

The Adapt Interview Series #8: Harish Pesala (SmartResilience)
An 80-page climate risk report won't stop a flood. Companies spend six figures commissioning them, and almost none of that budget survives to actually get anything built. Harish Pesala, founder of SmartResilience, tells the story of a senior leader who carried one of these reports — beautifully designed, from one of the big names — into a board meeting and asked the only question that mattered: "What's the plan?" The room's answer was that the company was probably fine for the next ten years in most locations. Then the water came for factories on riverbanks in Southeast Asia, and the same leader was left asking why nobody had acted years earlier. Pesala has spent six years building the alternative, and nearly lost the company doing it. SmartResilience's first two years were built around selling to insurers, the way telematics sells to car insurance. It almost finished the business. He learned that insurers price risk, they don't reduce it, and as long as nothing happens within a 12-month policy, that's a win for them. The pivot that saved the company was simple — sell to the people who carry the risk, not the people who price it. That means operators, facilities managers, and site owners who actually lose the factory or the hospital wing when the flood arrives. In this episode, Pesala takes us through how his company evolved in response to the market, and shares what he still thinks it gets wrong.
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