Podcast Editors Mastermind

3 Secrets of Community Building -- by Seth Resler

This episode is not a mastermind discussion. I've edited down a presentation we had with Seth Resler about building Community. Building Community is not necessarily something a Podcast Editor does, but this could be another feather in your skillz cap. For example: Many of Steve Stewart's clients aren't creating podcasts for ad revenue - they're building their brand and a community behind their niche or their mission. Success is found there! At the end, Steve shares how community changes his life and opened the door to a new career in a medium we all love! Key moments: (00:00) From Audience to Community (01:46) The ROI Challenge in Podcasting (08:33) Secret #1: Rules Are Different for Community vs Audience (17:17) Secret #2: The right 100 people beats the wrong 10,000 (24:42) Secret #3: Community is more sustainable than Audience (39:14) Join Podcast Editor Communities Core Lessons: Distinguish between audience and community. An audience consumes content one-way, while a community fosters peer-to-peer relationships within a shared space. Prioritize the right members over large numbers. Thoughtful exclusion ensures the group remains aligned with a specific mission, increasing the value of every interaction. Create a container, not just an engine. Build a space where members contribute and support one another, reducing the creator’s burden to constantly produce new content. Focus on ROI through community-led revenue. Direct monetization includes charging for access or connecting sponsors with a niche group, while indirect benefits include better retention and product insights. Avoid community vanity. Only build a community when a clear mission exists that benefits the members, rather than simply checking a box for growth metrics. Resource: Seth's 5-day challenge http://communityroadmapchallenge.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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$24,000 in Tax Penalties!?! What self-employed Podcast Editors need to know about the Subsidy Cliff

Self-employed people who get their health insurance through the Marketplace need to know about the ACA subsidy changes in 2026. Example: Make too much money and you'll have to pay back all the premiums you received for the entire year. For me, that means *$24,000!!! Sean Mullaney, an Advice-Only Financial Planner, joins us to discuss various ways to control taxable income and ensure you don't go over the cliff and lose all your Premium Tax Credits. Disclaimer: The discussion is intended for general educational purposes only and is not tax, legal, or investment advice for any individual. Steve and the Podcast Editor Academy do not endorse Sean Mullaney, Mullaney Financial & Tax, Inc. and their services. Key moments: (00:00) Download the free Handout: https://www.PodcastEditorAcademy.com/cliffhandout (03:41) What are ACA Subsidies and the Premium Tax Credit? (10:23) Tip #1: Delay Income (14:22) Tip #2: Accelerate Expenses (18:37) Tip #3: Contribute to HSA (24:53) Tip #4: Contribute to Solo 401(k) (28:25) Tip #5: Similarly, a SEP IRA (30:14) Tip #6: Deductible Traditional IRAs (31:41) Tip #7: Deductible SPOUSAL IRA (34:52) Get tax-free money out of your HSA (37:36) Pay yourself back from Roth IRA contributions (40:48) AVOID doing Roth Conversions (41:52) Charitable Contributions don't help (43:03) Planning for next year's health insurance (45:34) The final tip has a Difficulty Level 10 - but would work (listen for more) Resources mentioned in the show: Follow along with the free handout: https://www.PodcastEditorAcademy.com/cliffhandout Find more at Sean's website: https://fitaxguy.com Buy the book "Tax Planning To and Through Early Retirement": https://www.measuretwicemoney.com/book Watch the full, original, unedited webinar at https://www.PodcastEditorAcademy.com/subsidycliff *Disclosure: Steve Stewart estimates the Premium Tax Credit is worth approximately $24,000 to his family. Neither Steve nor Sean make any estimate as to how much the Premium Tax Credit or any other tax planning strategy might be worth to you or any other listener or viewer. Mentioned in this episode: New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry Newsletter The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Survey: Best Podcast Listening App Features

