BusinessEntrepreneurship

Scaling Your Health Practice

True North Consulting

Welcome to Scaling Your Health Practice, the go-to show for chiropractors, doctors, and therapists looking to grow their practices, increase patient retention, and boost revenue—without burnout. Hosted by Dr. Cary Yurkiw, chiropractor, coach, and entrepreneur, this podcast dives into marketing, patient experience, business strategy, and leadership to help you build a thriving, profitable, and purpose-driven practice.

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S8 · E3
August 24 · 12 min
7 Questions Every Practitioner Should Ask | Associate Agreements, Incorporation & Practice Growth
Real questions. Real answers. No theory. When you're a new graduate or early-career practitioner, the business decisions feel overwhelming. Should you take locum work or pursue an associate position? What does an associate agreement really protect? When should you incorporate? Who should you hire first? In this episode, I'm answering seven questions I hear constantly from doctors, therapists, and healthcare professionals building their practices. Drawing on 30 years of clinical and business experience, I break down: ✓ Locum vs. associate work for new graduates ✓ Associate agreements—restrictive covenants, notice periods & employee status ✓ Incorporation timing and tax strategy ✓ Hiring your first staff member ✓ Social media conversions and the missing CTA ✓ Navigating platform changes (and resilience when they happen) ✓ Writing and webinars as credibility tools—even if you don't feel like a "writer" This is The Missing Semester—the practical framework they don't teach in graduate school but wish you'd learned on day one. READY TO TAKE THE NEXT STEP? Free webinar September 12th | 8 AM PT / 11 AM ET Register: https://linktr.ee/truenorthpm VIP Q&A Ticket: $49 USD (extended 30-min Q&A after webinar) Monthly Mastermind Group: Join fellow practitioners building on their own terms One-on-One Coaching: 13-week intensive coaching program ABOUT DR. CARY YURKIW: 30+ years as a chiropractor | Practice owner | Author | Coach Founded Tutt Street Family Chiropractic in Kelowna, BC and now coaching healthcare professionals globally through True North Health Coaching. Author of: "Why Moms Are So Tired," "Let Them Heal," "How to Build a Thriving Practice" Featured in industry publications on practice management, authentic marketing, and healthcare entrepreneurship. CONTACT: Phone: 778-215-9310 (True North Health Coaching) Phone: 250-486-0062 (Tutt Street Family Chiropractic—Kelowna, BC) NEW HERE? SUBSCRIBE and enable notifications so you don't miss episodes on practice-building, healthcare entrepreneurship, and professional development. Questions for the next episode? Drop them in the reviews or reach out via the links above. The Missing Semester | Building Thriving Practices on Your Own Terms
S8 · E2
August 21 · 12 min
The The Class School Never Taught You
Nobody teaches you how to run a practice. Gabby asks Dr. Cary Yurkiw about the four ways into private practice, the contract clauses that trap new grads, when incorporating starts to make sense, who to hire first, and which marketing actually works. In this episode: - Locum, associate, partner, owner — and the real trade-offs - Five-year terms and non-competes: what to walk away from - The $100,000 line where incorporating starts to pay - Hiring order, from family to office manager - Why healthcare ads get flagged — and the account he never got back - Books and audiobooks as evergreen assets FREE LIVE WEBINAR — THE MISSING SEMESTER Saturday, September 12, 2026 at 8:00 AM PT / 11:00 AM ET Register free: https://linktr.ee/truenorthpm Dr. Cary Yurkiw, DC has practiced for thirty years and owned clinics for over twenty-five. True North Experts provides practice growth coaching for doctors, therapists, and health professionals. For general business education. Not legal, tax, or financial advice.
