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The Expert Method

Ian Gatzke

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results.

Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

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  • 23 episodes
  • a few times a week
  • Avg 45 min
  • English

Episodes 23

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  • July 2 · 51 min

    The Communication Mistake Costing Business Owners Money

    Most business owners do not lose sales because their offer is bad. They lose sales because people do not understand what they are saying. In this episode of The Expert Method, Ian sits down with Chris Fenning, communication expert and author of The First Minute, to unpack why experts, founders, consultants, advisors, and subject matter specialists often struggle to explain what they do in a way that actually lands. Chris explains why expert language creates invisible gaps in understanding, how jargon quietly causes confusion and hesitation, and why customers often make decisions based only on the information they understand — usually price. They also break down how to communicate complex ideas without dumbing them down, how to connect your message to the outcomes your audience actually cares about, and why the first minute of communication sets up everything that follows. =============== Chris’ Links: - Website: https://chrisfenning.com/ - LinkedIn: https://www.linkedin.com/in/chris-fenning/ - YouTube Channel: https://www.youtube.com/@chrisfenningcommunication =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:40 Why Experts Overexplain 2:36 Expertise Creates Blind Spots 3:26 The Hidden Cost of Jargon 6:08 Don’t Rely on Clarifying Questions 10:39 How to Recover When It’s Unclear 12:09 Find the Words That Confuse 14:02 Replace Expert Language 16:51 Use Common, Unambiguous Words 19:14 Explain the Outcome, Not the Mechanism 21:31 The Nine Outcome Buckets 24:31 Clarity Is Your Responsibility 26:15 Tie Ideas to What Matters 29:26 The Nine Outcomes Explained 31:16 Tailor the Message to the Listener 33:30 Clear Communication Takes Practice 35:14 Where This Skill Shows Up 37:39 Make Your Marketing About Them 40:32 Lead With the Impact 42:18 Credibility Comes After Relevance 45:02 The First Minute Framework 46:54 Practice One Thing at a Time 49:17 Use GPS to Structure the Message 50:01 Consider Their Point of View 50:49 Episode Takeaway

    • Transcript
  • June 30 · 53 min

    How Customer Service Builds Trust

    Customer service is not just a support function. It is one of the clearest places where a company either builds trust or breaks it. In this episode of The Expert Method, Ian Gatzke sits down with Tom Vander Well, who has listened to more than 100,000 customer calls over the last 30 years. Tom shares what those conversations have taught him about customer trust, service expectations, and the hidden business value inside real customer interactions. They get into Tom’s “Holy Trinity of Customer Satisfaction”: resolving the issue, caring for the customer as a human being, and respecting their time. They also discuss how the iPhone, Amazon, and now AI have changed customer expectations, why great service depends on both human skill and better systems, and how customer complaints can reveal the operational problems leaders need to fix. This conversation is for business owners, operators, and expert-led companies who want to stop treating customer service like a cost center and start seeing it as a trust-building asset. =============== Tom’s Links: - Website: https://tomvanderwell.com/ - Website: https://www.intelligentics.com/ - LinkedIn: https://www.linkedin.com/in/tom-vander-well-intelligentics/ - Instagram: https://instagram.com/tomvwell - Facebook: https://www.facebook.com/tom.vander.well.2025 This Call May Be Monitored: https://www.amazon.com/This-Call-May-Monitored-Eavesdropping/dp/B0GWCNTRW5 =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:49 What Customers Actually Want 2:18 The Three Drivers of Trust 4:56 Why Speed Matters More Now 7:27 Penalty vs. Reward Variables 8:52 The Basics Don’t Differentiate 11:20 Small Moments Build Loyalty 15:59 Resolve the Problem First 18:52 Customer Service Reveals Systems 21:04 When Process Failures Surface 22:46 AI Raises the Stakes 25:01 Human Service Still Matters 27:32 Different Generations, Different Needs 28:26 Design Around the Customer 33:07 Turn Calls Into Business Insight 35:57 Listen for What Customers Need 38:02 Retention Is a Growth Lever 39:52 One Extra Month Changes the Math 42:52 Most Companies Don’t Define Service 46:11 Customer Service as an Advantage 48:28 The Amazon Effect in B2B 50:28 Be the Same Person Everywhere 51:54 Episode Takeaway

    • Transcript
  • June 25 · 46 min

    How To Make Your Book Actually Sell

    Most business owners think the goal of a book is to sell as many copies as possible. Chandler Bolt sees it differently. In this episode of The Expert Method, Ian Gatzke sits down with Chandler Bolt, founder and CEO of selfpublishing.com, to unpack what experts, founders, coaches, and consultants usually misunderstand about writing a book for their business. Chandler explains why the best books are not written for everyone, how to reverse-engineer a book around the outcome you actually want, and why niching down often creates more growth than trying to appeal to a broad audience. They also get into leverage, AI, systems, process, time protection, and what it really takes to build beyond yourself. Chandler shares how he thinks about scaling to eight figures, why process is what allows delegation and automation to work, and how business owners can identify the work they should stop doing, automate, or delegate. This conversation is for experts who want their ideas to create more than content — they want those ideas to become assets, systems, and real business leverage. =============== Chandler’s Links: - Website: https://selfpublishing.com/ian - LinkedIn: https://www.linkedin.com/in/chandlerbolt - Instagram: https://www.instagram.com/chandler.bolt - Facebook: https://www.facebook.com/chandler.bolt1/ - YouTube: https://www.youtube.com/@ChandlerBoltOfficial =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:35 Build Leverage, Not Effort 1:44 What a Book Should Do 3:27 Niche for the Outcome 5:05 Broad Is Boring 6:51 Why Specificity Wins 10:20 Be Known for Something 13:32 The Four Types of Leverage 16:21 Using AI to Create Leverage 19:24 The Path to Eight Figures 22:56 Systems Set You Free 26:13 Stop, Automate, Delegate 30:23 Protect Your Highest-Value Time 36:45 Treat Time Like an Asset 41:47 Validate Demand With Money 44:59 Well Done Beats Well Said 45:50 Episode Takeaway

    • Transcript
Showing 21–23 of 23 episodes