203. The Grief of a Declining Business: Identity, Income & Starting Over with Megan Yelaney
Welcome to the Grief Series, a collection of conversations about the grief woven throughout our lives with some extraordinary women bringing their raw, vulnerable stories to the mic. I hope you see yourself somewhere in these stories. … This episode is for anyone who has watched a business they built go from printing money to something they barely recognize, and had to figure out who they are on the other side of that. My guest, Megan Yelaney, built her coaching business to insane heights during the golden era of 2018 to 2022, five-x-ed her income, lost her father-in-law && then her dad within fifteen months of each other, had a miscarriage, got pregnant, had twin boys, && came back to a business that just wasn't working anymore. She's one of the most honest people I've had in my corner, and she brought every bit of that honesty here. TOPICS WE EXPLORE The golden era of online coaching && what happened when it ended Watching your income decline && pretending everything is fine The imposter spiral when your numbers don't match your reputation Coming back postpartum to a business that tanked What she had to let die to rebuild with integrity Comparison, viral moments, && the benchmarks that rob you of joy Why unsexily consistent is the only thing that actually works Building back to 100K months in under 30 hours a week THE POINT The grief of a declining business isn't just about money, it's about watching an identity you built your whole entrepreneurial-life around stop fitting. The only way out is to stop comparing yourself to a version of you that was built on circumstances you can't recreate, && start building something that actually belongs to you now. ABOUT MEGAN Megan Yelaney is a business coach && strategist who helps online coaches && service providers find and message their distinctive edge, the specific combination of story, process, && approach that makes them unmistakably them. She's based in Babylon, New York, is a theater girly, && is mom to two-and-a-half-year-old twin boys. After a complete rebuild in 2024, she had an almost $200K cash quarter && she is just getting started. Find her on Instagram @meganyelaney && on her podcast Business Not as Usual. MENTIONED IN THIS EPISODE Business Not as Usual (Megan’s podcast) Ash on Business Not as UsualWith Megan Shamelessly Ambitious Soundcheck (free curated episode playlists) Work with Ash Are you loving it? Send Ash a text! MORE ABOUT ASH I'm Ash McDonald — the Entrepreneur's Therapist. Trained therapist, seasoned entrepreneur, mom of 3, && the person you call when your business coach doesn't get your brain && your therapist doesn't get your business. I built the thing I couldn't find anywhere else: whole-picture support that holds your strategy && your humanity in the same conversation at the same time. LINKS: Work with me 1:1 → Deep Cuts Fast-track your results → The Green Room Solve one thing right now → Studio Sessions Burnout-proof your life && business → Mixtape Get your free podcast playlists → The Soundcheck Weekly emails that tell you what your business coach won't && your therapist can't → Subscribe to The Beat Website: ashmcdonaldmentoring.com
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