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SHeCOMMERCE

Cristina Marinucci & Jacqueline Dynowski

Bold Brands. Fierce Women. One Sisterhood.


SHeCommerce is more than just a podcast, it's a community. 


Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.
Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.
With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.
But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.
Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!
SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

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  • S1 · E28
    July 8 · 42 min

    Episode 28: From Ambition to Authority - Kelly Miller on Women, Commerce, and Owning the Room at ANY Age

    From Ambition to Authority: Kelly Miller on Women, Commerce, and Owning the Room at ANY Age What happens when you're leading at the highest levels... before people think you're "old enough" to be there? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Kelly Miller, SVP, EMEA at Flywheel, for an honest conversation about building authority, navigating bias, and redefining what leadership looks like for the next generation of women. Kelly shares the lessons that shaped her—from growing up in a household led by a fiercely independent mother to leading one of the world's most complex commerce regions. Along the way, she dismantles outdated ideas about age, confidence, and executive presence, proving that leadership isn't measured in years—it's measured in impact. Together, they unpack: Why "you're too young" or "you're not seasoned enough" isn't feedback—and how to ask for feedback that actually helps you grow. Anne Hathaway's powerful perspective on overcoming imposter syndrome through preparation, not perfection. Why authentic leadership doesn't mean bringing your whole self to work—but your best self. How vulnerability can strengthen trust, teams, and performance. What it really takes to lead through constant change ("Just another week, another change.") The slow—but meaningful—progress being made in gender equity, pay transparency, and representation. Why success should never come at the expense of doing work you genuinely love. Kelly also shares the personal mantra she relies on before stepping into high-pressure moments: "I'm good at my job, and I know what I'm doing." It's a simple reminder that confidence isn't something you're given—it's something you build. Whether you're an emerging leader, an experienced executive, or someone questioning whether you're ready for the next opportunity, this episode is a masterclass in preparation, resilience, authenticity, and owning your seat at the table—at any age. Because at SHeCOMMERCE, we believe leadership isn't about waiting for permission. It's about showing up prepared, speaking up with purpose, and lifting others as you climb. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E27
    July 7 · 4 min

    Episode 27: Canapés from Cannes - The Hot Takes Everyone Was Talking About

    🎙️ Canapés from Cannes: The Hot Takes Everyone Was Talking About What happens when you gather leaders from agencies, brands, financial services, and media coaching on the Croisette? You get a refreshingly honest pulse check on where our industry is headed. In this special Canapés from Cannes mini episode, Cristina and Jacqui caught up with Claudia Johnson and Sebastian Flynn from Omnicom, Marta Saunders and Melanie Samarasinghe from Chase Media Solutions, Francisco "Pancho" Cárdenas from Avocados From Mexico, and Emmy Award-winning broadcaster and executive coach Jane Hanson to capture their unfiltered hot takes from Cannes Lions. While the temperatures were soaring, so were the conversations. A few themes rose above the noise: 🤝 Collaboration is replacing competition. Claudia Johnson and Sebastian Flynn from Omnicom reflected on how commerce continues to mature, with organizations recognizing that success requires greater collaboration across disciplines. As new technologies emerge, the challenge isn't just adopting them—it's cutting through the complexity they can create. 🎥 Authenticity needs a reboot. From Chase Media Solutions, Marta Saunders declared that we desperately need a new word for "authentic." Creator influence isn't a trend—it's the new reality. Melanie Samarasinghe expanded on that thought, highlighting the rise of sports creators, the growing importance of trust in an AI-driven world, and reminding us that despite the technology, our industry is still powered by great people and meaningful relationships. 🤖 AI conversations are finally getting more nuanced. Francisco "Pancho" Cárdenas of Avocados From Mexico offered one of the week's most balanced perspectives. Rather than framing AI as something that will replace creativity, he sees the conversation shifting toward how it can enhance it. The industry's most valuable discussions are no longer about choosing sides—they're about embracing thoughtful debate, experimenting with new possibilities, and redefining what success really looks like. Even traditional media metrics are being challenged as marketers seek measures that capture real business impact, not just impressions. ✨ Inspiration is still the greatest takeaway. Jane Hanson reminded us that beyond the keynotes, the parties, and yes...the long lines in the Cannes heat, the real value comes from the people. New conversations spark new ideas, and those moments of inspiration often become the catalyst for what's next. Our biggest takeaway? This year's Cannes felt less about having all the answers and more about asking better questions. How do we build trust in an AI-powered world? How should we redefine success beyond traditional metrics? How do creators, brands, agencies, and platforms work together instead of apart? Those are exactly the conversations we're excited to keep having on SHeCOMMERCE. Because the future of commerce won't be built by one perspective—it will be built through many voices, healthy debate, and a willingness to evolve together. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E26
    July 2 · 26 min