Aren't all podcast apps the same? Not in the least! The most used features in podcast apps from our brief July 2026 survey were: 52% adjust playback speed 48% said "Notifications of new episodes" 48% also said they use Chapters 44% like the Auto-Delete of completed episodes 33% read along with the transcripts 26% utilize a Smart Playlist feature 25% set a timer 18% have their app boost vocals or do loudness normalization 14% said micropayments like Boostagrams and streaming sats were important Jenn Trepeck, Daniel J Lewis, Dave Jackson, and Martin Lindeskog join us for a conversation about these apps and some of the cool features they offer. Key moments: (04:53) Most used podcast apps (07:55) Listening at faster speeds (09:45) Notifications & auto-delete (11:47) Smart Playlists (14:17) The "Bookmark" feature Dave Jackson loves ❤️ (16:28) Uploading mp3s for review (19:20) Podcast Chapters (24:40) Transcripts (35:05) YouTube as a podcast consumption app (49:18) Why this matters for Podcast Editors Our Guests: Daniel J Lewis is a Hall of Fame Inductee, podcasting educator, advocate, and innovator who started podcasting in 2007. He has created numerous resources for podcasting, such as PodChapters.com and the *Podgagement service to help podcasters supercharge their podcast engagement - and hosts The Audacity To Podcast. Daniel also co-founded International Podcast Day and is deeply involved in helping innovate the podcasting industry through Podcasting 2.0. Dave Jackson, also a Hall of Fame Inductee, is Head of Podcasting at Podpage and has been running the School of Podcasting for more than 20 years. He's spoken at numerous events, ran New Media Expo in 2014, and authored the book "Profit From Your Podcast". Jenn Trepeck created her own health and wellness enterprise almost 20 years ago and offers Optimal Health Coaching. She also hosts "Salad With a Side of Fries" and authored the book "Uncomplicating Wellness: Ditch the Rules, Quiet the Noise, Reclaim Your Life". Martin Lindeskog: A blogger since 2002 and podcaster since 2006, Martin is a New Media Advisor at TeaParty.Media and authored "Tea Book Sketches: Ideas And Notions About The Second Most Popular Beverage In The World". Find all his shows, resources, and send him some Satoshis: https://bio.link/lyceum - or find him on TrueFans.fm: https://truefans.fm/fans/lyceum ☕️ Send Martin a direct message on LinkedIn, or an email message and tell him what you thought about the episode > he will send you a coffee or tea sample, FOC (free of charge). ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode. PodChapters.com for Chapters Of course we had to use PodChapters.com to make chapters for this one! *Captivate.fm for our podcast MEDIA HOST Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Top 5 Things Our Clients Should Stop Focusing on (And Things They Should)

#130: Podcasters should STOP focusing on the wrong things - and put that time and effort into the right things. Our panel discusses several things we see our clients doing that could be better spent in areas that will make their shows more successful. Do you agree with the Top 5 Things we shared? We certainly didn't agree with each other...why should you? 😁 Key moments: (03:36) Stop Chasing AI & Video Views (06:16) Beyond Downloads and Video Stress (08:36) Video Engagement vs. Audio Depth (12:49) Video’s Flexibility and Challenges (17:32) Rethinking Episode Descriptions & Titles (21:50) Beware of Low-Cost CPM Ads (28:01) Editing Transcripts for Discovery by AI (35:36) Be Memorable and Entertaining (43:02) Analytics Over Downloads (45:52) Intentional Replays & SEO (49:24) Clarifying Your Podcast Strategy Resources mentioned in the show: Audiobook by Tom Webster - The Audience Is Listening: A Little Guide to Building a Big Podcast Study on Podcast Trailers - A Playbook for Producing Successful Teasers Our guests: Jason Soderberg aka PodVader is currently the VP of Podcast Operations and Production at the Cumulus Podcast Network. He first started all the way back in 2004 as the Producer who created the ESPN platform of podcasts. In between, he’s served as the Head of Content for BlogTalkRadio/Spreaker/VoxNest - pioneering Dynamic Ad Insertion, the Locked On Network - continuing his passion for sports podcasts, and independent consulting. ...A rare bird who’s worked in both corporate and independent podcasting since the inception of the media. 🔎 Find him at https://cumuluspodcastnetwork.com Andrea Klunder is the founder, media strategist, and lead producer-editor of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and industry leaders dedicated to cultural impact. She has developed and produced shows for The Santa Fe Opera, New Mexico Department of Cultural Affairs, and Del Sol Quartet, whose first season was an Official Selection at the Tribeca Festival. Andrea facilitates Power Your Story, a high school mentoring program and podcast produced by neurodiverse students in Chicago, which was a finalist for the Google Creators program in 2019, and has been a featured speaker and trainer for Podcast Movement, Podfest, She Podcasts Live, the University of Florida, Opera America Education Forum, After School Matters, and many, many podcasts. Her mission is to help your voice shine! 🤫 Andrea’s secret podcast featuring voice memos about strategic insights and podcasting skills https://app.helloaudio.fm/feed/3d09b4d6-fddf-4a2c-8338-ac295c32666e/signup Lou Bartone helps smart business owners use AI to save time, simplify marketing, and create better content without sounding like a malfunctioning robot in a rented blazer. As a former Hollywood TV executive, video marketing expert, and Certified AI Consultant, Lou brings strategy, storytelling, and practical AI know-how to entrepreneurs who want results without the tech-induced migraine. Tired of asking ChatGPT for content ideas and getting back a bowl of digital oatmeal? Join the AI Playground for just $11/month. 👉 https://loubortone.com/AIP ______________________________ Tools we used: *Riverside.fm to RECORD *WhisperTranscribe for SHOW NOTES PodChapters for EMBEDDED CHAPTERS *Captivate.fm for our podcast MEDIA HOST *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Podcast Editor's Regrets: What We Wish We Knew When We Started

