No Broke Behavior Analysts

Why Selling Feels Salesy (And What To Say Instead), A BCBA's Guide To Sales

You don't hate selling, you hate how you've been taught to do it. In this episode, Sarah breaks down why sales is simply a communication skill, not a personality trait, and why the real problem isn't your offer, it's that you're selling the features instead of the transformation. In this episode, Sarah chats about: Why having one single, clear offer beats five different options, and the fishing rod analogy that makes it click How confidence in selling comes from repetition, not the other way around, and the exact math behind why most people never build it The difference between selling features and selling transformation, illustrated through closets, drills, personal trainers, and meal prep services The FFL framework: feature, functional benefit, and lived outcome, and how to run every piece of your offer through it Why clients don't care about your process or your evidence base, and what they actually care about instead The simple exercise to test whether your messaging is clear: list five features, then ask what each one actually makes possible Where the line is between confident selling and unethical promising, and how to stay on the right side of it If explaining your offer has ever felt like throwing spaghetti at the wall, this episode gives you the exact shift to make it land. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

How This BCBA Went From Overthinking Everything to Fully Booked

You do not need a massive following, a finished certification, or rock solid confidence to start booking clients. In this episode, Sarah sits down with client and friend Kathryn Petersen, founder of 2 Steps Forward Consulting, for an honest conversation about what actually moved the needle in her business, and it was not what most BCBAs think. In this episode, Sarah chats with Kathryn about: Why she signed up for Sarah's first retreat waitlist without knowing a single detail, and what that says about betting on yourself before you have proof The moment community, not clinical skill or business knowledge, became the biggest unlock in her entrepreneurial journey Why starting with one side client outside her ideal niche was actually the smartest first move, not a compromise How niching down brought her the right clients instead of shrinking her business Why rejection and email unsubscribes are just data, not a verdict on her worth or her offer The real mindset shift that mattered more than any clinical or business skill: taking action first and letting confidence catch up later If you have been waiting for a bigger following or more credentials before you start, Kathryn's story is proof that none of that is actually required. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Follow Kathryn: @2stepsforwardconsulting Subscribe + review: If Kathryn's story hit home, subscribe so you don't miss the next episode. And if you know a family navigating a new autism diagnosis, check out her business.

Website Platforms For BCBAs: Which One To Choose

Everyone wants to know which website platform to use before they have any idea who they are actually building it for. In this episode, Sarah breaks down the platform she uses now, why she does not recommend it to beginners despite a lucrative affiliate deal, and the one thing that matters more than any drag and drop template. In this episode, Sarah chats about: Why Go High Level is powerful but the wrong first platform for a beginner business owner, even though plenty of coaches push it The three beginner friendly platforms Sarah actually recommends, and how Podia, Squarespace, and Wix each stack up Why website and email need to live on the same platform, and the headache that comes from stitching two systems together What tagging your email subscribers actually means, why it matters from day one, and how it helps you see exactly what is working The $5,000 lesson Sarah learned from paying for a beautiful website with copy that did not convert Why AI tools can now build the design of a website in minutes, but still cannot write copy for you if you are not clear on who you are helping The real order of operations: know your offer and your ideal client first, then choose your platform second If you are stuck comparing website platforms before you have even nailed down your offer, this episode will save you time, money, and a whole lot of frustration. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

No Broke Behavior Analyst

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. Marketing, pricing, building an audience, attracting clients, all of it mapped to skills you already have and use every day. Follow the show and see how close you already are.

What's Your Why? The Vision Work Most BCBAs Skip When Starting A Business

Before you touch strategy, before you post another caption, Sarah wants to know one thing: do you actually know what you want? In this episode she shares the story behind her own neighborhood, her house, and seven years without a Sunday scaries to show why total clarity on your vision is the thing that actually makes a business happen, not just the strategy behind it. In this episode, Sarah chats about: Why so many aspiring entrepreneurs freeze when asked what their actual vision or why is The real story behind buying her house in the exact neighborhood she pictured years earlier, and what that reveals about decision making Why vague goals like "I want more money" or "I want freedom" keep you stuck, and the specific questions to ask instead The mindset shift from consuming information to actually implementing it, and why over-consuming can become its own coping mechanism Why feedback that stings is data, not a verdict, and how to filter helpful feedback from noise The identity question underneath every business goal: are you willing to become the person who shows up consistently, even when it is boring What seven years without a single Sunday scaries actually looks like, and how she designed her business around that outcome on purpose If you have all the strategy in the world but still feel stuck, this episode is the missing piece: get radically clear on your vision first, then everything else gets easier to build. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Where to Start Your BCBA Business When You Feel Overwhelmed

