BusinessCareersMarketingNewsBusiness News

SHeCOMMERCE

Cristina Marinucci & Jacqueline Dynowski

Bold Brands. Fierce Women. One Sisterhood.

SHeCommerce is more than just a podcast, it's a community.

Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.
Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.
With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.
But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.
Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!
SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

Play

Open in

28 episodes
weekly
Avg 45 min
English

Episodes 28

Newest Oldest Longest

All8 Unplayed8 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

S1 · E21
June 17 · 1 hr 6 min
Episode 21 - Lauren Livak, Rethinking Success in the Age of Agentic Transformation
AI Isn't the Strategy. Reinvention Is. | Featuring Lauren Livak Gilbert What happens when one of the sharpest minds in digital commerce joins SHeCOMMERCE? You get a conversation that challenges the way we think about AI, organizational transformation, leadership, and the future of work. This week, Cristina and Jacqui kick off the episode with some real talk on leadership, ambition, and the double standards women still face in business, inspired by Netflix's Ladies First. They also spill the tea on major industry headlines, including Amazon Freight's use of AI to optimize supply chains, improve safety, and create better experiences for drivers. They're joined by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute and one of the most respected voices in digital commerce. Lauren cuts through the AI buzzwords and delivers a powerful reality check: efficiency alone is not a measure of success. Together, they explore: • Why so many organizations are stuck in "AI pilot purgatory" • The difference between performative AI adoption and true business transformation • Why brands must stop "sprinkling AI fairy dust" on broken processes • The critical role of data, governance, talent, and change management in successful AI adoption • How agentic commerce and AI-powered shopping agents are reshaping the future of consumer decision-making • Why organizational structures built for the past won't support the future • The skills leaders need to cultivate now to stay relevant in an AI-enabled world Lauren shares practical frameworks for rethinking workflows, building cross-functional alignment, and creating organizations that can adapt at the speed of technological change. Whether you're leading digital commerce, marketing, sales, retail media, or transformation initiatives, this episode offers a candid and actionable roadmap for navigating what's next. Because AI isn't just changing how products are discovered and purchased. It's changing how organizations operate, how decisions are made, and how leaders lead. Tune in for another episode of SHeCOMMERCE—where power women and real talk collide in the CPG world. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E20
June 10 · 49 min
Episode 20: Julie Talbot - Inclusive Feeding, Modern Parenthood & Reinventing a Legacy Brand
From Breastfeeding to Belonging: How Julie Talbot is Reinventing Parenthood, Leadership & Legacy Brands What happens when a 42-year-old brand built around breastfeeding evolves to meet the realities of modern parenting? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Julie Talbot, CEO of Lansinoh Laboratories, to discuss how one of the most trusted names in maternal health is transforming from a breastfeeding brand into a modern parenting brand built around inclusion, empathy, and real-life family journeys. Julie shares how becoming a mother later in life through IVF fundamentally changed her perspective as both a leader and a consumer—and how those experiences now shape the way she leads one of the most iconic brands serving parents worldwide. Together, they explore: ✨ Why 85% of families today are combination feeding—and why brands need to stop forcing a "one-size-fits-all" narrative ✨ How Lansinoh is embracing personalized feeding journeys and supporting parents without judgment ✨ The role AI can play in parenting support—and where human empathy must remain irreplaceable ✨ Why women don't need a seat at the table anymore—we need to redesign the table ✨ The leadership lessons Julie learned from motherhood, IVF, and leading through transformation ✨ The myth of working mothers being "less committed" and why it's time to permanently retire that narrative Plus, Cristina and Jacqui spill the weekly tea on Dove's purpose-driven partnership with FIFA Women's World Cup, Fidji Simo's appointment to a major leadership role at OpenAI, and what the Publicis acquisition of LiveRamp could mean for the future of retail media measurement. This conversation is equal parts business strategy, parenting reality, and leadership inspiration—and a reminder that the strongest brands are built when empathy sits at the center of every decision. Because at SHeCOMMERCE, it's never just business. It's personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E19