#129: What do you wish you know when first starting to edit podcasts for clients? Our panel shares their thoughts about undercharging, their lack of marketing, and a "trap" that many of us have fallen into. Key moments: Estimate and bill for editing time to avoid undercharging and ensure profitability Develop a marketing strategy and a strong portfolio to attract clients Define your niche and offer strategic consultation alongside editing services Establish clear contracts with trial periods and retainers Leverage built-in software features rather than overspending on plugins Prioritize continuous learning and adaptation to industry changes __________________________ Our Panelists About Andrea Klunder: Andrea is the founder of The Creative Impostor Studios, a boutique agency producing award winning media for artists, organizations, and creative leaders. ...and she's also back with a wardrobe change. Book a free 30 minute podcasting business consultation: bit.ly/podbizwithandrea About Bill Stewart: Bill has been in radio and production since 1989. Podcast Production is a side gig for his network job for companies like intuit/Quickbooks and Total Babble podcast. Find samples of Bill's work at soundcloud.com/getstew or reach him at getstew@yahoo.com About Chris Duckett: Chris is a seasoned podcast editor with over 7 years of professional experience, specializing in video podcasts. He has mastered three audiobooks and contributed to a wide range of audio and video production projects. Connect with him at duckettproductionservices.com Resources mentioned in the show: Audiobook: *Profit First by Mike Michalowicz Podcast episode: Profit First with Carol Rivera Course: Profit First for Podcast Editors (includes template) Plugin suite: iZotope RX Plugin: Waves WLP Plus Loudness Meter Plugin: Waves Vocal Rider® Plugin: Soothe 3 AI Sound Engineer: Auphonic Video capture & editing: *Riverside.fm ______________________________ Tools we used to produce this episode: *Riverside.fm to RECORD We used Riverside to record this episode and create video shorts for marketing the show. *WhisperTranscribe for SHOW NOTES WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. PodChapters for marking chapters in MP3: PodChapters helps you create chapters and embed them into the MP3 - plus incorporate them into the RSS feed and show notes. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Studies Show Filler Words Impact Listener Engagement

#128: Do filler words matter? Tom Hanson found several key findings from research and industry data that shows filler words do matter! "Episodes with >4 filler words per minute saw 18–22% higher drop-off rate in the first 10 minutes compared to “clean” episodes" according to a Riverside listener study. How can you and I use this knowledge to convince potential clients that it's worth paying us to remove filler words? We discuss the impact of filler words on the success of podcasts in this episode of the Podcast Editors Mastermind Show. 👉 Stick around to the end for the post-production process Steve used to get excited about editing this interview. Key moments: The perception of editing out fillers has changed Research on the Impact of Filler Words in Podcasts Convincing Clients to Pay for Editing Resources mentioned in the show: Study: Impact of Filler Words on Listener Engagement Service: Audiocore Edit Assist (try for free) https://www.knvpstudios.com/audiocore List of Crutches: Unnecessary Words in a Podcast https://stevestewart.me/unnecessary-words-in-a-podcast About Tom Hanson: Tom started KNVP Studios in 2014 and has offering his services in the professional television, film and audio/video business for over 30 years. He has a Bachelor of Arts degree in Communications, with a minor in Audio Recording and Music Synthesis and has worked with the biggest studios in the world such as MGM, Sony Pictures, MTV, and HBO, and countless others in state-of-the-art facilities. Tom also created "Audiocore Edit Assist", which is a service that creates marker files for Audition, Reaper, Hindenburg, and Audacity: https://www.knvpstudios.com/audiocore __________________________ Chapters: (00:00) Stay to the End for Post-production Processes (01:43) Has Editing Fillers Changed? (08:01) Research on Filler Words (12:46) Editors Are More Sensitive to Fillers (15:32) Convincing Clients to Pay for Editing (20:04) How Audiocore Edit Assist Works (23:20) How This Episode Was Edited Differently (26:41) Send me YOUR Workflow Process! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Finding a New Job in Podcast Production, with Carrie Caulfield

