LinkedIn for Leaders

How do you become a top 1% leader on LinkedIn? All it takes is one hour a week. Oliver's Oliver is a LinkedIn Top Voice and LinkedIn Learning instructor with an audience that’s bigger than that of the CEOs of Ikea, Caterpillar, and Toyota combined. His PACE method takes your LinkedIn profile from a basic online CV to the most powerful business card you own. In this episode, he breaks down four elements of a true leadership profile, how to write an About section that people actually read, and what makes content stop the scroll. Oliver's  Mastering Communications As a Leader course is free with LinkedIn Premium: https://www.linkedin.com/learning/mastering-communications-as-a-leader-45181615 ⏰Timestamps (00:00) Introduction (01:50) Three Ways You're Perceived (03:25) Build Your Profile (04:54) Simon Sinek's "About" Formula (06:27) Know Your Audience (07:10) Two Ways to Grow (09:34) How Often to Post (10:26) Two Types Of Content (11:39) Stop the Scroll (13:22) Avoid AI Slop (14:01) Engage Your Audience 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: info@eoipsocommunications.com 🙌 This episode was produced by Podcast Boutique