Relationships over Code: The EventConnect Blueprint

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode, we sit down with Sarah Dyer, COO of EventConnect, to discuss why the "human" element remains the most powerful engine in a tech-driven industry. Sarah breaks down how prioritizing partner relationships fuels revenue, why the best market innovations come from listening rather than guessing, and what the future holds as they deploy a year’s worth of groundbreaking new technology!