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Free speaking gigs aren’t always a bad deal, and paid ones aren’t always a win. Michelle tackles a question service-based business owners keep asking: should you get paid to speak, or is free okay? It all comes down to who’s in the room.
If the audience can’t buy from you, speaking is a product, and you should charge for it. If it’s full of your ideal clients, it’s some of the cheapest marketing you’ll ever get.
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