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Six Figure Flower Farming

Jenny Marks

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

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23 episodes
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Avg 32 min
English

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Monday · 28 min
118: The Truth About Profit Margins On A Small Flower Farm
What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable. We’ll walk through five of the biggest flower farm profit levers: sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
August 31 · 1 hr 7 min
117: Scaling A Flower Farm To New Heights With Karl Of Green Park Nurseries
If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth. We also dig into the less glamorous skills that make a growing farm actually work: delegating, hiring and retaining employees, adapting your management style, building strong business relationships, and learning from expensive mistakes without letting them derail you. If you want a profitable flower farm that can support your family, your team, and maybe even the next generation, this episode is packed with practical perspective on building a business that lasts. Follow Karl on Instagram: @green_park_nurseries_inc Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
August 24 · 26 min
116: Why Your Marketing Isn't Working And What To Do Instead
If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs to make your offer crystal clear within seconds. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down three questions every flower farmer should ask: What do I sell? How do customers buy it? Why should they choose me? You’ll learn how to audit your flower farm website and social media, remove friction from the buying process, use photos and testimonials as social proof, and focus your marketing on the products you actually want to sell. Because clear marketing beats clever marketing every single time. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note\
August 17 · 22 min
115: 5 Ways To Increase Your Flower Farm Revenue This Month Without Doing More
Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple upsell, a well-designed bundle, or a larger purchase option can add meaningful revenue without adding more beds, more markets, or more hours to your week. You’ll learn practical ways to pair bouquets with greenery, vases, gift wrap, or other local products, plus how quantity pricing can increase total profit when you know your costs. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
August 10 · 46 min
114: Starting Over And Alternative Income From Content With Sarah From Bloom + Gray
Starting a flower farm from scratch does not have to mean buying every piece of equipment, installing expensive infrastructure, or following someone else’s exact blueprint. In this episode, Jenny talks with Sarah Gray of Bloom and Gray about rebuilding her flower farm in a brand-new field, keeping startup costs low, preparing beds efficiently, protecting crops from pests, and choosing practical systems that fit her current season of life. They also dig into regenerative flower farming, cover crops, compost quality, soil blocking, grow tents, and the simple tools that can make farm work faster and easier on your body. Whether you are starting a flower farm, moving to new land, or reshaping your business around family, travel, or another passion, this conversation is a reminder that sustainable farm business growth starts with building a flower farm that works for your goals, resources, and real life.\ Find Sara Gray Online Follow her on Instagram: @bloomandgray Check out her website: www.bloomandgray.co.uk Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
August 3 · 23 min
113: How To Master Time And Kill Overwhelm (Mostly)
Feeling overwhelmed on your flower farm does not always mean you need more time. Often, you need a clearer system for deciding what matters most. In this episode, Jenny Marks shares the weekly planning process she uses to move from reactive, frazzled farm management to a more intentional and sustainable flower farming schedule. You’ll learn how to brain-dump every task, separate mission-critical work from tasks that can wait, and schedule your highest-impact priorities first. Jenny also explains why leaving white space in your calendar is essential for weather, pests, equipment problems, and all the other surprises that come with running a profitable flower farm business. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
July 27 · 24 min
112: Farm Hacks + Systems That Easily Saved Us Thousands of Hours
The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved her cut flower farm hundreds of labor hours, from pre-sprouting ranunculus and streamlining tulip planting to using equipment for faster dahlia production. You’ll also learn how to make harvesting and bouquet production more efficient, identify the hidden cost of repetitive tasks, and use Jenny’s “50% faster” exercise to improve one system at a time. Because sustainable flower farm growth is not always about earning more revenue. Sometimes, the biggest opportunity is creating the same results with less labor, less stress, and better systems. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
July 20 · 56 min
111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral)
If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you. This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You’ll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp. Find Kalin Online Check out her website: www.sweetwaterfloral.com Follow her on Instagram: @sweetwaterfloral Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
July 13 · 19 min
110: Why Some Flower Farmers Make More Money Than Others
For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing what they love. They’re creating something customers truly want, need, and are willing to pay for. You’ll learn how to think through your own flower farming “sweet spot” using what you love, what you’re good at, what your local market needs, and what people will actually buy. From flower CSAs and farmers market bouquets to weddings, sympathy flowers, gifting, and farm experiences, this episode will help you shift from “How do I make more money?” to “How do I create more value for my customers?” and build a more sustainable, profitable flower farm business. Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
July 6 · 19 min
109: Making Money Matters
What if your flower farm doesn’t just have a profit problem, but a money relationship problem? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks has a real, farmer-to-farmer conversation about why it's okay to want your flower farm to make money, pay you well, and support your family. Profit does not make you selfish, greedy, or less passionate about flowers. It's what keeps a flower farm business alive. Jenny walks through the money myths that keep flower farmers undercharging, overworking, and avoiding the numbers that actually matter. You’ll hear why profitability needs to show up on your calendar, not just in your goals, and how tracking your costs, improving your marketing, following up with customers, and making data-based decisions can help you build a profitable flower farming business without guilt. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
June 29 · 18 min
108: The Pricing Shift That Changes Everything on a Flower Farm