    Episode 26: Regina Ye - Retail Media 3.0, Building the Infastructure Behind the Future of Commerce.

    Episode 26: Retail Media 3.0 – Building the Infrastructure Behind the Future of Commerce Live from Cannes Lions with Regina Ye, Founder & CEO, Topsort Retail media has officially grown up—but is the industry ready for what comes next? Recorded live from Cannes Lions, Cristina and Jacqui sit down with Regina Ye, Founder & CEO of Topsort, to unpack what they believe is the next evolution of commerce: Retail Media 3.0. While much of the industry is focused on new ad formats and AI buzzwords, Regina challenges the conversation entirely. Instead of asking what's the next shiny object?, she asks a far more important question: What infrastructure do we need to build for the future of commerce? From machine learning and AI optimization to agentic commerce, auction technology, and the democratization of retail media, Regina shares why the next era won't be won by the companies with the biggest budgets—it will be won by those building the smartest systems. Together, the conversation explores why retail media must evolve beyond sponsored products and display advertising into an intelligent, connected ecosystem capable of adapting to whatever comes next. Whether that's AI-powered shopping assistants, autonomous buying agents, or entirely new commerce experiences, success will depend on technology that's designed around decision-making—not just advertising. But this episode isn't just about technology. As one of the few female founders leading infrastructure innovation in ad tech, Regina opens up about navigating a traditionally male-dominated industry with authenticity instead of conformity. She shares candid advice for women building businesses, discusses the importance of unwavering self-belief, and explains why trying to fit in is often the biggest mistake founders make. One of our favorite takeaways? "Don't care. Be yourself. Believe aggressively in yourself." It's a refreshing reminder that leadership doesn't require becoming someone else—it requires doubling down on who you already are. In this episode, we discuss: Why today's retail media landscape still favors early adopters—and what needs to change What defines Retail Media 3.0 beyond sponsored products and display advertising Why AI should become the invisible infrastructure powering commerce, not just another feature The rise of Agentic Commerce and how autonomous AI agents could fundamentally reshape shopping experiences Why measurement, transparency, and performance remain the true currency of retail media How retailers and brands can prepare their technology stacks for the next generation of commerce The critical role auctions, ad serving, and machine learning will play in future retail ecosystems Regina's leadership journey as a female founder in one of tech's most complex industries Practical advice for women building careers in technology, commerce, and entrepreneurship Regina's predictions for where AI-powered commerce will be by 2028—and why the next few years will redefine the industry. Memorable Quotes: "Retail Media 3.0 is less about the formats and more about the intelligence behind them." "Keep your eyes on the prize—performance still matters." "If you don't believe in yourself, who's going to believe in you?" "I would love to see the future win instead of people going back to what's comfortable." About Regina Ye: Regina Ye is the Founder & CEO of Topsort, an AI-first retail media infrastructure platform helping retailers and marketplaces build scalable, performance-driven advertising ecosystems. Under her leadership, Topsort is democratizing access to enterprise-grade retail media technology, enabling businesses of all sizes to compete through intelligent automation, machine learning, and commerce optimization. If you're wondering where retail media, AI, and commerce are heading next, this conversation offers both the technical vision and the leadership perspective shaping the industry's future. Because at SHeCOMMERCE, we believe the future isn't built by the loudest voices. It's built by the people quietly creating the infrastructure that changes everything. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E25
    June 30 · 36 min