#127: Carrie Caulfield is back to give a behind-the-scenes look at what it actually takes to grow beyond "just" editing. She talks about how she went from editing simple interview shows to landing a major role with the Legal Media Network—all sparked by a note in the Podcast Editors Club Facebook group with a pitch. Carrie didn’t wait until she felt “ready.” Instead, she kept saying yes to opportunities, learning as she went, and building her confidence through experience rather than formal training. As her career progressed, she naturally moved beyond editing into storytelling, production, and eventually leadership. Now, she’s overseeing large-scale operations, managing teams, and helping shape content for hundreds of clients. Through it all, she keeps coming back to the same idea: growth comes from being willing to figure things out, even when you’re unsure. Her journey is a reminder that skills build on each other, and if you stay curious and open to stretching yourself, you can turn a small starting point into something much bigger. Key moments: Carrie secured her current role by proactively pitching herself She transitioned into narrative storytelling and full-scale production work Her experience shows that editing skills can evolve into broader storytelling and leadership capabilities She now oversees production for nearly 200 clients, managing teams, workflows, and content strategy A major success factor has been willingness to learn on the fly and take on challenges without waiting for formal training Resources mentioned in the show: Carrie Caulfield, Director of Production, The Legal Media Network @TheCarrieCaulfield (IG, Threads) https://carriecaulfield.notion.site Our Editor for this episode: This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show (audio and/or video) This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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What the Top 100 Business Podcasts Do, with Megan Dougherty

#126: What are the biggest podcasts doing? Megan Dougherty of One Stone Creative shares information from their research into the trends and best practices of the top 100 Business Podcasts. Key topics: Churn: Nearly 48% of top 100 business pods are new to the list Branding visuals and colors Format/structure and show length How many have video and go “video first”? Websites and show notes Resources mentioned in the show: Download the Report https://onestonecreative.net/Report The Podcasting for Business Book (free): https://podcastingforbusiness.com Stephen Robles' article: https://beard.fm/blog/goodbye-podcasts-hello-shows About Megan Dougherty: Megan is the co-founder of One Stone Creative and author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. As a digital marketing strategist with a background in online business development, she has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. One Stone Creative specializes in limited release practically done-for-you podcast seasons, and ongoing audio and video shows for expert business owners. Website: https://OneStoneCreative.net LinkedIn: https://www.linkedin.com/in/doughertymegan YouTube: https://www.youtube.com/@onestonecreative TikTok: https://www.tiktok.com/@oscpodcasting Instagram: https://www.instagram.com/oscpodcasting/reels ______________________________ Tools we used: *StreamYard to RECORD Thanks to Sam Bhattacharyya for lending us his StreamYard account, which was used for the live stream. Check out Sam's free resources: katana.video, free.cropzoom.video, and free.upscaler.video PodChapters for Chapters PodChapters helped me create chapter titles and embed chapter timestamps into the mp3, which are used in some of the most popular podcast apps. *Captivate.fm for our podcast MEDIA HOST Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!). *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Is Podcast Movement SXSW just another PodCon, or is it an Industry Leading Event?

#125: In the ever-evolving podcast industry, attending big podcons events can be pivotal for creators and service providers alike. Chad Parizman shares his experience from the new Podcast Movement SXSW event in March 2026. I ask Chad: What was different? How much did he spend? Was it worth it? Will he go again? About Chad Parizman Chad provides Podcast Production and Strategy for brands and organizations. Connect with him at https://www.adercommunications.com or on LinkedIn ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode and edit the video version. *Captivate.fm for our podcast MEDIA HOST Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ What was different about the post-production? Email Steve@PodcastEditorAcademy.com and tell me! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Storytelling as a Service, with Pat Fenner and Mark Deal

