Respect The Process

Jordan Brady

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady.

Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.

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603 episodes
Updated Saturday

Episodes603

Newest first

Feb 20, 2014 · 47 min
Y&R Chief Creative Officer Jim Elliott Climbs The Volcano At 3am.
Jim Elliott, Chief Creative Officer at Y&R NY, leads by being a hands-on creative. Never one to shy away from hard work, Jim once donned a boy scout uniform for a spot we did back in the day. Hear that story, what he learned from ad titan Jeff Goodby, and how respecting the process means […]
Feb 13, 2014 · 1 hr 2 min
Making Ads and Love with Directing Team Jacob Slade.
Blissfully married and immensely talented, the directing duo Jacob Slade represents the perfect union of creativity and love. Besides being the cutest couple I’ve ever met, Enno Jacobsen and Kristina Slade have started directing together. Well, it’s about time! The two been collaborating on each other’s individual assignments since the day they met. Do they […]
Feb 6, 2014 · 30 min
Co-Chief Creative Officer Bill Wright Explains Why Good Enough Sucks.
Innovators Bill Wright and James Dawson-Hollis are Co-Chief Creative Officers at Ogilvy West. They’ve won wheel-burrows full of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I’ve ever met. I chat with Bill in the editing room. He inspires us with his […]
Feb 3, 2014 · 20 min
2014 Super Bowl Spots Reviewed.
Considered the Oscars© of Advertising, the Super Bowl allows our clients to strut their stuff, creatives to go big, and viewers to be entertained. For directors and agency folks, it’s a big deal. My sincere congrats to all that made it to the big game. Here are my thoughts on what we all enjoyed. Side […]
Jan 30, 2014 · 59 min
How to shoot hidden camera Superbowl spots with Director Michael Addis.
Comedy director Michael Addis is my hidden camera guru. He’s the go-to guy for successfully mining humor from an unsuspecting public. I chatted with Michael the night before his shoot for a Superbowl spot. The thrill of the unknown, shooting without a net in New York City, is what he lives for. In this episode, […]
Jan 24, 2014 · 45 min
Shooting On Fake Airplanes With Ghosts And Ted Haler.
Chatting with Ted Haler of Aero Mock-Ups reveals many insights about respect. During prep, Ted offered nothing but solutions, so I knew he’d be a great guest. We talked on the day before my Ogilvy shoot about world peace, movies versus commercials, and the ghost of Stan Laurel. Ted is a wise soul who reminds me humility is a huge part […]
Jan 17, 2014 · 58 min
Cinematographer Jordan Levy Beseeches Young Filmmakers to Respect The Process.
My friend Jordan Levy is a great cinematographer, always in demand. He’s been busy shooting comedy spots, high fashion, luxury cars and Comedy Central’s The Jeselnik Offensive. He claims comedy is harder to shoot than fashion. Who knew? Find out who’s a bigger diva: Oprah or Snoop Dog? This episode settles into a very technical […]
Jan 11, 2014 · 39 min
Ad Agency Insights from Copywriter Toby Nunez.
Toby Nunez shares his journey from starving artist (while working on the Ford assembly line making windshield wiper motors) to his first agency gig as an art director. Today Toby is a highly prolific copywriter at Doner in Detroit. He still cranks out some pretty twisted artwork on his personal site. Toby tells me that […]
Jan 4, 2014 · 49 min
Editor Bill Marmor Puts the Puzzle Together Perfectly.
Working with a great editor, like Bill Marmor, ensures your footage will be fully realized into a great spot. Bill explains his process for editing commercials. We discuss how he finds those magic moments and why he did not like “The Secret Life of Walter Mitty”, which I loved. We also chat about objectivity in […]
Dec 28, 2013 · 16 min
Top 5 Steps to Make Your Dream Project a Reality.
This episode will surely invigorate your creative juices! My 5 easy steps get your passion project off the couch and onto the screen. Enough already! I was lucky to have a mentor in Al Burton, a crazy, genius producer that taught me his “10 Steps to Success” in show business. Sadly, I can only remembered […]