    Episode 25: Preeya Goenke - Own Your Audience, Why Brands Can't Rent Their Customers Anymore

    Own Your Audience: Why Brands Can't Rent Their Customers Anymore | Featuring Preeya Goenka, Chief Customer Officer at beehiv In a world where algorithms change overnight, AI is reshaping discovery, and social platforms control who sees your content, one question has never been more important: Who actually owns your customer relationship? Recorded live from Cannes, Cristina Marinucci and Jacqui Dynowski sit down with Preeya Goenka, Chief Customer Officer at beehiv, to unpack why the future of commerce belongs to brands that own—not rent—their audience. Preeya shares why newsletters have become one of the fastest-growing strategic assets for brands, creators, and publishers alike, explaining how email remains one of the few channels where businesses truly control the customer journey—from content creation and distribution to engagement and long-term loyalty. Together, they explore why many brands are still overly focused on customer acquisition while neglecting retention, why repeat purchase may be the most valuable growth metric, and how meaningful customer relationships are built through relevance, consistency, and trust—not simply discounts or promotions. The conversation also dives deep into AI's rapidly evolving role in marketing. Rather than replacing people, Preeya argues that the greatest opportunity lies in using AI to amplify human creativity, strengthen personalization, and help brands create memorable customer experiences without losing authenticity. Listeners will also hear candid perspectives on: Why platform dependency has become one of the biggest risks facing modern brands The resurgence of newsletters as powerful storytelling and commerce channels The future of creator businesses and why quality audiences outperform vanity metrics What true personalization looks like—and where brands continue to miss the mark How data can become a competitive advantage when paired with thoughtful customer experiences Why every company is becoming a media company Leadership lessons from scaling one of the fastest-growing creator platforms The importance of mentorship, confidence, and speaking up as women advance into leadership roles The episode closes with an honest discussion about confidence, imposter syndrome, and why women shouldn't wait until they feel "100% ready" before pursuing the next opportunity. Preeya shares practical advice on advocating for yourself, building influence, and finding your voice—even when you're not the loudest person in the room. Whether you're leading a consumer brand, building a creator business, growing a newsletter, or navigating leadership in today's AI-driven landscape, this conversation offers practical insights for creating stronger customer relationships that last beyond the next algorithm update. Because in today's commerce landscape, the brands that own their audience will ultimately own their future. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E24
    June 24 · 24 min

    Episode 24: Cara Pratt From Media to Moment, Rewriting Commerce Through Connection

    What’s really holding brands back in modern commerce? According to Cara Pratt, it’s not a lack of data. It’s a lack of alignment. In this CANNES Confidential episode of SHeCOMMERCE, Cristina and Jacqui sit down with Cara Pratt, President of Global Retail & Media at Circana, for a candid conversation about the future of commerce, retail media, and what it actually takes to turn data into growth. Cara gets real about the biggest mistake brands are still making: measuring in silos, organizing in silos, and expecting connected outcomes from disconnected teams. From retail media fragmentation to the rise of social commerce, TikTok Shop, and the agentic future already taking shape, this episode is a masterclass in why connected intelligence beats fragmented dashboards every time. But this conversation doesn’t stop at commerce strategy. Cara also shares the leadership lessons behind building and scaling new businesses inside legacy organizations, what she’s had to unlearn as a leader, and her advice for the next generation of women in CPG: speak early, say yes, and find sponsors—not just mentors. In this episode, we get into: Why most companies still aren’t actually doing end-to-end commerce The real problem with retail media today: fragmented measurement and disconnected incentives Why brands need to stop obsessing over channels and start organizing around business outcomes How TikTok Shop is reshaping discovery, influence, and conversion—especially in beauty The thin line between personalization and intrusion, and why trust is the new currency Cara’s take on agentic commerce and why metadata, taxonomy, and data quality will define who wins next Leadership at scale: what to unlearn when moving from startup mode to scale-up leadership Cara’s advice for women building their careers: be bold, use your voice, and build sponsorship Why listen? Because this episode calls BS on the idea that more dashboards = better decisions. Cara makes the case for a smarter, more human model of commerce—one where data doesn’t just report performance, it drives action. If you work in CPG, retail media, commerce strategy, shopper marketing, data, or brand leadership, this one will hit home. Bold Brands. Fierce Women. One Sisterhood SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E23
    June 20 · 1 hr 6 min