If your to-do list has fifty things on it and you have no idea which one to touch first, you do not have a strategy problem, you have a focus problem. In this episode, Sarah lays out the exact order of operations for building a business without the overwhelm, and why doing less with intention will always outperform doing more without it. In this episode, Sarah chats about: The real reasons behind that overwhelmed, paralyzed feeling: too many ideas, information overload, and comparing your beginning to someone else's middle Why consuming more content, courses, and podcasts can quietly become a coping mechanism instead of actual progress The exact order to build a business in: problem first, then client, then one single offer, before branding or a website ever enters the picture Why having four offers at once means you are not fully selling any of them How to test whether your offer is actually clear enough, using a simple one to two sentence rule Why niching down feels scary but vague messaging is what actually kills conversions The difference between moving fast and moving with intention, and why the second one wins every time If you are stuck in analysis paralysis trying to figure out what to build next, this episode gives you the clear, boring, unglamorous roadmap that actually works. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

All or Nothing Thinking: The Hidden Rule Keeping BCBAs Stuck

Perfectionism is not a personality trait, it is a rule you made up, and it might be the exact thing standing between you and the business or life you actually want. In this episode, Sarah breaks down all or nothing thinking, where it comes from, and why the most successful people are not the ones who did it perfectly, they are the ones willing to prove themselves wrong. In this episode, Sarah chats about: What cognitive distortions actually are, and why all or nothing thinking made sense for survival but works against you now The perfectionist trap most behavior analysts fall into, and how it quietly limits every area of life, not just business Why waiting for the perfect website, the perfect post, or the perfect moment is really just a safety story How to trace an unhelpful rule back to where it started, and why the people who taught it to you usually meant well Sarah's own story of changing her identity from I am not a business owner to I am, and what shifted once she did Why fear and nervousness are not signs to stop, they are signs you are doing something that actually matters A simple practice for proving yourself wrong on purpose, one small imperfect action at a time If you have ever told yourself you cannot start until something else happens first, this episode is the permission slip to challenge that rule today. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

The Fear of Being Seen: Why Your Mindset Is Blocking Your BCBA Business

You can have every strategy, every framework, and every dollar spent on a business coach, but if the fear of being seen is running the show, none of it sticks. In this episode, Sarah gets personal about her own anxiety, the moment a stranger's comment sent her spiraling, and why learning to sit with criticism is the real unlock behind scaling a business. In this episode, Sarah chats about: Why mindset is the root of every business result, and why strategy alone will not fix it Sarah's own story with generalized anxiety disorder and where her fear of being seen actually started The moment a BCBA publicly called her coaching program a pyramid scheme, and how she worked through it A simple worst case scenario exercise to pull apart what you are actually afraid of when you post or show up online Why every post, every piece of feedback, and every result in your business is just data, not a verdict on who you are The real reason people avoid social media, and the deeper fear usually hiding underneath it Why you cannot have impact without being open to criticism, and how to make peace with that trade If you have ever hesitated to hit publish, raise your rate, or put your name on something you built, this episode will show you what is actually behind that hesitation, and how to move through it. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

The #1 Mistake BCBAs Make When Building a Business

You can be the most passionate, most qualified BCBA in the room and still hear crickets when you try to sell your offer. In this episode, Sarah breaks down the mistake she made when she first started her business: building something she was passionate about instead of something people were actually willing to pay for. If your offer feels like it should be selling itself but isn't, this episode is the reason why. In this episode, Sarah chats about: The real difference between selling a passion and solving a problem, and why only one of them pays the bills Why people don't buy products or services, they buy the transformation on the other side of them The costly lesson Sarah learned from an eight week curriculum that only two people showed up to The three buckets every single offer falls into: health, wealth, or happiness and connection Why proactive offers are a hard sell and immediate problems are what actually open wallets How Sarah turned a single Facebook group frustration into a supervision program now making 30 to 40K a month The simplest way to figure out what to sell: stop guessing and start listening If you're a BCBA or behavior analyst trying to figure out why your offer isn't converting, this episode gives you the lens to fix it before you build one more thing nobody asked for. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