S8 · E1
August 13 · 10 min
The Missing Semester What School Never Taught You About Practice
You graduated an expert in your profession. Nobody taught you how to run the business around it. Dr. Cary Yurkiw and Gabby talk through the part of private practice that school leaves out — and why 30 years, 50 locums, and a lot of notes taught him more about running a clinic than any classroom did. FREE WEBINAR — The Missing Semester Saturday, September 12 8:00 AM Pacific / 11:00 AM Eastern Register free: https://tr.ee/tX5Nt2Vf9X Inside: the one number to track before you spend a dollar on marketing, how much to actually reinvest per new patient, why care plans hold a practice together, and why more new patients won't fix a reputation problem. For doctors, dentists, chiropractors, physiotherapists and therapists in private practice — especially new grads, associates, and anyone thinking about opening their own doors. CHAPTERS 0:00 Welcome 0:25 What "the missing semester" actually means 0:56 Why it isn't a business course 1:13 Who this is for 1:56 What he got wrong early on 2:56 What he'd tell himself in year one 4:16 Why ordinary business advice doesn't fit a practice 5:25 The one number: collections per new patient 6:13 How long before it works 7:00 Where care plans break down 7:52 "Isn't the answer just more marketing?" 9:10 What you can do this week 10:03 Who should come to the webinar Dr. Cary Yurkiw, DC — 30+ years in practice, clinic owner for 25 of them. truenorthexperts.com To get your free ticket: https://tr.ee/tX5Nt2Vf9X
S7 · E3
Sep 24, 2025 · 1 min
Take Charge of Your Financial Future | Practice Finance Mastery for Health Professionals
Are you a doctor or therapist feeling weighed down by debt and stress in your practice? You’re not alone. Most of us were trained to treat patients—but not trained to run a business. In this webinar, Dr. Cary shares lessons from 30+ years in professional practice and mentorship, including: ✅ How to pay down debt strategically ✅ Ways to improve clinic efficiency and cash flow ✅ Avoiding costly business mistakes ✅ Building long-term savings and net worth 🎟 Reserve your spot: Practice Finance Mastery Webinar 💡 Join the Mastermind Coaching Group for a deeper dive after the webinar 🤝 Get personalized 1-on-1 Coaching with Dr. Cary Don’t let financial stress hold back your career. Take charge of your future today. 📞 Call 778-215-9310 for details.
S7 · E2
Sep 23, 2025 · 4 min
Practice Finance Mastery Webinar | Pay Down Debt, Boost Cash Flow & Transform Your Clinic
Struggling with debt, cash flow, or the stress of running a clinic? In this Practice Finance Mastery webinar, Dr. Cary shares 30+ years of experience to help health professionals take control of their practice and finances. Here’s what you’ll learn: ✅ Proven strategies to pay down debt faster and relieve financial stress ✅ How to make your practice more efficient with systems and delegation ✅ Simple ways to increase cash flow and keep it consistent ✅ Smart choices for using extra cash—whether it’s buying a home, investing in your practice, or exploring real estate, crypto, and stocks ✅ Insights from Dr. Cary’s own career, including lessons from mentors, trusted advisors, and the school of hard knocks 🎟️ Get your webinar ticket here: https://tr.ee/gTdjyDFQGw Free tickets available (limited supply) Upgrade to VIP for replay access, spreadsheets, Q&A priority, and a 30-minute post-event coaching session 📦 Optional Add-Ons: Implementation Toolkit: interview scorecards, hiring worksheets, clinic efficiency audit tools 4-Week Practice Finance Mastermind Group: Saturdays at 8am PT / 11am ET — interactive sessions with deeper insights and tools One-on-One Coaching: First 60-minute session available now. Full packages include 13 weekly/bi-weekly sessions for accountability and growth 👉 Join the mastermind group or book your first coaching session here: https://square.link/u/jqKZJX8M This is your chance to finally create a profitable, less stressful practice and start building the financial freedom you deserve.
S7 · E1
Feb 4, 2025 · 1 min
True North Practice Growth with Dr. Cary
Welcome to True North Practice Growth with Dr. Cary, the podcast designed to help chiropractors and health professionals attract more patients, boost revenue, and streamline operations for long-term success. Each episode dives into proven strategies for growing your practice, including: ✅ Patient acquisition & referral growth 📈 ✅ Smart marketing techniques 💡 ✅ Revenue-boosting strategies 💰 ✅ Operational efficiency for better patient care 🏥 🎧 Latest Episode: 📢 "Five Proven Strategies to Grow Your Chiropractic Practice in 2025" 📅 Live Webinar on February 25 at 7 PM PST 🎟️ Reserve your free spot here: https://tr.ee/HDZQk_U0w9 📲 For more resources & offers: 🌟 Linktree: https://linktr.ee/truenorthpm Join me as we explore real-world business growth tactics that you can apply immediately. Subscribe now and take your practice to the next level! 🚀 #ChiropracticSuccess #GrowYourPractice #TrueNorth #ChiropracticMarketing #ChiropracticBusiness #HealthcareGrowth
S6 · E18
May 15, 2024 · 3 min
Transform Your Healthcare Practice: Digital Marketing Insights with Dr. Cary Yurkiw
In this episode, Dr. Cary Yurkiw, a seasoned business coach, health professional, and author, shares insights into mastering digital marketing for healthcare professionals. Learn how to create a robust online presence, engage with patients, and grow your practice. Don’t miss out on this valuable session! Register for the free webinar here.