    Episode 23: Power Couple Playbook - Love, Leadership & Loud Opinions with Danny & Mandy Silverman

    What happens when two ambitious people build careers, raise a family, chase big dreams, and somehow still genuinely like each other? In this candid and laugh-out-loud episode of SHeCOMMERCE, Cristina and Jacqui sit down with Danny and Mandy Silverman to unpack the real story behind the "power couple" label. Spoiler alert: it's less about perfection and more about partnership. From college sweethearts to navigating nearly three decades of marriage, Danny and Mandy share the communication habits, leadership lessons, parenting realities, and mutual support systems that have helped them thrive through career growth, family life, entrepreneurship, and everything in between. Danny opens up about leadership, allyship, and why some of the best leaders aren't the loudest voices in the room. Mandy shares her journey as a creator, entrepreneur, and soon-to-be published cookbook author, offering an honest look at the chaos, creativity, and resilience required to build a personal brand while balancing family life. Together, they discuss: • Why successful partnerships aren't about keeping score • The importance of communication, trust, and shared accountability • What parenting teaches you that no leadership course ever can • The reality of balancing demanding careers under one roof • How support shows up during the hardest weeks—not just the easiest ones • Leadership, allyship, and creating opportunities for others to succeed • Why "having it all" looks different for every family The episode is packed with humor, heart, practical wisdom, and more than a few moments that will leave you rethinking what partnership really means. And yes, you'll also hear why Danny has earned the title of "Retail Media Nostradamus" and how Mandy's social content empire—and upcoming challah cookbook—continue to inspire thousands. Follow Mandy on Instagram: @mandyliciouschallah Check out Danny's weekly eCommerce newsletter: https://www.linkedin.com/newsletters/7332937556671545346/ Because at SHeCOMMERCE, we're not just talking business—we're talking about the people behind it. The relationships, the sacrifices, the support systems, and the lessons that help us build careers, families, and each other up. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E22
    June 19 · 52 min

    Episode 22: Andrew Pearson, Girl Dad Meets Gen AI: Creativity, Leadership & Life Outnumbered

    🎙️ SHeCOMMERCE Podcast: Andrew Pearson on Fatherhood, Allyship, Creativity & the Future of Work In this special Father's Day episode of SHeCOMMERCE, Cristina and Jacqui welcome a guest who knows a thing or two about navigating strong women, bold opinions, and high-performance environments—both at work and at home. Joining us is Andrew Pearson, award-winning creative leader, content strategist, storyteller, proud girl dad, and one of the industry's most respected creative minds. What started as a playful look into life as the only man in a household full of women quickly evolved into a powerful conversation about leadership, allyship, creativity, and the future of work. Andrew shared candid lessons from raising three daughters, reminding us that confidence, resilience, and self-belief aren't qualities we should be teaching girls someday—they're qualities many young girls already possess if we're willing to nurture them. He spoke openly about the realities of blended families, the importance of showing up consistently as a parent, and why trust is earned through presence, not authority. The conversation also explored the role men play in advancing equality in the workplace. Andrew challenged leaders to recognize the invisible labor many women carry beyond their jobs and reflected on the importance of creating opportunities based on merit—not outdated assumptions or unconscious bias. On the commerce side of SHeCOMMERCE, Andrew took us inside his remarkable career journey—from agency copywriter to leading creative strategy for some of the world's most iconic brands. He shared why understanding the entire marketing ecosystem—from top-funnel storytelling to shopper marketing and conversion—is more important than ever, especially as AI reshapes the creative landscape. One of the most compelling themes of the episode was this: technology may change how we work, but curiosity, empathy, creativity, and human connection remain irreplaceable. Whether discussing leadership, parenting, or the future of advertising, Andrew's message was clear: the strongest leaders don't just tell people what to do—they show up, listen, learn, and help others recognize their own potential. A fitting Father's Day reminder that allyship isn't a title. It's a practice. Because the future of commerce isn't just being built by strong women. It's also being shaped by the men who champion them. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E21
    June 17 · 1 hr 6 min

