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Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

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  • 23 episodes
  • Avg 18 min
  • English

Episodes 23

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  • #437
    July 21 · 42 min

    AI Is Rewiring the eCommerce CFO Role with Matt Putra of eightX

    Matt Putra, managing partner at 8X, shares insights on leveraging AI in e-commerce, the importance of organizational frameworks like EOS, and strategic financial management for growth and exit readiness. AI's impact on marketing and product development Using EOS to organize and prepare for exit Financial hygiene and data organization for acquisition Strategic use of AI in ad creation and testing Scaling and managing growth in consumer goods Chapters 00:00 Introduction and Guest Introduction 03:44 AI in Product Prototyping and Marketing Acceleration 07:10 Challenges and Limitations of AI in Content Creation 08:49 Role of 8X as Fractional CFOs and Data Management 11:11 Upstream Metrics and Data Organization for Growth 13:28 Using EOS for Business Operations and Exit Preparation 15:35 Case Study: Two Large Exits and Preparation Strategies 17:55 EOS and Strategic Frameworks for Large-Scale Growth 20:06 Financial Habits for Scaling to 8X and Beyond 21:49 Monitoring and Optimizing Conversion Funnels 23:25 The Future of AI in CFO and Financial Roles 26:03 Governance and Security in AI-Driven Financial Processes 28:45 Automation, Testing, and Human Oversight in AI Systems 32:44 Lessons from Metal Recycling and Business Resilience 36:36 Killing Underperforming SKUs and Product Management 39:22 Retail Strategies and Entry Points for Brands 41:50 Trends in Global Trade and Market Expansion 44:21 The Role of Research Content and AI 45:02 Soccer in Vancouver and Local Sports Culture 46:09 Contact and Closing Remarks

    • Transcript
  • #435
    July 15 · 27 min

    Connecting Data and Creative Assets to Drive Modern Marketing Evolution | Amy Crowther

    Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape. Key topics Marketing evolution and AI's impact Importance of brand consistency in AI content Strategies for connecting data across channels Understanding AI's limitations and opportunities Organizational change management in marketing Chapters 00:00 Introduction to Amy Crowther and Incubeta 02:42 The Role of AI in Marketing 05:34 Navigating AI Content and Brand Identity 08:01 The Importance of Strategy in AI Marketing 10:53 Understanding Consumer Behavior and AI 13:41 The Future of Zero Click Commerce 16:19 Adapting to New Metrics in Marketing 19:11 The Role of Agencies in AI Integration 21:48 Looking Ahead: Trends and Opportunities in Marketing 24:21 Closing Thoughts and Contact Information

  • #436
    July 7 · 23 min

    Maximizing Agility and Control in B2B Commerce with Shopware | Jason Nyhus

    Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative features like live shopping. Key topics B2B market growth and trends Platform flexibility and customization Regulated industry challenges and compliance Impact of private equity on technology choices Future of digital customer experiences Role of AI and agentic systems in commerce Integration and extension of e-commerce platforms Risks of platform lock-in and cobbling apps The evolution of B2C and B2B convergence Chapters 00:00 Introduction to B2B E-Commerce Dynamics 01:47 Insights from the B2B Report 05:27 Navigating Private Equity Expectations 07:19 Understanding Regulated Industries 12:02 The Complexity of B2B Commerce 16:23 The Future of B2B Experiences 20:50 Shopware Innovations and Future Directions Resources Get the Shopware B2B Report here: https://contentcucumber.com/b2b-report Shopware Official Website - https://www.shopware.com Content Cucumber - B2B Report - https://contentcucumber.com Shopware Intelligence - https://www.shopware.com/en/shopware-intelligence/ Shopware Payments - https://www.shopware.com/en/shopware-payments/ Vibe Coding - https://vibecoding.com Guest links LinkedIn - https://www.linkedin.com/in/jasonnyhus Twitter - https://twitter.com/jasonnyhus

    • Transcript
Showing 21–23 of 23 episodes