How Behavior Analysts Can Market Their Business Without Feeling Salesy

If the word "marketing" makes you cringe, you're not alone and you're also not doing it right yet. In this episode, Sarah breaks down why so many BCBAs freeze up the second it's time to talk about their offer, and why the discomfort isn't a sign to stop it's a sign you're doing something new. This is the conversation that reframes marketing from "salesy and gross" to the single most important skill standing between you and a fully booked business. In this episode, Sarah chats about: Why "marketing" isn't inherently cringey and what's actually causing that ick feeling The real difference between vanity and visibility (confusing the two keeps good clinicians invisible) Why not marketing your offer is actually the selfish move, not the humble one How to turn vague, jargon heavy messaging into a clear offer people immediately say yes to The exact test to run on any caption, email, or sales page before you hit publish Why "I help BCBAs avoid burnout" isn't a real marketing message and what to say instead If you're a BCBA or behavior analyst thinking about building a side hustle or growing your coaching business, this episode is your foundation. Before you touch a logo, a website, or an Instagram bio, you need this. Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. Love FREE high quality CEUs? Join our free community by clicking here. Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: @sarahburby @mindbodybehavior Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 40. Is Your Offer Too High?

Is Your Offer Too High? Pricing, Confidence, and Knowing Your Worth | Ep. 40 If you freeze every time someone questions your pricing, this episode is for you. Sarah dives into one of the biggest mindset struggles new coaches and business owners face: charging confidently for the value they provide. From underpricing out of fear to learning how to hold your ground when people push back, this conversation is packed with practical mindset shifts and business strategy. WHAT YOU'LL LEARN Why underpricing yourself actually leads to burnout and resentment The real reason new coaches panic when someone questions their rates How confidence in your pricing changes the energy of every sales conversation The “$15 million beach house” analogy that will completely shift how you think about your offers How to reverse engineer your pricing based on your income goals and client capacity Why charging significantly less than others in your niche can actually hurt trust instead of helping it EPISODE SUMMARYSarah shares exciting updates about the future of the podcast, including the transition into video content and her continued focus on business and mindset conversations for entrepreneurs and coaches. She reflects on how the show has evolved over time and why leaning into this next phase feels aligned with where both she and the audience are headed. The core of this episode centers around pricing confidence and why so many new coaches struggle to confidently state what they charge. Sarah explains that when people question your pricing, it does not automatically mean your offer is overpriced. More often, it simply means that particular person is not your ideal client or is not in the right season to invest. Using the analogy of a $15 million beachfront home, Sarah explains how ridiculous it would feel to walk into an open house and ask to pay a tiny fraction of the asking price. Yet many coaches do the equivalent when they immediately slash their rates after one objection. Your pricing is not supposed to adjust based on someone else's budget. Sarah also breaks down why pricing too low becomes unsustainable. When you undercharge, you eventually become exhausted, resentful, and unable to grow your business long term. Instead, she encourages listeners to look realistically at their financial goals, determine how many clients they can actually serve, and reverse engineer pricing from there. The episode wraps with practical advice on researching your market, understanding the range other professionals charge, and avoiding the trap of pricing yourself dramatically lower just to become the “cheap option.” The goal is not to copy others, but to position yourself appropriately while building a sustainable business that actually supports your life. TIMESTAMPS00:00 — Introduction and podcast updates02:00 — Why Sarah is adding video to the podcast04:00 — The pricing confidence problem new coaches face05:00 — The $15 million beach house analogy06:30 — Why underpricing leads to burnout and resentment07:30 — Sarah’s thoughts on investing in business support10:30 — Why different offers require different pricing models11:30 — The “fancy restaurant” analogy for coaching prices13:00 — Handling pushback and objections confidently15:00 — Reverse engineering your income and pricing goals17:00 — Researching competitors and understanding market pricing18:30 — Final encouragement to charge your worth RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts SUBSCRIBE + REVIEWIf you are building a business and a life you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 39. Failure vs. Defeat

