SS
SEEN Saturday Series
Sports ETA
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
- 28 episodes
- weekly
- Avg 15 min
- English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
- SSS4 · E39October 17 · 18 min
Leading Through Uncertainty: Neuroscience, Resilience, and High-Performance Leadership with Jay Abbasi
In an era where the pace of change is accelerating, how do high-performing leaders guide their teams through constant uncertainty without burning out? In this episode, TEDx speaker and former Tesla leader Jay Abbasi shares science-backed strategies to help leaders thrive under pressure and guide their teams without burning out. Blending high-energy storytelling, neuroscience, and practical mindfulness frameworks, Jay delivers actionable tools to build resilience, maintain focus during high-stress moments, and lead effectively through constant change. Tune in to learn how to reframe challenges, recharge your energy, and cultivate high-performing, psychologically safe teams.
- SSS4 · E37October 10 · 9 min
The Anaheim Evolution: The OC Vibe and the Future of the Resort District
In this episode, we explore the major transformations hitting the heart of Orange County. From the versatile infrastructure of the resort district to the groundbreaking OCVibe—a $4 billion mixed-use corridor—Anaheim is proving it is much more than just a theme park destination. We sit down with the team at Visit Anaheim to discuss their commitment to visitor safety, the "new look" of the city’s brand launching this year, and why the remainder of 2026 is set to be a milestone era for the community. Whether you're a meeting planner or a weekend adventurer, this is a masterclass in destination evolution.
- SSS4 · E36October 3 · 17 min
The Sports Biz Engine: Why Atlanta is America’s No. 1 Sports Business City
Sixty years after building a ballpark to entice the Braves to move south, Atlanta has officially been named the No. 1 Sports Business City in America by the Sports Business Journal. Outperforming massive media markets and traditional sports hubs, the A-Town has become the ultimate global model for sports infrastructure, corporate integration, and event hosting. In this episode, we sit down with David Broughton, Research Director at Sports Business Journal, to unpack the massive data dive behind their 2026 rankings. We discuss how SBJ evaluated over 2,300 markets, why Atlanta’s unique "teamwork" model and public-private partnerships set it apart, and what upcoming mega-events like the 2026 FIFA World Cup and the future NWSL expansion team mean for the city’s economic future.
- SSS4 · E35September 26 · 22 min
Beyond the Final Whistle: How Richmond Region Tourism Redefines Sports Partnerships
What happens when seven jurisdictions team up instead of competing against one another? In this episode, we sit down with Danny Bonifas (Director of Sports & Events) and Gerald K. Taylor (Sports Sales & Events Manager) from Richmond Region Tourism / Sports Richmond. Danny and Gerald take us behind the scenes of RVA’s collaborative approach to sports tourism—from custom-fitting events across world-class venues like the Henrico Sports & Events Center, CarMax Park, and Diamonds at Iron Bridge, to driving lasting community impact through youth and adaptive sports. Plus, discover how Richmond asks “What does this event need to succeed?” rather than fitting square pegs into round holes, and get an inside look at what's on the horizon for the remainder of 2026 and beyond.
- SSS4 · E34September 19 · 16 min
Gymnastic City USA: Greg Fante on Louisville’s Historic 2028 Olympic Trials Win
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode of Symposium Sessions from the Sports ETA Symposium in Las Vegas, host Kathrine Nero speaks with Greg Fante, President and CEO of the Louisville Sports Commission. Greg shares the thrilling news of Louisville’s formal partnership with USA Gymnastics to host the 2028 Olympic Trials under the prestigious "Gymnastic City USA" brand. He breaks down the multi-event festival coming to the city, the strategy behind winning major bids, and Louisville's massive growth in sports tourism, and more!
