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The E-Comm Show

Andrew Maff

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

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20 episodes
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Avg 24 min
English

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S1 · E243
Wednesday · 22 min
The Q4 ROAS Myth: Why Return on Ad Spend Is the Wrong Q4 KPI | EP. #243
ROAS feels like the right number to optimize. Andrew Maff thinks it is quietly stunting your growth, especially in Q4. In this 243rd episode of The E-Comm Show, Andrew breaks down the Q4 ROAS myth: why cost per customer beats return on ad spend, how deep holiday discounts can attract the wrong buyer, and what to check before you set this season's promotions. What You'll Learn: Why ROAS is the wrong top KPI The CAC to LTV math that changes your ad budget Why Q4 gift buyers can have a different LTV How to reevaluate your holiday discount before it costs you Connect With Us 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E242
September 2 · 24 min
The Future of Omnichannel Marketing: Why AI Now Decides Where Customers Buy | EP. #242
For years, Andrew has said the same thing: stop treating your website and your marketplaces as separate businesses. Now, AI has changed the picture again. In this 242nd episode of The E-Comm Show, Andrew Maff breaks down the future of omnichannel marketing and why AI has become the middleman between your ad and the sale, deciding where customers actually buy. What You'll Learn: Why your online presence now matters more than any single channel How customers really move across ads, email, Amazon, and reviews Why AI recommends one product instead of ten What high AI conversion rates in GA4 are telling you Connect With Us 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E241
August 19 · 25 min
How Dilworth Coffee Drives 60% of B2B Leads Through SEO | EP. #241
What if SEO could become one of your strongest B2B sales channels? In the 241st episode of The E-Comm Show, Andrew Maff sits down with Dilworth Coffee CEO Jeff Vojtar to discuss how the wholesale coffee company built a digital-first B2B e-commerce strategy that now generates roughly 60% of its leads through SEO. Learn how Dilworth attracts high-intent B2B buyers, converts first orders into repeat customers, manages wholesale margins and fulfillment, expands into high-ticket products, and uses AI to scale its e-commerce and marketing efforts with a lean team. What You'll Learn: How to use B2B SEO to generate qualified leads Why search intent can outperform traditional outbound sales How to increase repeat B2B purchases How to protect margins while managing freight and fulfillment How AI can support SEO, content, and customer segmentation How to scale B2B e-commerce without a massive team CONNECT WITH THE GUEST 🌐 Website: https://www.dilworthcoffee.com/ 📸 Instagram: https://www.instagram.com/dilworthcoffee/ 📱 Facebook: https://www.facebook.com/DilworthCoffee CONNECT WITH US 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E240
August 12 · 25 min
Amazon Is Getting Too Expensive…Here’s What Sellers Should Do Next | EP. #240
Amazon isn't going away, but your dependence on it should. In this 240th episode of The E-Comm Show, host Andrew Maff breaks down the growing cost of selling on Amazon, from rising FBA fees and CPCs to inventory penalties, inbound placement costs, and the countless smaller charges slowly eating away at seller margins. If Amazon fees are crushing your margins or your business still depends heavily on the marketplace, this episode is a wake-up call to start building beyond it. What You'll Learn: Why Amazon seller margins keep getting squeezed Where Amazon appears to be investing next How to use Amazon as a customer acquisition channel Why omnichannel diversification is becoming essential CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr/ 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E239
August 5 · 23 min
AI Shopping Agents Are Coming. Is Your Brand Ready? | EP. #239
The brands that win with AI won't be the ones trying to game the system; they'll be the ones customers already trust. In this episode of The E-Comm Show, Andrew Maff explains what AI shopping agents mean for e-commerce, how consumer behavior is evolving, and what brands should focus on today to remain competitive as AI-powered shopping becomes mainstream. What You'll Learn: How AI shopping is changing product discovery Why brand mentions are becoming more valuable than ever The truth about GEO vs. traditional SEO How to prepare your brand for AI-powered commerce CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr/ 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E238
July 29 · 23 min
Why Your Q4 Success Starts in Q3 | EP. #238
The strongest Q4 brands aren't simply better at running promotions, they're better at preparing for them. In this 238th episode of The E-Comm Show, Andrew Maff shares practical strategies for planning ahead, lowering customer acquisition costs, building stronger audiences, and creating a Q4 strategy that continues paying off long after the holiday season ends. What You'll Learn: Why Q4 planning should start now How to lower acquisition costs before the holidays Why customer lifetime value matters more than holiday revenue How to build a stronger Black Friday audience before Q4 CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr/ 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E237
July 22 · 25 min
Building a Brand That Lasts: 20+ Years of Lessons from dogIDs | EP. #237
