Social Media Decoded

Audience vs. Community: More than Just Semantics

Oct 13, 2023 · 8 min · Episode 282 · 5.8 MB
0:00-8:00

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What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories and why you should aim to build a community rather than an audience. She shares how community building can help brands grow and how brands and influencers have done an excellent job in building an online community. 

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