The Marketing Architects

Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.

Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.

Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

Listen in podnod RSS feed Show website

296 episodes
Updated Thursday
Explicit

Episodes296

Newest first

Thursday · 10 min
Nerd Alert: Why Nostalgic Advertising Works
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
Tuesday · 36 min
What The Industry Gets Right and Wrong About Effectiveness
Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won. This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines. The team shares why...
July 23 · 11 min
Nerd Alert: Why Your Advertising ROI is Wrong
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
July 21 · 42 min
Creating Future Demand with James Hurman
84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today? This week, Elena, Angela, and Rob talk with brand strategist and...
July 16 · 9 min
Nerd Alert: When Personalized Ads Become Creepy
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
July 14 · 42 min
From the Archive: The Problem with "Purpose" with Nick Asbury
This week, we're resharing a favorite episode from the archive. Enjoy, and we'll be back with new content next week! Our hosts are joined by Nick Asbury, creative writer and author of The Road to Hell: How Purposeful Business Leads to Bad Marketing...
July 13 · 18 min
BONUS: An Ecommerce Brand’s Guide to TV that Performs
According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions. Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief...
July 9 · 9 min
Nerd Alert: The Packaging Redesign Dilemma
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
July 7 · 24 min
How to Build a Media Mix That Actually Works
Concern over short-termism has more than doubled in three years, from 25% of marketers calling it the biggest industry issue in 2022 to 55% in 2025. And yet, budget allocation has barely moved. This week, Elena, Angela, and Rob dig into why the...
July 2 · 11 min
Nerd Alert: TV vs. YouTube
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
June 30 · 24 min
The Real Cost of Cutting Brand for Performance
Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do turns out to be one of the...
June 25 · 8 min
Nerd Alert: Should B2B Brands Use Humor?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
June 23 · 29 min
The Performance-to-Brand Playbook with Peter Sengenberger
A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this...
June 18 · 13 min
Nerd Alert: Why Ads Reach Older Consumers Less
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
June 16 · 26 min
The Death of the Funnel
Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand. This week, Elena, Angela, and Rob debate whether the marketing funnel...
June 11 · 8 min
Nerd Alert: When Consumers Punish Acquired Brands
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
June 9 · 42 min
Synthetic Research and the Future of Marketing with Peter Weinberg
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence? In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former...
June 4 · 8 min
Nerd Alert: Your Strongest Distinctive Brand Asset
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
June 2 · 39 min
Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right. This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and...
May 28 · 7 min
Nerd Alert: But AI Told Me So!
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...

The Marketing Architects

Nerd Alert: Why Nostalgic Advertising Works

What The Industry Gets Right and Wrong About Effectiveness

Nerd Alert: Why Your Advertising ROI is Wrong

Creating Future Demand with James Hurman

Nerd Alert: When Personalized Ads Become Creepy

From the Archive: The Problem with "Purpose" with Nick Asbury

BONUS: An Ecommerce Brand’s Guide to TV that Performs

Nerd Alert: The Packaging Redesign Dilemma

How to Build a Media Mix That Actually Works

Nerd Alert: TV vs. YouTube

The Real Cost of Cutting Brand for Performance

Nerd Alert: Should B2B Brands Use Humor?

The Performance-to-Brand Playbook with Peter Sengenberger

Nerd Alert: Why Ads Reach Older Consumers Less

The Death of the Funnel

Nerd Alert: When Consumers Punish Acquired Brands

Synthetic Research and the Future of Marketing with Peter Weinberg

Nerd Alert: Your Strongest Distinctive Brand Asset

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

Nerd Alert: But AI Told Me So!