Building a successful e-commerce business isn't about chasing every trend—it's about making the right trade-offs. In this 237th episode of The E-Comm Show, Andrew Maff talks with Clint Howitz, Founder and CEO of dogIDs, about manufacturing, DTC growth, AI, and building a brand that stands the test of time. Learn how dogIDs has navigated more than two decades of change while staying focused on quality, customization, and customer relationships. What You'll Learn: How dogIDs has thrived for over 20 years The realities of manufacturing in-house Why AI is changing product discovery How to build a lasting DTC brand CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Website: https://dogids.com 📻 LinkedIn: https://www.linkedin.com/company/dogids/ ▶️ YouTube: https://www.youtube.com/@Dogids 📌 Pinterest: https://www.pinterest.com/dogids/
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S1 · E236
July 15 · 25 min
How Purpose Built an Eight-Figure Brand: The Calyan Wax Co. Story | EP. #236
Purpose isn't just good for business, it's what gives customers a reason to care. In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape. What You'll Learn: How purpose can become a competitive advantage Why wholesale can accelerate online growth How CTV is driving Amazon performance What it takes to scale from founder to CEO CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST 🌐 Website: https://calyanwaxco.com 📸 Instagram: https://instagram.com/calyanwaxco 📘 Facebook: https://facebook.com/calyanwaxco 🎵 TikTok: https://tiktok.com/@calyanwaxco
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S1 · E235
June 17 · 24 min
The Truth About Selling Your E-Commerce Business | EP. #235
Selling an e-commerce business is often the biggest financial transaction a founder will ever make. In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions. What You'll Learn: How e-commerce valuations have changed since the aggregator boom The biggest mistakes founders make when selling their business How broker agreements can impact your exit What buyers look for in today's acquisition market CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Website: https://www.ecom.law/ 🌐 SellerBasics: https://www.sellerbasics.com/ 📧 Email: paul@ecom.law
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S1 · E234
June 10 · 24 min
How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234
Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation. In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves before small issues turn into expensive problems. What You’ll Learn: How to remove unauthorized sellers and copycats Why trademarks and IP protection matter more than ever When to involve an attorney in marketplace disputes How brand protection impacts business valuation CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Website: https://www.esqgo.com/ 📻 LinkedIn: https://www.linkedin.com/in/mariosimonian/ This episode is sponsored by ESQgo, the e-commerce law firm helping brands fight back against copycats, rogue resellers, and marketplace headaches. From Amazon arbitration to brand enforcement, ESQgo gives sellers the legal expertise they need to protect revenue, preserve brand value, and stay one step ahead of bad actors.
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S1 · E233
June 3 · 22 min
Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233
Too many Amazon ad accounts are being built for complexity instead of performance. In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency, miss scale opportunities, and waste budget without realizing it. Learn how to identify bloated campaign structures, improve impression share, simplify optimization, and build Amazon advertising systems that actually scale profitably. What You’ll Learn: Why over-segmented Amazon accounts fail How small budgets hurt keyword performance Why Sponsored Brands matter more than ever How to scale campaigns strategically The biggest PPC mistakes agencies still make CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E232
May 27 · 23 min
Why Brands Keep Killing Ads That Are Actually Working | EP. #232
Your customers are not shopping in a straight line anymore. In this episode of The E-Comm Show, Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowingly hurting growth by evaluating channels in isolation. Learn how Meta ads can drive Amazon sales, why TikTok creates branded search demand, and how to properly evaluate omni-channel marketing performance before cutting spend too early. What You’ll Learn: Why attribution is broken in modern e-commerce How social ads influence Amazon sales The hidden value of omni-channel marketing Why ROAS alone can be misleading How to evaluate total business impact CONNECT WITH US 📱 Facebook 📸 Instagram 📻 LinkedIn 🐤 X 📧 Email: info@bluetuskr.com
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S1 · E231
May 6 · 25 min
Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231
Amazon isn’t going anywhere, but the way brands use it has to change. In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn how to adapt your strategy, diversify your channels, and build a more sustainable e-commerce business beyond the marketplace. What You’ll Learn: Why Amazon's margins are shrinking How to compete in a saturated marketplace Why DTC is becoming essential How to future-proof your e-commerce brand CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E230
April 29 · 25 min
Why Success in One Market Fails in the Next with Woowind | EP. #230
