Episode 27 - The Dynamics of Change: Strategies for Personal and Professional Growth
NLP Marketing, Couples Coaching Ground Rules, NHS Crisis & Handling Addictions | Live Q&A with Steve & Tina Steve and Tina host a live monthly Q&A on Facebook, discussing how current economic and NHS pressures create opportunities for coaches to adapt and help more people. They answer questions on setting ground rules with couples (listening, coaching neutrality, and an exercise to reconnect partners to early attraction), avoiding imposing personal beliefs, and using personal metaphors in marketing while remembering audiences care about themselves. They compare organic vs paid marketing, emphasizing experimentation, warming cold audiences, and tracking acquisition cost and ROI, and suggest focusing locally. They address safeguarding and record-keeping when clients mention suicidal thoughts and how to respond when people can’t afford help, including signposting, pro bono limits, and group wellbeing sessions. They touch on learning meta programs through observation, working with addiction only when clients truly want change, and crafting an elevator pitch that sparks curiosity and conversation. 00:00 Going Live Setup 01:00 Welcome and Catch Up 01:32 Recession and Flexibility 04:56 Couples Ground Rules 08:11 Stay Out of Their Map 14:33 Marketing Commandments 17:20 Personal Metaphors That Sell 21:24 Organic Versus Paid Ads 28:59 PTSD Client and Safeguarding 34:42 Crisis Call and Evidence 35:27 Pro Bono Without Guilt 35:57 NHS Crisis and Group Support 38:58 Meta Programs in Practice 42:52 Compassion Fatigue and Boundaries 45:08 Addictions and Real Motivation 51:05 Alcohol Chemistry and Control 55:44 Hairdresser Leaflets and Referrals 56:54 Crafting an Elevator Pitch 01:03:30 Wrap Up and Upcoming Events
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