    Episode 21 - Lauren Livak, Rethinking Success in the Age of Agentic Transformation

    AI Isn't the Strategy. Reinvention Is. | Featuring Lauren Livak Gilbert What happens when one of the sharpest minds in digital commerce joins SHeCOMMERCE? You get a conversation that challenges the way we think about AI, organizational transformation, leadership, and the future of work. This week, Cristina and Jacqui kick off the episode with some real talk on leadership, ambition, and the double standards women still face in business, inspired by Netflix's Ladies First. They also spill the tea on major industry headlines, including Amazon Freight's use of AI to optimize supply chains, improve safety, and create better experiences for drivers. They're joined by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute and one of the most respected voices in digital commerce. Lauren cuts through the AI buzzwords and delivers a powerful reality check: efficiency alone is not a measure of success. Together, they explore: • Why so many organizations are stuck in "AI pilot purgatory" • The difference between performative AI adoption and true business transformation • Why brands must stop "sprinkling AI fairy dust" on broken processes • The critical role of data, governance, talent, and change management in successful AI adoption • How agentic commerce and AI-powered shopping agents are reshaping the future of consumer decision-making • Why organizational structures built for the past won't support the future • The skills leaders need to cultivate now to stay relevant in an AI-enabled world Lauren shares practical frameworks for rethinking workflows, building cross-functional alignment, and creating organizations that can adapt at the speed of technological change. Whether you're leading digital commerce, marketing, sales, retail media, or transformation initiatives, this episode offers a candid and actionable roadmap for navigating what's next. Because AI isn't just changing how products are discovered and purchased. It's changing how organizations operate, how decisions are made, and how leaders lead. Tune in for another episode of SHeCOMMERCE—where power women and real talk collide in the CPG world. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E20
    June 10 · 49 min

    Episode 20: Julie Talbot - Inclusive Feeding, Modern Parenthood & Reinventing a Legacy Brand

    From Breastfeeding to Belonging: How Julie Talbot is Reinventing Parenthood, Leadership & Legacy Brands What happens when a 42-year-old brand built around breastfeeding evolves to meet the realities of modern parenting? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Julie Talbot, CEO of Lansinoh Laboratories, to discuss how one of the most trusted names in maternal health is transforming from a breastfeeding brand into a modern parenting brand built around inclusion, empathy, and real-life family journeys. Julie shares how becoming a mother later in life through IVF fundamentally changed her perspective as both a leader and a consumer—and how those experiences now shape the way she leads one of the most iconic brands serving parents worldwide. Together, they explore: ✨ Why 85% of families today are combination feeding—and why brands need to stop forcing a "one-size-fits-all" narrative ✨ How Lansinoh is embracing personalized feeding journeys and supporting parents without judgment ✨ The role AI can play in parenting support—and where human empathy must remain irreplaceable ✨ Why women don't need a seat at the table anymore—we need to redesign the table ✨ The leadership lessons Julie learned from motherhood, IVF, and leading through transformation ✨ The myth of working mothers being "less committed" and why it's time to permanently retire that narrative Plus, Cristina and Jacqui spill the weekly tea on Dove's purpose-driven partnership with FIFA Women's World Cup, Fidji Simo's appointment to a major leadership role at OpenAI, and what the Publicis acquisition of LiveRamp could mean for the future of retail media measurement. This conversation is equal parts business strategy, parenting reality, and leadership inspiration—and a reminder that the strongest brands are built when empathy sits at the center of every decision. Because at SHeCOMMERCE, it's never just business. It's personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E19
    June 3 · 6 min

