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No Broke Behavior Analysts

Sarah Burby

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

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  • 23 episodes
  • weekly
  • Avg 25 min
  • English

Episodes 23

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  • April 7 · 25 min

    Ep. 33. Why You're Not Getting Clients (And What To Do Instead!)

    In this episode of Let’s Chat, Sarah shifts into the business side of growth and tackles one of the biggest frustrations for new and aspiring entrepreneurs: “Why am I not getting clients?” If you’ve been putting yourself out there, posting content, building offers—and still hearing crickets—this episode breaks down exactly why that’s happening (and what to do differently). Sarah shares one of the most important lessons she learned while building her own business: trying to help everyone actually results in helping no one. Through her own experience of struggling to “niche down,” she explains why clarity around your ideal client isn’t optional—it’s essential. This episode dives deep into what it really means to know your ideal client—not just surface-level demographics, but their thoughts, emotions, fears, desires, and daily struggles. Sarah walks you through how to define the exact problem you solve, how to communicate it clearly, and why vague messaging is one of the biggest reasons clients aren’t converting. She also introduces her “depth framework,” a practical way to understand your audience on a deeper level so your messaging actually resonates—and converts. If you’ve been feeling frustrated, overwhelmed, or questioning whether people are even willing to pay for your services, this episode will help you refocus, simplify, and start attracting the right people. In This Episode Sarah Discusses… Why trying to help everyone makes it harder to attract clients The real reason people aren’t buying (it’s not what you think) What “niching down” actually means—and why it’s so powerful How vague messaging confuses your audience and hurts conversions The importance of clearly defining the exact problem you solve How to describe your ideal client in a specific, relatable way Why you should intentionally attract the right people—and repel the wrong ones The “Italian restaurant vs. diner” analogy for positioning your business How to understand your client’s thoughts, emotions, and daily struggles Why people buy based on emotion, not just logic How to uncover your client’s deepest desires and fears The importance of identifying objections—and addressing them in your messaging What a “client persona” is and how it helps your marketing Where to find real insights about your audience (Facebook groups, Reddit, conversations) Why aesthetics (logos, websites) matter less than clarity in the beginning How to simplify your offer and focus on one clear solution RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    • Transcript
  • March 31 · 23 min

    Ep. 32. Stacking Your Evidence - Comparison or Confident Action?

    In this episode of Let’s Chat, Sarah dives into a powerful and often overlooked mindset trap: comparison—and how it can either keep you stuck or push you into confident action. Fresh off a transformative retreat, Sarah reflects on the impact of environment, community, and surrounding yourself with people who expand your thinking. But the real focus of this episode is how comparison shows up in our daily lives—and why it’s not always a bad thing. Sarah breaks down the difference between destructive comparison (the kind that makes you feel behind or not enough) and empowering comparison (the kind that inspires you and shows you what’s possible). She shares how most of us unknowingly use comparison as evidence for why we can’t succeed—rather than flipping it into proof that we can. Through real-life examples and simple mindset shifts, Sarah introduces the concept of “stacking your evidence”—training your brain to recognize your own capability instead of constantly highlighting your gaps. If you’ve ever stopped yourself from posting, starting, or showing up because someone else seemed “ahead,” this episode will help you reframe comparison and start using it as fuel instead of friction. In This Episode Sarah Discusses… Why your environment and the people around you shape your beliefs and actions The difference between comparison that holds you back vs. comparison that inspires growth How social media creates a distorted view of reality—and why it affects your confidence The danger of comparing your “chapter one” to someone else’s “chapter twenty” How comparison can lead to inaction, self-doubt, and missed opportunities The concept of “outsourcing your power” and how it keeps you stuck What cognitive distortions are and how your brain “warps” reality without you realizing it Why your brain naturally focuses on negative evidence (and how to interrupt that pattern) The importance of real-life connection vs. digital validation How to “stack evidence” in your favor by recalling past wins and proof of capability Why belief alone isn’t enough—and how action builds real confidence The importance of defining what you want without the influence of comparison RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    • Transcript
  • March 24 · 17 min

    Ep. 31: Is it deeper than the money?

    In this episode of Let’s Chat, Sarah wraps up Money Mindset March with a powerful and honest question: Is it really about the money… or is it something deeper? While many people believe they’re held back by finances, Sarah challenges listeners to look beneath the surface. Because often, the hesitation to invest in yourself—whether in business, growth, or opportunity—isn’t just about money. It’s about what happens after you say yes. Drawing from her own journey of investing in mentors, education, and personal growth (even when it didn’t make logical sense), Sarah explores the deeper fears that can keep people stuck—like the fear of responsibility, fear of failure, and fear of not following through once you have the tools. This episode breaks down how to distinguish between a real financial limitation and an emotional response, how to make smarter investment decisions, and why self-trust is often the real barrier—not money. Through practical frameworks and reflection prompts, Sarah encourages listeners to become more aware of their patterns, take ownership of their growth, and start showing up for themselves—even in small ways. If you’ve ever told yourself “I can’t afford it,” this episode will help you ask a better question—and uncover what’s really holding you back. In This Episode Sarah Discusses… The difference between a true financial limitation vs. an emotional reaction Why “I can’t afford it” is sometimes about fear, not money How investing in yourself creates responsibility—not just opportunity The hidden fear of having to follow through after saying yes Why self-trust plays a major role in personal and professional growth How to properly evaluate courses, coaches, and programs before investing The importance of doing your due diligence before spending money Why not all investments are good—and how to spot the difference The power of deciding to fully commit before making an investment How growth doesn’t always require money—sometimes it requires action Common ways people avoid growth by using money as an excuse Simple ways to start investing in yourself without spending anything How small actions build confidence and reinforce new beliefs The importance of awareness when making decisions about growth RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

    • Transcript
Showing 21–23 of 23 episodes