- SSS4 · E33September 12 · 11 min
Tackling the Future: Mick Hogan on Bringing the Rugby World Cup to the US
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this special episode of Symposium Sessions recorded at the Sports ETA Symposium in Las Vegas, host Kathrine Nero sits down with World Rugby Consultant Mick Hogan to discuss the massive future of international rugby in the United States. Hogan shares exclusive insights into the strategic planning, immense fan turnout, and legacy-building required to host the globe's biggest rugby events. Key Topics Discussed: Historic World Cup Bids: The United States has officially been awarded the Men's World Cup in 2031 and the Women's World Cup in 2033. Record-Breaking Attendance: The sport is experiencing massive growth in the US, evidenced by 61,000 fans selling out an Ireland versus New Zealand match in Chicago in a matter of hours. Momentum for the Women's Game: Women's rugby is hitting the big time, highlighted by a US versus Canada match in Kansas City that drew over 10,000 fans despite a major storm and tornado. The Host City Experience: Hogan outlines the strategy to test major NFL-style venues in cities like Chicago and Baltimore, emphasizing that these events bring affluent, traveling fans who turn a single match into a week-long festival. Global Reputation and Legacy: Hosting international rugby matches provides cities with immense global exposure, fosters civic pride, and drives local participation in the sport.
- SSS4 · E32August 29 · 11 min
Ice, Cameras, Action: The Future of Skating
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. What does it take to turn a traditional sport into a massive, must-see entertainment spectacle? In this episode of Symposium Sessions, host Kathrine Nero sits down with Colin Smith, Director General of the International Skating Union (ISU). Colin shares how the ISU is shifting its global strategy to transform figure skating and short track events into dynamic sports-entertainment experiences. Tune in to hear about the challenge of finding the perfect U.S. host cities, how viral Olympic stars are bringing in a younger generation of fans, and why the organization’s brand-new event format, "Synchro 9," is poised to change the face of synchronized skating forever.
- SSS4 · E31August 22 · 19 min
Small Town, Big Game: The Kernersville Model for Sports Tourism
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Think your department is too small to make a massive economic impact? Think again. In this episode, we look at Kernersville, NC—a fast-growing suburb proving that intentional, multi-use facility planning can turn a small town into a sports tourism powerhouse. Guests Bonny Bernat, Senior Sports Development Manager for Visit Winston-Salem, and Ernie Pages, Kernersville Parks and Recreation Director will lead us through: The COVID Catalyst: How a single weekend post-lockdown proved the undeniable value of sports tourism to local officials. Designing with Intent: Why a "big" mindset matters when planning field layouts, court spaces, and facility expansions. Government 101: Why sports tourism professionals need to learn how to advocate, educate, and build relationships with elected officials. The Blueprint for Success: How small towns can successfully sync up with their CVBs to generate tournament revenue.
- SSS4 · E30August 15 · 11 min
Relationships over Code: The EventConnect Blueprint
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode, we sit down with Sarah Dyer, COO of EventConnect, to discuss why the "human" element remains the most powerful engine in a tech-driven industry. Sarah breaks down how prioritizing partner relationships fuels revenue, why the best market innovations come from listening rather than guessing, and what the future holds as they deploy a year’s worth of groundbreaking new technology!
- SSS4 · E29August 8 · 15 min
Legacy in Motion: Sonesta’s Playbook for the Modern Sports Traveler
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Hospitality meets high performance in this episode! Today, we'll explore how Sonesta is leveraging nearly 90 years of hospitality history to redefine the sports travel experience. Hank Pivarnik, Sonesta's Global Account Director for Sports will lead us on a deep dive into the Sonesta MVP program and the Sonesta Sports Certified initiative, which are designed to provide specialized support, better value, and an 'athlete-first' mentality across their locations. You’ll learn: The MVP Program: How individual sports travelers can access exclusive rates and benefits tailored to their training and competition schedules. The Certification Standards: What it means for a hotel to be truly 'Sports Certified' and how that impacts team and individual logistics. A Legacy of Service: How a brand with 90 years of experience stays agile in the rapidly growing sports tourism market. 2026 Goals: A preview of how Sonesta is preparing to host the next wave of athletes and fans with memorable, high-touch experiences.
