Adapt Interview Series: Preview

The Adapt Interview Series is a collaboration between Climate Proof and The Adapt newsletter platforming those adaptech founders working to strengthen our planet's defenses against runaway global warming. In this curtain-raiser episode, Will Everill — founder of The Adapt — lays out what the series is, who it's for, and why it matters now. Will argues that adaptation tech is one of the most overlooked corners of climate investment, ignored by generalist funds or considered a mere footnote relative to splashier clean tech opportunities, even as climate physical risk impacts pile up and forward-thinking entrepreneurs lean in. He breaks down what separates the adaptech founders he gets excited about, why hybrid hard-and-soft tech models are winning over investors, and the three things any adaptation founder needs to nail: massive market scope, genuine velocity, and unignorable ROI. Future interviews will be published bi-weekly on Wednesdays via the Climate Proof and The Adapt newsletters, and can also be found on YouTube and your favorite podcast channels. Subscribe at climateproof.news/subscribe so you never miss an episode.