Honda doesn't want to be the next Toyota
Honda's top executives have watched Toyota's reliability crisis play out with the Japanese competitor's new turbocharged engines, and it keeps them up at night. Honda Motor Executive Vice President Noriya Kaihara and American Honda President and CEO Eiji Fujimura told The Drive how the automaker's quality control systems are evolving as the automaker prepares a new wave of next-gen powertrains. The goal? Avoid the nightmare that is currently playing out with Toyota and its turbocharged V6 engines in the Tundra. This week The Drive's Director of Content and Product Joel Feder and Deputy Editor Jerry Perez go behind the scenes with Honda's top executives and discuss how the automaker's making sure its engines don't grenade themselves. Stories mentioned in today's episode: Honda’s Top Bosses Explain How They’re Avoiding Toyota’s Engine Nightmare Toyota Built Its Reputation on Reliability. The Tundra Is Threatening to Undo It Honda’s New V6 Hybrid Will Have More Power and Better Fuel Economy Than Competitors Turbo-Four Hybrids Next-Gen Honda Civic Hybrid Prototype Drive: A Fuel Sipper That Feels Like An Automatic Si 2026 Honda Prelude Long-Term Test Begins: Living With Honda’s Most Controversial Car 00:00 - Intro 03:57 - Toyota's nightmare recap 05:34 - Honda execs can't sleep over Toyota's issues 07:10 - Evolving quality control systems 07:36 - Speed to market 08:37 - Three words 12:04 - Who is Honda? How can Honda compete? 13:16 - Honda turbocharged path 14:13 - Honda's next-gen V6 hybrid 21:02 - No one is perfect 21:45 - Quick action Learn more about your ad choices. Visit megaphone.fm/adchoices