NLP MasterCLASS

Episode 24 - Mastering the Art of Balance: Weathering Life's Storms and Successes

Autumn Training Updates + Q&A: Cult Recovery, Stop Smoking Commitment, Zoom Anchoring & Pain Ethics In this Facebook Live, Tina and Steve catch up after Orlando, discuss UK weather, and preview upcoming events: an NLP Practitioner in October at Regent’s University (returning to three live weekends plus a language day), a November Master Practitioner focused on recognizing/creating/installing strategies plus advanced hypnosis and deep trance identification, and a forthcoming affiliate program with ready-made marketing content. They also announce a September 22 masterclass led by Tina on using hypnosis and NLP to support fertility and infertility, sharing IVF experiences and a case where relaxation led to natural conception. In Q&A, they advise on working with someone who escaped a cult by clarifying outcomes and addressing beliefs, assess stop-smoking readiness through language and commitment, recommend simplifying admin with templates and basic processes ahead of economic uncertainty, explain how to anchor effectively on Zoom, caution against removing pain signals for osteoarthritis while using visualization and safe adjustments, and outline approaches to tics/Tourette’s by reducing stress and building conscious control. 00:00 Live Welcome and Weather 00:58 Busy Autumn Plans 02:14 Anniversary and Joshua News 04:04 Practitioner Training October 05:15 Master Practitioner Preview 07:34 Affiliate Program Launch 08:33 September Masterclass Fertility 10:39 IVF Stories and Body Wisdom 14:53 Client Q&A Cult Recovery 23:21 Stop Smoking Commitment Test 33:58 Business Processes for Recession 36:51 Time Efficiency Math 37:39 Kill Parasitic Admin 38:09 Simple Systems Templates 38:37 Software Tools Tradeoffs 41:23 Paperless Admin Workflow 43:04 Eliminate Delegate Automate 44:17 Anchoring On Zoom 45:58 Zoom Trance Techniques 52:06 Knee Pain Duty Of Care 54:53 Visualization For Recovery 01:01:48 Tics Tourette Patterns 01:04:05 NLP Control Strategies 01:11:21 Wrap Up And Goodbye

Episode 23 - Unlocking NLP: From Trainers' Tales to Transformative Techniques

Nested Loops, Edutainment & Scaling Your Practice (Plus Hypnotic Fertility Masterclass) Two hosts reconnect after technical issues, with Tina joining from Florida during an NLP trainers’ training with Richard Bandler and team, where participants are practicing nested loops and anchoring. They discuss how nested loops and metaphors embed learning, share examples from Eddie Izzard and Bandler’s teaching style, and suggest a future masterclass on the topic. Tina previews an upcoming masterclass on hypnotic fertility, sharing a past case and her strategy for supporting unexplained fertility and medical interventions, with dates to be confirmed around 22 September. They promote newsletters, trainings, the Secret Agents of Change membership (monthly skills and business sessions, recordings, CPD points), and an affiliate program opening 1 August. Q&A covers making presentations fun via “edutainment,” scaling with group coaching and clear economics, pricing without mind-reading demographics, managing incongruent client goals in affairs/addictions through deeper diagnostics, and approaches to parenting change work. 00:00 Tech Issues and Hello 00:54 Florida Weather and Air Con 01:46 Orlando Training Update 03:00 Nested Loops Explained 04:31 Bandler Stories and Learning 07:30 Next Masterclass Hypnotic Fertility 11:21 Newsletters and Membership Perks 14:56 Courses Retreats and Affiliates 19:25 Q1 Making Presentations Fun 29:41 Q2 Scaling Your Practice 32:56 Value Ladder Scaling 33:41 Group Offers That Worked 35:40 Pricing Maths Not Vanity 37:01 Charge For Value 41:50 Zoom Changes Marketing 44:25 Incongruent Client Goals 48:55 Deep Diagnostics First 56:34 Parenting Change Work 01:03:57 Therapist Ethics Boundaries 01:09:20 Closing Plans Goodbye

