Episode 284 | Oscar Daws, Co-Founder of Tone Product Design | The Art of Medtech Design: Challenges, Usability, and Branding
In this episode, Oscar Daws, London-based product designer and co-founder of Tone Product Design, joins Duane Mancini to explore what it really takes to turn complex medical technology into products people can use, and want to use. Oscar shares how he moved from broad product design training into medtech through early consultancy work in the UK’s Cambridge–London–Oxford “Golden Triangle,” and why he’s drawn to high-complexity challenges with real patient impact. They break down how regulatory and technical constraints shape medical device timelines, why design must be embedded from concept through design transfer to protect the original vision, and how iteration—from prototypes to limited market releases—reveals issues that studies can’t. The conversation also covers designing for multiple stakeholders (patients, clinicians, procurement), leveraging packaging to reduce risk and build brand, and translating graphic identity into a cohesive 3D visual design language. Oscar Daws LinkedIn Tone Product Design Website “Zero to One” by Peter Thiel “The Hard Thing About Hard Things” by Ben Horowitz Duane Mancini LinkedIn Project Medtech LinkedIn Project Medtech Website Thank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.