
Mini Moment #28 - Stop being the weakest link in your own business – with Simone from Apotecari
There is usually one part of your business you avoid looking at. The numbers, the ads, the software, the thing you pay someone else to handle. You are not avoiding it because you are lazy. You are avoiding it because you do not understand it, and it has been easier to hope than to learn. That gap is where most owners get stuck. Not in the work they are brilliant at. In the bit they handed over and never checked. Simone from Apotecari has nine years of this behind her. Staff who left and set up down the road. A house on the line to fund something she had no business running. Agencies on big monthly retainers doing work she had no way of judging. The turn came when she admitted she was the weakest link in her own business, and then did something about it. She is more profitable now than she was when she was paying other people to do all of it. What we cover The highs and lows of nine years in business, said out loud Why every industry loses people to the person they trained, not just salons What it actually feels like to put your own house on the line The part of the business you have been avoiding, and what that avoidance is costing Why you should never hand over something you do not understand yet Knowing enough to ask the right questions, without becoming the expert Building the skill inside your team instead of renting it every month Where the growth came from once she stopped guessing You do not have to know how to do it. You do have to know what good looks like. Frequently asked questions Should salon owners outsource their marketing? Yes, once you understand the basics of what you are handing over. Plenty of Australian salon owners pay a monthly retainer for a long time before anyone checks whether the work is bringing people through the door. How do you know if the person doing your marketing is any good? You have to know enough to ask a real question and understand the answer. If you cannot tell the difference between a good month and a bad one, you cannot manage the relationship. What do you do when a staff member leaves and opens up nearby? It happens in every industry, and it is not a sign you did something wrong. Some people are there to build with you and some are there to build off you, and you rarely know which until they go. Mentioned in this episode: https://www.salonrising.com 💛 A Limited Time Offer From Our Amazing Sponsor, Timely 💛 ➡ Timely is the easy to use booking and payments system that puts salon owners in control of the whole client experience from the first booking to final payment. ➡ Salon Rising listeners get a 14 day free trial plus 50% off their first 3 months. ➡ And when you activate with Payments, you'll also get a free Touchscreen terminal, worth $349 + GST. Use the code SALONRISING at checkout or click the link below to get started. Once you're set up, your Timely contact will take care of the rest. 👇 Timely 💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful: ➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon. ➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon. It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft. Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇 MCM
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