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TV & Film

Respect The Process

Jordan Brady

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady.

Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.

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  • 603 episodes
  • Updated Saturday

Episodes603

Newest first
  • Nov 22, 2014 · 45 min

    How to Succeed As An Editor in Commercials w Tessa Davis.

    I got to edit with Tessa Davis earlier this year at Cosmo Street, and she had all the best takes picked out & finessed into a perfect cut, long before I could park the car. Editors have expressed the shortened turnaround time and she explains how she's adapted. And after all the versions, which one ends up on air? You may be surprised. We also chat about the Glamour Magazine short films done by celebrity female filmmakers and this great Canon short. When You Find Me trailer. Long form is a relative term. I love this two minute piece she edited for HTC with Robert Downey Jr. (see above). Here's the EPK Tessa conceptualized, directed and edited. CROWN EPK This episode is just over 44 minutes. Do rate us on iTunes and "like" us on Facebook pretty please.

  • Nov 14, 2014 · 40 min

    What A Production Designer Does With Evan Rohde.

    The Production Designer runs the Art Department, and is responsible for fabricating the Director's dream into a physical world to be filmed. Top Production Designer Evan Rohde does this magically, and it's a privilege to work with him. We chat right after wrapping a long day. He explains his dual roles as both a creative collaborator and fiscally responsible department head. I marvel at Evan's creativity and love how he incorporates digital design plans to show me what he's bringing to life. Click Evan Rohde to see his Emmy-Award winning spot for Sunday Night Football. This episode is just over 40 minutes. Do rate us on iTunes and "like" us on Facebook pretty please.

  • Nov 5, 2014 · 51 min

    What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

    Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he's actually a "production consultant". He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing. Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client's marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

  • Oct 30, 2014 · 51 min

    How To Do A Winning Conference Call With APR's Ron Hacohen.

    Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all. Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do. This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

  • Oct 27, 2014 · 1 hr 11 min

    The Fascinating Journey of Director Jeannette Godoy.

    How the multi-talented Jeannette Godoy came to spot directing is quite a fascinating tale. She's worked on set as a choreographer, a wardrobe stylist, a production designer and even a dialect coach. Then she turned her talents to directing, and was shortlisted at Cannes as "Best New Director" and plucked for Shoot's New Director Showcase for her very first spot. Jeannette brings a warmth and humanity to her work that takes even seasoned directors years to convey. Enjoy my chat with this director on the rise. We talk about how to break into the business, as well as the challenges of being a female in a male-dominated field. And of course we discuss her award-winning documentary, "Free 2 Be Me", a 30 minute film about young dancers with Down Syndrome. Please share the film, you can download for free at free2bememovie.com.

  • Oct 23, 2014 · 44 min

    Cut+Run's Michelle Eskin Creates The Right Vibe For Maximum Creativity.

    Michelle Eskin, partner and Managing Director Cut + Run LA, has built a creative oasis in Santa Monica. We chat about the importance of setting the tone for doing great work. Despite how the editorial business has changed, she and her editors, effects artists and staff remain cheerful and positive. It's a real treat to edit there. Young editors listen up.

  • Oct 20, 2014 · 34 min

    Adam McKay Uses Rainbow Alpacas & Lollipops To Learn Us The Inequality Gap.

    Truly one of the great comedy minds of our time, director Adam McKay has now used his powers for the betterment of mankind. He's created a magical land inhabited by multi-colored Alpacas who love lollipops and rainbows, to teach us about the growing divide in wealth distribution. It's called "The Unbelievably Sweet Alpacas". Just one of 20 short films for Morgan Spurlock's "We The Economy" project. It's voiced by a winning trifecta of comedy talent: Sarah Silverman, Amy Poehler, and Maya Rudolph. NPR Host & economist Adam Davidson advised. Cinelan Managing Partner David Laks offers a pre-interview interview, explaining the program. Documentarian Miao Wang made a short docu about Chinese factories in South Carolina that must be seen. She's in the roundtable with Adam McKay. Damon Smith, Supervising Producer, Cinelan is the moderator. Thanks to the SideShow Network, I joined Mr. McKay in a round table discussion at the press conference for "We The Economy". It's documentarian Morgan Spurlock's series of short films by notable filmmakers. Each director teamed with actual economists to craft eye-opening, and often funny shorts.

  • Oct 16, 2014 · 20 min

    Composer Anchorman 2, Casa De Mi Padre, The Spoils of Baylon and Best Commercials.

    Composer Andrew Feltenstein and his partner John Nau run Beacon Street Studios. They scored hundred of award winning commercials. They now do a lot for Funny Or Die, including their Emmy® nominated songs for "The Spoils of Babylon". They support he movie by not being funny. Rather they respect the script and play it straight. Making great music allwos Will Ferrell, Adam McKay and Judd Apatow to spoof what they set out to do.