Episode 22 - Harnessing Prosperity: A Journey through NLP and Universal Laws

Business Alchemy Retreat, Membership Updates & NLP Tools to Handle News Stress | Steve Crabb & Tina Taylor Steve Crabb and Tina Taylor discuss a UK heat wave, share updates on their July 1–3 Glastonbury Business Alchemy retreat at Chalice Well (with limited places), and describe outcomes from their Prosperity Mission, including a past student increasing dog-training income to over £1,000 per month. They address hesitation and scarcity mindset around investing in change, invite viewers to join their newsletter and Student Dojo at nlp-masterclass.co.uk, and clarify the difference between the free Student Dojo and the paid Secret Agents of Change membership for coaches, therapists, and consultants, reopening this weekend. They promote next week’s quarterly Zoom masterclass with Kay introducing the Happy Brain Model and explain access via a promo code for members. In the Q&A, they offer strategies to reduce negative media impact (remove triggers, disassociate, use humor, examine underlying needs), advise on six-step reframing without requiring conscious solutions, discuss book-leveraging via market research and reviews, suggest options for renting therapy rooms, and outline an approach to staff wellbeing consulting using confidential HSE-style audits, before/after measurement, and monetizing absenteeism and presenteeism. 00:00 Weather Banter Opener 00:50 Glastonbury Retreat Details 02:39 Prosperity Mission Success 04:20 Hesitation And Scarcity 07:34 Newsletter And Signup 09:37 Membership Sites Explained 14:53 Next Zoom Masterclass 17:26 Tech Clarifications And Jokes 19:45 Marco News Mood Question 25:16 Detaching From Bad News 28:58 Tina COVID And Mindset 30:37 Chained Stress Triggers 33:09 News and Sensationalism 34:06 Unconscious Solutions IMR 37:09 Amnesia and Integration 38:30 Leveraging a Book Asset 41:21 Book Market Research 44:56 Finding Office Space 47:53 Creative Room Rental Deals 53:06 Workplace Wellbeing Strategy 56:50 Measuring Impact and ROI 01:04:25 Pricing and Cost Framing 01:06:44 Closing and Next Steps

Episode 21 - "Reframing Mastery: Turning Limitations into Strengths"

Reframing Mastery Practice Group: Suggestion in Trance, Limiting Beliefs & Humorous Reframes (Steve Crabb & Tina Taylor) Steve Crabb and Tina Taylor host a live practice group focused on reframing mastery, beginning with global attendee check-ins and Steve’s upcoming trip to Crete amid an earthquake and tsunami warning used as a warm-up reframe. Steve asks, “What is the purpose of suggestion in trance?” and frames it as bypassing conscious limitations to evoke potential and create better mental maps, citing Erickson’s view of suggestibility as receiving impulses and the mind’s idio-plastic ability to change. He guides an ecological reframing exercise: identify a limiting belief, trace its origins and positive intention, uncover secondary gains, consider future costs, and generate alternative perspectives and options (requisite variety). Tina then teaches reframing with humor and respectful teasing, shares examples (including charging for “tea and biscuits,” smoking/weight-loss reframes, and a spider phobia breakthrough), and participants practice in small groups, reporting insights and shifts afterward. 00:00 Welcome and Roll Call 01:31 Holiday Prep and Tsunami Jokes 04:50 Theme Introduction Reframing Mastery 05:38 Big Question Suggestion in Trance 08:39 Maps of Reality and Suggestibility 12:41 Eliciting Goals and Listening Deeply 15:24 Limitations and Willingness to Change 19:22 Guided Ecological Reframing Exercise 27:35 Requisite Variety and New Options 32:15 Debrief Insights and Blog Mention 34:54 Tina on Reframing with Humor 41:12 Rapport Teasing and Client Change 43:31 Tea and Biscuit Pricing 46:31 Smoking Limitation Reframe 48:56 Spider Phobia Breakthrough 53:02 Group Reframe Exercise 55:09 Practice Debrief Insights 01:00:35 Live Reframes on Mic 01:11:05 Perfectionism and Next Steps 01:11:35 Feedback and Farewell

