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ppc.zone | New Perspectives and Insights for Digital Marketers

Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills.
During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience.
The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps.
Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more

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August 11 · 10 min
Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]
Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she runs live accounts and leads the PPC team. You can find her on LinkedIn: https://www.linkedin.com/in/anakostic/ For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026 PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone Usercentrics https://consent.ppc.zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
August 11 · 10 min
Search Ads Fundamentals: Site Links - Dianna Huff [PPC Zone August 2026]
Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department. Dianna founded the company in 2014 after a hugely successful 15-year run as an SEO and B2B marketing writer. Dianna is a strategic marketer and prides herself on her attention to detail. You can find her on LinkedIn: https://www.linkedin.com/in/diannahuff/ For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026 PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone Usercentrics https://consent.ppc.zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
August 11 · 9 min
Humanizing Ad Copy in an AI World - Tim Jensen [PPC Zone August 2026]
With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC. Tim currently works as a Marketing Lead for M&T Bank. You can find him on LinkedIn: https://www.linkedin.com/in/timothyjjensen/ For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026 PPC Zone is sponsored by: Two Trees PPC https://twotreesppc.com Optmyzr https://report.ppc.zone Usercentrics https://consent.ppc.zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
June 17 · 9 min
The Missing Layer In Most Google Ads Accounts - Aashna Makin [PPC Zone Jun 2026]
From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026 Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and Facebook Ads for North American local service businesses, building paid media systems focused on profitable growth instead of vanity metrics. Across multiple industries, Aashna has managed and optimized over $75M+ in profitable ad spend, helping companies scale lead generation, improve conversion efficiency, and maximize revenue while minimizing wasted spend. You can find her on LinkedIn: https://www.linkedin.com/in/aashna-makin-1bb539100/ For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026 PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
June 17 · 9 min
Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]
Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026 Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. He specialises in scaling accounts through a profit-first approach, combining hands-on execution with strategic oversight across Shopping, Performance Max, Search, and Paid Social. You can find him on LinkedIn: http://linkedin.com/in/joseph-williams-196601aa For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026 PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
June 17 · 9 min
Competitor Ads & Landing Page Research for B2B CRO - Kuda Chinhara [PPC Zone Jun 2026]
Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026 Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving lead-generation clients in the US, Canada and the UK. A former options trader and data scientist, Kuda brings a quantitative approach to paid search, building AI-powered systems that turn competitor and customer intelligence into conversion wins for smaller-budget accounts that cannot afford to outspend their rivals. You can find him on LinkedIn: https://www.linkedin.com/in/kudachinhara For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026 PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
April 8 · 10 min
Quick Microsoft Ads Wins Most Advertisers Miss - Nikki Kuhlman [PPC Zone Apr 2026]
Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing. You can find him on LinkedIn: https://www.linkedin.com/in/nikkikuhlman/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
April 8 · 12 min
Top Google Ads Trends for Ecommerce Brands in 2026 - Brian Lasonde [PPC Zone Apr 2026]
Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid media agency specializing in taking 6 and 7 figure e-commerce brands to 8 figures. You can find him on LinkedIn: https://www.linkedin.com/in/blasonde/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
April 8 · 12 min
How to Scale Beyond Facebook on LinkedIn and TikTok - Sarah Sal [PPC Zone Apr 2026]
Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. You can find her on LinkedIn: https://www.linkedin.com/in/sarah-sal-454a1460/ For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026 PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate links] & Two Trees PPC https://twotreesppc.com Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
March 24 · 42 min
In The Zone! Menachem Ani & Jyll Saskin Gales [PPC Zone Mar 2026]
JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead generation tactics, YouTube campaigns, the impact of AI on media buying, client management, PPC content creation, and more. Follow Menachem on LinkedIn https://www.linkedin.com/in/menachemani/ Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/ Learn more about PPC Zone at https://ppc.zone
February 4 · 10 min
Paid Media + CRM = PerfCRMance - Danny Gavin [PPC Zone Feb 2026]
Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine. Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue impact. He also serves as an instructor at the University of Houston and is the founder and lead instructor of ODEO Academy. As the host of The Digital Marketing Mentor podcast, Danny is deeply committed to mentorship—helping marketers, founders, and teams build technical skill and strategic confidence. You can find him on LinkedIn: https://www.linkedin.com/in/dannygavin/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
February 4 · 9 min
How to work with your Google Ads rep - Waqas Khokhar [PPC Zone Feb 2026]
Waqas is the founder of scalix.ai You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
February 4 · 10 min
When a Conversion Isn’t a Win - Breanne Bartlett [PPC Zone Feb 2026]
Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping marketers optimize for real business outcomes instead of vanity wins. You can find her on LinkedIn: https://www.linkedin.com/in/breannebartlett For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Dec 9, 2025 · 9 min
Using YouTube to boost B2B paid search performance - Melissa Mackey [PPC Zone Dec 2025]
Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf. You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Dec 9, 2025 · 8 min
3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]
After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing. You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/ For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Dec 9, 2025 · 11 min
B2B Microsoft Advertising - Matt Beswick [PPC Zone Dec 2025]
Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective. You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/ For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Nov 17, 2025 · 59 min
In The Zone! Joey Bidner & Jyll Saskin Gales [PPC Zone Nov 2025]
The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients. Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/ Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/ Learn more about PPC Zone at https://ppc.zone Additional podcasts and YouTube channels you may enjoy: - Marketing O'Clock - Andrew Lolk Talks PPC - The Indie PPC Podcast - Sarah Stemen's Google Ads Strategy Hub
Oct 1, 2025 · 8 min
Unexpected Factors That Hurt Amazon Ad Results - Robyn Johnson [PPC Zone Oct 2025]
Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over 15 years of experience of selling online on Amazon, eBay, and other eCommerce venues. You can find her on LinkedIn: https://www.linkedin.com/in/robynjohnsonaz/ For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Oct 1, 2025 · 9 min
Designing Marketing Tests that Drive Results - Melanie Katz [PPC Zone Oct 2025]
Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR. You can find her on LinkedIn: https://www.linkedin.com/in/melaniekatz For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry
Oct 1, 2025 · 10 min
7 Simple Questions for PPC Success - Reva Minkoff [PPC Zone Oct 2025]
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies with their digital marketing via her company, helped hundreds more through her mentorship at 1871 and The Founder Institute, among others, and taught several thousand people digital marketing in over 100 countries via her courses on Udemy. You can find her on LinkedIn: https://www.linkedin.com/in/revaminkoff/ For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone [affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry

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