#124: "Storytelling as a Service” (SaaS, as Mark Deal would say) is a way Podcast Managers, Producers, and even Editors can make money on the development of a serialized, documentary-style podcast. Mark Deal and Pat Fenner created “Habitat: Heart, Hammer, and Home”, a documentary podcast about housing, hope, and the people building stronger communities. The project serves as a proof of concept for a higher-tier service, with the core idea of creating compelling, narrative-driven audio experiences that differentiate your offerings in a crowded market. Key moments: (05:43) How Storytelling as a Service Benefits Podcast Professionals (08:10) Challenges in Storytelling as a Service (12:43) Benefits of Storytelling as a Service (24:13) Resource Management and Project Momentum (28:12) Inspirations for Storytelling and Structuring Content (30:34) The Importance of Connection in Podcasting (even for us Editors) (32:54) Song: Level Up the Craft! Our Guests About Pat Fenner: Pat is a podcast producer and strategic storyteller who helps business owners get their message from the mic to the masses. She specializes in story-forward podcasts for coaches, consultants, and service-based brands that build connection. As both a producer and author, she knows how to find the signal in the noise—and turn it into content people actually want to hear, share, and stick with. Get Pat's glossary of Podcast-related words free https://www.patfenner.me/PodWords About Mark Deal: Mark's background begins in engineering and data science, then moved into global corporate marketing and strategy. Over time, that evolved into what he does today… help people think clearly, make better decisions, and build systems that actually hold up in the real world. Mark has been working in the podcast industry since 2013, and that journey led to the creation of Podcast Editor Academy, Podcast Atlanta, Podcast Guest Academy, and several other podcasting communities serving more than 15,000 members combined. A lot of his work lives at the intersection of structure and conversation. I help editors and producers step back, see the bigger picture, and design their business in a way that supports the life they actually want to live. Inside Podcast Editor Academy, Mark work alongside Steve Stewart to guide conversations, shape the direction of the community, and help members navigate the decisions that come with growth… from first clients to long-term sustainability. Join the Podcast Editor Academy while the doors are still open. Resources mentioned in the show: Podcast: Habitat: Heart, Hammer, and Home Pat Fenner's website | Instagram Get Pat's glossary of Podcast-related words free Book: Building a StoryBrand 2.0 by Donald Miller Mark Deal Podcast Editor Academy | PodATL ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode and create video shorts for marketing the show. *WhisperTranscribe for SHOW NOTES WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. PodChapters for podcast chapters The fastest way to add chapters to mp3s from an outline, or have the AI tool generate them for you. I probably save at least 2-4 minutes over using another AI tool to generate them and another 4-5 minutes from embedding them to the mp3. PodChapters does it all. *Captivate.fm for our podcast MEDIA HOST Captivate offers amazing features, including dynamic insertion tools, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (like this section you are reading right now) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Rush Fees - OR maybe have clients send flowers instead?

#123: Implementing fees without alienating clients is a key challenge for contractors like us. Things become exceedingly difficult when trying to balance a normal full-time workload and "incentivize" clients to send their files on time. What are the options we have to shuffle jobs around to accommodate a client who "needs it tomorrow"? Angelina Gurrola and Charles Commins provide solutions you can use in your own business. Key moments: (00:00) Defining Late and Rush Fees (06:35) Enforcing Fees Without Alienating Clients (12:13) Including Fees in Proposals and Contracts (15:38) Client Choices and Boundaries (22:00) Transparency and Trust in Client Relationships (27:53) Preventing Late Submissions and Rush Jobs (35:54) Percentage vs. Flat Rate Rush Fees Resources mentioned in the show: Charles was Non-Employee of the Week (week 38) Thanks to Chad Parizman and Alejandro Ramirez for their contributions See flowers sent instead of paying a Rush Fee __________________________ Our Panel: Angelina Gurrola is a podcast producer, manager, and strategist offering full-service launch and monthly management packages to creative businesses & brands. She helps her clients connect more deeply with their audience, disrupt the status quo, and create a profitable ecosystem of content through values-aligned support, systems, and accountability. A former music producer & current DJ, Angelina resides in Chicago with her cats, hobbies, and a growing vinyl collection. Website: https://wildwavepodcasting.com Threads: https://www.threads.com/@_angelinagurrola LinkedIn: https://www.linkedin.com/in/angelina-gurrola Charles Commins is the host of the award winning It's All Cobblers To Me podcast, founder of podcast production company, Vibrant Sound Media and co-runner of the largest UK podcaster community, MIC's Podcast Club. From Warrington, Charles spends most of his time running - be that for exercise or simply chasing his two kids around! Website: https://vibrantsoundmedia.com ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode and create video shorts for marketing the show. PodChapters for CHAPTERS PodChapters allows us to create chapters, incorporate them into the MP3 and RSS feed, and include chapters in the show notes. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