Episode 20 - Navigating Change: From Everyday Phobias to Life Transformations

Live Q&A: Supporting LGBTQ+ Clients, Marketing Your Change Work, Networking ROI, Hypnobirthing vs Painless Childbirth & Phobia Breakthroughs Steve and Tina host a live-streamed Q&A and share updates from their day-to-day lives before answering emailed questions, mainly from their Secret Agents Change membership. The month’s theme is relationships and gender, based on an interview Tina held with Gloria Hammett and trans woman Dr. Wendy Peters about how NLP coaches and hypnotherapists can best support trans and LGBTQ+ clients, emphasizing confidence, self-esteem, handling bullying, and avoiding imposing the practitioner’s map while listening for modal operators and influences from family and peers. They discuss young people identifying as trans, the possibility of body dysmorphia in some cases, and the importance of sticking to NLP change processes, well-formed outcomes, and ecology checks. They address marketing and referrals: many people don’t understand NLP/hypnosis and may avoid “mental health” language due to stigma, so practitioners should focus messaging on client benefits, demonstrate change work rather than explain it, and double down on what already produces referrals. They answer a case-related question about supporting a Muslim client navigating cultural identity, arranged marriage/divorce, and relationship expectations, again highlighting process-based coaching, clean questioning, logical levels, and ecology. Steve shares mixed experiences with formal paid networking groups—some low return and overly sales-driven, others collaborative and effective—stressing the value of presenting and giving audiences a “wow” demo, including a standout LinkedIn entrepreneurs event that led to significant work and a Sky TV opportunity. Tina answers questions about her painless childbirth work, noting her book is now available in French, differentiating her NLP/hypnotherapy-based approach from the Hypnobirthing franchise’s scripted model, and explaining how she positions her offer. They also discuss transitioning from employment to self-employment, exploring security values, readiness, and business skills, with Tina sharing how she left a banking role and scaled rates. Finally, they cover a claustrophobia case where progress is made but the young client isn’t following instructions, linking resistance to secondary gain and missed ecology issues, and preview a fears/phobias demo in an upcoming practitioner training. They close by promoting upcoming trainings and a three-day Business Alchemy event in Glastonbury with planned activities at Chalice Well. 00:00 Going Live Setup 01:10 Sunshine Small Talk 01:46 Tina’s Turkey Tale 03:18 Teenage Grandsons Update 05:19 Eurovision Banter 06:05 Membership Q&A Intro 06:57 Coaching Gender Issues 11:15 Don’t Impose Your Map 13:42 Youth Transition Stories 20:30 Marketing Pitch Advice 27:27 Culture Identity in Relationships 33:17 Networking Reciprocity Question 34:20 Networking Mixed Results 37:07 Best Groups Demonstrate 37:40 Speaker Wow Moments 40:15 Breakfast Clubs Authority 44:25 Niche Versus Franchise 50:34 Differentiate Your Offer 53:16 Quitting Job Security 57:42 Phobia Client Compliance 01:02:47 Ecology Checks Upfront 01:05:24 Wrap Up And Events

