SPEAK LIKE A CEO

Oliver Aust, founder of Speak Like a CEO Academy

Speak Like a CEO is the podcast for ambitious leaders who want to become top 1% communicators - and scale themselves and their businesses by mastering the ultimate leadership skill: communication.
Hosted by Oliver Aust - one of the world’s leading voices on leadership communication, bestselling author of Unignorable and Message Machine, and trusted advisor to Fortune 500 leaders, unicorn founders, and government leaders - this show pulls back the curtain on how the world’s most effective communicators think, speak, and lead.

Play

Open in

21 episodes
weekly
Avg 23 min
English

Episodes 21

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

#339
Wednesday · 11 min
How Top CEOs Get 10X More Done
Micromanage and you lose your time. Step back and you lose the quality. Delegate correctly and you keep both. Oliver Aust has helped over 300 CEOs become master communicators, and delegation is often one of the first things they tackle. In this episode, he walks through his four-step delegation system designed to fix the handover boomerang, help you and your team get 10x more done, and give you your time and headspace back. Download Oliver’s four-step CEO delegation system, plus 99 more that help you become a top 1% communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (00:53) Step 1: Filter (02:33) Step 2: Match The Level (04:19) Step 3: Brief (06:24) Step 4: Own (06:53) 10-80-10 Rule (08:41) Send It Back (10:25) The Delegation Trap 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#338
August 19 · 11 min
Keep Your Audience Hooked With These 10 Moves
Attention isn't something you win once. You have to earn it back every two minutes. This episode explains the three reasons audiences drift, even when the topic is good and the speaker is better, and 10 moves that reset the room. Oliver has helped over 300 CEOs become master communicators, and these are the hooks he gives them to re-engage an audience. Download all 10 hooks as a cheat sheet, plus 99 more that help you become a top 1% communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (01:13) Why Audiences Tune Out (03:14) Ask The Unanswered Question (03:45) Say Something Surprising (04:27) Make Them Imagine (05:13) Ask One Person (05:35) Force A Decision (06:15) Tell A Story (06:55) Use Humor (07:24) Show, Don't Tell (08:06) Power Of The Pause (08:57) Change Your Voice 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#337
August 12 · 14 min
LinkedIn for Leaders
How do you become a top 1% leader on LinkedIn? All it takes is one hour a week. Oliver's Oliver is a LinkedIn Top Voice and LinkedIn Learning instructor with an audience that’s bigger than that of the CEOs of Ikea, Caterpillar, and Toyota combined. His PACE method takes your LinkedIn profile from a basic online CV to the most powerful business card you own. In this episode, he breaks down four elements of a true leadership profile, how to write an About section that people actually read, and what makes content stop the scroll. Oliver's Mastering Communications As a Leader course is free with LinkedIn Premium: https://www.linkedin.com/learning/mastering-communications-as-a-leader-45181615 ⏰Timestamps (00:00) Introduction (01:50) Three Ways You're Perceived (03:25) Build Your Profile (04:54) Simon Sinek's "About" Formula (06:27) Know Your Audience (07:10) Two Ways to Grow (09:34) How Often to Post (10:26) Two Types Of Content (11:39) Stop the Scroll (13:22) Avoid AI Slop (14:01) Engage Your Audience 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#336
August 5 · 9 min
8 Killer Openings for Your Next Speech
The first sentence of your speech is doing more work than the next twenty. Don't leave it to chance — your opening should be the last thing you improvise, and the first thing you plan. This episode covers the four jobs of every successful opening and eight killer openings that do them all. Learn which one to reach for in which room, so you can grab your audience's attention from the very first second. Download Oliver's 100 Cheat Sheets for killer openings: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (01:17) Why First Words Stick (01:42) The Four Jobs (02:15) Script Only This (02:32) Positive or Negative (04:03) The Ice Cream Cone (04:24) The Sledgehammer (04:57) The Riddle (05:23) Startling Statistic (05:55) Historical Reference (06:18) The Vision (06:34) The Story (06:59) Personal Revelation (07:54) Which Opening To Pick 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#335
July 29 · 14 min
Communication Advice That's Hurting Your Career
Speak slowly, be on message, work on your soft skills — you've probably heard this advice a hundred times. Elite communicators do the opposite. This episode counts down 10 pieces of outdated communication advice that are actually hurting your career. Oliver shares what works now, from common techniques that can easily backfire to making your message stick in the age of AI. Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver ⏰Timestamps (00:00) Introduction (00:52) Speak Slowly (02:32) Tell Them Three Times (03:36) One Slide Per Minute (05:03) Use a Teleprompter (06:37) Be On Message (07:20) Fake It Till You Make It (08:28) The Feedback Sandwich (10:26) Don't Show Emotions (11:08) Logic Wins (12:18) Work on Soft Skills 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#334