• Chapters

The Ultimate Guide to Podcast Chapters, with Daniel J. Lewis

#122: Are Podcast Chapters a good thing? Most people would say "Of course they are". Steve has reservations, mostly because chapters help listeners more easily skip ads, and that's not a good thing for clients who have ads in their show. However, Podcast Chapters are useful. And very cool...especially when you hear about what can be done with Chapter Images (see chapter #11 of this episode)! In our conversation with Daniel J. Lewis, we talk through all the ins and outs of podcast chapters, their benefits, and how they can transform your client's show into a more interactive experience for your audience. Key takeaways: Podcast chapters enhance navigation and engagement They allow for additional multimedia elements, enriching the listener experience Properly structured chapters can improve retention and manage ad placements effectively Key Moments (aka: Chapters): (00:00) Daniel J. Lewis Explains the Technical Side of Podcast Chapters (02:44) Are Chapters a Good Thing? (04:58) Making Ads More Actionable with Chapters (08:43) Making Ads More Engaging (10:16) Hiding Chapters in the Table of Contents (12:17) Media Hosts and Adding Chapters (16:08) Should Spotify and Apple Podcasts make our Chapters? (21:02) The Lazy Benefit of Automated Chapters (23:08) Formatting Chapters for Optimal Performance (28:02) What about Chapter Images? (34:09) GIFs as Chapter Images! Really! (34:53) Guidelines for Chapter Images (40:53) PodChapters.com Resources: Daniel's Podcast Chapters tool: https://PodChapters.com Episode about how to use Chapters on The Audacity to Podcast: https://theaudacitytopodcast.com/why-and-how-to-use-podcast-chapters JSON chapters: https://podcasting2.org/docs/podcast-namespace/tags/chapters Daniel's Subscribe and Follow plugin for WordPress: *https://SteveStewart.me/subscribeandfollow Daniel's Podgagement service for tracking podcast chart rankings and reviews *https://SteveStewart.me/podgagement About Daniel J. Lewis (2026) As Hall of Fame podcasting educator, advocate, and innovator, Daniel gives you the guts and teaches you the tools to start and grow your own podcasts for passion and P.R.O.F.I.T. Daniel has been podcasting since 2007 and has created numerous resources for podcasting, such as hosting award-winning The Audacity to Podcast, he created the Podgagement service to help podcasters supercharge their podcast engagement, and co-founded International Podcast Day. Most recently, he created PodChapters.com for quick transcribing & chaptering podcast episodes. He's also deeply involved in helping innovate the podcasting industry through Podcasting 2.0. Daniel has also hosted multiple award-nominated podcasts covering clean comedy, Christian critical thinking, and the #1 unofficial podcast for ABC's previous hit drama Once Upon a Time, and he continues as a cohost on The Future of Podcasting. ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record and to create video shorts. PodChapters.com for Chapters (of course) You didn't think I was going to use anything else for those awesome chapters, did you? *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

• Chapters

Is A.I. Making Us Less Valuable? Hot Takes From 2025 and Podcast Editor Predictions

#121: There have been SIGNIFICANT changes in our industry this past year. A.I. is being added to everything Across-the-board price increases on the tools we use The loss of Todd Cochrane and Niel Guillarte, plus the separation of some very influential people from the companies they helped build Our panel of pros reflect on 2025, talk about how A.I. isn't making us undervalued, and we share predictions for Podcast Editors in 2026. Our conversation with Pam Cameron, Jay Yow, and Chad Parizman highlights the need for podcast producers to adapt - and embrace - changes while maintaining the human touch in our work. Key takeaways: The landscape is changing with the rise of video podcasts The industry is seeing a shift towards more professional production standards AI has significantly improved post-production workflows AI tools can enhance creativity rather than replace it The future of podcasting may involve more partnerships with major media companies The demand for multi-platform presence is increasing for podcasters The podcast community needs to adapt to the changing landscape and embrace new technologies Resources mentioned in the show: BlogFox.ai for YouTube chapters PodChapters.com, the new chaptering tool from Daniel J. Lewis YouTube's branded video midrolls coming in 2026 Our panelists: Pam Cameron began as a freelance editor and now runs end-to-end production. She’s the full-time producer of Acquiring Minds. Connect with her LinkedIn: https://www.linkedin.com/in/pam-f-cameron Jay Yow is an audio professional (for over 16 years) in both music and podcast production. He’s collaborated with the likes of Benedict Cumberbatch, Mike Myers, Mary Louise Parker, Dashboard Confessional, and The James Altucher Show. Connect with Jay at https://www.jayyow.com Chad Parizman provides Podcast Production and Strategy for brands and organizations. Connect with him at https://www.adercommunications.com Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcast Marketing Trends with Jeremy Enns

#120: Jeremy Enns joins us to discuss observations from his Podcast Marketing Trends report that pertain to Podcast Editors, Podcast Managers, and anyone who helps podcasters grow their reach and audience. Our conversation covers the balance between audio and video content, the challenges of monetization through sponsorships, and the significance of understanding client goals in podcast production. Jeremy shares valuable data on business models in podcasting and offers advice for production businesses to adapt to changing trends. What you'll get from this episode: Podcast marketing encompasses growing subscriber counts and retaining listeners Editing plays an important role in making podcasts engaging and marketable Video content is becoming more visual in the podcasting landscape Smaller shows tend to have higher growth rates compared to established ones Understanding client goals is essential for effective podcast production Resources: Jeremy's Marketing Survey: podcastmarketingtrends.com/survey Results from the 2025 Survey: podcastmarketingacademy.com/podcast-marketing-trends-report-2025 Additional Results: Audio vs Video Podcast Marketing Trends Explained podcast: podlink.com/1725822754 Jeremy Enns on LinkedIn: linkedin.com/in/jeremy-enns About Jeremy Enns: Jeremy Enns is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics. He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona. ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record, edit a "Video Lite" version, help source information for the show notes, and create video shorts for MARKETING THIS SHOW! 😄 *Captivate.fm IS our MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

• Chapters

Hey Podcast Editor! Why aren't you podcasting?