Episode 19 - From Helplessness to Healing: Strategies for Effective Coaching

From Helplessness to Healing: Strategies for Effective Coaching Steve and Tina go live to answer audience questions about coaching, therapy, and building a practice. They discuss giving clients “hope” as a way to create a crack in learned helplessness, focusing less on semantics and more on getting clients curious, playful, and willing to try something different, including occasional provocative approaches. They share examples of rapid change work, including a client who stopped drinking after a session, and how stage fright can be addressed using anchors, submodalities, and deep trance identification (DTI), with stories involving rock musicians and actors. They explain handling clients who bring a long list of issues by prioritizing, looking for connected root issues, and aiming for quick wins while setting realistic expectations about session length. Business and marketing topics include generating more inquiries through structured referral strategies, using a collaborative sales conversation process to prevent end-of-call objections (including ensuring decision-makers are present), and challenges of selling workplace wellbeing services in the UK, emphasizing ROI and supporting mental health first aiders/champions. They also cover working with children’s limited diets by training parents, and hoarding by identifying counterexamples and strategies without starting with home visits. The episode closes with updates on upcoming books, travel and trainings, a Mindvalley hypnosis course recording in Estonia, a webinar on hypnotic anesthesia from Italy, and invitations to a July Business Alchemy retreat in Glastonbury and an upcoming London practitioner training. 00:00 Going Live Banter 01:16 Updates Books Travel Courses 04:03 Client Hope Learned Helplessness 12:13 Provocative Hope Reframe 13:58 Stage Fright Anchors DTI 20:23 Actors Anxiety Role Switching 26:24 Getting More Client Inquiries 28:50 Selling Without Fear 29:06 Collaborative Conversation Framework 30:52 Decision Maker Commitment Question 31:42 Handling Objections Through Process 34:13 Kids Food Issues Train Parents 38:47 Hoarding Cases Avoid Home Visits 44:01 Workplace Wellbeing Pitching ROI 53:22 Choosing What To Treat First 59:42 Wrap Up Events And Goodbye

Episode 18 - Secrets to Success: From Training to Transformation

Navigating NLP, Networking, and Personal Development on St. Patty's Day In this engaging episode, Tina and Steve connect virtually across the globe, with Tina in Orlando, Florida, and Steve in Surrey, UK, as they celebrate St. Patrick's Day. They discuss various topics including the impact of the past two years, the evolution and application of NLP (Neuro-Linguistic Programming), business growth strategies, and the importance of tailor-made approaches in coaching and therapy. They also answer community questions about best practices for referrals, effective networking, and working with clients experiencing trauma. Join them for an insightful conversation filled with practical advice, personal anecdotes, and reflections on their extensive experience in the field. 00:00 Introduction and St. Patty's Day Greetings 00:51 Reflections on Past Events and Changes 02:14 Technological Challenges and Natural Disasters 05:04 Current Training Environment and Attendees 06:19 NLP's Global Reach and Historical Context 09:56 Designing Your Bestselling Coaching Practice 13:54 The Importance of Client-Centric Service 24:24 Addressing Client Issues and Training Insights 31:13 Best Practices in Hypnosis 32:36 The Evolution of Coaching and Hypnotherapy 33:40 The Importance of Continuous Learning 36:28 Techniques for Trauma and Change Work 46:58 Automated Emails and Efficient Systems 49:43 Effective Networking and Referrals 59:27 Concluding Thoughts and Upcoming Events

Episdoe 17 - On the Path to Prosperity: Building Teams and Minds

Welcome to 2022: Reflections, Resolutions & Insights from Owen's Masterclass In this live broadcast, hosts welcome the New Year 2022 with excitement and discuss their hopes for the upcoming year. They reflect on Owen's recent masterclass about storytelling and the hero's journey, sharing personal takeaways and key insights. Additionally, they talk about the importance of live events, audience engagement, and the pros and cons of recording sessions. The hosts answer a variety of audience questions, from the importance of having a supportive team to strategies for assessing clients. The session concludes with a preview of upcoming events and initiatives, including a retreat in Glastonbury focused on prosperity and abundance. 00:00 Starting the Live Stream 00:35 New Year Excitement 01:10 Technical Issues and Membership Perks 01:37 Insights from Owen's Masterclass 05:48 Upcoming Events and Guest Trainers 10:27 Building and Valuing a Team 20:35 Preparing for NLP Trainer's Training 31:28 Storytelling Practice for Orlando 32:40 Building Your Dream Support Team 36:58 Session Design Tips 46:10 Choosing the Right Clients 58:36 Upcoming Events and Announcements