S6 · E18
May 13, 2024 · 1 min
Dr. Cary Yurkiw's Webinar: Master Digital Marketing for Healthcare Professionals
In this episode, Dr. Cary Yurkiw invites you to join his upcoming webinar on May 21, 2024, focused on digital marketing for healthcare professionals. Discover how to create a robust online presence, attract your ideal patients, and use social media to grow your practice. Dr. Yurkiw, a professional business coach and health professional, brings 30 years of experience to this informative session. Register for free tickets here.
S6 · E17
May 10, 2024 · 2 min
Digital Marketing Insights for Healthcare with Dr. Cary Yurkiw
Explore the intersection of healthcare and digital marketing in this podcast featuring Dr. Cary Yurkiw. Learn how to leverage digital tools to connect with patients and grow your practice effectively. Dr. Yurkiw shares his 30 years of experience and successful strategies that have transformed healthcare marketing. Tune in and visit https://www.truexpert.pro/ to learn more about our coaching services.
S6 · E16
May 6, 2024 · 3 min
True North Tales: Vancouver Marathon Triumph with Dr. Cary Yurkiw
Tune in to True North Tales as Dr. Cary Yurkiw, professional business coach, health professional, and author, shares their inspiring journey through the Vancouver Marathon. From overcoming obstacles to discovering personal growth, this episode is filled with valuable insights. Ready to navigate your own path to success? Connect with Dr. Cary Yurkiw at True North Coaching: www.truexpert.pro | Phone: 778-215-9310
S6 · E15
May 3, 2024 · 4 min
Episode: Enhancing Patient Retention – Insights from Dr. Cary Yurkiw
This episode features Dr. Cary Yurkiw, health coach and business consultant, discussing the nuances of patient retention and satisfaction. As the founder of TrueNorth Practice Management, Dr. Yurkiw brings over three decades of healthcare experience to the table, offering invaluable advice on maintaining and exceeding patient expectations. Tune in as we explore tailored patient care, the impact of feedback, and innovative engagement strategies that adapt to evolving technology. Don’t forget to join our next webinar on May 8! Register at Eventbrite or call 778-215-9310 for more details.
S6 · E16
May 3, 2024 · 5 min
The Dr. Cary Yurkiw Show: Mastering Practice Leadership
Dive deep into the challenges and solutions in healthcare with Dr. Cary Yurkiw, a professional business coach, health professional, and author. This episode focuses on effective leadership, engaging your team, and optimizing operations to advance your private practice. Ideal for healthcare professionals seeking practical advice and growth strategies. 🎙️ Book your free consultation: www.truexpert.pro or call 778-215-9310. Tune in to transform your practice!
S6 · E13
Apr 26, 2024 · 2 min
Health & Wealth: Dr. Yurkiw’s Strategies for a Profitable Practice
Tune in with Dr. Cary Yurkiw, a seasoned business coach and health professional, as he unpacks the formula for intertwining superior patient care with enhanced profitability. Learn from a leader who not only writes the book on success but also practices it. For consultations, visit www.truexpert.pro or contact 778-215-9310.
S6 · E3
Apr 25, 2024 · 3 min
Dr. Cary Yurkiw: Enhancing Patient Experience for Financial Growth
Step into the world of profitable healthcare with Dr. Cary Yurkiw, health coach and author. In this episode, uncover how focusing on patient experience can drive financial success for your practice. Dr. Yurkiw shares his 30 years of wisdom and proven strategies for patient retention and practice growth. Need expert guidance? Call 778-215-9310 or head to www.truexpert.pro to join the ranks of thriving practices with True North Coaching.