Failure vs. Defeat: The Mindset Shift That Keeps You Moving Forward | Ep. 39 Most people think failure and defeat mean the same thing. They don't. If you've ever launched something that flopped, set a goal you abandoned, or stopped talking about a dream because it didn't pan out fast enough, you may have crossed from failure into defeat without realizing it. This episode breaks down exactly how that switch happens and how to stop it. WHAT YOU'LL LEARN How to tell the difference between failure as an event and defeat as a decision The exact 6 signs you've slipped from failing into defeat (and most people miss all of them) Why your brain is neurologically wired to turn failure into identity and how to interrupt that pattern before it settles in How to process failure with intention instead of ruminating or bypassing it entirely Why waiting until you feel "ready" to try again is actually just defeat dressed up as caution EPISODE SUMMARY Failure is something that happened. Defeat is something you decide. That one distinction changes everything about how you respond to setbacks in your business and your life. Sarah unpacks why the two are so easy to confuse and what it actually costs you when you do. What is the difference between failure and defeat? Failure has a date, a context, and a lesson. Defeat is a state of mind. It is what happens when you take one outcome and decide it means you should stop. Sarah uses the GPS analogy: a wrong turn is failure. Pulling over, turning off the car, and deciding you were never meant to reach the destination is defeat. Same journey, same wrong turn, completely different response. Why do people slip into defeat after a setback? Your brain's negativity bias encodes painful experiences more deeply as a survival mechanism. But the bigger culprit is learned helplessness: after enough unprocessed failure, your nervous system concludes that effort does not lead to results and shuts down trying altogether. Sarah explains how those neural pathways can be rewired and why awareness is always the first move. How do you bounce back from failure without giving up on your goals? Sarah walks through three mistakes people make after failure: making it mean something about their identity, skipping processing and jumping straight to moving on, and waiting until they feel ready before trying again. The fix is processing with intention, sitting with the failure long enough to extract the lesson, then moving forward. Confidence does not come before the attempt. It builds in the going. TIMESTAMPS00:00 — Introduction02:15 — Failure is an event, defeat is a decision06:30 — The neuroscience: negativity bias and learned helplessness12:00 — 6 signs you have crossed from failure into defeat22:45 — How defeat gets installed: 3 mistakes to avoid after a setback34:00 — Sarah's personal examples from building her business37:30 — Your action step for this week RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠clicking here.⁠ Want a step-by-step framework to make attracting your first client feel easy? Download it here! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠@sarahburby ⁠⁠@mindbodybehavioranalysts SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 38. Quantum Leaps Part 2

A quantum leap doesn’t happen by accident—it starts with a decision. In Part 2 of this series, Sarah goes deeper into what it actually looks like to live through a quantum leap in real time. From major business investments and rebranding to identity shifts and nervous system recalibration, she shares the behind-the-scenes reality of becoming the next version of yourself before there’s proof it will work. This episode is all about moving from “maybe someday” into full-body certainty. You’ll learn why the biggest breakthroughs require decisive action, how your environment shapes your growth, and what it means to leap from a new identity instead of waiting to earn it. What You’ll Learn in This Episode Why a quantum leap begins with a decision—not circumstance The difference between leaping to an identity vs. leaping from on How identity shapes your actions and rewires your brain Why waiting for proof keeps people stuck What Sarah’s current quantum leap looks like in real life How to tell the difference between fear and expansion The role environment plays in your growth and success How to stop wasting energy in indecision and “the messy middle” Why your body often knows before your brain does How small daily actions create massive identity shifts over time RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 37. Quantum Leaps in Personal Transformation

What if the biggest changes in your life don’t happen gradually but all at once? In this episode, Sarah breaks down the concept of “quantum leaps” in personal growth those moments where everything suddenly shifts, and you step into a completely new version of yourself. While it may look instant from the outside, these transformations are actually built through unseen momentum, internal rewiring, and consistent inner work. You’ll learn how to recognize when you’re on the edge of a breakthrough, why discomfort is a sign of growth (not failure), and how to avoid the common traps that keep people stuck right before everything changes. RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 36. Imposter Syndrome Safety Stories & Actionable Steps