- SSS4 · E28August 1 · 16 min
From Blueprint to Boots on the Ground: The Reality of Sustainable Events
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Strategy is nothing without a solid plan for execution. In this episode, we sit down with a unique leader in the event space who operates at the intersection of sustainability consulting and real-world event services. Rico Solutions' Director of Sustainability, Jen Marhenke will lead us beyond the theory to discuss the daily realities of on-site management—tackling everything from vendor logistics and waste streams to the vital role of volunteer engagement. In this episode, you’ll learn: Why events often struggle to bridge the gap between their green goals and on-site reality. The benefits of working with a partner who understands both high-level strategy and physical execution. What’s on the horizon for sustainable events through the remainder of 2026. How different communities are finding practical, hands-on ways to support the planet while hosting world-class experiences. To learn more about Jen's Sports Tourism Learning Institute course - Sports Sustainability 101, click below! https://learn.sportseta.org/product/sports-sustainability-101/
- SSS4 · E27July 25 · 13 min
The ROI of Play: Investing in Community Demand Generators
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode, we explore the rapid transformation of the sports tourism industry over the last 20 years. From the early days of local tournaments to the modern "facilities arms race," our guest, Jason Sands, the Vice President of Business Development for KemperSports Venues breaks down how communities are leveraging high-end sports complexes to drive consistent economic growth. We take a deep dive into the role of KemperSports—not just as a management entity, but as a strategic investor putting their own capital into the projects they believe in. We also discuss the vital role of Sports ETA in shaping the industry and look ahead to the major facility openings scheduled for the remainder of 2026 that are set to redefine their local landscapes.
- SSS4 · E26July 18 · 12 min
The Monroe Momentum: Facilities, Food, and Family
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode, we explore the charm, flavor, and vibrant energy of Monroe, Louisiana! Join us as we uncover a surprising piece of aviation history—did you know Monroe is the birthplace of Delta Airlines?—and dive deep into what makes this city an unforgettable destination. Our guest, Discover Monroe - West Monroe's Executive VP of Convention Sales, Scott Bruscato breaks down the "Three Fs" of Monroe's unbeatable hospitality: Facilities: Top-tier event spaces and amenities that make hosting a breeze. Food: The mouth-watering, must-try culinary experiences you can only find in Louisiana. Family: The unique, welcoming culture that ensures every visitor leaves feeling like a local. Plus, we discuss the exciting growth and "continued momentum" propelling the region forward through the rest of 2026. Whether you are an event planner, a history buff, or just looking for your next great Southern getaway, you won't want to miss this one! Listen now and discover the magic of Monroe!
- SSS4 · E25July 11 · 13 min
More Than a Game: The Year-Round Impact of Special Olympics
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Inclusion isn't an event; it's a lifestyle. In this episode, we sit down with Special Olympics' North America Vice President of Sports to discuss the massive, year-round scale of Special Olympics. While the world often sees the highlights of global competitions, the true heart of the organization lies in the thousands of locations and dozens of sports offered every day to athletes of all abilities. In this episode, we dive into: The Scale of Opportunity: Breaking the myth that Special Olympics is a once-a-year occurrence. Community Enrichment: How the organization provides the coaching and volunteer infrastructure to strengthen local engagement. Mutual Growth: The vision for the remainder of 2026, focusing on building deep, beneficial relationships with organizations to expand athlete opportunities. Global Impact: How local connections contribute to a worldwide movement of awareness and acceptance.