#119: There is a peculiar paradox where many Podcast Editors, Managers, and Producers do not host their own shows. Our panel today explores the reasons behind this, including time constraints and perfectionism, while also highlighting the significant benefits that podcastING can bring to our careers and reputations. The core debate centers on whether post-production professionals should have their own shows -- and no... the answer isn't as easy as you think! Key moments: (00:00) The PodcastING Paradox for Podcast Editors (03:13) Why is this such a debate? (05:23) Should someone start a show before making money as a Podcast Editor? (07:58) Podcast Editor Goals and Revenue (18:02) If you don't have time... 20:00 Could you be qualified if you've never podcasted before? 24:11 Is Perfect Editing Keeping Us From Podcasting 28:58 Scale of 1-10: Should Editors Podcast? Panelists: Julia Levine - ThePodcastTeacher.com Julia, aka The Podcast Teacher™, is a certified podcast growth coach and former educator who helps solopreneurs use their podcasts to attract ideal clients and grow their business. She's the host of Podcasting for Solopreneurs, where she shares strategic tips to turn weekly episodes into powerful marketing assets. With a background in education and a proven track record of helping podcasters grow their audience and increase their impact, Julia is known for making podcast strategy simple, effective, and results-driven. Steve Cosio - Podcast Mansfield From 30 years in news/talk radio to podcaster, since 2020, Steve Cosio is currently the “voice of news” for the city of Mansfield, Texas, in lieu of a local newspaper. Find the show at AboutMansfield.com He also runs Podcast studio in Mansfield, where locals can rent studio time and get their podcast recordings professionally produced, at PodcastMansfield.com Jon Gay - JAG Podcast Productions Following a 15 year radio career, Jon "JAG" Gay founded JAG in Detroit Podcasts in 2018, and rebranded to JAG Podcast Productions in August 2025. He helps clients build podcasts from the ground up and offers producer, co-host, and editing services. He also hosts his own show, "The JAG Show". ______________________________ The Tools: *Riverside.fm to RECORD We used Riverside to record this episode, create video shorts for marketing the show, and create a "Video Lite" version for YouTube. The audio version was edited by Steve Stewart using Audacity. Could you even tell? 😁 *WhisperTranscribe for SHOW NOTES WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

• Chapters

Facebook Ads for Your Clients’ Shows, with Megan Shields

#118: Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion. Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals. Takeaways Facebook ads remain relevant with 3 billion monthly users Advertising will always work if done correctly The Meta tracking pixel is essential for measuring ad success Understanding your cost per lead is vital for ad campaigns Collaboration between podcast editors and ad managers enhances results Key moments: (00:00) The Relevance of Facebook Ads Today (09:31) Understanding Facebook Ads Myths (11:26) Strategies for Client Acquisition vs. Podcast Promotion (18:09) The Role of Meta Tracking Pixel (24:30) Setting Up and Budgeting for Ads (27:36) Content Types for Effective Ads (30:25) Maximizing ROI Beyond "Just" Podcast Promotion (42:43) Key Metrics to Monitor for Ad Success About Megan Shields: Megan is, as her husband calls her, a snow-plow of progress. Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads. Find Megan at ChimeHouseMedia.com ______________________________ Our Editor for this episode: Alejandro Ramierz Interested in talking with Alejandro about editing your show? Find him on LinkedIn. ______________________________ Tools we used: *Riverside.fm to RECORD & SHOW NOTES We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Visible Pricing: The Pros and Cons of Posting Rates on Your Website