Dec 22, 2013 · 1 hr
It's Always Sunny in Philadelphia Director Richie Keen Gives Us The Lowdown.
Richie Keen directs hit sitcoms, most recently “New Girl” & “Mixology”. He makes hilarious sketches. (See: Funny Or Die shorts, “Important Things with Dimitri Martin”). And he’s shot commercials in the former Soviet Union. If it makes him laugh on the page, he’s usually game. And after directing multiple episodes of “It’s Always Sunny In Philadelphia”, it seems […]
Dec 15, 2013 · 1 hr 4 min
Director Keith Schofield. Brilliantly bizarre.
His spots are meticulously executed, while his music videos are wonderfully bizarre. Director Keith Schofield won the prestigious Gold Lion at Cannes and helped define “viral video”. I love that he posts his treatments on his website for all to see, which indirectly influenced me to start this podcast. Hear why… Oh yeah. I need […]
Dec 9, 2013 · 43 min
Comedy Super Duo: The Sklar Bros.
Randy & Jason Sklar are two of my favorite stand up comedians. Together & individually. They’re hilarious comics/actors/podcasters/hosts/writer/producers… and true gentlemen. The brothers just took their maiden voyage into directing with a wickedly funny music video for The Sheepdogs. Relevant to the spot world, the play “Tech” & “Service” in a series of Time Warner […]
Dec 1, 2013 · 41 min
Jed Hathaway directs stop-motion comedy for Happy Honda Days.
I’ve always marveled at how “Rudolph the Red-Nosed Reindeer” was shot. Now straight from the real Island of Misfit Toys, Director Jed Hathaway of Shadow Machine breaks down this intriguing world of stop-motion animation. This episode plays like a crash course in shooting puppets for advertising, as Jed explains how he twisted the Happy Honda […]
Nov 25, 2013 · 49 min
Comedy Director Dan Sheppard is living his dream.
In high school, Dan Sheppard knew he wanted to direct funny tv commercials for a living. Today, he is a working comedy director in-demand, churning out funny spots. Listen to his plan that turned the dream into a reality. Dan is surely one to watch, and I love his stuff. Sign up for my mailing […]
Nov 19, 2013 · 13 min
Stolen ideas and M&M's.
How do you feel when your ideas get lifted? As a comedian, it happened all the time. As a filmmaker, intellectual property rights deliver money I count on; same with my obscure country music publishing. But in the world of commercials, who’s idea is it? My opinion may surprise you. You’ll also enjoy a quick […]
Nov 11, 2013 · 28 min
Exec Creative Director Chuck Meehan sheds the light.
Chuck Meehan hired me for my first real commercial directing gig (a spoof for Kia below), and we’ve been friends & collaborators ever since. We’ve racked up maybe over 75 tv spots together. Chuck coined the term, “The Brady Method”, referring to my patented approach to casting, and he has the most dashing smile in […]
Nov 5, 2013 · 15 min
A Sound Man RIch Stobaugh and I Discuss Sound, Recorded With Bad Sound.
While shooting on location in Missouri, I chat with one of my favorite sound guys, Rich Stobaugh. Recorded with my Tascam DR-07mkII, the interview sounds kind of crappy, making me appreciate the great sound men & women I work with. We also discuss the old-school approach I favor, craft versus art, and learn how I […]
Oct 24, 2013 · 1 hr
Actor/Director Clifton Collins Jr. Talks Working with Big Directors.
Clifton Collins Jr. is one of my favorite actors, and he’s worked with my favorite directors. Cliff shares the actor’s perspective on being directed. He’s also an accomplished director of music videos. Check out his Stone Free Productions site for all-things-Clifton. Watch this behind the scenes of his “Gotten” music video with Slash, and see […]
Oct 12, 2013 · 16 min
How It Flows Before You Get To The Shoot.
A quickie. Just me rambling about the steps a commercial goes through before the director even starts prepping to shoot it. This is “Respect the Process” is my podcast about commercial filmmaking.