July 22 · 10 min
“You suck!” How to Respond to Criticism without Losing Your Cool
Losing your cool = losing credibility. So how do you respond like a leader when you're being criticized? Most people react in one of four ways, but none of them are effective. In this episode, you'll learn seven powerful ways to de-escalate conflict, protect your relationships, and earn respect. The next time you're criticized, you'll know how to respond with confidence — not emotion. Download 100 Cheat Sheets to Make You a Top 1% Communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (01:48) Four Wrong Reactions (03:11) Respond vs. React (05:11) The Seven Power Phrases 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#333
July 15 · 12 min
7 Signs You're a Weak Speaker (And How to Fix Each One)
Audiences know when you're a weak speaker. The question is: do you? This episode breaks down seven signs of being a weak speaker — most of which you're probably guilty of without realizing. Oliver shares a fast fix for each sign so you can stop losing rooms you should be winning. Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver ⏰Timestamps (00:00) Introduction (00:41) Sign 7: Filler Words (02:05) Sign 6: Unclear Ideas (02:57) Sign 5: The "So What?" (03:57) Sign 4: Nobody's Taking Notes (05:55) Sign 3: Speak in Quotes (07:26) Sign 2: Practice Delivery (09:01) Sign 1: Fact-Telling (10:51) Score Yourself 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#332
July 8 · 9 min
The Secret to Being Memorable
What's better than being listened to? Being remembered — and one of the best ways to be unforgettable is to speak in quotes. This episode shows you how to borrow the best lines from others without stealing them, and how to create your own quotes that stick using the three C's every memorable quote has in common. Get this right and one idea can follow you for years to come. Download Oliver’s 100 Cheat Sheets to learn how to speak in quotes: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (00:32) Be Quotable (01:54) Collect Quotes (03:47) Is It Stealing? (04:18) Create Your Own (04:55) What Makes Quotes Stick (08:11) Build Your Portfolio 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#331
July 1 · 51 min
The Secret Forces That Make People Listen to You
Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the seven psychological forces that decide whether people listen to you. You’ll hear how to build trust faster than most leaders think possible, why clarity beats complexity in every conversation, and the simple framework Oliver uses to prepare presentations that move people to action in minutes, not hours. Subscribe to Mo’s podcast for more conversations like this one: https://open.spotify.com/show/7rwiK1CzEJ3oShg46JrIuO ⏰Timestamps (00:00) Introduction (01:38) The Hidden Bottleneck (03:28) Communication as Leverage (06:48) Force 1: Clarity (08:54) Force 2: Value (12:08) Force 3: Connection (14:59) Force 4: Fear (18:29) Force 5: Differentiation (23:55) Force 6: Trust (27:17) Force 7: Framing & Priming (34:45) How to Prepare in Minutes (37:17) 3 Levels of Speakers (43:00) The Hook (52:00) Make It About Them 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/mobunnell/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
- Transcript
#330
June 24 · 10 min
How to Talk So Clearly People Assume You’re a Genius
It's not how good your idea is. It's how clear it is. This episode breaks down the Clarity Code — Oliver Aust's system that's helped 300+ CEOs communicate even the most complex ideas. You'll hear the three clarity killers most leaders unknowingly commit, the five techniques that make any idea 10x clearer, and the three tests that will instantly tell you whether your message will actually land. Get this right and you'll be the clearest person in any room. ⏰Timestamps (00:00) Introduction (00:49) Three Clarity Killers (04:30) Five Techniques for 10x Clarity (07:49) Three Clarity Tests 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#329
June 17 · 22 min
20 World-Class Communications Experts Share Their #1 Advice
Twenty experts. Twenty answers. One question: what's your single best piece of communications advice? In this special episode, you'll hear from twenty of the world's top communicators — including Adam Galinsky, Nancy Duarte, Bill McGowan, Will Storr, Mark Victor Hansen, and Stephen M.R. Covey. Their advice will help you become someone people trust, follow, and never stop listening to. ⏰Timestamps (00:00) Introduction (00:38) Nancy Duarte (01:30) Thomas Erikson (01:38) Joshua Bandoch (02:04) Bill McGowan (03:19) Kate Mason (04:40) Mark Bowden (06:35) Will Storr (06:59) Allison Shapira (07:08) Chris Fenning (07:32) Nir Eyal (08:09) Andy J. Pizza (10:35) Mark Victor Hansen (11:51) Tyler Denk (12:56) Ashley Herd (13:51) Adam Galinsky (14:08) Angus Fletcher (15:03) Stephen M.R. Covey (20:24) Scott Osman and Jacquelyn Lane (21:09) Paul Propster (21:56) Mo Bunnell 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique
- Transcript
#328
June 10 · 31 min
The Status Game Running Your Work Life with Will Storr