Imposter syndrome isn’t just a mindset issue—it’s a pattern of “safety stories” your brain tells to keep you comfortable, even if it means staying stuck. In this episode, Sarah breaks down how imposter syndrome actually shows up in your day-to-day life, why it feels so real, and most importantly—how to move forward even when it doesn’t go away. This isn’t just awareness. You’ll walk away with clear, practical steps to identify your own safety stories, understand the fear underneath them, and start taking action anyway. What You’ll Learn in This Episode What “safety stories” are and why your brain creates them How imposter syndrome subtly dictates your behavior (often without you realizing it) The 5 types of imposter syndrome and how to identify yours Why your fears didn’t start where you think they did How to build willingness instead of waiting for confidence A step-by-step framework to take action—even when you feel unready How to use fear as data instead of something to avoid RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 35. Retreat Recap

What happens when you finally bring an online community into real life? In this episode, Sarah reflects on her first-ever in-person retreat—from the initial idea to the emotional, transformative experience it became. She shares the behind-the-scenes thoughts, fears, breakthroughs, and lessons that came with hosting a space designed for connection, clarity, and alignment. This isn’t just a recap, it’s a reminder of what’s possible when you challenge your own rules, trust your vision, and create spaces that truly reflect who you are. What You’ll Learn in This Episode Why the “rules” you create might be the very thing holding you back The difference between hosting a conference vs. creating a transformational experience How stepping out of your professional identity can unlock deeper clarity The power of being “in the room” with the right people Why your environment and community directly impact your energy What it really feels like to build a deeply aligned, supportive community How to move through imposter syndrome in high-stakes moments The importance of protecting your mental energy and who you surround yourself with RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 34. Lead with Client Outcomes, Not Your Credentials

In this episode of Let’s Chat, Sarah continues diving into the business side of growth and challenges a belief that many professionals and entrepreneurs hold onto: “My credentials are what will get me clients.” But what if that’s actually the thing holding you back? Sarah breaks down why leading with your certifications, degrees, and experience might not only be ineffective—but could actually be turning potential clients away. Drawing from her own journey, she shares how relying on credentials often comes from a place of self-protection rather than true connection. This episode explores the powerful shift from talking about yourself to focusing on your client’s transformation. Sarah explains why people don’t buy based on your resume—they buy because they feel seen, understood, and confident that you can solve their specific problem. She walks through how to communicate what you do in a way that resonates, builds trust quickly, and positions you as the clear solution—without sounding like a “walking LinkedIn bio.” If you’ve been struggling to convert conversations into clients or feel like your messaging isn’t landing, this episode will help you simplify your approach and focus on what actually matters. In This Episode Sarah Discusses… Why leading with credentials doesn’t attract clients The difference between proving expertise and communicating value How talking about yourself can disconnect potential clients Why clients care more about outcomes than qualifications The importance of showing how you solve a specific problem How to shift your messaging to focus on client transformation Why connection and recognition build trust faster than credentials The role of specificity in helping clients feel seen and understood How two people with the same credentials can have completely different results Why vague messaging leads to confusion and lack of conversions The psychology behind why people buy (hint: it’s emotional) How to rewrite your introduction to be client-focused The importance of asking better questions instead of listing qualifications Why niching down and speaking to one person is more effective than speaking to everyone How over-explaining your credentials can be a form of self-protection The difference between confidence and overcompensating in your messaging RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 33. Why You're Not Getting Clients (And What To Do Instead!)

In this episode of Let’s Chat, Sarah shifts into the business side of growth and tackles one of the biggest frustrations for new and aspiring entrepreneurs: “Why am I not getting clients?” If you’ve been putting yourself out there, posting content, building offers—and still hearing crickets—this episode breaks down exactly why that’s happening (and what to do differently). Sarah shares one of the most important lessons she learned while building her own business: trying to help everyone actually results in helping no one. Through her own experience of struggling to “niche down,” she explains why clarity around your ideal client isn’t optional—it’s essential. This episode dives deep into what it really means to know your ideal client—not just surface-level demographics, but their thoughts, emotions, fears, desires, and daily struggles. Sarah walks you through how to define the exact problem you solve, how to communicate it clearly, and why vague messaging is one of the biggest reasons clients aren’t converting. She also introduces her “depth framework,” a practical way to understand your audience on a deeper level so your messaging actually resonates—and converts. If you’ve been feeling frustrated, overwhelmed, or questioning whether people are even willing to pay for your services, this episode will help you refocus, simplify, and start attracting the right people. In This Episode Sarah Discusses… Why trying to help everyone makes it harder to attract clients The real reason people aren’t buying (it’s not what you think) What “niching down” actually means—and why it’s so powerful How vague messaging confuses your audience and hurts conversions The importance of clearly defining the exact problem you solve How to describe your ideal client in a specific, relatable way Why you should intentionally attract the right people—and repel the wrong ones The “Italian restaurant vs. diner” analogy for positioning your business How to understand your client’s thoughts, emotions, and daily struggles Why people buy based on emotion, not just logic How to uncover your client’s deepest desires and fears The importance of identifying objections—and addressing them in your messaging What a “client persona” is and how it helps your marketing Where to find real insights about your audience (Facebook groups, Reddit, conversations) Why aesthetics (logos, websites) matter less than clarity in the beginning How to simplify your offer and focus on one clear solution RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 32. Stacking Your Evidence - Comparison or Confident Action?

