BusinessArtsFashion & Beauty

Scaling Emerging Beauty

Monique Hutcherson Benoit

The Scaling Emerging Beauty podcast offers actionable insights and strategies to scale beauty brands from $0 to $20M, focusing on growth through retail opportunities.

Join host Monique Benoit, a former merchant at Target and Anthropologie, as she talks with founders, retailers, and other experts to offer relevant tactics for brands in the trenches, and valuable content for the industry enthusiast.

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S8 · E13
Jul 22, 2025 · 58 min
E 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony Standifer
Summary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it. We discuss: - How to stand out in crowded beauty categories through niche positioning - Why building emotional connections with your customers is key to scaling - What early-stage brands need to know about innovation cadence and product development - The truth about manufacturing partnerships—and why it should never be a transactional relationship - How to finance growth and manage the cash flow gap when transitioning to retail If you're a beauty founder looking to grow your brand from six figures to multimillion-dollar retail distribution, this episode is full of expert insights, strategic frameworks, and the kind of candid advice most people don't say out loud. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Anthony Standifer on LinkedIn 📌 Check out MSeed Group: https://mseedgroup.com/ 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E12
Jul 16, 2025 · 40 min
E 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart Funding
Summary In this episode of Scaling Emerging Beauty, I'm joined by Matt Putra, fractional CFO and founder of Eightx, a financial advisory firm helping CPG and beauty brands scale responsibly. If you've ever felt unsure about forecasting cash flow, managing inventory costs, or figuring out how to fund retail growth—this is your episode. Matt shares his proven frameworks for financial planning, with a focus on what beauty brands need to know when transitioning from DTC to retail. He breaks down complex financial concepts in a way that's clear, actionable, and rooted in real-world experience. We cover: ✅ How to prepare your beauty brand financially before entering retail ✅ The difference between short-term sales growth and long-term financial health ✅ Smart approaches to funding—debt vs equity, and how to choose what's right ✅ Cash flow strategies to avoid inventory shortages and payment crunches ✅ Why forecasting matters—and how to use your numbers to make better decisions If you're a founder navigating the leap into retail, or trying to build a more sustainable, profitable brand, Matt's insights will help you move forward with confidence. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Matt Putra on LinkedIn 📌 Check out Eightx Group: https://eightx.co/ 🔗 Monique Benoit on Instagram 🔗 Monique Benoit on LinkedIn 🔗 Scaling Emerging Beauty on Instagram 🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E11
Jul 8, 2025 · 31 min
E 811: Winning Beauty Customers with Storytelling, Site Experience, and Loyalty
In this episode of Scaling Emerging Beauty, I'm joined by Sarah Gallagher—founder of e-commerce agency Gamma Waves and a marketing strategist behind powerhouse brands like Supergoop. Sarah has helped both emerging and established brands scale through digital optimization, brand storytelling, and smart consumer engagement strategies. We explore: ✅ What makes a beauty brand story stick—and why clarity matters more than complexity ✅ How to optimize your website to boost conversion (spoiler: it's not just about design) ✅ The keys to customer retention and how to increase lifetime value through personalization ✅ How testing and A/B optimization unlock meaningful growth—even for smaller brands ✅ Lessons from scaling Supergoop pre-acquisition, and how loyalty programs drive repeat business Whether you're refining your DTC site, launching new SKUs, or growing your loyal customer base, Sarah shares practical tips to help you build a better digital experience and tell your brand story with impact. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Sarah Gallagher on LinkedIn 📌 Check out Gamma Waves: https://gammawaves.io/ 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E10
Jul 1, 2025 · 37 min
E 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock Legal
Trademark protection isn't just for big brands — it's essential for emerging founders too. In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later. Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of skipping this crucial step. Whether you're launching your first product or prepping for retail expansion, this conversation will make you rethink how you protect your brand's future. We'll dive into: ✅ Why trademarking is a must, not a "nice to have" ✅ The most common trademark mistakes emerging brands make ✅ What to know about using your personal name as a brand name ✅ The basics of trademarking logos, slogans, and even colors ✅ How to spot potential trademark infringement early ✅ What to know about international trademark protection ✅ When to prioritize trademarking additional brand elements (like logos and packaging) If you're serious about scaling your brand and building long-term value, this is a must-listen episode! Links: 📌 Connect with Lauren Bercuson on LinkedIn 📌 Check out Storylock Legal: https://www.storylocklegal.com/ 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E9
Jun 24, 2025 · 25 min
E 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of Platter