June 3 · 6 min
Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty
Sparkling Sips: Reading the Tea Leaves with Jessica Batty What if one of the biggest assumptions in commerce today is already outdated? In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media. Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that marketers have become trapped in fragmented ecosystems designed to serve platforms more than brands. As consumers seek more intentional, human-centered experiences, she believes the future belongs to companies that can earn attention—not just buy it. Drawing on more than 15 years of experience across Salesforce, Thomson Reuters, Taboola, Protege, and now Fluent, Jessica reflects on what it takes to champion ideas before the market is ready. From trusting your instincts to navigating skepticism, she offers a candid look at the leadership required to identify emerging trends and bring others along for the journey. The conversation also explores: • Why social media may be losing its power as a discovery engine • The hidden cost of fragmented measurement and platform incentives • How brands can build deeper, longer-lasting consumer relationships • Why "what got you here won't get you there" has never been more relevant • The importance of balancing data, intuition, and conviction as a leader One of Jessica's most memorable observations? Brands have often been "buying a first date and calling it a marriage." The future of commerce will belong to those who invest in relationships that last far beyond the first click. This is a conversation about consumer behavior, marketing evolution, and the courage it takes to see what's coming next before everyone else does. Because at SHeCOMMERCE, we're always looking beyond the basket and asking: what's next? Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E18
May 27 · 45 min
Episode 18: Elizabeth Neubauer-Donovan, No Apologies, No Buzzword Bingo - Motherhood, Measurement & Modern Commerce
What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode. In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and recent honoree on The Drum’s Commerce Media Power 100 — to unpack the realities behind the titles, the travel, and the LinkedIn headlines. From navigating motherhood while leading at the highest levels of commerce media, to discussing infertility, leadership empathy, work-life imbalance, and why women need to stop apologizing for being fully human at work — Elizabeth brings vulnerability, humor, and sharp industry perspective in equal measure. The conversation also dives into the evolving commerce media landscape: • Why collaboration — not just consolidation — is the future of retail media • The importance of being “data ready” and identity-led • Why measurement is still one of the industry’s biggest unresolved challenges • The danger of buzzwords without business outcomes • How strong leaders create more leaders, not followers But beyond the commerce conversation, this episode is ultimately about redefining success on your own terms. About choosing what matters in different seasons of life. About creating your own village. And about building workplaces where women don’t have to hide motherhood, ambition, or vulnerability to succeed. Raw, funny, emotional, strategic — this is one of those conversations that reminds us why SHeCOMMERCE exists in the first place. Bold Brands. Fierce Women. One Sisterhood. 🎧 SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E17
May 20 · 59 min
Episode 17: Rachel Tipograph on Motherhood, M&A and the Myth of Omnichannel
What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood. Rachel shares the real story behind leaving Gap to launch MikMak before “retail media” was even an industry buzzword. From pitching skeptical investors as a solo female founder to building one of the most influential commerce enablement platforms in the market, Rachel breaks down the grit, conviction, and calculated risks it took to scale a business that changed how brands connect media to measurable sales. But this conversation goes beyond commerce. Rachel opens up about becoming a mother while navigating a major acquisition, why she has zero tolerance for corporate inefficiency, and how motherhood completely reshaped her perspective on time, leadership, and what actually matters. Cristina, Jacqui, and Rachel also dive into: • Why “no-bullshit leadership” matters more than ever • The future of omnichannel commerce and retail media • Building high-performance cultures that actually value people • Why equity and employee ownership change company culture • The myth of “having it all” for women leaders • The evolution of DTC brands, Amazon, TikTok Shop, and shopper behavior • How MikMak was essentially “TikTok shopping before TikTok” This episode is equal parts founder masterclass, leadership therapy session, and commerce future-casting. Because at SHeCOMMERCE, it’s never just business — it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E15