In this episode of Let’s Chat, Sarah dives into a powerful and often overlooked mindset trap: comparison—and how it can either keep you stuck or push you into confident action. Fresh off a transformative retreat, Sarah reflects on the impact of environment, community, and surrounding yourself with people who expand your thinking. But the real focus of this episode is how comparison shows up in our daily lives—and why it’s not always a bad thing. Sarah breaks down the difference between destructive comparison (the kind that makes you feel behind or not enough) and empowering comparison (the kind that inspires you and shows you what’s possible). She shares how most of us unknowingly use comparison as evidence for why we can’t succeed—rather than flipping it into proof that we can. Through real-life examples and simple mindset shifts, Sarah introduces the concept of “stacking your evidence”—training your brain to recognize your own capability instead of constantly highlighting your gaps. If you’ve ever stopped yourself from posting, starting, or showing up because someone else seemed “ahead,” this episode will help you reframe comparison and start using it as fuel instead of friction. In This Episode Sarah Discusses… Why your environment and the people around you shape your beliefs and actions The difference between comparison that holds you back vs. comparison that inspires growth How social media creates a distorted view of reality—and why it affects your confidence The danger of comparing your “chapter one” to someone else’s “chapter twenty” How comparison can lead to inaction, self-doubt, and missed opportunities The concept of “outsourcing your power” and how it keeps you stuck What cognitive distortions are and how your brain “warps” reality without you realizing it Why your brain naturally focuses on negative evidence (and how to interrupt that pattern) The importance of real-life connection vs. digital validation How to “stack evidence” in your favor by recalling past wins and proof of capability Why belief alone isn’t enough—and how action builds real confidence The importance of defining what you want without the influence of comparison RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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Ep. 31: Is it deeper than the money?

In this episode of Let’s Chat, Sarah wraps up Money Mindset March with a powerful and honest question: Is it really about the money… or is it something deeper? While many people believe they’re held back by finances, Sarah challenges listeners to look beneath the surface. Because often, the hesitation to invest in yourself—whether in business, growth, or opportunity—isn’t just about money. It’s about what happens after you say yes. Drawing from her own journey of investing in mentors, education, and personal growth (even when it didn’t make logical sense), Sarah explores the deeper fears that can keep people stuck—like the fear of responsibility, fear of failure, and fear of not following through once you have the tools. This episode breaks down how to distinguish between a real financial limitation and an emotional response, how to make smarter investment decisions, and why self-trust is often the real barrier—not money. Through practical frameworks and reflection prompts, Sarah encourages listeners to become more aware of their patterns, take ownership of their growth, and start showing up for themselves—even in small ways. If you’ve ever told yourself “I can’t afford it,” this episode will help you ask a better question—and uncover what’s really holding you back. In This Episode Sarah Discusses… The difference between a true financial limitation vs. an emotional reaction Why “I can’t afford it” is sometimes about fear, not money How investing in yourself creates responsibility—not just opportunity The hidden fear of having to follow through after saying yes Why self-trust plays a major role in personal and professional growth How to properly evaluate courses, coaches, and programs before investing The importance of doing your due diligence before spending money Why not all investments are good—and how to spot the difference The power of deciding to fully commit before making an investment How growth doesn’t always require money—sometimes it requires action Common ways people avoid growth by using money as an excuse Simple ways to start investing in yourself without spending anything How small actions build confidence and reinforce new beliefs The importance of awareness when making decisions about growth RESOURCES MENTIONED Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠ Want a step-by-step framework to make attracting your first client feel easy? Download⁠ ⁠it here⁠⁠! Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here. Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠ SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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