Why You Know What to Do and Still Don’t Do It

You know what you need to do. You’ve set the goal. You understand the strategy. You may even have a clear plan for getting there. So why do you still struggle to take action? In this episode of The Expert Method, Ian sits down with licensed therapist, coach, author, and host of Unblocked, Jessica Smarro, to unpack what actually happens between knowing what to do and following through. Jessica explains why inaction is often less about discipline or information and more about what’s happening underneath the behavior. They explore the idea of “underfeeling,” why the goals we chase are not always connected to what we truly want, and how our thoughts shape the emotions, actions, and results we create. They also break down Jessica’s STEER model — Situation, Thought, Emotion, Action, Result — and how it can be used to identify the beliefs driving your behavior, challenge limiting thought patterns, and intentionally create new ones that better support the person you want to become. If you’ve ever wondered why you can have the strategy, the ambition, and the information — and still feel stuck — this conversation offers a different place to look. =============== Jessica’s Links: - Website: https://jessicasmarro.com - LinkedIn: https://www.linkedin.com/in/jessicasmarro - Instagram: https://www.instagram.com/jessicasmarro - Facebook: https://www.facebook.com/jessicasmarro - YT Channel: https://www.youtube.com/@JessicaSmarro In Pursuit: Go After What You Want – Alive, Aligned, and Fully You: https://www.amazon.com/Pursuit-After-Alive-Aligned-Fully-ebook/dp/B0FR2QK8XP =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:19 Why Knowing Isn’t Enough 1:32 Find What You Actually Want 3:31 Get Clear on Your Real Why 6:12 Focus on Who Before How 10:13 Build Beliefs You Can Actually Believe 15:03 Become Aware of Your Thoughts 17:25 The STEER Model 20:29 Trace Results Back to Thoughts 23:09 Practice Better Thoughts 26:46 Find the Beliefs Blocking You 32:08 Your Thoughts Drive Your Results 35:51 Reframe Imposter Syndrome 37:56 Choose Thoughts That Serve You 44:18 Why We Fear Our Own Potential 48:55 Bring the Who Into the Goal 53:03 You Matter 54:30 Episode Takeaway