Episode 16 - Unlocking Potential: New Beginnings and Growth

In this engaging episode, the hosts kick off the new year discussing their excitement for 2022 and reflect on Owen’s masterclass on storytelling, diving into the hero’s journey framework. They emphasize the importance of live events, effective session design, and strategies for building a supportive team. With a focus on NLP techniques, they share personal anecdotes and tips for becoming a confident, skilled practitioner. This episode is a blend of practical advice, humor, and inspiration for anyone invested in personal and professional growth. 00:00 Starting the Live Stream: Are We Really Live? 00:38 New Year Excitement and Reflections 01:13 Technical Issues and Membership Benefits 01:40 Insights from Owen's Masterclass 05:52 Upcoming Events and Guest Trainers 10:23 Building and Valuing a Team 20:32 Preparing for NLP Trainer's Training 31:39 Discovering the Story Cube App 32:44 Building Your Dream Support Team 37:01 Session Design and Time Management 46:14 Client Selection Strategies 58:41 Upcoming Events and Announcements

Episode 15 - Fall, Get Up, and Ride Again: Navigating Life's Challenges with Laughter

In this episode of our NLP Facebook Live session, hosts Tina and Steve engage in a lively discussion covering a wide range of topics related to Neuro-Linguistic Programming (NLP). The video begins with technical difficulties and humorous anecdotes about matching hoodies, then transitions into more serious discussions. The hosts discuss the resurgence of old clients facing health fears unrelated to COVID-19 and the impact of social media and news on public anxiety. They also delve into the qualities valuable in both personal and professional life, emphasized by a viewer's question about curiosity and humor. Furthermore, they address the skepticism around NLP being a pseudoscience, suggesting practical ways to handle objections and emphasizing the importance of operational effectiveness. Marketing strategies and the importance of maintaining client engagement are also discussed, along with dealing with suggestions from professionals that may not be helpful. Finally, the episode wraps up with advice on how to inoculate against negative and unhelpful suggestions. 00:00 Starting the Live Stream 00:37 Matching Hoodies and Light Banter 01:19 Reconnecting with Old Clients 01:54 Health Fears and COVID-19 02:44 Empathic Stress and Social Media 04:34 Curiosity and Professional Qualities 08:32 Humor and Playfulness in NLP 12:40 Addressing NLP Skepticism 19:55 The Importance of Pre-Framing 30:07 Effective Demonstrations in NLP Training 32:29 Dealing with Skeptical People 34:13 Understanding Client Beliefs 38:37 Effective Marketing Strategies 45:16 Addressing Client Concerns 53:08 NLP Presuppositions and Resources 01:03:22 Final Thoughts and Upcoming Events

Episode 14 - Riding the Seasonal Wave: From Moons to Memories

In this episode, join Tina and Steve as they dive into various aspects of NLP (Neuro-Linguistic Programming) and discuss its applications in different contexts. They kick off with a casual conversation about global connections and share their personal experiences with the Hunter's Moon and Halloween. The duo moves on to address profound questions from viewers—including topics like repressed memories, creative use of NLP techniques, peak performance in coaching, and the distinction between an NLP practitioner and coach. Notably, Steve and Tina also share valuable insights on using NLP for healing and discuss the origin and relevance of basic NLP presuppositions. Whether you're a practitioner, coach, or someone curious about NLP, this episode offers a wealth of knowledge and practical advice to enhance your understanding and application of NLP techniques. 00:00 Introduction and Greetings 00:14 Discussing the Global Perspective 00:41 Halloween and Planetary Influences 02:16 Anticipation for the Holiday Season 05:10 Addressing Client Inquiries 06:46 Solution-Focused Therapy Approach 13:42 Creative Applications of NLP 21:37 Peak Performance and Personal Growth 28:23 Handling Addictions and OCD 36:33 Understanding Stress and Hair Loss 37:38 The Role of the Unconscious Mind 38:05 Client Case Studies and Stress Management 40:16 Healing and Self-Hypnosis 46:59 NLP and Decision Making 50:14 Interpreting NLP Differently 53:45 NLP Practitioner vs. NLP Coach 56:25 Origins and Evolution of NLP Presuppositions 01:04:05 Conclusion and Future Plans