- SSS4 · E24July 1 · 23 min
What's Next for Sports ETA? The New Chairman's Vision for the Industry
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. The sports events and tourism industry continues to evolve—and Sports ETA is leading the way. In this episode of SEEN, we sit down with Sports ETA's new Chairman of the Board to discuss the future of the association, the opportunities ahead for the industry, and the initiatives shaping what's next. In this conversation, we explore: Sports ETA's newly released Convention Center Report and the key trends reshaping how convention centers are being utilized to host sports events. Sports ETA's expanding global strategy and what it means for destinations, rights holders, and the continued growth of sports tourism worldwide. The road to Salt Lake City as preparations ramp up for the 2027 Sports ETA Symposium and excitement builds toward the 2034 Olympic and Paralympic Winter Games. Whether you're a destination leader, rights holder, facility operator, or industry partner, this episode delivers valuable insights into the trends, strategies, and opportunities defining the future of sports events and tourism. Listen now and discover what's next for the industry.
- SSS4 · E23June 27 · 14 min
Beyond the Boots: The High-Stakes Strategy of Fort Worth Sports
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. The West is Wide Open—and It's Winning. Fort Worth may be known for its iconic Western heritage, but beneath the cowboy culture is one of the most dynamic sports destinations in the country. In this episode, Fort Worth Sports Commission Director of Business Development Cassie Poss shares how a culture of collaboration, community investment, and what she calls "radical partnership" has helped position Fort Worth as a host for some of the world's most prestigious sporting events. From NCAA Championships and the MLB Draft to the FEI World Cup, Fort Worth has built a diverse event portfolio that continues to elevate its profile on the national and international stage. Cassie discusses the destination's approach to attracting events, supporting rights holders, and leveraging the strength of the Dallas-Fort Worth region to create winning experiences for athletes, fans, and organizers alike. Whether you're navigating the NCAA bid process, pursuing new event opportunities, or looking to strengthen partnerships in your own destination, this conversation offers valuable insights into how Fort Worth continues to raise the bar in sports tourism.
- SSS4 · E22June 20 · 14 min
From Data to Decisions: How Active Insight is Changing Sports Tourism
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Sports tourism leaders are constantly being asked to make faster, smarter, and more strategic decisions — but what happens when you finally have the data to back them up? In this episode, Sports ETA President & CEO John David sits down with John D’Orsay, CEO at EventConnect, to discuss Active Insight, powered by EventConnect — the newest data intelligence platform built specifically for the sports events & tourism industry. Together, they explore: 1. What Active Insight actually is. 2. How destinations and rights holders can use the platform. 3. The value of real traveler and booking data. 4. How members can uncover trends, answer questions, and make stronger decisions. Whether you’re focused on bidding, event strategy, advocacy, hotel demand, or understanding participant behavior, this episode will help you understand how Active Insight can become a powerful tool for your organization. Learn more about Active Insight: https://research.sportseta.org/active-insight/
- SSS4 · E21June 13 · 17 min
Designing the Destination: Architecture, Economics, and the Vision Behind Bluhawk with Bart Lowen
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode, we sit down with Bart Lowen, Price Brothers' VP of Development, to explore the massive shift in sports tourism: the rise of the mixed-use district. Using projects like Bluhawk and the North River District as blueprints, Bart explains why communities are no longer just building stadiums—they’re building entire ecosystems of hotels, retail, and entertainment. We discuss the economic impact of "walkable" sports environments, why event organizers are now prioritizing these lifestyle hubs, and what destination leaders need to know before breaking ground on the next generation of sports-anchored developments.
- SSS4 · E20June 6 · 13 min
The Comeback Playbook: From Natural Disaster to Sports Destination
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. What happens when a natural disaster threatens to wipe your destination off the map? You don’t just rebuild—you reinvent. In this episode, we sit down with the powerhouse team from North Little Rock Tourism to unpack one of the most inspiring comeback stories in the sports tourism industry. After a devastating natural disaster shifted their entire landscape, the NLR team didn't just aim for "normal"—they aimed for "better." Join host Kathrine and special guest Shelbey Morris, North Little Rock Tourism's Senior Manager of Sales and Partnerships, as they walk us through the journey from survival mode to a competitive masterclass in resilience. We dive deep into how they used a sports feasibility study to silence the noise and sharpen their strategy, the "unlikely allies" that fueled their recovery, and the massive revitalization of the community’s crown jewel: Burns Park.