  • Oct 9, 2014 · 1 hr

    "Nathan For You" Co-Creator Michael Koman On Running The Show.

    Michael Koman is Co-Creator along with star Nathan Fielder of the Comedy Central hit show "Nathan For You". If you loved the "Dumb Starbucks" episode as much as the world did, you'll want to listen. Guest interviewer Michael Addis, a former guest of the podcast himself (January 2013) probes Mr. Koman to find out what a shworunner does.

  • Oct 2, 2014 · 1 hr 10 min

    Theodore Melfi Directs Bill Murray In "St. Vincent".

    Writer/Director Theodore Melfi has been making commercials and indie films for a decade. So when he nabbed Bill Murray for the starring role of his script, he was more than ready to deliver. Listen to this great casting tale, his hanging with Jack Nicholson, and how his real life inspired his script that he hand-wrote in four weeks. I’ve known Theodore since he started directing, and he’s as genuine a man as he is talented. “St. Vincent” opens in LA & NYC on October 10th, then goes wide October 24th. Watch the trailer and go opening night in your city! Take the family!

  • Sep 23, 2014 · 17 min

    Live From The Ad Age Small Agency Conference.

    As a director, I’m hired by advertising agencies of all sizes. Some are huge, part of a global conglomerate, while others are nimble shoppes, but equally as creative. The big agencies are always in the trades, pitching and winning even bigger clients. But I wondered how these smaller agencies got their work. So I traveled […]

  • Sep 18, 2014 · 1 hr 1 min

    Green Screen Animals' Mark Shockley Has Already Filmed Your Beast.

    Hear why David Fincher, J.J. Abrahms and myself use Green Screen Animals. Simple: Mark Shockley and his animal-loving crew shoot all kinds of creatures on green screen, and then license the footage to you. Best of all, they treat the beasts like the divas that they are. Mark only works with trainers and handlers that […]

  • Sep 10, 2014 · 43 min

    Live On Tour, It's SNL's Digital Shorts Editor Adam Epstein.

    For decades, the inspired and hilarious short films of Saturday Night Live have been the highlight of show. So what a treat to talk with Adam Epstein, the SNL film unit editor that pulls it all together, literally overnight. We chat about workflow, turnaround, teamwork and the amazing talent both in front of and behind […]

  • Aug 28, 2014 · 1 hr 2 min

    Big Laughs With Comedian Turned Fox Executive Producer Steve Hofstetter.

    Comedian Steve Hofstetter produces a stand-up comedy show for FOX. The show is called “Laughs” and it airs Saturday nights. Steve is busy fulfilling his order for the series. Bravo, I say. I met Steve through director/producer Dane Hanson and marveled at how they’re pulling the show together. Here’s the extended promo for the show […]

  • Aug 21, 2014 · 1 hr 1 min

    Hair & Make Up Artiste Judd Minter.

    Judd Minter is one of my buddies off set. On set, he’s an attentive, detailed-oriented hair & make up artist at the top of his game. He has an acute awareness of not just the “looks” of the characters he creates, but also of the days’ schedule and comedic tone of the commercial we are […]

  • Aug 12, 2014 · 1 hr 9 min

    Directing "A to Z" with Michael Patrick Jann.

    Director Michael Patrick Jann brilliantly draws an analogy between directing and the art of ancient Chinese calligraphy. This is a must-listen episode. Michael knows comedy. Straight from film school to directing MTV’s “The State”, then onto “Reno 911″ and countless commercials, he’s been directing the funny non-stop for 15 years. Today, Michael is an accomplished […]

  • Aug 5, 2014 · 36 min

    Comedian Kris Tinkle Made Another Comedy Album.

    We stray from spot-making, but you’ll love my chat with Kris Tinkle. He’s hilarious and was determined to put out another comedy CD of all-new material. And I got to help, respecting the process of great recording and well-honed material. Click to get the album on iTunes: “Kris Tinkle: Maybe I Don’t Feel Like Smiling.” […]

  • Jul 31, 2014 · 1 hr 9 min

    The Perlorian Brothers Brilliantly Blend Absurdity With Humanity.

    The Perlorian Brothers make comedy spots that I wish I’d made. Admittedly, I was giddy interviewing the dynamic directing duo from the Great White North, because I’ve held them in such high regard since I began, and because Canadians are genetically funnier than most. Ian Letts and Michael Gelfand sat down with me at the […]

  • Jul 17, 2014 · 12 min

    The Fine Art of Directing Comedians With Director Steven Feinartz.

    Director Steven Feinartz and I met as he was putting the finishing touches on his documentary about comedian Eddie Pepitone called “The Bitter Buddha”. It’s a great character study of a funny man on his own journey. Steven recently shot Eddie’s stand-up special for Netflix, so I wanted to hear how that was different from […]