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Talk Commerce

Brent W. Peterson

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.

Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.

Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com

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38 episodes
daily
Avg 18 min
English

Episodes 38

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#474
Yesterday · 10 min
Connect Marketing to Your P&L with Mohammed Hedadji of Nodus
Mohammed Hedadji, CEO and co-founder of Nodus, with Isaac Morey in the final interview of Shoptalk Fall in Nashville, on grounding marketing in the P&L before adding tools, a team that is half marketers and half engineers, AI as a means to do what hum
#471
Thursday · 9 min
Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X
Mark Sifrit, general manager of North America for G10X, with Isaac Morey at Shoptalk Fall in Nashville, on shoppers moving from search engines to agents, what agents see in a company's data and how to educate them, AI slop as a mixed message about the sou
#470
Wednesday · 18 min
B2B eCommerce Launches Slip on Product Data with Matt Christensen of DDS
Matt Christensen, president and co-founder of DDS, Distributor Data Solutions, on twelve years moving product data between manufacturers and distributors, why B2B launches slip on the data and not the platform, five to fifteen minutes per SKU, the part of
#469
Tuesday · 36 min
eCommerce Accounting Where Almost Right Is Not Good Enough with Parag Mamnani of Webgility
Parag Mamnani, founder and CEO of Webgility, on why almost right is not good enough in your books, where AI stops and human judgment starts in accounting, the three habits that take a seller from six figures to eight, and who wins the fight for the genera
#468
Monday · 15 min
Train Your Team When Not to Use AI with Brandon Urich of SwiftOtter
Brandon Urich, president of SwiftOtter, on how a Magento training company became a full-service agency, why headless works now when PWA did not, why he trains his team on when not to use AI, and OmniGuide, the guided shopping product built to keep the res
#467
October 9 · 13 min
There Is No Best Platform with Yurii Kuzminov of Axceleris
Yurii Kuzminov, CEO and founder of Axceleris, on sixteen years in Magento and why his agency added Shopify, when a D2C brand lowers its TCO by migrating and when Magento still wins, how AI gave Magento a second breath, and why an agency that only sells on
#466
October 8 · 9 min
Plaid for Retail and Shopper-Owned Data for Agentic Commerce with Allison Reilly of Closai
Allison Reilly, founder of Closai, on a consumer-owned purchase data layer she calls Plaid for retail, what Best Buy sees when a shopper opts in, a plain-language definition of agentic commerce, and why the messy middle between human content and AI slop i
#465
October 7 · 4 min
AI Promises the Output Without the Work with Aaron Sheehan of OroCommerce
Aaron Sheehan, VP of Strategy and Partnerships at OroCommerce, on why AI has not solved the old problems in B2B, why agents are pointed inward and not at customers, and why he thinks AI slop will carry a penalty. Recorded at Shoptalk Fall in Nashville, in
#464
October 6 · 25 min
Email Is the Signal Agents Will Weigh with Ose Amiegheme of Intuit Mailchimp
Ose Amiegheme, who leads email product at Intuit Mailchimp, on why owned channels matter more as paid acquisition costs climb and search shifts to LLMs, why he expects engagement to become a signal agents weigh when they recommend products, and why AI rai
#463
October 5 · 11 min
Product Data Is the Source the Agents Read with Ben Riggle of Channable
Ben Riggle of Channable on the difference between agentic discovery and agentic checkout, why product data is the source agents and LLMs rely on, the conversational attributes Google added, and an AI readiness tracker that scores a Shopify or Google Merch
#462
October 2 · 22 min
The Five-Legged Stool of B2B eCommerce with Ethan Giffin of The B2B eCommerce Agency
Ethan Giffin of The B2B eCommerce Agency, formerly Groove Commerce, on why manufacturers and distributors ask for a website and need alignment between sales, marketing, IT, operations and finance, and why he calls it the five-legged stool. Recorded at Sho
#461
October 1 · 43 min
Your New Customer Is Not Human with Adam Fabian and Jacy Davis of Crimson Agility
Adam Fabian and Jacy Davis of Crimson Agility on why a new customer is not human, how agentic commerce starts on the other side of the trust fence, and a one page test for whether product data is good enough. Recorded at Shoptoberfest in Nashville with Sc
#460
September 30 · 18 min
Regulated B2B eCommerce Starts in the Data Model with Tom Sieger and Timo Weltner of NETFORMIC
Tom Sieger and Timo Weltner of NETFORMIC on handling regulated-market complexity in the data model, a pricing engine that stopped a customer leaving margin on the table, and what a German agency brings to the American market. Recorded at Shoptoberfest in
#459
September 29 · 18 min
From Magento Agency to ERP Integration Platform with Karthik Chidambaram of DCKAP
A special episode from Shoptoberfest. Karthik Chidambaram, founder and CEO of DCKAP, on turning a hard Prophet 21 integration into a product and why distribution needs an ERP-first integration platform.
#458
September 28 · 31 min
Live from Shoptoberfest with Sebastian Hamann from Shopware
A special episode from Shoptoberfest. Sebastian Hamann, co-founder and CEO of Shopware, on starting the company as a teenager in Schöppingen, going open source, and building the US business.
#457
September 23 · 33 min
Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan
Darin Lynch of Irish Titan defines agentic commerce as three strands, data enrichment, discovery and checkout, and says it crawled out of the ocean but does not have legs yet.
#456
September 22 · 24 min
Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital
Bobby Stephens of Deloitte Digital on the 2026 B2C commerce research, why the gap sits in checkout and returns rather than anything exotic, and why only 10 to 12% of companies use agentic AI in customer facing commerce.
#455
September 18 · 27 min
B2B eCommerce Podcasting for Yourself First with Jason Greenwood of The eCommerce Edge
A special episode from Shoptoberfest. Jason Greenwood, host of The eCommerce Edge, on what more than seven hundred episodes taught him, the two recordings he could not stand behind, and why his show is going deeper on B2B.
#454
September 15 · 34 min
AI Coding Writes Up to 90 Percent of His Magento Code with Damien Retzinger of Graycore
Graycore founder Damien Retzinger on the Magento 1 to 2 migration that produced Daffodil, why 75 to 90 percent of his code is now written by a machine and reviewed by him, and the one click Magento store he built to make the barrier zero.
#453
September 9 · 10 min
AI Customer Service and the Death of the IVR with Michael Klein of Talkdesk
A special episode from The Lead Summit. Talkdesk Director of Industry Marketing Michael Klein on the death of the IVR, why a deployment cannot run at a hundred percent bot, and the governance conversation he says conference stages keep skipping.

Showing 1–20 of 38 episodes