What really motivates people? Most leaders think money or ambition, but it's something far more powerful: story and status. In this episode, bestselling author Will Storr (The Status Game, The Science of Storytelling) unpacks how stories quietly shape who we follow, what we buy, and who we trust. He shares why the most effective messages in history are only a few words long, the three-act structure behind every story that moves people, and the villain trap that destroys leaders in a crisis. Plus, learn why the leaders who lean on AI risk losing the one thing that actually motivates their teams. ⏰Timestamps (00:00) Introduction (00:50) Two Worlds We Live In (04:35) The Underdog Archetype (07:48) Part Ape, Part Ant (09:30) You're Always Signaling (11:05) Connection Beats Money (12:31) Group vs. Individual Status (14:46) Competence Space (15:45) Identity Sells (21:16) Atomic Statements (23:30) The Three-Act Structure (28:55) Don't Be the Villain (30:36) Understand Their Story World Connect with Will Storr: https://www.thescienceofstorytelling.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/will-storr/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile Guest: https://willstorr.substack.com/ 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com
- Transcript
#327
June 3 · 24 min
How Leaders Get People to Want to Follow Them
Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great story. In this episode, he shares the one thing every leader has to sell, how to fight the negativity bias that pulls most leaders under, and why the biggest goals are often the easiest to reach. You'll walk away with a new definition of leadership, success, and legacy. ⏰Timestamps (00:00) Introduction (00:52) Leadership is Storytelling (03:00) Fight Negativity Bias (06:09) Program Your Mind (08:51) Come From the End Result (12:51) Buckminster Fuller (15:53) Storytelling Plus Action (17:48) Talk Prep (21:24) Master Communication Connect with Mark Victor Hansen: https://markvictorhansen.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/markvhansen/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
- Transcript
#326
May 27 · 25 min
How Leaders Get What They Want Without Winning Arguments
The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail. In this episode, he shares a three-step framework for moving people to action. He breaks down how to find the real barrier blocking any "yes," craft a story that persuades your audience, and the surprisingly simple test that tells you if your message will actually land. The result: conversations that end in agreement, not arguments. ⏰Timestamps (00:00) Introduction (00:47) What Persuasion Is (01:58) The Persuader's Mindset (04:48) Find Your North Star (05:45) Feelings Over Facts (07:35) Stories That Win (10:14) Build the Story Arc (15:21) Find the Barrier (17:26) Frame It as a Loss (18:38) Persuasion or Manipulation? (19:29) Go Beyond Words (21:24) The Granny Test (24:26) Right or Make a Difference Connect with Joshua Bandoch: https://joshuabandoch.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/joshua-bandoch-02211b167/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
- Transcript
#325
May 20 · 29 min
The 1% Framework for Clear, Memorable Communication
If your presentation goes well, your audience will forget 90% of what you said. So, the question is: what's the 1% you want them to remember? Andrea Pacini, author of Timeless Presenter, joins Oliver to ensure you become a confident presenter whose message isn’t forgotten by tomorrow. They unpack why you don't want to start with an agenda or title slide, how to find your 1%, how to work with the brain not against it like most presenters, how you avoid ending up in your audience's spam folder and what the worst thing is you can tell your audience. These principles for memorable communication are the difference between being heard and being remembered. ⏰Timestamps (00:00) Introduction (00:36) Spam Folder (01:33) Start with a Promise (03:10) The 1% That Matters (05:01) The One-Word Pitch (06:24) Don't Fight the Brain (07:26) Weakness Is a Strength (09:12) Clear Is Kind (11:23) Creativity Needs a Cage (13:24) Let Your Message Breathe (14:38) Don't "Use" PowerPoint (16:10) Action Over Reach (18:09) Love Your Audience (20:20) Think Like a Journalist (22:09) The Pause Is the Point (23:56) The Worst Thing You Can Do (25:09) Curiosity Beats Confidence (26:39) Content Fills the Time (28:36) End Before They Want You To Connect with Andrea Pacini: https://www.ideasonstage.com/uk/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/apacini/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com
- Transcript
#324
May 13 · 37 min
The Secret to Selling Without Trying So Hard
What if the way you've been going after bigger opportunities is exactly what's making them harder to land? There are two approaches most leaders take, and they both leave opportunities on the table. Mo Bunnell, one of the world’s leading experts on business development and author of Give to Grow, teaches a third strategy that actually wins the work with less effort. This episode breaks down the difference between doing the work and winning the work, and how making this shift changes the way you run meetings, handle pricing, and ask for referrals. ⏰Timestamps (00:00) Introduction (00:32) Doing vs. Winning the Work (04:22) Mistakes That Kill the Pitch (07:37) The IKEA Effect (10:13) Building Credibility (15:57) Storytelling (19:27) Pricing Conversations (21:21) Pricing Options (23:55) Raising Prices (27:15) Asking for Referrals (29:17) Closing Meetings with Momentum (32:04) AI as a Thought Partner Learn more in Mo’s free training course: http://givetogrow.info/ Connect with Mo Bunnell: https://bunnellideagroup.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com