    Sparkling Sips: Reading the Tea Leaves with Fluent's Jessica Batty

    Sparkling Sips: Reading the Tea Leaves with Jessica Batty What if one of the biggest assumptions in commerce today is already outdated? In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media. Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that marketers have become trapped in fragmented ecosystems designed to serve platforms more than brands. As consumers seek more intentional, human-centered experiences, she believes the future belongs to companies that can earn attention—not just buy it. Drawing on more than 15 years of experience across Salesforce, Thomson Reuters, Taboola, Protege, and now Fluent, Jessica reflects on what it takes to champion ideas before the market is ready. From trusting your instincts to navigating skepticism, she offers a candid look at the leadership required to identify emerging trends and bring others along for the journey. The conversation also explores: • Why social media may be losing its power as a discovery engine • The hidden cost of fragmented measurement and platform incentives • How brands can build deeper, longer-lasting consumer relationships • Why "what got you here won't get you there" has never been more relevant • The importance of balancing data, intuition, and conviction as a leader One of Jessica's most memorable observations? Brands have often been "buying a first date and calling it a marriage." The future of commerce will belong to those who invest in relationships that last far beyond the first click. This is a conversation about consumer behavior, marketing evolution, and the courage it takes to see what's coming next before everyone else does. Because at SHeCOMMERCE, we're always looking beyond the basket and asking: what's next? Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E18
    May 27 · 45 min

    Episode 18: Elizabeth Neubauer-Donovan, No Apologies, No Buzzword Bingo - Motherhood, Measurement & Modern Commerce

    What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode. In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and recent honoree on The Drum’s Commerce Media Power 100 — to unpack the realities behind the titles, the travel, and the LinkedIn headlines. From navigating motherhood while leading at the highest levels of commerce media, to discussing infertility, leadership empathy, work-life imbalance, and why women need to stop apologizing for being fully human at work — Elizabeth brings vulnerability, humor, and sharp industry perspective in equal measure. The conversation also dives into the evolving commerce media landscape: • Why collaboration — not just consolidation — is the future of retail media • The importance of being “data ready” and identity-led • Why measurement is still one of the industry’s biggest unresolved challenges • The danger of buzzwords without business outcomes • How strong leaders create more leaders, not followers But beyond the commerce conversation, this episode is ultimately about redefining success on your own terms. About choosing what matters in different seasons of life. About creating your own village. And about building workplaces where women don’t have to hide motherhood, ambition, or vulnerability to succeed. Raw, funny, emotional, strategic — this is one of those conversations that reminds us why SHeCOMMERCE exists in the first place. Bold Brands. Fierce Women. One Sisterhood. 🎧 SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E17
    May 20 · 59 min

    Episode 17: Rachel Tipograph on Motherhood, M&A and the Myth of Omnichannel

    What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood. Rachel shares the real story behind leaving Gap to launch MikMak before “retail media” was even an industry buzzword. From pitching skeptical investors as a solo female founder to building one of the most influential commerce enablement platforms in the market, Rachel breaks down the grit, conviction, and calculated risks it took to scale a business that changed how brands connect media to measurable sales. But this conversation goes beyond commerce. Rachel opens up about becoming a mother while navigating a major acquisition, why she has zero tolerance for corporate inefficiency, and how motherhood completely reshaped her perspective on time, leadership, and what actually matters. Cristina, Jacqui, and Rachel also dive into: • Why “no-bullshit leadership” matters more than ever • The future of omnichannel commerce and retail media • Building high-performance cultures that actually value people • Why equity and employee ownership change company culture • The myth of “having it all” for women leaders • The evolution of DTC brands, Amazon, TikTok Shop, and shopper behavior • How MikMak was essentially “TikTok shopping before TikTok” This episode is equal parts founder masterclass, leadership therapy session, and commerce future-casting. Because at SHeCOMMERCE, it’s never just business — it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E15
    May 13 · 52 min

