Skip to content
Sign in
Artwork for Sequence Over Strategy
BusinessEntrepreneurshipMarketingEducationHow To

Sequence Over Strategy

Michelle Warner

Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take.

Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.

Play
Open in
  • 20 episodes
  • fortnightly
  • Avg 22 min
  • English

Episodes 20

NewestOldestLongest
All20Unplayed20In progress0Played0
  • #59
    Thursday · 21 min

    [Replay] Why Your Niche Feels Off

    In this episode replay, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners.

  • #58
    August 13 · 30 min

    [Replay] When Free Is Smart

    Michelle cuts through the noise and shows you the real question to ask: what job is this opportunity actually doing for your business?

  • #56
    July 16 · 25 min

    [Replay] Rethinking Reciprocity in Business

    In this replay episode of Sequence Over Strategy, Michelle breaks down why that way of thinking is holding you back and why real reciprocity rarely looks like a simple one-for-one exchange.

  • #55
    July 2 · 28 min

    [Replay] Why Asking Matters

    In this replay episode of Sequence over Strategy, Michelle challenges that mindset and shows why asking is actually key to building strong relationships.

  • #54
    June 18 · 24 min

    [Replay] Power of Because

    In this replay episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling.

  • #53
    June 4 · 21 min

    Human Feedback Loop

    In this episode, Michelle explores why relationship marketing isn't just a growth strategy; it's one of the fastest ways to test ideas, sharpen your messaging, and get real-world feedback before investing months of time and money.

  • #52
    May 21 · 21 min

    Ask Small, Build Deep

    The gap between meeting someone and having a real relationship with them isn't filled by time or small talk.

  • #51
    May 7 · 19 min

    Second Launch Problem

    In this episode, Michelle breaks down exactly what's happening when your first offer flies and the next one stalls, using her three levers of business growth framework.

  • #50
    April 23 · 19 min

    Give Yourself a Job

    Michelle gets into what to do when your networking momentum has stalled - not because the other person isn't interested, but because there's just no natural reason to keep showing up in each other's lives.

  • #49
    April 9 · 21 min

    The Wrong Kind of More

    In this episode, Michelle unpacks what she actually means when she says "double down on your marketing."

  • #48
    March 26 · 20 min

    Ethics of Earning

    In this episode, Michelle gets real about the guilt so many business owners feel when the world is heavy and life feels bigger than revenue goals, marketing plans, or growth targets.

  • #47
    March 12 · 23 min

    The Truth About Pricing

    In this episode, Michelle breaks down why pricing isn’t a standalone decision at all.

  • #46
    February 26 · 22 min

    Relationship Marketing Scorecard

    Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.

  • #45
    February 12 · 20 min

    Why Your Niche Feels Off

    In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners.

  • #44
    January 29 · 18 min

    The Power of Positive Haunting

    In this episode of Sequence Over Strategy, Michelle Warner explores “positive haunting” - the art of saying something so clear and accurate that it changes how people see their own behavior.

  • #43
    January 15 · 20 min

    The Real Job of Engagement

    In this episode of Sequence Over Strategy, Michelle unpacks why engagement isn’t about teaching more, explaining more, or proving yourself again.

  • #42
    January 1 · 19 min

    Why Fewer Connections Win

    In this episode of Sequence Over Strategy, Michelle challenges the idea that success requires hundreds of connections and explains why a small number of the right relationships can have a far bigger impact.

  • #41
    Dec 18, 2025 · 24 min

    Rethinking Reciprocity in Business

    In this episode of Sequence Over Strategy, Michelle breaks down why that way of thinking is holding you back and why real reciprocity rarely looks like a simple one-for-one exchange.

  • #40
    Dec 4, 2025 · 22 min

    Stop Collecting, Start Connecting

    In this episode, Michelle explains why big, shallow networks fall flat and why a few genuine connections can change everything.

Showing 1–20 of 20 episodes