Scaling an e-commerce brand today isn’t about finding one winning channel; it’s about building a system that works across all of them. In this episode of The E-Comm Show, Andrew Maff talks with Konstantinos Chatziioannou, CEO & Partner at Ventus Growth and Woowind, about scaling a global brand across Amazon, DTC, and offline channels. Learn how Woowind is navigating cross-border complexity, building omnichannel strategies, and adapting to the realities of modern e-commerce growth. What You’ll Learn How omnichannel expansion strengthens your entire business Why global markets require completely different strategies The importance of product and price segmentation across channels How offline marketing impacts online performance CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST 📸 Instagram: https://www.instagram.com/woowindofficial/ 📻 LinkedIn: https://www.linkedin.com/in/konstantinoschatziioannou/
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S1 · E229
April 22 · 23 min
Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229
Meta just stepped into the TikTok Shop game, and it could change social commerce fast. In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok, and why this shift matters for both Amazon and DTC brands. If you’re testing TikTok, working with influencers, or building an affiliate strategy, this episode will help you understand where things are heading and how to stay ahead. What You’ll Learn: How Meta’s new affiliate features work Why TikTok struggles with profitability How affiliate is becoming a primary growth channel What this means for Amazon vs DTC strategy CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E228
April 8 · 22 min
Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228
Why do so many Amazon brands grow slower than they should…even when demand is there? In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth. From Amazon strategy and subscription models to retail expansion and supply chain challenges, this episode breaks down what it actually takes to scale a consumable brand in today’s market. What You’ll Learn: Why slow Amazon spend can cost you more long-term Subscription as the key to profitable growth Amazon vs. DTC: where each channel fits Buy With Prime and modern consumer behavior The operational challenges behind scaling a physical product brand Building a niche brand for active lifestyles (and pets) CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://nonaste.com 📸 Instagram: https://www.instagram.com/nonastelife 📸 Instagram (Pets): https://www.instagram.com/nonaste_pet 📱 Instagram (Andy): https://www.instagram.com/avoggenthaler 📻 LinkedIn: https://www.linkedin.com/in/andy-voggenthaler-1645053/ 📻 Company LinkedIn: https://www.linkedin.com/company/nonaste/?viewAsMember=true
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S1 · E227
April 1 · 25 min
TikTok Isn’t Profitable…And That’s the Point | EP. 227
TikTok isn’t profitable for most brands…and that’s not a problem. In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the pattern is clear: very few are making money on the platform, but many are still scaling it aggressively. Why? Because TikTok isn’t a profit channel, it’s a customer acquisition engine. In this episode, you’ll learn how to think about CAC vs. LTV, why breaking even can be a winning strategy, and how TikTok fits into a smarter omnichannel approach alongside Amazon and DTC. If you’re trying to decide whether TikTok is worth the investment, or why your numbers don’t make sense, this episode will help you rethink how to measure success. What You’ll Learn: Why profitability on TikTok is rare (and often the wrong goal) How TikTok actually drives customer acquisition The role of CAC vs. LTV in evaluating performance Why breaking even can unlock long-term growth CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E226
March 25 · 24 min
Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226
Creative has become the most important factor in e-commerce advertising. In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok. This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale. What You’ll Learn: How your ad creative now determines who the algorithm shows your ads to. The biggest mistake brands make when they spend on ads but ignore creative. Why authentic UGC ads consistently outperform polished brand ads. The hidden reason winning ads suddenly stop performing. How to test and reuse creative so your best ads drive results everywhere CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E225
March 18 · 25 min
E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225
A lot of e-commerce brands think their marketing is broken when the real problem is cash flow. In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing. What You’ll Learn: How cash flow issues impact marketing performance Why ROAS doesn’t tell the full story How blended CAC and contribution margin guide better decisions Why agency switching can make things worse How omnichannel marketing affects real e-commerce growth CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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S1 · E224
March 11 · 24 min
AI in Ecommerce: The Truth About GEO, LLM SEO & ChatGPT Shopping | EP. 224
AI in ecommerce is exploding, but most of the advice is overhyped. In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil. What You’ll Learn: How AI impacts ecommerce SEO and organic revenue The truth about Generative Engine Optimization (GEO) Why brand mentions matter more in AI search How ChatGPT shopping could change buyer behavior How to use AI tools for efficiency without losing strategy CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com
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