Episode 13 - Life, Learning, and Letting Go: A Deep Dive

Episode 12 - Value Your Worth | Treating OCD and Trauma

Mastering Professional Communication & Client Success From our 2020 archive of a Facebook Live comes this gem packed with practical communication strategies for therapists, coaches, and consultants. Despite being from our vault, these insights remain very relevant today. This episode unpacks powerful techniques, including the AIDA framework for compelling introductions, the unique "Lamppost Technique" for confidently communicating your value, and the Client Certainty Framework for increasing conversion rates. We also explore deeper clinical insights, revealing the critical connection between trauma and OCD behaviors, and share our no-nonsense approach to client compliance that dramatically improves outcomes. Whether you're struggling with introducing yourself professionally, setting appropriate boundaries, or getting clients to follow through, this conversation delivers actionable strategies from seasoned practitioners who understand the real challenges of building a successful practice.

Episode 11 - Timelines | Meta Model

Join NLP Master Trainers Steve Crabb and Tina Taylor in this gem from our archives as they reunite post-lockdown for a refreshingly candid catch-up! Recorded during the pivotal moment when the world was reopening, this episode captures both the relief and uncertainty of transitioning times, making it incredibly relevant to today's ever-changing landscape. Between fits of laughter, we share stories from our first face-to-face training sessions (complete with elbow bump calibrations and sanitised handshake interrupts), while diving into powerful NLP timeline techniques that help navigate periods of transformation. From circular timelines to unusual past life regressions, this episode combines practical wisdom with the genuine joy of human connection. Whether you're facing personal challenges or professional shifts, these timeline strategies offer valuable perspectives for managing change confidently and clearly. They are a perfect blend of timeless NLP insights and playful banter that remains as applicable today as when they were first recorded. PS: The sound recording is a little bit glitchy :) PPS: The event promoted at the end is over so please don't search looking for tickets :)

Episode 10 - Wellformed Outcomes | Imposter Syndrome | NLP, NHR and DHE Comparison

Welcome to the NLP MasterClass podcast, episode 10. In this episode, we're exploring three powerful themes that emerged from a recent NLP MasterCLASS Practice Group Q&A session. First, we'll dive into well-formed outcomes - the four essential conditions that create lasting change. We'll look at how stating goals positively, having the right resources, making outcomes testable through all senses, and ensuring ecological alignment work together to transform our clients' results. Next, we'll tackle the increasingly common challenge of imposter syndrome, especially relevant since the shift to online work. You'll hear a personal story from my visit to Michael Neal's house that changed my perspective on launching programs, and we'll explore how to transform self-doubt from a barrier into a catalyst for growth. Finally, we'll break down the synergy between three powerful methodologies: NLP, NHR, and DHE. I'll share my unique "Venn diagram" approach to combining these methods for maximum impact in your practice. We'll also explore some fascinating case studies, including one where well-formed outcome conditions revealed crucial insights that completely shifted the direction of therapy. So whether you're an NLP practitioner, coach, therapist, or change work professional, this episode will give you practical tools to enhance your practice and create more powerful results for your clients.

Episode 9 - Looking at things from anothers perspective - Perceptual Positions

Title: Looking at things from another’s perspective By using perceptual positioning you can explore an event from a different perspective, this process enables you to step back from your own mental map and get a distance from any emotions attached to

Episode 8 - Visualisation

If I asked you to imagine a dog, just there in front of you. What kind of dog do you see? What colour is it? Can you see if from the front, back, side? Is it all one colour? Does it have any distinguishing marks? How clearly can you see it? Some

Episode 7 - Anchoring

Anchoring As we grow we learn to create shortcuts in our thinking, we associate actions and feelings to certain stimulus that we experience. In Psychological terms this is called stimulus response or operate conditioning. Everything within your exp

Episode 6 - Changing the thought process

Have you noticed that by changing the way that you frame an experience or a thought changes how it feels? This process is called reframing in NLP. This reframing is a psychological technique that consists of identifying and then changing the way situa

Episode 5 - How Do You Think? - Part 2

How Do You Think? - Part 2 As I ( Tina Taylor) mentioned in How Do You Think - Part 1, we represent things in our mind, using our 5 senses. The way that we do this creates how we feel and respond to the situations around us. As you become more aw