#117: Can posting your prices harm or help your business? Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless! At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out! Summary: Visible pricing can attract the right clients but may deter others Discovery calls are essential for understanding client needs and budgets Experience plays a crucial role in determining pricing strategies Building relationships in the podcasting community is vital A qualitative sales page can effectively communicate value Podcast editing is a collaborative effort, not a commodity service Key moments: (00:00) The Pricing Debate in Podcast Editing (12:17) Understanding Client Budgets (18:28) The Impact of Pricing on Client Acquisition (24:59) Navigating the Business of Podcast Editing (32:17) Understanding Value in Podcasting Services (39:00) The Importance of Communicating Value (46:09) Analogies for Podcasting Value (52:22) Resource Allocation and Client Engagement Our guests: About Matthew Bliss: Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland. He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia. And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters. Plus, he hosts and co-hosts a few shows himself! Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting About Mike Wilkerson: Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators. With thousands of hours behind the mic and keyboard, he’s built The 2GuysTalking Podcast Network into a dynamic hub of business, marketing, and storytelling. From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions. His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy. Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet ______________________________ Tools we used: *Riverside.fm to RECORD and edit a video version We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The Three Buckets of Podcast Growth, with Adam Schaeuble

#116: Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: Effort-based marketing Paid advertising Organic discoverability We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results. Key takeaways: The three buckets of podcast GROWTH Effort-based marketing is often the LEAST effective for growth Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships Organic discoverability is CRUCIAL for attracting the right audience Show names should be strategic and include relevant KEYWORDS for better searchability Using a 72-hour promotion window can MAXIMIZE VISIBILITY Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms Rebranding can significantly impact download numbers and audience engagement Key moments: (03:04) The Three Buckets of Podcast Growth (05:50) Effort-Based Marketing Strategies (12:03) Paid Advertising Insights (21:50) Organic Discoverability and SEO Strategies About Adam Schaeuble: Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business. Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School. Find him at https://www.podcastingbusiness.school Our Editor This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Metrics of Success: Understanding Podcast Analytics, with Seth Silvers

#115: I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes. But Analytics? Those are GOLD! Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success. We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients. Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience. Key moments: Seth emphasizes the importance of analytics in podcasting Retention rates are more important than downloads for measuring success Clients should be willing to experiment with their podcast content The first 30 seconds of a podcast are crucial for retaining listeners Spotify says the first 5 minutes is crucial to their recommendation engine Paid advertising won't fix a bad podcast or business Feedback loops in podcasting can be long and challenging It's essential to track metrics weekly to make timely adjustments Podcasts serve best as a middle-of-funnel marketing tool Quality content leads to organic growth and audience retention Understanding the difference between downloads and plays is vital for podcasters Resources: Apple's Analytics: https://podcastsconnect.apple.com Spotify's Analytics: https://creators.spotify.com Amazon Music Analytics: https://podcasters.amazon.com About Seth Silvers: Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts. His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries. Find more at www.storyon.co ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes. Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Helping Clients with Ads and Sponsorships: How Can Podcast Editors Help?

#114: Want to help your clients grow revenue? We ask Heather Osgood, CEO of True Native Media, to share how Podcast Editors and Podcast Managers can work with sponsorships and advertising. Heather shares her expertise on what podcasters want from sponsorships, what works best to get a better ROI, and how podcast editors can work with agencies like True Native Media. Key learnings: The different types of podcast ads and which ones generate the most income How to determine if a podcast is ready for sponsorships, and what to do if it’s not Tactical things to consider for managing sponsorships, such as tracking downloads and communicating with brands Heather also touches on the importance of dynamic ad insertion, pixel tracking, and how to avoid ad overload. For more information, check out TrueNativeMedia.com or connect with Heather Osgood on LinkedIn. Key moments: (00:00) Heather Osgood from True Native Media (03:45) Expectations of Podcasters Regarding Sponsorships (06:07) The Role of Podcast Editors in Monetization (10:08) Download Numbers and Sponsorship Viability (12:49) Affiliate Ads as a Starting Point (16:29) Tracking Affiliate Performance (19:51) Qualitative vs. Quantitative Metrics in Sponsorships (24:01) Managing Sponsorships and Tracking Success Resources mentioned in the show: Heather's Representative Agency: TrueNativeMedia.com Heather on LinkedIn (check out her URL): LinkedIn.com/in/podcastadvertising/ About Heather Osgood: Heather is the Founder and CEO of True Native Media, a leading podcast representation agency that connects high-quality podcasts with major brands. With a background in radio and a focus on authentic brand partnerships, she’s helped shape the future of podcast advertising. Heather is also the host of The Podcast Advertising Playbook and a frequent speaker at industry events like Podcast Movement and SXSW. Our Editor This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used: *Riverside.fm to RECORD We used Riverside to record this episode and create marketing assets for the show. Their Ai editing tools saved about 3 hours of work and created the video version you'll find on YouTube. *WhisperTranscribe for SHOW NOTES WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamic!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: The Podcast Editor Academy Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: -Weekly Challenges via email -Windshield University with our Private Podcast -Office Hours Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy