chief Brand Officer, GOVX
The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX tested that research and broke free of a plateau. This week, Elena, Angela, and Rob talk with Aaron...
#123
September 3 · 10 min
Nerd Alert: Does a Family Name Make People Trust Your Brand?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#179
September 1 · 25 min
The World Cup Just Redefined Sports Advertising
FIFA's 2026 World Cup pulled in more than $9 billion in tournament revenue. A single rule change around new hydration breaks is expected to net Fox at least $250 million in ad revenue alone. This week, Elena, Angela, and Rob break down what the World...
#122
August 27 · 10 min
Nerd Alert: Outrage Sells
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#178
August 25 · 37 min
How to be a Confident Marketer with Daniel Sills and Dagmara Szulce
B2B marketer confidence jumped this year. But when researchers asked finance leaders the same questions, only 12% said marketing's financial impact holds up under pressure. This week, Elena and Rob talk with Daniel Sills of NewtonX and Dagmara Szulce...
#121
August 20 · 11 min
Nerd Alert: Betting Small on Everything
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#177
August 18 · 28 min
Does AI Have Taste? with Catrina McAuliffe
AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative? This week, Elena and Rob are joined by SVP Brand Strategy Catrina McAuliffe to unpack...
#120
August 13 · 10 min
Nerd Alert: The Power of Product Placements
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#176
August 11 · 43 min
Marketing Effectiveness and the Proof Problem with Andrew Tindall
Ignaz Semmelweis proved handwashing saved lives, but doctors ignored his messy data for decades. Thousands died waiting for perfect proof. This week, Elena and Rob sit down with System1 Chief Growth Officer Andrew Tindall to talk about what makes...
#119
August 6 · 11 min
Nerd Alert: The Cure for Dull Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#175
August 4 · 23 min
The Media Quality Obsession
Ask media buyers what quality media means, and answers vary. Reach, brand safety, dwell time, exclusivity: nobody agrees, and that confusion is costing marketers real money. This week, Elena, Angela, and Rob challenge the industry's obsession with...
#118
July 30 · 10 min
Nerd Alert: Why Nostalgic Advertising Works
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#174
July 28 · 36 min
What The Industry Gets Right and Wrong About Effectiveness
Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won. This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines. The team shares why...
#117
July 23 · 11 min
Nerd Alert: Why Your Advertising ROI is Wrong
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
#173
July 21 · 42 min
Creating Future Demand with James Hurman
84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today? This week, Elena, Angela, and Rob talk with brand strategist and...
#116
July 16 · 9 min
Nerd Alert: When Personalized Ads Become Creepy
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...

Showing 1–20 of 34 episodes