
Hotel Marketing With AI: How My Place Hotels Competes With Bigger Brands
Last week at the My Place Hotels of America conference, I talked with Jeff Thomas, VP of Marketing, about how a smaller hotel company competes against brands with much bigger marketing budgets. Jeff says My Place started experimenting with AI back in 2022, using it to create visual content at scale, personalize marketing and improve how travelers find its hotels through ChatGPT, Gemini, Perplexity and other AI tools. His team tests aggressively, learns quickly and tracks revenue coming through AI-driven discovery. We also get into #HotelMarketing, AI search and why Jeff keeps his team focused on a clear strategy instead of chasing every new platform that pops up. Watch this one to hear how My Place uses #AI to compete more effectively across #Hospitality. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.