Direct-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That's still a huge challenge. In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business. Ben shares insights from building Platter, a tech-enabled service that's simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer's. He breaks down what early-stage brands often miss when it comes to building effective e-commerce sites — and how fixing a few basic elements can dramatically improve your conversion rate, AOV, and operating margins. We'll dive into: ✅ Why profitability must be a priority from Day 1 in today's market ✅ How to simplify your Shopify storefront for more sales (and fewer expenses) ✅ What emerging brands get wrong about conversion and AOV strategies ✅ When you should hire help vs. DIY your website ✅ How small tweaks to your checkout experience can boost revenue ✅ Why a good website is critical even for retail-first brands ✅ Real case studies showing how simplifying saved brands hundreds of thousands If you're looking to build a profitable brand that wins online and at retail, this conversation is packed with actionable strategies! Links: 📌 Connect with Ben Sharf on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E8
Jun 17, 2025 · 13 min
E 808: What Your Price Says About Your Brand
Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brand's perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price — especially if you're playing in premium or prestige spaces. In this episode, you'll learn: How price communicates brand value before anyone tries your product Examples of what different price points say about your brand Why consumers feel your price before they rationalize it Tips to align your packaging, claims, and price with your brand identity 💡 A strong brand needs a strong pricing strategy — one that feels right to your customer. Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E7
Jun 10, 2025 · 54 min
E 807: How Adam Callinan Built an 8-Figure Brand Without a Big Team — and Why Profitability is the New Superpower
Is it possible to build a multi-million-dollar brand without investors — or even a full-time team? Adam Callinan, founder of Bottlekeeper and now CEO of Pentane, proves it can be done. In this episode of Scaling Emerging Beauty, Monique sits down with Adam to discuss how he scaled Bottlekeeper to over $8M in annual revenue without taking on outside funding or massive headcount. Adam shares the systems he built to keep the business profitable, lessons from Shark Tank, and why today's founders need to obsess over cash flow and omnichannel growth. We'll dive into: ✅ How to scale your brand while keeping fixed costs low ✅ Why he said no to early retail expansion — and why that decision paid off ✅ The story behind Bottlekeeper's viral Facebook video moment ✅ Lessons from negotiating a million-dollar deal on Shark Tank ✅ Why profitability is simply a math problem founders must solve ✅ How founders today must think differently to scale ✅ How Adam's new company Pentane helps brands boost profitability through smarter finance and marketing systems If you're building a brand today and want real-world strategies for profitable growth — this episode is a must-listen! Links: 📌 Connect with Adam Callinan on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E6
Jun 3, 2025 · 12 min
E 806: COGs & Margins - The Math Behind Profitable Pricing
You can't scale your brand if you don't understand your numbers. In part three of the pricing series, we're talking all about COGS (Cost of Goods Sold) and margin — what they are, why they matter, and how to reverse-engineer your retail price to protect your profits. This is the financial foundation you must have before stepping into retail. In this episode, you'll learn: What's included in your true COGS (hint: it's more than ingredients) How to calculate margin and why it's non-negotiable for growth What "retail math" looks like in real scenarios Why margin protects your business through retailer asks and promos 🧮 Get your calculator and take notes — your future margins will thank you. Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E5
May 27, 2025 · 43 min
E 805: Building a $10M+ Brand from Scratch with Brooks Powell of Cheers
What if you could launch your brand, scale it to 8 figures in revenue, and land 32,000 retail doors — all without a traditional background in business? In this episode of Scaling Emerging Beauty, Monique sits down with Brooks Powell, Founder and CEO of Cheers, a category-creating brand in the after-alcohol wellness space. Brooks shares how he turned a neuroscience research paper into a multimillion-dollar brand starting straight out of college, with no formal business training. We cover everything from Cheers' explosive Shark Tank moment, surviving the iOS privacy changes that wrecked digital marketing, and strategically expanding into major retailers like Walmart, Walgreens, and Wegmans. We'll dive into: ✅ The surprising science behind Cheers and how it started ✅ How Cheers scaled fast with a small, scrappy team ✅ Lessons from Shark Tank — even without a deal ✅ How to navigate pricing architecture across retail channels ✅ Why hiring for attitude and problem-solving beats hiring for experience ✅ How Cheers adapted when Facebook and Instagram ads changed overnight ✅ Brooks' advice for early-stage founders: go bigger, faster, and learn as you go If you're building a consumer brand and dreaming of major growth, this episode is packed with hard-earned lessons you won't want to miss! Links: 📌 Connect with Brooks Powell on LinkedIn🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E4
May 20, 2025 · 12 min
E 804: Why Your Price Might Change Depending on the Retailer
Pricing doesn't exist in a vacuum — it shifts based on where you're selling. In part two of the pricing series, we explore how your price needs to align with your retailer's expectations. From mass to specialty to club stores, we'll talk strategy, margins, and what happens when your price doesn't match the store environment. In this episode, you'll learn: How pricing varies across mass, drug, natural, and specialty retailers Why retail channel strategy matters for pricing Retail margin expectations and how they affect your bottom line When (and if) it makes sense to vary your price across retailers 💬 Pricing is a partnership between your brand, your customer, and your retailer. Let's break it down. Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E3
