
From Watches to Backpacks: A Master Designer's Story. with @RushfasterTV
Ever wonder why your travel backpack opens the way it does? In this episode of Just Booked It, I sit down with Adrian, Product Design Director at Rush Foster, whose design career spans decades — from technical surf watches at Ripcurl to co-founding Bellroy and Carryology, and now leading design at Rush Foster. Adrian breaks down the real reasoning behind Rushfaster's most talked-about features: the three quick-access pockets organized by security level, why the bag opens like a book instead of a clamshell, and the genius behind the packing cubes' dirty-laundry compartment. We also get personal — what Adrian carries daily, his one-bag vs. checked-luggage habits, and why he's not precious about losing an old sketchbook. If you care about travel gear, EDC, or how good design actually happens, this one's packed with insight. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 00:00 Intro/Teaser 00:33 Welcome & Meet Adrian from Rush Foster 00:46 Adrian's 25+ Year Design Journey (Ripcurl, Bellroy & More) 01:37 Designing Technical Watches at Ripcurl 02:47 Transitioning From Hard Goods to Soft Goods Design 04:24 Learning From Trial, Error & Design Mentors 07:27 The Real Challenge: Creating Value in a Saturated Market 09:33 From Product-Focused Design to Brand-Customer Connection 11:45 The Designer's Role Between Brand and Customer 14:13 Understanding Modern EDC & Changing Lifestyles 18:16 How Rush Foster Decides Which Features Make the Cut 22:17 The Post-COVID Shift Toward Simplicity 25:49 What's Inside Adrian's Everyday Carry 30:09 Why Adrian Isn't Precious About His Sketchbook 32:26 One-Bag Travel vs. Checked Luggage 37:49 Sling Bags: What Adrian Carries and Why 39:28 Designing the Three Quick-Access Pockets 45:47 Why the Bag Opens Like a Book, Not a Clamshell 50:49 The Genius Design Behind the Packing Cubes 57:33 Designing for Customers, Not Reviewers 1:03:24 Where to Find Adrian & Rush Foster Online
- Transcript