One of the fastest, least exhausting ways to increase profit on a flower farm: pricing. When flower farmers feel stretched thin, their first instinct is often to grow more flowers, find more customers, or push harder on marketing and sales. But if your margins are tight and your season already feels full, a small price increase may create more profit than adding more work ever could. Jenny Marks walks through simple bouquet pricing math, why chronic underpricing keeps so many flower farms stuck, and how even a $1, $5, or 10–20% price shift can add thousands of dollars in pure profit across a growing season. Sustainable flower farm business growth sometimes comes from trusting the value of your flowers, using pricing as a strategic tool, and making one small change that helps your farm finally pay you back. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
June 22 · 1 hr 1 min
107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know
If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making. Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient. Find Michelle Online Check out Michelle's Website: www.rootscutflowerfarm.com Follow Michelle on Instagram: @rootsflowerfarm Learn more about the Association of Specialty Cut Flower Growers at ascfg.org Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
June 15 · 29 min
106: How We Structure Our Flower CSA For Profit and Retention
A cut flower CSA or subscription can bring steady cash flow, predictable harvest planning, and stronger customer retention, but only if it’s structured in a way that ACTUALLY works for your farm. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through how her flower farm built a profitable flower subscription program around peak production months, clear pickup dates, simple bouquet systems, and premium crops like ranunculus, peonies, and dahlias. Simplifying your cut flower CSA can make it easier to sell, harvest, and manage without adding unnecessary stress or labor. Jenny explains how straight bunches can be more profitable than complicated mixed bouquets, how pickup locations affect efficiency, and why customer clarity, weekly communication, and thoughtful pricing are key to building a flower farming business that feels more sustainable season after season. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
June 8 · 28 min
105: How to Cut Your Harvest Time by 30–50% (Without Hiring More Help)
Is harvesting your cut flowers taking up your entire day? In this episode of the Six Figure Flower Farming podcast, Jenny Marks walks through the small but powerful systems that helped her flower farm cut harvest time in half, from reducing wasted steps in the field to bunching as you harvest, counting rubber bands ahead of time, and building a simple harvest plan. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
June 1 · 20 min
104: 5 Silent Profit Leaks on Small Flower Farms
Most flower farmers don’t realize how much money they’re losing through small, everyday decisions that quietly chip away at profit margins. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down five of the biggest profit leaks on small flower farms, including growing too many varieties, underpricing flowers, overproduction, overspending without a plan, and managing too many sales channels at once. If your flower farming business feels busy but not truly profitable, this episode will help you identify what’s holding your farm back. From smarter flower farm crop planning to sustainable flower farm growth strategies, Jenny shares practical ways to simplify your systems, improve flower farm profitability, and make more intentional business decisions. You’ll learn how to use sales data, pricing strategies, and streamlined sales channels to build a more profitable flower farming business without adding more work to your plate. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
May 25 · 23 min
103: Most Flower Farmers Waste Their First $5K — Here’s What I’d Do Instead
A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marketing, and learning where to invest your time instead of cash, this episode is packed with practical flower farming business advice that can save you thousands. If you’ve been overwhelmed by all the tools, infrastructure, and “must haves” in flower farming, this conversation will help you slow down and think strategically about profitability, return on investment, and building a sustainable flower farm business step by step. Jenny also shares the biggest spending mistakes she sees flower farmers make, why proof should come before infrastructure, and how education and mentorship can dramatically speed up your growth. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
May 18 · 56 min
102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm
Workshops can be one of the most profitable and fulfilling sales outlets on your flower farm… but only if you treat them like a real business. In this episode, Jenny sits down with Niki Irving of Flourish Flower Farm to break down how to host on-farm workshops that actually make money. From pricing and tracking true costs to creating a high-end customer experience, this conversation covers what it really takes to run successful, repeatable workshop systems that support sustainable farm business growth. Find Niki Online Checkout Niki's Instagram: @flourishflowerfarm Checkout Niki's website: www.flourishflowerfarm.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
May 11 · 16 min
101: Why Your Prices Might Feel "Too High" (And Why They Aren't)
If your bouquet prices make you hesitate or feel “too high,” this episode is your reminder that the problem usually isn’t the number… it’s the discomfort. Most flower farmers are underpricing because they’re basing decisions on their own budget instead of their ideal customer. You’re not just selling stems, you’re selling an experience, and your pricing should reflect the value, transformation, and kind of buyer you actually want to attract. We also dig into what your prices really need to cover to build a sustainable flower farm business. Overhead, labor, slow weeks, and growth all have to be accounted for, or you end up subsidizing your customers. Underpricing doesn’t make you more competitive, it makes your business fragile. When you price with intention, you create margin, attract better customers, and build a calmer, more profitable farm. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
May 4 · 21 min
100: Copy This Marketing Strategy To Grow Your Flower Farm Fast
Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to higher open rates and repeat sales, this is about creating a system that works even when social media doesn’t. If you’ve been stuck in “hope marketing” or struggling to turn followers into paying customers, this episode shows you how to build real relationships that drive consistent flower sales and long-term growth. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
April 27 · 34 min
99: Hard Truths About Hiring On A Flower Farm
Hiring on a flower farm can feel like a breaking point… but it’s usually a growth signal! If you’ve been stretched thin, stuck doing everything yourself, or watching quality slowly slip while demand keeps rising, this episode walks through exactly when it’s time to hire and how to do it in a way that actually grows your flower farm business. Clear roles, simple SOPs, and intentional onboarding turn chaos into consistency, so your farm can run without everything depending on you. This episode digs into building a strong team culture, giving employees ownership, and why even great hires won’t fix broken systems. If you want a more profitable, sustainable flower farm without burning out, stable hiring procedures is the foundation you need. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

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