May 13 · 52 min
Episode 16: When the System Bends: Career, Motherhood and Bold Choices that Change Everything with Fizza Ijaz
In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines. Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. From advocating for policy change at Nestlé Pakistan to navigating international relocations, dual-career dynamics, and career reinvention, Fizza shares what it really looks like to build a global career without losing yourself in the process. One of the episode’s most powerful moments centers around the groundbreaking travel policy Fizza helped implement for breastfeeding mothers — proving that meaningful workplace change often starts when women stop quietly adapting and start asking better questions. The conversation also dives into: • Why “having it all” is often the wrong conversation • The emotional reality behind career pivots and sabbaticals • Redefining success outside of hustle culture • Why sponsorship and advocacy matter more than ever • The courage it takes to bet on yourself — even when the outcome isn’t guaranteed Cristina and Jacqui also tackle the broader societal expectations placed on working mothers, calling BS on performative motherhood standards and the unequal burden women continue to carry at home and at work. This episode is equal parts vulnerable, strategic, and validating — a reminder that success does not have to look linear to be meaningful. Because at SHeCOMMERCE, we believe leadership, motherhood, ambition, burnout, identity, and career growth all belong in the same conversation. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E15
May 6 · 7 min
Sparkling Sips: Sip & Tell Edition on 3-Hour Parenting - Boundary Setting or Out-of-Touch?
Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea. In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence. But as always at SHeCOMMERCE… it gets deeper. Because this isn’t just about parenting. It’s about privilege, invisible labor, workplace expectations, and the exhausting performance metrics women are still being judged against — both at home and at work. Cristina and Jacqui unpack: Why “quality over quantity” parenting feels liberating for some — and wildly unrealistic for others The invisible labor no one talks about (school forms, appointments, meal planning… sound familiar?) Emma Grede’s controversial take on presenteeism and why facetime in the office still impacts career growth Whether “being seen” matters more than actual output in today’s corporate culture Why younger employees may still need in-person mentorship and relationship-building How women are disproportionately penalized in both caregiving AND career progression Whether presenteeism is becoming the modern glass ceiling This episode asks the uncomfortable questions: Are we rewarding impact… or optics? Is corporate presenteeism just performative productivity? And who can actually afford the luxury of “balance”? As always, Jacqui & Cristina keep it real, honest, funny, and unapologetically personal — because surviving bedtime counts too. Favorite moments: “The real luxury isn’t time—it’s help.” “Presence without support is just pressure.” “If you’re not in the room, you’re not in the conversation.” “Some days it’s three magical hours… some days it’s surviving bedtime. And both count.” So where do YOU land? Is this a genius reframe? Completely unrealistic? Or are we all just living somewhere in the messy middle? Because at SHeCOMMERCE… it’s not just business, it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript
S1 · E14
April 29 · 58 min
Episode 14: New Beginnings & Ugly Middles w/ Tina Lambert
What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention. From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve your career, rebuild your identity, and lead through uncertainty. Because here’s the truth: growth isn’t linear—and innovation definitely isn’t pretty. What We Cover Why innovation is messy, lonely, and often misunderstood The myth of the “perfect career path” (and what to do instead) How to navigate career transitions, layoffs, and identity shifts The problem with traditional innovation funnels—and what actually works Big company vs. startup mindset: speed, risk, and decision-making Why fresh eyes can be your biggest competitive advantage Building resilience, adaptability, and confidence in the unknown Key Takeaways This episode is for anyone in a “messy middle”—whether you’re pivoting careers, rebuilding after a setback, or trying to drive innovation inside a complex organization. Tina reminds us: You don’t need to have it all figured out to move forward Innovation isn’t about perfection—it’s about persistence Reinvention isn’t a reset—it’s an expansion Who Should Listen CPG leaders & brand builders Marketers navigating transformation or innovation strategy Women in leadership facing career pivots or reinvention Anyone questioning what “success” should look like next Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
- Transcript

Showing 21–28 of 28 episodes