May 13, 2025 · 41 min
E 803: How to Fund Your Beauty Brand Growth Without Giving Up Equity — with Marshall Lebovits
Finding the right funding is one of the biggest challenges for emerging beauty brands today. In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan. They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight. What you'll learn: ✅ What asset-based funding is (and how it differs from VC or revenue-based loans) ✅ The pros and cons of asset-based funding for beauty and CPG brands ✅ Key financial systems and documents you need before applying ✅ What lenders look for — and what could disqualify you ✅ How to protect yourself and find the best funding partner for your business ✅ Why understanding your cash cycle is critical for success If you're an emerging beauty founder thinking about how to finance your next stage of growth — this is an essential episode to tune into! Links: 📌 Connect with Marshall Lebovits on LinkedIn🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E2
May 6, 2025 · 9 min
E 802: How to Price Your Product to Compete in Your Category
Pricing isn't just a number — it's a strategy. In part one of this four-part pricing series, we're diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you're launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in. In this episode, you'll learn: What to research when evaluating your product category How pricing tiers vary across mass, masstige, and prestige Why benchmarking against direct competitors matters Tips to avoid being priced too high or too low 🎧 Tune in and start pricing with purpose! Links: 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S8 · E1
Apr 29, 2025 · 42 min
E 801: Rebranding with Sustainability and Purpose: Ethique Beauty's Story
In this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values. Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique's recent rebrand journey. You'll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success. If you're an emerging founder looking for tactical advice on growing a values-based beauty brand, this one's for you. What you'll learn: Why sustainability and commercial success can go hand in hand The importance of focusing your brand story How to approach retail expansion strategically How to find financial partners that align with your mission Why sampling is a non-negotiable strategy for growth The two must-have hires for scaling an emerging brand 🎧 Listen now and learn how to build a brand that stays true to its purpose — and grows big! Links: 📌 Connect with Erica Cocilova on LinkedIn🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S7 · E11
Mar 18, 2025 · 30 min
E 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & Fundraising
In this episode of Scaling Emerging Beauty, I sit down with Kelly Bottenfield, co-founder and sales leader at The Honey Pot Company. Kelly has over 25 years of experience in the CPG industry, starting her career at Whole Foods before transitioning to sales and brand-building. She played a pivotal role in scaling The Honey Pot Company from a small, bootstrapped startup to a household name in mass retail. We dive into: ✅ How a strategic focus on mass retail fueled The Honey Pot's rapid growth ✅ The role of brokers in a brand's sales strategy and how to choose the right partners ✅ Key lessons in fundraising and securing investors that align with your brand's vision ✅ Managing explosive demand, especially during moments of unexpected virality ✅ Why prioritizing operations before sales is critical for long-term success Kelly shares invaluable insights on navigating retail, building a resilient sales function, and balancing the realities of entrepreneurship with mental well-being. If you're an early-stage beauty founder, this episode is packed with strategies to help you scale smarter. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: Kelly Bottenfield – https://www.linkedin.com/in/kellybottenfield/ Scaling Emerging Beauty & Monique Benoit – 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website Subscribe to the Scaling Emerging Beauty Podcast for expert tips on growing your beauty brand!
S7 · E10
Mar 11, 2025 · 37 min
E 710: How In-Store Events & Field Sales Teams Drive Beauty Brand Growth
In this episode of the Scaling Emerging Beauty Podcast, I sit down with Dwight Allen O'Neal and Karess Rosemé, the co-founders of Rose Neal Collective, a boutique agency dedicated to enhancing the beauty experience for BIPOC consumers and emerging brands. We dive into the critical role of in-store events, field sales teams, and trade marketing in building brand awareness and driving retail success. We cover: - How in-store events create memorable experiences that convert shoppers into loyal customers - The importance of field sales teams in ensuring brand education, visibility, and advocacy at retail - Strategies for measuring the ROI of in-store activations and event-driven sales - Why trade marketing is a game-changer for emerging beauty brands - How brands can leverage retail partnerships to scale successfully If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with actionable insights to help you scale smarter and faster. 🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: Rose Neal Collective – https://www.roseneal.comDwight Allen O'Neal on LinkedIn – https://www.linkedin.com/in/dwight-allen-oneal-8340b3103/ Karess Rosemé on LinkedIn – https://www.linkedin.com/in/karess-rosem%C3%A9-b10623111/ Scaling Emerging Beauty & Monique Benoit – 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website Subscribe to the Scaling Emerging Beauty Podcast for expert tips on growing your beauty brand!