S6 · E13
Apr 24, 2024 · 3 min
The Profitable Practice: How Patient Experience Drives Success with Dr. Cary Yurkiw
In this enlightening episode, Dr. Cary Yurkiw, a health professional with over 30 years of experience, shares how improving patient experience can lead to substantial financial gains for healthcare practices. Listen as Dr. Yurkiw outlines practical steps for enhancing patient interactions, utilizing modern technology, and training staff effectively. Eager for more guidance? Contact Dr. Yurkiw at True North Coaching by visiting www.truexpert.pro or calling 778-215-9310 to elevate your practice today.
S6 · E11
Apr 23, 2024 · 3 min
Financial Freedom in Healthcare: A Guide by Dr. Cary Yurkiw
In this episode, Dr. Cary Yurkiw shares invaluable insights on maximizing profitability for healthcare professionals. Learn practical financial management skills to transform your practice. Interested in personal coaching? Visit www.truexpert.pro or call 778-215-9310 to join True North Coaching.
S6 · E10
Apr 18, 2024 · 3 min
Episode #10: Boost Your Practice's Financial Health with Dr. Cary Yurkiw
In this episode, Dr. Cary Yurkiw delves into the essential aspects of cash flow management for healthcare professionals. Learn from a business coach who has enriched over 80 clinics with expertise. Dr. Yurkiw will cover everything from managing expenses and making informed reinvestment decisions to saving for the future. Tune in to gain actionable strategies to apply immediately to your practice. Join us at our upcoming free webinar to further explore these topics in detail – register now to secure your spot for Saturday, April 27 at 8 AM PST / 11 AM EST. For more details and registration, click here
Mar 26, 2024 · 3 min
Peak Performance on a Carnivore Diet: Dr. Cary Yurkiw's Marathon Prep
In this episode, Dr. Cary Yurkiw shares his personal experiment with the carnivore diet during his marathon training, revealing how it impacts his performance, weight, and overall health. As a health coach, author, and passionate runner, Dr. Yurkiw offers a unique perspective on nutrition, fitness, and peak performance. Learn about his dietary choices, the role of supplements, and how he maintains energy and health through a meat-focused plan. Interested in elevating your marathon training and dietary habits? Dr. Yurkiw is accepting new clients at True North Coaching. Visit www.truexpert.pro for more information or call 250-486-0062 to book a consultation. Tune in for invaluable advice and practical tips to achieve your fitness goals.
Mar 25, 2024 · 6 min
The TrueNorth of Practice Management: Elevating Patient Care with Dr. Cary Yurkiw
In this enlightening episode, Dr. Cary Yurkiw shares the foundation of TrueNorth Coaching and its mission to assist health professionals in mastering the business side of their practices. With over three decades of firsthand experience, Dr. Yurkiw discusses the crucial elements of patient relationships, the evolution of marketing in healthcare, and strategies for diversifying services to enhance patient satisfaction. Discover how TrueNorth Coaching can guide you to not only meet but exceed patient expectations, fostering a practice that thrives on referrals and long-term connections. If you're seeking to elevate your practice and make a significant impact in your community, tune in and learn from Dr. Yurkiw's journey and insights. For consultations and more resources, visit www.truexpert.pro or call 250-486-0062.
Mar 15, 2024 · 5 min
Dr. Cary Yurkiw's Insights: Elevate Your Practice with These 5 Key Strategies
In this compelling episode, Dr. Cary Yurkiw, a renowned health coach, author, and the visionary behind True North Coaching, unveils five cornerstone strategies for transforming your private practice. With over three decades of experience and having collaborated with more than 80 clinics, Dr. Yurkiw brings a wealth of knowledge on improving revenue, streamlining operations, reducing stress, and achieving better patient outcomes. This episode covers everything from the importance of new client acquisition to the advantages of leveraging technology and continuous professional growth. Dr. Yurkiw also discusses the importance of SEO for your website, financial optimization, administrative efficiency, embracing cutting-edge technology, and the continuous pursuit of learning and development. Whether you're a healthcare professional facing the challenges of private practice or aiming to refine your services, these insights are designed to guide you towards success and fulfillment. Interested in joining Dr. Yurkiw at True North Coaching? Visit www.truexpert.pro or call 250-486-0062 for more information. Discover Dr. Yurkiw's book on Amazon and unlock further success in your practice. Stay tuned for our upcoming free and paid webinars, masterclasses, and one-on-one coaching opportunities.

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