- Transcript
#323
May 6 · 30 min
Speak Memorably: Why Being “On Message” Isn’t Enough
You’ve been trained to stay on message. The problem? “On message” is forgettable. Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster. In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid. ⏰Timestamps 00:00 Introduction 01:00 Staying on Message 02:15 Be 22x More Memorable 03:30 Keeping Attention 05:09 The 60-Second Rule 08:13 The Three Ps of voice 09:32 Projection and Energy 16:03 Spotting Clichés 18:25 The Magnificent Seven 20:34 What to Do With Your Hands 22:30 Crafting a Memorable Talk 25:01 Kardashians and Cookie Monster 27:33 Reading the Zoom 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
- Transcript
#322
April 30 · 32 min
How to Make Your Ideas Undeniable
Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because not enough people believed in it. In this episode, NASA's former Chief Story Architect Paul Propster shares the persuasive framework NASA now uses to win funding for their missions. You'll learn the four-point structure they use to plan their pitches, the simple test Pixar taught them for vetting ideas, and the single insight that will get review boards rooting for your idea instead of picking it apart. ⏰Timestamps (00:00) Introduction (01:21) Winning a $100M (04:30) Story Architecting (06:06) NASA’s Credible Messengers (08:58) What Pixar Taught NASA (12:52) 6-Sentence Story Template (14:17) Artemis Moon Program (16:29) Storytelling Through Failure (19:05) Story Architect Circle (23:22) Teaching Authenticity (29:52) Paul’s Best Advice 🎧More Episodes Like This • 316:Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/paul-propster/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com 💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com
- Transcript
#321
April 23 · 36 min
$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv
Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly that. As CEO of beehiiv, he's built a $500K newsletter in five hours a week while running a $30M business with 110 employees across 15 countries. Before that, he was employee number two at famed newsletter Morning Brew, which sold for $75 million. He joins Oliver to unpack why storytelling is now your most important business asset, why your social following may be worth less than you think, and how the best leaders today are the ones who know how to communicate, not just manage. Learn why owning your audience is the most important move leaders can make right now. ⏰Timestamps (00:00) Introduction (00:58) Why platforms are unreliable now (02:23) Power of Newsletters (07:31) Why Storytelling is Key (10:16) Founding beehiiv (13:48) Leading Remote 110 Team (19:39) Creator & CEO Hybrid (21:59) Customer Acquisition in AI Age (25:02) Own Distribution (29:14) Transparency as a Superpower (32:10) LinkedIn strategy and building a brand as CEO 🎧More Episodes Like This • 316:Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=87e4724578bf4d51 • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=79801e1f275d4973 • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=40659e79a0964e07 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/tyler-denk/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile Guest: http://mail.bigdeskenergy.com/ 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com 💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com
- Transcript
#320
April 16 · 31 min
320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust
Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Authentic Leader, to discuss why AI is actually making so many leaders worse communicators and leaders. She shares her frameworks and insights on how to write with AI without losing your voice, let it help with your biggest problems, and handle tough conversations. You’ll learn what it really means to be authentic in an AI word, how the AI Authenticity Loop can help you maintain trust, , and how to get started using AI the right way. Topics discussed: Introduction (00:00) How to use AI strategically (00:40) The AI authenticity loop (03:35) The definition of true authenticity - and where AI fits in (06:24) How to protect trust while using AI (08:52) When and how to use AI for difficult conversations (10:14) Will AI make middle management redundant? (16:31) What leaders are getting wrong about AI (18:41) Three steps to start using AI as a leader (25:37) How to overcome resistance and get your team on board (27:19) Get access to Allison’s custom AI: https://allisonshapira.com/ai Grab a copy of Allison’s book, AI for the Authentic Leader: https://allisonshapira.com/books/ Get the Presentation Planner Oliver uses with elite communicators: https://eo-ipso-comms.kit.com/presentation-planner Want to work with Oliver and become a top 1% communicator? Join the Speak Like a CEO Academy! https://www.speaklikeaceo.academy/ This episode was produced by Podcast Boutique https://www.podcastboutique.com
- Transcript

Showing 1–20 of 21 episodes