    Episode 16: When the System Bends: Career, Motherhood and Bold Choices that Change Everything with Fizza Ijaz

    In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines. Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. From advocating for policy change at Nestlé Pakistan to navigating international relocations, dual-career dynamics, and career reinvention, Fizza shares what it really looks like to build a global career without losing yourself in the process. One of the episode’s most powerful moments centers around the groundbreaking travel policy Fizza helped implement for breastfeeding mothers — proving that meaningful workplace change often starts when women stop quietly adapting and start asking better questions. The conversation also dives into: • Why “having it all” is often the wrong conversation • The emotional reality behind career pivots and sabbaticals • Redefining success outside of hustle culture • Why sponsorship and advocacy matter more than ever • The courage it takes to bet on yourself — even when the outcome isn’t guaranteed Cristina and Jacqui also tackle the broader societal expectations placed on working mothers, calling BS on performative motherhood standards and the unequal burden women continue to carry at home and at work. This episode is equal parts vulnerable, strategic, and validating — a reminder that success does not have to look linear to be meaningful. Because at SHeCOMMERCE, we believe leadership, motherhood, ambition, burnout, identity, and career growth all belong in the same conversation. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E15
    May 6 · 7 min

    Sparkling Sips: Sip & Tell Edition on 3-Hour Parenting - Boundary Setting or Out-of-Touch?

    Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea. In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence. But as always at SHeCOMMERCE… it gets deeper. Because this isn’t just about parenting. It’s about privilege, invisible labor, workplace expectations, and the exhausting performance metrics women are still being judged against — both at home and at work. Cristina and Jacqui unpack: Why “quality over quantity” parenting feels liberating for some — and wildly unrealistic for others The invisible labor no one talks about (school forms, appointments, meal planning… sound familiar?) Emma Grede’s controversial take on presenteeism and why facetime in the office still impacts career growth Whether “being seen” matters more than actual output in today’s corporate culture Why younger employees may still need in-person mentorship and relationship-building How women are disproportionately penalized in both caregiving AND career progression Whether presenteeism is becoming the modern glass ceiling This episode asks the uncomfortable questions: Are we rewarding impact… or optics? Is corporate presenteeism just performative productivity? And who can actually afford the luxury of “balance”? As always, Jacqui & Cristina keep it real, honest, funny, and unapologetically personal — because surviving bedtime counts too. Favorite moments: “The real luxury isn’t time—it’s help.” “Presence without support is just pressure.” “If you’re not in the room, you’re not in the conversation.” “Some days it’s three magical hours… some days it’s surviving bedtime. And both count.” So where do YOU land? Is this a genius reframe? Completely unrealistic? Or are we all just living somewhere in the messy middle? Because at SHeCOMMERCE… it’s not just business, it’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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  • S1 · E14
    April 29 · 58 min

    Episode 14: New Beginnings & Ugly Middles w/ Tina Lambert

    What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention. From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve your career, rebuild your identity, and lead through uncertainty. Because here’s the truth: growth isn’t linear—and innovation definitely isn’t pretty. What We Cover Why innovation is messy, lonely, and often misunderstood The myth of the “perfect career path” (and what to do instead) How to navigate career transitions, layoffs, and identity shifts The problem with traditional innovation funnels—and what actually works Big company vs. startup mindset: speed, risk, and decision-making Why fresh eyes can be your biggest competitive advantage Building resilience, adaptability, and confidence in the unknown Key Takeaways This episode is for anyone in a “messy middle”—whether you’re pivoting careers, rebuilding after a setback, or trying to drive innovation inside a complex organization. Tina reminds us: You don’t need to have it all figured out to move forward Innovation isn’t about perfection—it’s about persistence Reinvention isn’t a reset—it’s an expansion Who Should Listen CPG leaders & brand builders Marketers navigating transformation or innovation strategy Women in leadership facing career pivots or reinvention Anyone questioning what “success” should look like next Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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Showing 21–35 of 35 episodes