S7 · E9
Mar 4, 2025 · 9 min
E 709: Why a Hero Product Could Be Essential for Your Beauty Brand's Success
In this episode of Scaling Emerging Beauty, host Monique Benoit explores the power of a hero product and why it's a game changer for early-stage beauty brands. Looking at brands like Fenty Beauty, Olaplex, Dyson, and K-18, Monique breaks down how a standout product can create brand recognition, build customer loyalty, and simplify operations. A hero product isn't just about strong sales—it can define your brand's identity and streamline inventory, manufacturing, and marketing efforts. Monique highlights how Fenty Beauty's Pro Filt'r Foundation and Olaplex No. 3 transformed their brands into household names. She also discusses financial benefits, explaining how focusing on a single product can improve cash flow and reduce dead stock. She shares real-world insights, including her experience as a retail buyer when The Honey Pot Company launched with just four SKUs at Target. She also explains how Drunk Elephant and Glossier used hero products to drive growth—while warning against the risks of changing formulas without consumer buy-in. If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is filled with actionable insights to help you scale your brand smarter and faster. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.
S7 · E8
Feb 25, 2025 · 39 min
E 708: Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart Operations
In this episode, I sit down with Ashley Gilbert, a beauty industry expert who has worked behind the scenes at powerhouse brands like Glossier and The Lip Bar. Ashley takes us through the operational side of beauty, sharing how brands successfully scale—from warehouse moves to demand planning to ensuring products are retail-ready. We break down: - The role of operations in beauty brand growth - How demand planning shapes product innovation and inventory decisions - The difference between DTC vs. retail-first strategies - The importance of custom vs. stock packaging—and when it's worth the investment - How brands can use collaborations and limited editions to build loyalty and drive sales Ashley shares a wealth of insights on how beauty brands can navigate the complexities of launching, scaling, and optimizing their business. If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with tactical strategies to help you scale smarter and more profitably. 🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links: 📌 Connect with Ashley Gilbert on LinkedIn 🔗 Monique Benoit on Instagram🔗 Monique Benoit on LinkedIn🔗 Scaling Emerging Beauty on Instagram🔗 Scaling Emerging Beauty Website 🚀 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S7 · E7
Feb 18, 2025 · 44 min
E 707: How to Scale a Beauty Brand in Retail: Insider Tips from Ray Richardson
Summary Ready to take your beauty brand from startup to retail success? In this episode of Scaling Emerging Beauty, host Monique Benoit sits down with retail expert Ray Richardson, a veteran with nearly 20 years of experience in sales, retail management, and advising. Ray has worked with top brands like WILL Perform by PBC with Serena Williams and understands the key challenges and strategies for scaling a brand in retail. Many beauty founders can launch a brand, but few successfully scale it at major retailers. This episode breaks down the critical steps to retail expansion, including: ✔ How to land retail partnerships—even without celebrity backing ✔ The best strategies to pitch your brand and gain visibility with retailers ✔ Why product innovation is key to long-term success in beauty and wellness ✔ The biggest mistakes early-stage brands make when expanding distribution ✔ How to balance sales, margins, and retailer expectations to stay profitable ✔ The latest retail trends impacting beauty brands in 2025 If you're a beauty entrepreneur, CPG founder, or retail professional, this episode is packed with insider knowledge to help you scale smarter and faster. Listen now on Apple Podcasts, Spotify, or your favorite podcast platform! Links Ray Richardson on LinkedIn Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ 📌 Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
S7 · E6
Feb 11, 2025 · 14 min
E 706: Key Differences in Scaling vs. Starting a Brand
Summary Starting a beauty brand in 2025 is easier than ever—thanks to social media, influencer platforms, and white-label manufacturing. But scaling that brand into a retail powerhouse? That's where the real challenge begins. In this solo episode, I break down why the barriers to entry have never been lower, yet the hurdles to scaling have never been higher. From funding and logistics to retail competition and differentiation, I explore what it really takes to grow a brand from a small business into a national or global player. Episode Highlights Episode 303: Building a Team Episode 304: Effective Marketing Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.
S7 · E705
Feb 4, 2025 · 53 min
E 705: How a Cardiologist Created a Global SkinCare Brand
Summary In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization. She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards. Dr. Meder also reflects on her entrepreneurial journey, offering valuable lessons for early-stage brands. Links Dr. Tiina Meder Instagram: @drtiinameder LinkedIn: Dr. Tiina Meder Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.

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